The Founder's Journey

Guy Reams
The Founder's Journey

Join Guy Reams for a close look at the adventures of early-stage startups and their investors. Discover the ups, downs, and pivotal lessons from those at the forefront of entrepreneurship and investment. Each episode offers insights into the realities of startup life, from initial hurdles to triumphant successes. Ideal for aspiring entrepreneurs, investors, or anyone intrigued by the startup ecosystem, this podcast is your guide to the essentials of turning bold ideas into thriving businesses.

Episodes

  1. Ep. 4. - Cristina Imperial Carl and Steve Walsh

    09/02/2024

    Ep. 4. - Cristina Imperial Carl and Steve Walsh

    Visit Cristina's Company @ https://goediphi.com/ Summary Cristina Carl, CEO of Edify, and Steve Walsh, angel investor, discuss the journey of building Ediphi and the importance of bridging the gap in hospitality training. Ediphi started as a way to help people in the Philippines find opportunities abroad in the hospitality industry. They initially provided training and pathways, but when the pandemic hit, they had to pivot and create an online platform. They focused on providing opportunities for immigrants and new American learners and developed VR modules and an AI-powered platform. Steve Walsh became an investor in Ediphi and highlights the importance of supporting founders who may face challenges in raising capital. Cristina shares her background in the hospitality industry and the inspiration behind Ediphi. She wanted to help people in the industry advance their careers and saw the need for better training and support. The conversation also touches on the role of humility and coachability in founders, the support from Capital Factory and Techstars, and the importance of building a real company with revenue before seeking funding. The conversation explores the challenges and strategies of fundraising for early-stage founders. It emphasizes the importance of traction and revenue in gaining credibility and attracting investors. The discussion also touches on the mixed messages and negotiation tactics founders may encounter during the fundraising process. The need for transparency and finding the right investors who align with the founder's vision and values is highlighted. The conversation concludes with insights into the attributes of successful founders and the value proposition of Ediphi, a platform for hospitality industry training. Takeaways - Edify started as a way to help people in the Philippines find opportunities abroad in the hospitality industry - They pivoted during the pandemic and developed an online platform focused on providing opportunities for immigrants and new American learners - Steve Walsh highlights the importance of supporting founders who may face challenges in raising capital - Cristina emphasizes the need for humility and coachability in founders - The support from Capital Factory and Techstars played a crucial role in Ediphi's growth - Building a real company with revenue before seeking funding is a winning model Traction and revenue are crucial in gaining credibility and attracting investors. - Founders may encounter mixed messages during the fundraising process, but it's important to differentiate negotiation tactics from genuine advice. - Transparency is essential in building trust with investors. - Finding the right investors who align with the founder's vision and values is crucial. - Successful founders possess attributes such as openness, humility, willingness to learn, and grit. - Ediphi offers a platform for hospitality industry training, providing companies with an evergreen pipeline of talent and personalized training options. Quotes "Old dudes know a lot of crap and a lot of people." "A lot of angel investors, the number one attribute they're looking for is an element of humility, willing to listen, willing to learn, willing to grow, willing to take risks, but seek encouragement along the way." "There's a stamp of approval. There's an amount of credibility there that's above and beyond anything you can put on a slide deck." "If the idea is producing money, then it's going to land well, generally." "Making sure that you do take something out of every conversation."

