The Dental Marketing Heroes Podcast

Ian Cantle

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MARKETING
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The Dental Marketing Heroes Podcast

Dental Marketing Heroes is a podcast dedicated to sharing marketing tips and tricks, ideas, best practices, and the stories of dental professionals. Our goal at Dental Marketing Heroes is to help you grow your practice, increase its valuation, and empower you to impact your communities and the world for good.

FEB 13

How We Make Marketing Excellence Easy for Your Dental Practice 🦷🚀

📢 Struggling with marketing your dental practice? You’re not alone! Join marketing expert Ian Cantle as he reveals how to make dental marketing simple, effective, and stress-free for dentists and orthodontists. In this high-value episode, we tackle the biggest marketing challenges practices face and share a proven strategy to get more patients, boost revenue, and free up your time. If you want consistent growth without the overwhelm, this is a must-listen! 🎧✨ 🎯 What You’ll Learn: ✅ The #1 reason most dental marketing efforts fail—and how to fix it fast! ✅ How to hit the ‘Easy Button’ on marketing and free up your schedule 🏆 ✅ The power of having a Chief Marketing Officer (CMO)—even if you’re a small practice 📊 ✅ The secret marketing engine used by top-performing dental practices 🚀 ✅ Real case studies from dentists who transformed their practice through smarter marketing 💡 ✅ How to set and track marketing goals for 2025 success 📅 ✅ Why a holistic strategy (SEO, content, social media & more) is the future of dental marketing! 🎬 Ready to Take Your Marketing to the Next Level? 📅 Book a Free Discovery Call: DentalMarketingHeroes.com 🦷 Upcoming Webinar: Creating Your 2025 Dental Marketing Blueprint – Strategized for Success! 💡 Let’s build a marketing system that works—so you don’t have to! 🔥 Don’t let your competition win the online game! Tune in now and take control of your practice’s growth! 🚀🎧

31 min
11/11/2024

DMH webinar how-to-maximize-end-of-year-benefits-fill-your-chairs

Maximize Your Practice's End of Year Benefits - Dental Marketing Heroes Podcast In this episode of The Dental Marketing Heroes Podcast, Ian Cantle, President and Chief Marketing Strategist at Outsourced Marketing and Dental Marketing Heroes, hosts a detailed webinar focused on leveraging end-of-year dental benefits to boost patient engagement and revenue. Ian covers effective communication strategies, different marketing channels, and practical tools like SMS, email, and voicemails to ensure patients utilize their dental benefits before they expire. The episode includes valuable insights for creating a successful 'use it or lose it' campaign, tracking success, and integrating it with broader digital marketing strategies. Join Ian as he provides an actionable plan to end the year strong, helping dental practices maximize their revenue while better serving their patients. 00:00 Introduction to The Dental Marketing Heroes Podcast00:22 Welcome and Overview of Today's Webinar01:41 Importance of Year-End Dental Benefits03:48 Strategies for Effective Communication05:07 Benefits of 'Use Them or Lose Them' Campaigns for Dentists06:54 Benefits of 'Use Them or Lose Them' Campaigns for Patients07:59 Steps to Creating a Great End-of-Year Campaign10:19 Crafting and Delivering Your Message16:53 Practical Examples of Successful Campaigns18:23 Tracking Success and Integrating Digital Marketing21:08 Conclusion and Next Steps22:49 Free Resources and Upcoming Webinar25:35 Closing Remarks and Podcast Outro Are you ready to maximize your year-end revenue and help your patients maximize their benefits compensation usage while protecting their smile, schedule a strategy session with Ian at: https://dentalmarketingheroes.com/schedule-a-discovery-call/

26 min
11/11/2024

Google Maps Domination For Dentists - What You Need To Do To Outrank Your Competition on Google Maps

Google Maps Domination For Dentists - What You Need To Do To Outrank Your Competition on Google Maps & Maximize Your Dental Practice Visibility In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle dives into cutting-edge strategies for dentists to dominate Google Maps rankings. Learn the latest tips on optimizing your profiles, leveraging local SEO, and boosting your practice's online presence. Gain insights into mastering your digital marketing strategy and stay ahead in a competitive marketplace. Here's what's covered in this episode: Introduction to Google Maps Domination The Importance of Google Maps in Dental Marketing Key Elements of a Digital Dominance Method Overview of Previous Webinars Today's Focus: Latest Changes and Strategies The Proven Model of Ranking in Google Maps The Impact of Google Maps on Your Practice Common Issues and Optimization Techniques Advanced Local SEO Techniques Claiming and Optimizing Your Google Business Profile The Importance of Continuous Updates Leveraging Reviews and Customer Feedback On-Page SEO for Dental Practices Off-Page SEO and Content Syndication Summary and Next Steps Special Offer and Upcoming Webinars To schedule a strategy session with Ian to get your Google maps listing dominant in your area, click on this link: https://dentalmarketingheroes.com/schedule-a-discovery-call/

57 min
09/08/2024

Direct Mail Ideas For Dentists - It's Not Dead, Just Different!

