The Building and Branding Podcast

Amanda Stichter, Virtual Vision
The Building and Branding Podcast

Welcome to the Building & Branding podcast hosted by Amanda Stichter, produced by Virtual Vision. On this show, we sit down with experts in the restoration & home services industry to hear their stories of how they built their businesses to succeed and stand out. Our conversations will uncover the challenges they've faced, the strategies they've employed, and the pivotal moments that defined their paths. We'll also dive into the critical importance of branding and marketing in this field, sharing insights on how to create a compelling brand that resonates with customers and stands out in a competitive market. Join us as we blend practical advice with inspiring real-life stories, providing you the tools and motivation to craft precision and build a last brand.

  1. Ep 22 - Making the Hero with Todd Sangid of DocuSketch

    11/12/2024

    Ep 22 - Making the Hero with Todd Sangid of DocuSketch

    In this episode of the Building and Branding podcast, Amanda Stichter interviews Todd Sangid from DocuSketch. Todd shares his journey into the restoration industry, emphasizing the importance of having a servant heart and understanding the complexities of the claims process. He discusses how DocuSketch serves as a bridge between contractors, insurance companies, and policyholders, making the restoration process smoother. Todd also offers valuable advice for newcomers to the industry, highlighting the need for patience and professionalism. ⭐️ GUEST(S)Todd Sangid,  DocuSketch🔗 https://docusketch.com/Precise documentation in a fraction of the time. Speed up your scoping, estimating, and cycle times. Built for restoration. Powered by DocuSketch.Facebook: https://www.facebook.com/docusketchEmail: todd.sangid@docusketch.com  📢 SPONSORJOC Analytics: JOC Analytics can help you transform your business data into useful, easy-to-use business intelligence reports that provide valuable insights and help optimize your operations. Experience the POWER of your data!WEBSITE: https://jocanalytics.com/ VISIT US: https://www.virtualvision.com/FOLLOW US ON  @vvcmarketing  Tunes: https://podcasts.apple.com/us/podcast/the-building-and-branding-podcast-formerly-digital-dialogues/id1753391413Spotify: https://open.spotify.com/show/0wegjp9lhO57bRGPfEKCdzWebsite: https://www.buildandbrandpodcast.com/ Keywordsrestoration industry, DocuSketch, insurance, customer service, contractor, technology, claims process, servant heart, industry challenges, personal stories Chapters00:00 Introduction to Todd Sanjid and DocuSketch06:02 Journey into the Restoration Industry11:27 The Importance of a Servant Heart18:43 DocuSketch: Bridging Gaps in the Restoration Process25:54 Lessons Learned and Advice for Newcomers Takeaways- Todd Sangid manages accounts at DocuSketch and travels frequently for work.- He emphasizes the importance of understanding the restoration industry from multiple perspectives.- A servant heart is crucial for success in the restoration industry.- The restoration industry has a steep learning curve, but those who survive the first six months often stay long-term.- DocuSketch aims to streamline communication between contractors and insurance companies.- Todd's experience during a tornado in Chattanooga shaped his perspective on the industry.- Patience and professionalism are key traits for newcomers in the industry.- The industry is constantly evolving, requiring adaptability.- Helping customers through tough times is a rewarding aspect of the job.- Todd believes that the restoration process allows contractors to help rewrite customers' stories.

    41 min
  2. Ep 21 - Creating Extraordinary Experiences with Chris Nordyke, Floodlight Consulting Group

    10/29/2024

    Ep 21 - Creating Extraordinary Experiences with Chris Nordyke, Floodlight Consulting Group

