Marketing vs The World

MondayClicks
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Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life, and everything in between. Whether you're a seasoned marketing maverick or a business owner looking to thrive in the digital age, Marketing vs The World is your go-to podcast for practical tips, inspiring interviews, and a touch of humour to brighten your day.

  1. Aug 9

    Could Video Be the Missing Piece in Your Customer Journey?

    Could video be the secret weapon your customer journey is missing? In this episode of Marketing vs. the World, I sit down with Lucy Summers, co-founder of Indigo Illusions, to explore how animation and video can transform complex ideas into engaging, easy-to-understand stories. From overcoming the fear of high production costs to navigating the rise of AI in creative work, Lucy shares practical advice on how businesses of all sizes can use video to build trust and reduce friction. What You’ll Discover - Mapping Video to the Customer Journey: Why different stages of the buyer's journey require different types of video, from short awareness clips to in-depth onboarding guides. - The Power of Animation for Complex Ideas: How animation can simplify difficult concepts, evoke emotion, and protect privacy, especially for charities and technical brands. - Creating Video on a Budget: Why you don't need a massive production crew to get started, and how simple, authentic content often outperforms big-budget productions. Whether you are looking to boost your website conversions or simply explain your product more clearly, this conversation will help you see where video fits into your strategy. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  2. Jul 19

    The AI Visibility Playbook: How to Win in the Era of Generative Search

    What if the secret to dominating the future of search isn't about chasing keywords, but about building a brand that AI simply cannot ignore? In this episode of Marketing vs. the World, I sit down with Hannah Forbes-George, Global Head of Content Marketing at Onclusive. We dive deep into the rapidly evolving world of AI search and Generative Engine Optimisation (GEO). Hannah shares her AI visibility playbook, explaining how brands can move beyond traditional SEO to ensure they are recommended by platforms like ChatGPT, Claude, and Google's AI Overviews. What You’ll Discover - Why AI is Compressing the Buyer Journey: How consumers are getting their answers before they even click a single website link, and what that means for your bottom line. - Earned Media as the New SEO Superpower: Why high-quality PR and authentic brand mentions are now heavily weighted by AI engines, making cross-team collaboration absolutely essential. - Five Metrics to Measure Your AI Visibility: A practical look at how to track your share of voice, average position, and reputation across different LLMs without getting overwhelmed by the data. Building a meaningful presence in AI search requires a unified strategy. By breaking down the silos between SEO, PR, and content marketing, you can create a consistent brand narrative that AI engines trust and recommend for years to come. If you are trying to figure out how to adapt your digital strategy for an AI-first world, this conversation is packed with actionable advice to help you get started. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  3. Jul 5

    Social Media: What Actually Matters Right Now?

    What if the secret to social media success isn't about being on every platform, but simply knowing exactly where your audience actually hangs out? In this episode of Marketing vs. the World, I sit down with Adam Roberts, co-founder of Seen Agency, to break down what truly matters in today's overwhelming social media landscape. From the rise of social SEO and the reality of AI in content creation to the metrics that actually drive business, Adam shares his 15 years of digital marketing wisdom to help brands work smarter, not harder. What You’ll Discover - Navigating the Modern Social Landscape: Why trying to maintain a presence on every single platform is a thing of the past, and how to identify where your specific audience is actually active. - Authenticity in the Age of AI: How to use AI tools efficiently for ideation and pre-production without sacrificing the genuine, human-centric storytelling that builds real trust. - Metrics That Actually Matter: Why vanity metrics like likes and follower counts are out, and why you should be focusing on saves, shares, and real-world, offline community building instead. Building a meaningful social media presence requires a balance of short-term reactive trends and long-term, high-quality content pillars. By actively listening to your community and focusing on genuine engagement, you can create a loyal following that lasts. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  4. Jun 28

    Monday Clicks Minis: Social SEO Explained - How to Rank on YouTube, TikTok, Instagram & Pinterest

    This is one of those topics that is rapidly changing the way we think about our digital presence, yet so many brands are still treating their social channels as completely separate from their search strategy. In this Monday Clicks Mini, I break down why social search (or social SEO) is the missing layer in your marketing strategy. From TikTok and YouTube to Instagram and Pinterest, we explore why your social content needs to be optimised for search visibility, how Google and LLMs are indexing these platforms, and exactly how to start layering this into your current workflow without overwhelming your team. What You’ll Discover - Why Social Media is Now a Search Engine: How Google and LLMs are actively using TikTok videos, YouTube, and Instagram posts to surface search results. - The Four Key Social Search Platforms: Why YouTube, TikTok, Instagram, and Pinterest are leading the charge, and how to figure out where your brand actually stands. - How to Layer SEO Without Starting Over: A practical approach to adding a "social search layer" to your existing content calendar using keyword research and seasonal peaks. What is clear is how much opportunity we leave on the table by siloing our teams. We have social media managers doing their thing and SEOs doing theirs, but the reality is that the customer journey is happening across both simultaneously. If you’re relying entirely on your website to capture search traffic, this episode is worth a listen. It might just change how you think about your social media channels. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  5. May 17

    Winning Search in Pharma: What the Top 1% Are Doing Differently

    I’ve been really excited for this conversation because the pharmaceutical space online is one of the most competitive and fast-moving sectors right now. In this episode, I sit down with Matt Pyke, founder of Fly High Media, to unpack what it really takes to win in search for online pharmacies - especially in the booming weight loss medication space. What You’ll Discover - Why Online Pharmacies Are Exploding: How services like Mounjaro, Wegovy and consultations have transformed traditional pharmacies into scalable online businesses. - The Harsh Realities of Visibility: High PPC costs, strict compliance rules, the importance of trust signals, and why you need serious budget and patience to succeed. - The Full-Funnel Strategy That Works: Using PPC for quick acquisition, SEO and content for long-term foundations, digital PR for authority, and retention/advocacy to maximise lifetime value. In an industry full of red tape and fierce competition, the pharmacies winning aren’t just spending more - they’re thinking smarter about compliance-friendly content, building real trust, and focusing relentlessly on keeping customers coming back. If you’re in pharma, health, or any regulated sector, or you’re simply curious about what it takes to compete when the stakes (and CPCs) are high, this episode is packed with practical insight. Learn more at flyhighmedia.co.uk. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  6. May 3