    48 min
  2. Ep. 3 - Roberto Peñacastro and Zeynep Ilgaz

    05/29/2024

    Ep. 3 - Roberto Peñacastro and Zeynep Ilgaz

    Summary The conversation with Roberto Peñacastro and Zeynep Ilgaz covers their journey as an entrepreneur and investor, the evolution of their relationship, and the growth of LeadSales. It delves into the challenges, successes, and decision-making processes involved in building a tech company, raising funds, and navigating the startup ecosystem. The conversation also highlights the importance of humility, adaptability, and strategic planning in the entrepreneurial journey. Roberto shares his journey of fundraising, growth, and challenges with LeadSales, highlighting the importance of transparency, trust, and strategic decision-making. Zeynep discusses the excitement of CrossOcean about LeadSales and the potential of conversational commerce. The conversation delves into the significance of customer value, churn rate, and ideal customer profile. Roberto emphasizes the need for continuous learning, accountability, and seeking help from investors. The discussion concludes with insights on the entrepreneurial community, family inspiration, and the vision for LeadSales. Takeaways The importance of humility, adaptability, and strategic planning in the entrepreneurial journey. The challenges and successes involved in building a tech company, raising funds, and navigating the startup ecosystem. The significance of mentorship, learning from advisors, and building a solid foundation for business growth. The value of realistic valuation, resourceful use of funds, and effective communication with investors. The role of accelerators in providing learning opportunities, refining business plans, and connecting with potential investors. Transparency and trust are crucial in fundraising and building investor confidence. Understanding customer value and addressing churn rate are essential for sustainable business growth. Continuous learning, accountability, and seeking help from investors are key to entrepreneurial success. The entrepreneurial community plays a significant role in shaping the mindset and aspirations of founders. Family inspiration and resilience are powerful drivers for entrepreneurial success and impact. The vision for a business goes beyond financial success and aims to inspire change and opportunity in the community. Quotes "Welcome to episode three of the Founders Journey." "We bootstrapped basically for the first two years and a half until we got to Berkeley Skydeck." "The best ideas organically or naturally out of a problem that you're facing in your own business." "Transparency and trust are crucial in fundraising and building investor confidence." "Understanding customer value and addressing churn rate are essential for sustainable business growth." "Continuous learning, accountability, and seeking help from investors are key to entrepreneurial success."

    1h 16m
  3. Ep. 2 - Eugene Cho and Dean Rosenberg

    05/22/2024

    Ep. 2 - Eugene Cho and Dean Rosenberg

    Summary This episode is a conversation with Eugene Cho, CEO and founder at Discover Echo, and Dean Rosenberg, fund manager at New Fund Venture Group. They discuss Eugene's journey with his company and the challenges and accessibility of early stage funding. Eugene shares how he started Discover Echo after working in sales for microscopy companies and identified a gap in the market. Dean emphasizes the importance of sales acumen in founders and the value of angel investors in providing not just funding but also guidance and support. They also discuss the process of fundraising and the role of smart money in helping startups succeed. After securing funding through a convertible note and a $2 million purchase order, the company focused on fulfilling orders and scaling up. They raised a Series A round of $5 million, which allowed them to expand their sales team and product portfolio. They also invested in digital marketing and growth hacking strategies to generate leads and accelerate sales. The company experienced rapid growth and success, even during the COVID-19 pandemic. Building strong relationships with industry partners, customers, and investors was a key factor in their journey.   Takeaways Early stage funding can be accessible, but founders should be realistic about the challenges they may face. Having a product that is significantly better than existing options in the market can be a competitive advantage. The support and guidance of angel investors can be valuable in addition to their financial investment. Timing, luck, and seizing opportunities are important factors in fundraising success. Smart money refers to investors who not only provide funding but also offer advice, guidance, and assistance. Sales acumen is an important characteristic for founders, as the ability to generate revenue is crucial for startup success. Fundraising involves creating a sense of urgency and demand, as well as building relationships with potential investors. The fundraising process includes getting strong interest, securing commitments, and collecting funds. The value of investors goes beyond their financial contribution, as they can provide expertise, connections, and support throughout the startup journey. Securing funding is essential for growth, but it's important to have a plan for how to use the funds effectively. Building strong relationships with industry partners, customers, and investors can lead to valuable opportunities and support. Investing in digital marketing and growth hacking strategies can be a cost-effective way to generate leads and accelerate sales. Having industry-specific knowledge and understanding the needs of your target market can give you a competitive advantage. Being adaptable and willing to pivot your strategy when faced with challenges, such as the COVID-19 pandemic, is crucial for success. Quotes "If Tesla or Apple were to build a microscope, they would build yours." "We saw a gap in the marketplace...becoming the best in that particular area." "We just wanted to team up with people who were interested in our story and who were supportive of that." "You start getting funding in this is more funding than you've ever had before." "You're fulfilling, which is important, but you're also dealing with issues like expansion problems, like getting a new building, getting a new space, leasing." "Convertible note essentially means the investor is loaning the company money with a term in that loan that says if the company does their part and raises what's called a qualified financing, then when that convertible note is papered, they agree in advance that without our consent, you can convert what you owe us into equity in that qualified financing round."