    Summary:In this episode of the Building and Branding Podcast, Amanda Stichter speaks with Chris Nordyke of Floodlight Consulting Group about his journey from the insurance industry to restoration. They discuss the importance of self-leadership, balancing family and work, and the critical role of customer service in the restoration industry. Chris emphasizes the need for a customer-centric approach and the potential for innovation within the industry. He shares insights on creating extraordinary customer experiences and the importance of caring for internal teams to enhance overall service delivery. ⭐️Guest(s):Chris Nordyke - President of Floodlight Consulting Group Chris began his business career in direct sales, selling Cutco Knives for Vector Marketing at age 19 while going to school. He was a personal sales leader, and subsequently a Top 20 branch office manager in Los Angeles, directly responsible for all recruiting, training, team development and revenue across a team of more than 40 sales reps. Vector proved to be a foundational training ground in entrepreneurship, team-building, and sales leadership that Chris continues to draw on in his work with restoration teams.  Chris’s primary B2B sales training came during his tenure as a Contract Sales Rep for Cintas Corporation, a Fortune 500 laundry services firm. Here, Chris was introduced to Requirements Based Selling (RBS) which informed the Pain-Solution selling model Chris continues to use today with clients.  Prior to joining Summit Cleaning and Restoration in 2014, Chris spent 8 years with State Farm Companies, 5 of which he spent owning and running a successful agency.  From 2014 to late 2019, Chris served on Summit’s leadership team overseeing all business development and marketing with a special emphasis on developing Summit’s customer experience and service culture. About Floodlight Consulting Group: Propel Your Business With Tailored Consulting for Restoration Businesses. Partner with Floodlight Consulting Group for premier restoration business consulting, training, & coaching services. Let our proven model & expert team help your business thrive. Let's illuminate your path to success. Guest Social Media & Contact Info:Company LinkedIn: https://www.linkedin.com/company/floodlight-consulting-group/LinkedIn: https://www.linkedin.com/in/chrisnordyke/ Facebook: https://www.facebook.com/floodlightgrp Email:  chris@floodlightgrp.com 📢 SPONSORS: JOC Analytics:JOC Analytics helps you transform your business data into easy-to-use business intelligence reports, providing valuable insights to optimize operations. Experience the power of your data!Website: https://jocanalytics.com/ 2024 C&R State of the Industry Report:Dropping November 6, 2024! The C&R State of the Industry Report is your go-to resource for groundbreaking trends, cutting-edge technology, and industry-shaping data. Get ahead of the curve and sharpen your competitive edge with this must-read report.Website: https://candrmagazine.com/stateoftheindustry 2024 RIA Cost of Doing Business Report:The RIA's 2024 Cost of Doing Business Report offers critical insights into financials and business efficiency in the restoration industry. More than just data, it’s a blueprint for success, helping you reclaim time and improve operations.Website: https://www.costofrestoration.com HOST:Amanda Stichter – Host of the Building & Branding Podcast, CEO at Virtual Vision Computing LLCAmanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice. LinkedIn: https://www.linkedin.com/in/astichter/Instagram: https://www.instagram.com/buildnbrandmanda/TikTok: https://www.tiktok.com/@buildnbrandmandaWebsite: https://www.buildandbrandpodcast.com/ KEYWORDS: Chris Nordyke, Floodlight Consulting, customer service, self-leadership, restoration industry, entrepreneurship, leadership, family, business growth, emotional intelligence CHAPTERS: 00:00 Introduction to Chris Nordyke and Floodlight Consulting05:18 Transition from Insurance to Restoration10:34 The Importance of Self-Leadership12:38 Balancing Family and Work32:25 Customer Service as a Core Value46:12 Creating Extraordinary Customer Experiences01:02:32 Advice for Newcomers in the Industry At Virtual Vision, we specialize in helping businesses like yours build and grow through expertly designed websites, powerful SEO strategies, and comprehensive digital marketing solutions. We’ve been at the forefront of digital marketing for over two decades, and we’re dedicated to delivering tangible results that matter. EXCLUSIVE PODCAST OFFER!As a listener of the Building & Branding Podcast, you’re eligible for a special discount! Mention that you heard about Virtual Vision on our podcast and get $250 off your website setup. Take your business to the next level with a responsive, optimized website that attracts customers and drives growth. VISIT US: https://www.virtualvision.com/ Follow Us…Facebook: https://www.facebook.com/virtualvisionco/Instagram: https://www.instagram.com/virtualvision_llc/

    1h 15m
  3. Ep 20 - Building Your Circle Through Authenticity with Kenny Brewer & Mandy Rewis

    10/15/2024

    Ep 20 - Building Your Circle Through Authenticity with Kenny Brewer & Mandy Rewis