Direct Mail Ideas for Dentists Is Direct Mail Dead? Or Just Different Now? In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle dives into the world of direct mail marketing and its resurgence in the dental industry. Learn practical tips, compelling statistics, and innovative strategies to elevate your dental practice's marketing efforts. Whether you are looking to maximize your reach or integrate direct mail with digital marketing, this episode covers it all! Introduction Is Direct Mail Dead? Surprising Direct Mail Statistics Benefits of Direct Mail for Dentists Boost Patient Acquisition Creating Compelling Campaigns Direct Mail Attribution & Tracking Measuring Campaign Success Integrating Direct Mail with Digital Marketing 20 Direct Mail Campaign Ideas Patient Retention Campaigns Future of Direct Mail Getting Started with Direct Mail Free Resources Next Webinar Teaser Conclusion Want us to explore a specific topic you're interested in, drop us a line at info@dentalmarketingheroes.com and let us know

34 min
08/19/2024

Does Your Dental Marketing Suck? And What To Do About It!

Does Your Dental Marketing Suck? And What To Do About It! In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle delves into the critical topic of understanding if your dental marketing efforts are truly effective. Ian discusses common pitfalls, essential metrics, and best practices to ensure your marketing investment yields the best returns. Here's what you'll learn: Importance of Effective Marketing Signs Your Marketing May Be Failing Key Metrics to Track Conducting a Marketing Audit Common Marketing Mistakes Dentists Make Best Practices for Effective Marketing Tools and Resources for Dental Marketing Dental Marketing Case Study Conclusion & Resources Do you feel like your marketing has hit a wall and you need help, book a free discovery call with Ian Cantle at Dental Marketing Heroes here: https://dentalmarketingheroes.com/schedule-a-discovery-call/

57 min
08/15/2024

Saving Your Dental Clinic Money - Special Guest - Stephan Lafreniere from Schooley Mitchell

In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle introduces Stephan Lafreniere from Schooley Mitchell. Listen in as Stephan shares his expertise on how dental practices can save on operational costs, optimize their expenses, and improve service efficiency. Discover practical strategies that can lead to significant savings with minimal effort. Here's what we'll cover: About Stephan Lafreniere & Schooley Mitchell's Solutions for DentistsLeaky Buckets Dentists Often Have With VendorsClient Success Stories and Case StudiesCommon MisconceptionsThe Benefits of a Vendor WatchdogCost of ChangeImplementation TimelineHow to Reach Out to Stephan Lafreniere Learn more about Stephan and his amazing service at https://www.schooleymitchell.com/office/slafreniere/

33 min
07/05/2024

How Stop Attracting 'Bad Patients' With Your Marketing

How to Stop Attracting Bad Patients with Your Marketing | Dental Marketing Heroes Webinar In this comprehensive 30-minute webinar, Ian Cantle of Dental Marketing Heroes explores strategies to stop attracting undesirable patients to your dental practice through marketing. This session covers identifying 'bad patients,' understanding their characteristics, and implementing actionable marketing strategies to attract ideal patients instead. Key points include crafting a core message, analyzing current marketing effectiveness, enhancing patient experience, and measuring success for continuous improvement. Join us to create a tailored marketing plan that ensures your practice attracts and retains the right kind of patients. 00:00 Introduction to Attracting the Right Patients 02:46 Understanding the Problem: Defining Bad Patients 03:30 Common Types of Bad Patients 16:57 Identifying Your Ideal Patients 18:12 Crafting Your Core Message 20:06 Analyzing Your Current Marketing 22:59 Effective Marketing Strategies 25:20 Screening and Enhancing Patient Experience 28:30 Measuring Success and Adjusting Strategies 30:26 Conclusion and Next Steps 32:24 About Dental Marketing Heroes 33:57 Upcoming Webinar: Does Your Dental Marketing Suck? Check out all our upcoming webinars and recordings here: https://dentalmarketingheroes.com/dental-marketing-webinars/ Schedule a complimentary discovery call with Ian Cantle here: https://dentalmarketingheroes.com/schedule-a-discovery-call/