    1h 5m
  4. Ep. 1 - Serhat Pala and Alex Lirtsman

    04/25/2024

    Ep. 1 - Serhat Pala and Alex Lirtsman

    Interview with Serhat Pala - CEO, of CrossOcean Ventures and President of NuFund Venture Group, and Alex Lirtsman - CEO and Founder of CorralData. Summary This episode of the Founders Journey podcast features a conversation between Serhat Pala, an investor, and Alex Lirtsman, a founder. Both Serhat and Alex are immigrants to the United States and share a passion for entrepreneurship. They discuss the challenges and rewards of raising money for a startup, the importance of humility and teachability in founders, and the process of valuing a company and determining the amount of investment needed. They also touch on the significance of understanding the ideal customer profile and building a strong team. In this conversation, Alex and Serhat discuss the importance of the founding team and the people behind a startup. They emphasize that investors are not just taking a risk on the idea or the money but on the person leading the company. They also highlight the need for founders to truly understand the problem they are solving and to care deeply about it. The conversation touches on the challenges of fundraising, dilution of ownership, and the importance of smart money. Alex shares his advice for early-stage founders, including being capital-efficient and focusing on solving a core problem. They also discuss the future of CorralData and the importance of building a strong culture. Keywords founders journey, podcast, immigrants, entrepreneurship, raising money, startup, humility, teachability, valuation, investment, ideal customer profile, team, founding team, investors, risk, problem-solving, fundraising, dilution, smart money, capital efficiency, core problem, culture Takeaways Raising money from early seed or pre-seed stage investors is not as difficult as it may seem, and angel investors are often supportive and helpful. Immigrants bring a unique perspective and a hunger for success to entrepreneurship, which can be advantageous in the startup world. Humility and teachability are important qualities for founders seeking investment, as investors are more likely to work with founders who are open to feedback and willing to learn. Valuing a company and determining the amount of investment needed is a complex process that involves modeling different scenarios and considering the potential for growth. Understanding the ideal customer profile and having experience in hiring, selling, and building relationships are important factors that investors consider when evaluating a startup. Investors take a risk on the person leading the company, not just the idea or the money. Founders need to truly understand the problem they are solving and care deeply about it. Being capital-efficient and focusing on solving a core problem are key for early-stage founders. Building a strong culture and hiring the right people is crucial for the success of a startup. Smart money from investors can provide valuable guidance and support beyond the financial investment. Sound Bites "Raising money from early seed or pre-seed stage money is not that hard. Angel investors are not rabid sharks. We're actually very nice people." "As immigrants, we have to work harder, show better results, and look deeper to be able to make a new life for ourselves." "Early-stage investing is so hard. You just really don't have any data points. I would not want to be in Serhat's shoes." "What they're really taking a risk on is the person they're giving the money to." "Out of all those four elements, the most important one is the people." "You need to understand the problem that you're trying to address. And care." Chapters 00:00 Introduction to the Founders Journey podcast 08:10 From Digital Agency to Startup Founder 30:29 The Challenge of Valuing an Idea 39:05 Determining the Amount of Investment Needed 50:33 Understanding the Ideal Customer Profile 01:03:43 Being Capital Efficient and Focusing on a Core Problem

    1h 41m

About

Join Guy Reams for a close look at the adventures of early-stage startups and their investors. Discover the ups, downs, and pivotal lessons from those at the forefront of entrepreneurship and investment. Each episode offers insights into the realities of startup life, from initial hurdles to triumphant successes. Ideal for aspiring entrepreneurs, investors, or anyone intrigued by the startup ecosystem, this podcast is your guide to the essentials of turning bold ideas into thriving businesses.

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