    In this episode of the Building and Branding podcast, host Amanda Stichter engages with Kenny Brewer and Mandy Ruiz from JOC Analytics. They discuss their personal journeys, the unique culture of the restoration industry, and the importance of data analytics in business. The conversation highlights the significance of authenticity in the workplace, the power of personal branding, and the culture of servanthood that defines the restoration industry. They also provide valuable advice for newcomers and emphasize the importance of building connections within the industry. ⭐️GUEST(S):Kenny Brewer - General Manager at JOC Analytics- LinkedIn: https://www.linkedin.com/in/kenny-brewer-694b5342/- Email: kbrewer@jocanalytics.com Mandy Rewis - Director of Business Development and Strategy at JOC Analytics- LinkedIn: https://www.linkedin.com/in/mandy-rewis/- Email: mandy@jocanalytics.com JOC Analytics helps you transform your business data into easy-to-use business intelligence reports, providing valuable insights to optimize operations. Experience the power of your data!Website: https://jocanalytics.com/ 📢 SPONSORS:2024 C&R State of the Industry Report:Dropping November 6, 2024! The C&R State of the Industry Report is your go-to resource for groundbreaking trends, cutting-edge technology, and industry-shaping data. Get ahead of the curve and sharpen your competitive edge with this must-read report.Website: https://candrmagazine.com/stateoftheindustry 2024 RIA Cost of Doing Business Report:The RIA's 2024 Cost of Doing Business Report offers critical insights into financials and business efficiency in the restoration industry. More than just data, it’s a blueprint for success, helping you reclaim time and improve operations.Website: https://www.costofrestoration.com HOST:Amanda Stichter – Host of the Building & Branding Podcast, CEO at Virtual Vision Computing LLC Amanda brings over two decades of experience in digital marketing and brand building. She’s passionate about helping businesses in the restoration and home services industries thrive through insightful conversations and actionable advice.- LinkedIn: https://www.linkedin.com/in/astichter/- Instagram: https://www.instagram.com/buildnbrandmanda/- TikTok: https://www.tiktok.com/@buildnbrandmanda- Website: https://www.buildandbrandpodcast.com/ KEYWORDS:JOC Analytics, restoration industry, data analytics, personal branding, workplace culture, authenticity, business development, mentorship, community, industry advice CHAPTERS:00:00 Introduction to JOC Analytics Team03:00 Personal Journeys and Backgrounds06:14 Understanding the Restoration Industry09:58 The Power of Data in Business15:00 Building Personal Brands within JOC20:04 The Importance of Authenticity in the Workplace24:57 Advice for Newcomers in the Industry30:01 The Culture of Servanthood in Restoration35:03 Final Thoughts and Connections At Virtual Vision, we specialize in helping businesses like yours build and grow through expertly designed websites, powerful SEO strategies, and comprehensive digital marketing solutions. We’ve been at the forefront of digital marketing for over two decades, and we’re dedicated to delivering tangible results that matter. EXCLUSIVE PODCAST OFFER!As a listener of the Building & Branding Podcast, you’re eligible for a special discount! Mention that you heard about Virtual Vision on our podcast and get $250 off your website setup. Take your business to the next level with a responsive, optimized website that attracts customers and drives growth.VISIT US: https://www.virtualvision.com/ Follow Us…- Facebook: https://www.facebook.com/virtualvisionco/- Instagram: @vvcmarketing

    50 min
  4. Ep 19 - Paying Attention to Your Canary with Klark Brown

    10/01/2024

    Ep 19 - Paying Attention to Your Canary with Klark Brown

    In this episode of the Building and Branding podcast, Amanda Stichter interviews Klark Brown, owner of Restoration Advisers. Klark shares his journey from being a contractor to becoming a coach and mentor in the restoration industry. He emphasizes the importance of vision and dreams in business, the challenges faced in the industry, and the significance of marketing and customer engagement. The conversation also touches on the value of community, the lessons learned from farming, and the necessity of embracing failure as a part of growth. Klark encourages listeners to take action, learn continuously, and maintain a positive outlook despite challenges. ⭐️ GUEST(S)Klark Brown, ‪@RestorationAdvisers‬ 🔗 https://www.restorationadvisers.com/Restoration Business Coaching - helping restorers build strong companies and gain independenceFacebook:   / restorationadvisers  Email: klark@restorationadvisers.comBlog: https://www.restorationadvisers.com/blogPodcast: https://www.restorationadvisers.com/p..." 📢 SPONSORJOC Analytics: JOC Analytics can help you transform your business data into useful, easy-to-use business intelligence reports that provide valuable insights and help optimize your operations. Experience the POWER of your data!https://jocanalytics.com/ VISIT US: https://www.virtualvision.com/FOLLOW US ON ‪@vvcmarketing‬ Tunes: https://podcasts.apple.com/us/podcast...Spotify: https://open.spotify.com/show/0wegjp9...Website: https://www.buildandbrandpodcast.com/ Keywordsbusiness coaching, restoration industry, entrepreneurship, marketing strategies, personal development, community building, overcoming challenges, continuous learning, customer engagement, industry insights Chapters00:00 Introduction to Clark Brown and His Journey07:16 The Importance of Vision and Dreams in Business13:27 Navigating Challenges in the Restoration Industry18:50 Understanding the Current State of the Industry24:12 The Role of Marketing and Customer Engagement30:12 Lessons from Farming: Persistence and Growth36:10 The Value of Community and Relationships41:39 Embracing Failure and Learning from Mistakes46:20 The Importance of...