    Inside Broadcast PR: The Marketing Channel You’re Probably Overlooking

    I’ve been really excited for this conversation because we’re diving into something that so many marketers overlook. In this episode of Marketing vs. the World, I sit down with Phil Caplin, founder of Broadcast Revolution, to unpack the world of broadcast PR. From TV and radio to podcasts, we explore why this channel is so powerful, why it’s often misunderstood, and what it actually takes to land meaningful coverage that makes an impact. What You’ll Discover - Why Broadcast PR Still Matters: TV and radio build trust and credibility in a way social media simply can’t match. - Coverage vs. Impact: It’s easy to get on air, but creating meaningful coverage that drives real results is where the real skill lies. - The Strategy Most Brands Miss: Broadcast isn’t an add-on, it needs its own plan, audience understanding, and long-term thinking. What really stood out to me in this conversation is how much intention sits behind great broadcast PR. It’s not about chasing volume or ticking a box, it’s about understanding the audience, crafting the right story, and being clear on the outcome you want. That shift from “we want to be on TV” to “what impact do we want to create” is where everything changes. We also get into how broadcast fits into the wider marketing mix, especially alongside social media. It’s not one or the other. Broadcast gives you credibility, and then social amplifies it. That combination is where things really start to scale. If you’ve ever thought broadcast PR was out of reach, too expensive, or just not relevant to your strategy, this episode might change your mind. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  7. Apr 19

    Stop Making Boring Brand Videos: How the Best Brands Turn Video Into Sales

    I’ve been really excited for this conversation because video is one of those things everyone knows they “should” be doing, but very few people actually feel confident about. In this episode of Marketing vs. The World, I sit down with Adam Milbank, co-founder of Jones Milbank and Nine Tree Studios, to unpack what’s really going on in the world of video right now. From TV ads to TikTok, we get into the reality behind the content explosion, why so much of it misses the mark, and what brands need to do differently if they actually want results. What You’ll Discover - More Content, Less Clarity: Brands are producing more video than ever, but without clear purpose and strategy, most of it just adds to the noise. - Why One Video Can’t Do Everything: Trying to make a single piece work across every platform kills effectiveness, focus always wins. - What Actually Makes Video Work: It all comes back to audience, purpose, and clarity, not budget, trends, or chasing every platform. What really stood out to me in this conversation is how easy it is to get caught up in the pressure to “just create more.” More videos, more platforms, more output. But as Adam explains, that’s not where the value is. The brands that win are the ones that slow down, get clear on what they’re trying to say, and create with intention. We also get into some really practical insights around budgets, TV ads, and how even smaller brands can play in that space if they approach it the right way. It’s not about throwing money at production, it’s about making smart creative decisions that actually align with your goals. Marketing vs The World is brought to you by Monday Clicks, the Content First SEO and GEO agency. We help ecommerce brands grow through smarter SEO, content, and AI-driven search. Connect with us on LinkedIn or, if you’d like to chat about how we can help you, get in touch. Marketing Vs The World is produced by Urban Podcasts.

  8. Mar 22

    How to Make Your Content Rank in Google and AI Platforms

    Search has changed faster in the last 12 months than in the previous decade. Ranking number one on Google is no longer the full story because increasingly, users aren’t just searching - they’re asking. In this episode of Marketing vs. the World, I'm joined by Monday Clicks’ Head of Content, Matt Brighto, to unpack what it really takes to make your content visible in both Google and AI platforms like ChatGPT. With nearly three decades of writing experience spanning television, global fitness brands and digital marketing, Matt brings a grounded, practical perspective on how content strategy needs to evolve. What You’ll Discover - From Rankings to Citations: Why traditional SEO thinking is no longer enough, and how the focus is shifting from position to trust. - What AI Actually Looks For: The four practical elements that increase your chances of being surfaced in AI responses - structure, proof, clarity and freshness. - Building a Strategy That Converts: Why visibility alone isn’t enough, and how to structure content so that when someone does land on your site, they take action. What stands out most is the mindset shift. Discovery can now start anywhere - Google, ChatGPT, TikTok but the brands that win are the ones that understand where decisions are made and build content that supports that journey. AI can generate structure. It cannot generate authority. That still belongs to businesses willing to bring real expertise, proof and perspective to the table. If you’re planning your content strategy this year and wondering how to future-proof your visibility, this episode offers a clear, practical framework grounded in experience - not hype. Marketing Vs The World is produced by Urban Podcasts.

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About

Welcome to Marketing vs The World, the podcast dedicated to the dynamic and ever-evolving world of marketing. Every other Monday, our host Abbie Dando, dives deep into the latest trends, challenges, and triumphs in the marketing industry. In every episode, Abbie is joined by a top marketing professional or business leader who shares their insights, stories, and strategies for balancing work, life, and everything in between. Whether you're a seasoned marketing maverick or a business owner looking to thrive in the digital age, Marketing vs The World is your go-to podcast for practical tips, inspiring interviews, and a touch of humour to brighten your day.

Information

  • Creator
    MondayClicks
  • Years Active
    2024 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © MondayClicks & Urban Podcasts
  • Show Website
    Marketing vs The World