36 min
06/29/2024

Unlock The Power of Google Ads For Your Dental Practice

Unlocking the Power of Google Ads for Your Dental Practice Boost Your Dental Practice And Attract More Patients! In this episode of The Dental Marketing Heroes Podcast, host Ian Cantle dives deep into the world of Google Ads to reveal how dental practices can utilize this powerful tool to attract more patients and grow their business. From understanding the basics to avoiding common pitfalls and leveraging advanced strategies, Ian provides invaluable insights and actionable advice to help you get the most out of your Google Ads investment. Here's what we'll be covering in this podcast: Unlocking the Power of Google Ads Basics of PPC and Google Ads Why Incorporate Google Ads in Your Marketing Google Ads Mistakes to Avoid Success Ingredients for Google Ads Key Performance Indicators and Tracking Continuity and Relevance in Ad Campaigns Writing Effective Ads Optimizing Your Landing Pages Lead Flow Management Getting Started with Google Ads Questions to Ask Your Google Ads Provider Conclusion To get help with your Google Ads schedule a free consultation at: https://dentalmarketingheroes.com/schedule-a-discovery-call/

58 min
06/22/2024

Mastering Email Marketing for Dental Practices

Mastering Email Marketing for Dental Practices In this episode of The Dental Marketing Heroes Podcast, Ian Cantle, the President and Chief Marketing Strategist at Outsourced Marketing and Dental Marketing Heroes, shares invaluable insights on leveraging email marketing to drive reactivations, leads, and referrals for dental practices. Learn about the essential email campaigns every dentist should implement and the steps to effectively use email marketing to boost patient engagement and retention. Here's what's covered in this podcast: Why Email Marketing Truth About Email Marketing for Dentists Reasons Dentists Often Avoid Email Marketing Keys to Successful Email Marketing Why Dentists Need Email Marketing Email Campaigns to Implement Steps to Effective Email Marketing Getting Started with Email Marketing Conclusion and Free Offer

27 min
05/31/2024

SEO For Dentists - The Ultimate Guide

SEO For Dentists Are you ready to transform your dental practice's online presence in 2024? Join Ian Cantle, founder and chief digital marketing strategist at Dental Marketing Heroes, as he dives deep into one of the most impactful marketing strategies for dental practices: Search Engine Optimization (SEO). In this comprehensive exploration of the topic, you'll gain operational insights and actionable steps to elevate your dental practice's online visibility, attract new patients, and enhance profitability. Here’s what you can expect: Main Topics Covered: What is SEO and What Happens When You Search? - Understanding the fundamentals of SEO and its role in online searches.Why You Shouldn't Ignore SEO - The critical importance of SEO for modern dental practices.Is SEO Dead? - Debunking myths and understanding the current state of SEO.SEO Tactics to Avoid in 2024 - Common pitfalls and outdated tactics that could harm your practice.The New SEO Formula for Dental Practices - Innovative strategies tailored specifically for dental practices.How to Implement SEO Effectively - Practical steps for on-site and off-site optimization.Tools and Resources for SEO Implementation - Software and services that can streamline your SEO efforts.Tips for Measuring and Tracking SEO Success - Key metrics to monitor and how to gauge your progress. Here's what you'll get out of this podcast episode on SEO: Increased Online Visibility: Learn how to rank higher on search engines, making it easier for potential patients to find you.Enhanced Credibility: Uncover how to build a strong online presence that establishes trust with search engines and prospective patients.Patient Growth and Retention: Strategies to attract more new patients and retain existing ones by appearing at the top of search results.Higher Return on Investment: Understand the cost-efficiency of SEO and how it can bring consistent, long-term benefits compared to other marketing strategies.Tools and Techniques: Gain insights into the best tools and practices for successful SEO implementation.Expert Guidance: Benefit from Ian Cantle’s wealth of experience and learn proven techniques to optimize your website and improve your practice’s digital footprint. Don’t miss this opportunity to take your dental practice to new heights! Register now and ensure your practice thrives in 2024 and beyond.

44 min

10 Episodes

Dental Marketing Heroes is a podcast dedicated to sharing marketing tips and tricks, ideas, best practices, and the stories of dental professionals. Our goal at Dental Marketing Heroes is to help you grow your practice, increase its valuation, and empower you to impact your communities and the world for good.

Creator

Ian Cantle
Years Active

2024 - 2025
Episodes

10
Rating

Clean
Copyright

© 2024 Outsourced Marketing Inc. DBA Dental Marketing Heroes
Show Website

The Dental Marketing Heroes Podcast