    59 min
  5. Ep 18 - Unlocking the Secrets to Effective Marketing Strategies w/ Darlene Balzano

    09/17/2024

    Ep 18 - Unlocking the Secrets to Effective Marketing Strategies w/ Darlene Balzano

    In this episode of the Building and Branding podcast, host Amanda Stichter interviews Darlene Balzano, the group publisher of Restoration Remediation (R&R). They discuss the niche industry of restoration and remediation, the importance of building connections within the industry, and the role of marketing in helping businesses grow. Darlene emphasizes the need for businesses to listen to their customers and understand their goals in order to provide effective marketing strategies. She also encourages businesses to let themselves be happy and maintain an optimistic outlook. Overall, the conversation highlights the importance of relationships, listening, and positivity in the restoration and remediation industry. Keywords building, branding, podcast, restoration, remediation, industry, marketing, connections, goals, relationships, listening, positivity Chapters 00:00 Introduction and Welcome03:01 Building Connections and Relationships in the Restoration and Remediation Industry08:04 The Importance of Listening and Understanding Customer Goals in Marketing13:01 Choosing Happiness and Maintaining an Optimistic Outlook in Business19:02 Specialized Marketing Approaches for the Restoration and Remediation Industry Takeaways - Building connections and relationships within the restoration and remediation industry is important for personal and professional growth.- Listening to customers and understanding their goals is crucial for providing effective marketing strategies.- Maintaining a positive and optimistic outlook can lead to happiness and success in business.- The restoration and remediation industry is a niche market that requires specialized marketing approaches.

    36 min
  6. Ep 17 - Growing the Largest Family-Owned Restoration Company with Jeff Moore

    09/03/2024

    Ep 17 - Growing the Largest Family-Owned Restoration Company with Jeff Moore

    In this episode of the Building and Branding Podcast, host Amanda Stichter interviews Jeff Moore, the president and chief acquisition officer of ATI, the largest family-owned and operated restoration company in the world. Jeff shares the history of ATI and how it has grown from a small environmental abatement business to a multi-million dollar company with 70 locations. He emphasizes the importance of communication and empathy in the restoration industry and how it can differentiate a company from its competitors. Jeff also discusses the training and development of ATI's team members and the value of providing exceptional customer service. In this conversation, Jeff Moore shares stories that exemplify the power of empathy in the restoration industry. He emphasizes the importance of building a good culture and being a good steward of employees, highlighting the impact of small gestures and support. Jeff also discusses the role of relationships and networking in the industry, emphasizing the value of learning from peers and joining organizations like the RIA. He concludes by offering three nuggets of wisdom: hiring people smarter than you, focusing on the bottom line, and utilizing tools like Xactimate and AI technology. Chapters 00:00 Introduction and Background03:07 The Growth of ATI09:24 Family Business and Future Plans15:27 Differentiating in the Restoration Industry19:24 Training for Success22:37 The Power of Communication and Empathy25:10 Building a Good Culture and Stewardship of Employees31:10 The Value of Networking and Relationships in the Industry35:01 Joining the RIA for Support and Growth38:44 Utilizing Tools for Efficiency and Profitability Keywords restoration industry, family-owned business, growth, communication, empathy, customer service, restoration industry, empathy, culture, employees, relationships, networking, RIA, bottom line, Xactimate, AI technology Takeaways - ATI is the largest family-owned and operated restoration company in the world, with 70 locations.- Communication and empathy are key differentiators in the restoration industry.- ATI focuses on training its team members on both technical and soft skills, with an emphasis on empathy and communication.- Providing exceptional customer service is crucial for success in the restoration industry. Building a good culture and being a good steward of employees is important in the restoration industry.- Small gestures and support for employees can make a big difference.- Networking and building relationships with peers in the industry is valuable.- Joining organizations like the RIA can provide support and opportunities for growth.- Hiring people smarter than you and focusing on the bottom line are key to success.- Utilizing tools like Xactimate and AI technology can improve efficiency and profitability.

    49 min
  7. Ep 16 - Prospect Before You Propose with Ricelli Mordecai

    08/20/2024

    Ep 16 - Prospect Before You Propose with Ricelli Mordecai

    In this episode of the Building and Branding podcast, Amanda Stichter interviews Richelle Mordecai, an empowerment coach and author. Richelle shares her journey from being a salesperson at a young age to becoming a trainer and consultant in the restoration industry. She emphasizes the importance of sales in any business and the need for effective communication and prospecting. Richelle also discusses the concept of work-life integration and the importance of understanding one's why in order to achieve success. Chapters 00:00 Introduction and Background03:03 The Power of Sales in Any Business05:25 Restoration Industry and the Importance of Restoration11:30 The Art of Prospecting and Effective Communication18:06 Sales and Marketing in the Restoration Industry23:14 Work-Life Integration: Finding Balance29:06 Understanding Your Why and Having a Compelling Vision Keywords sales, empowerment, coaching, restoration industry, communication, prospecting, work-life integration Takeaways - Sales is a powerful career choice that allows individuals to make as much money as they want.- Prospecting is essential in sales and involves understanding the process, volume, and what needs to be offered in exchange.- Sales is not just about exchanging money for a product or service, but also about effective communication and influencing behavior.- In the restoration industry, it is important to focus on sales and marketing to attract leads and convert them into customers.- Work-life integration is a more realistic approach than work-life balance, and it involves finding ways to integrate personal and professional life.- Understanding one's why and having a compelling vision can help overcome challenges and achieve success in business and personal life.

    40 min
  8. Ep 15 -  An Outside Perspective On Your Business with Phillip Rosebrook

    08/06/2024

    Ep 15 - An Outside Perspective On Your Business with Phillip Rosebrook

    In this conversation, Amanda Stichter interviews Phillip Rosebrook about the benefits of hiring a business consultant. They discuss the importance of gaining an outside perspective, understanding best practices, and identifying areas for improvement. They also explore the challenges of change and the role of personal and professional development in the consulting process. Phillip emphasizes the need for celebration and recognition in business growth and highlights the benefits of working at one's highest and best. Additionally, Phillip shares information about his business mentorship program, Restoration Training Online. Phillip Rosebrook discusses the various resources and tools available through Business Mentors, Restoration Training Online, and the upcoming Rebuild Conference. He highlights the importance of technology in the restoration industry and the need for a focused event that addresses this topic. Rosebrook shares his vision for the Rebuild Conference, which aims to provide actionable solutions and a different trade show experience. He also offers advice on understanding capital requirements, addressing weaknesses, and creating a strategic plan for business growth. Chapters 00:00 Introduction and the Power of an Outside Perspective03:24 Navigating Change and Personal Development in Business Consulting08:53 The Challenges of the Owner and the Importance of Celebration and Recognition15:42 Working at Your Highest and Best: Synergies and Efficiencies in Business21:14 Restoration Training Online: Guided Business Building Plans and Resources25:50 The Importance of Technology in the Restoration Industry35:20 Introducing the Rebuild Conference: Focused on Technology and Actionable Solutions39:29 Understanding Capital Requirements for Business Growth42:27 Creating a Strategic Plan for Business Growth in Restoration Keywords business consultant, outside perspective, best practices, areas for improvement, change, personal development, professional development, celebration, recognition, highest and best, business mentorship, restoration industry, technology, resources, tools, Business Mentors, Restoration Training Online, Rebuild Conference, capital requirements, weaknesses, strategic plan Takeaways - Hiring a business consultant can provide an outside perspective and help identify areas for improvement in your business.- Consultants can offer industry expertise and knowledge of best practices to help you grow and scale your company.- Change can be challenging, but acknowledging the need for change and being open to it is crucial for business growth.- Personal and professional development are important aspects of working with a consultant, as they push you outside of your comfort zone and help you achieve your goals.- Celebration and recognition are essential for maintaining motivation and making the journey of business growth more enjoyable.- Working at your highest and best, and having a team that does the same, leads to synergies and efficiencies in your organization.- Phillip Rosebrook offers a business mentorship program called - Restoration Training Online, which provides guided business building plans and resources for companies at different stages of growth. Business Mentors, Restoration Training Online, and the Rebuild Conference offer valuable resources and tools for the restoration industry.- Technology is a key driver of change and growth in the industry, and the Rebuild Conference aims to address this topic specifically.- Understanding capital requirements, addressing weaknesses, and creating a strategic plan are essential for business growth in the restoration industry.

    50 min

About

Welcome to the Building & Branding podcast hosted by Amanda Stichter, produced by Virtual Vision. On this show, we sit down with experts in the restoration & home services industry to hear their stories of how they built their businesses to succeed and stand out. Our conversations will uncover the challenges they've faced, the strategies they've employed, and the pivotal moments that defined their paths. We'll also dive into the critical importance of branding and marketing in this field, sharing insights on how to create a compelling brand that resonates with customers and stands out in a competitive market. Join us as we blend practical advice with inspiring real-life stories, providing you the tools and motivation to craft precision and build a last brand.

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