Revenue Boost: A Marketing Podcast

Kerry Curran
  • 5.0 (3)
  • MARKETING
  • UPDATED DAILY
Revenue Boost: A Marketing Podcast

Revenue Boost: A Marketing Podcast Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth!  Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran, Revenue Boost brings you top marketing leaders who share their invaluable insights and groundbreaking strategies.  From boosting brand awareness to driving engagement and maximizing conversions, our podcast covers every aspect of the customer journey.  Join us and discover the secrets to driving revenue and expanding your company, even in the face of economic uncertainties. Tune in, and let's unlock your business's full potential together!Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing AssociatesWe offer fractional CMO, CRO, and CGO services, and project-based initiatives to drive your success. We believe every marketing dollar should drive revenue. We help B2B agencies, service providers, and SaaS companies, accelerate growth through full-funnel marketing integrated w/ sales efforts. Our approach unites sales & marketing into a powerful growth engine for exceptional results.Elevate your business & boost revenue with our expertise in business development, sales, & revenue-based marketing. Contact  us to achieve exceptional results & outpace your competition.

  1. 2 DAYS AGO

    Maximizing Revenue: Latest Trends and Insights from the Performance Marketing Association’s Annual Survey

    Send us a textIn this special episode of Revenue Boost: A Marketing Podcast, host Kerry Curran is joined by Tricia Meyer, Executive Director of the Performance Marketing Association (PMA). Together, they discuss the latest findings from the PMA’s annual survey, which includes data from over 300 affiliate programs.They explore the critical role of affiliate and performance marketing for brands focused on revenue growth, sharing updates on platform usage, publisher diversification, and the sust...

    33 min

  2. 6 DAYS AGO

    From Startup to Scale-Up: Strategic Roadmapping for Revenue Growth

    Send us a textIn this episode of Revenue Boost: A Marketing Podcast, Kerry Curran is joined by Jennifer Peters, Director of D2C, Martech, and Digital Compliance at OLLY. They discuss essential strategies for future-proofing startups, covering key topics from building effective roadmaps to managing customer subscriptions for long-term growth. Jennifer also shares her insights on scaling OLLY from a startup to a Unilever brand, emphasizing the crucial role of leadership, tech infrastr...

    27 min

  3. OCT 23

    Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers

    Send us a textIn this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate high-quality leads. She highlights the importance of sales and marketing alignment, performance-based marketing, leveraging data to...

    30 min

  4. OCT 21

    Research-Driven Strategy: How Valuable Industry Insights Build Brand Credibility and Drive Demand

    Send us a textIn this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Linus Gregoriadis, Managing Director of London Research, discuss how original research is essential for driving brand differentiation, credibility, and demand generation. Linus shares insights on how companies use research to stand out in crowded markets, establish thought leadership, and support lead generation.The conversation highlights the power of blending qualitative and quantitative data to creat...

    31 min

  5. OCT 18

    Original Research: Your Secret Weapon for Game-Changing Business Growth

    Send us a textIn this episode, we uncover how original research can be a game-changing tool for driving business growth. Drawing from our extensive experience, guest Meghan Lavin and Kerry highlight how research papers not only serve as valuable assets for target audiences but also fuel business success. From building credibility and strengthening client relationships to landing press coverage and keynote opportunities, our proven approach transforms research into an engine for limitless...

    40 min

  6. OCT 14

    Collapsing the Funnel: How to Engage and Convert Customers with Speed and Scale

    Send us a textIn this episode, we’re excited to welcome Vivian Chang, a direct-to-consumer expert who recently led the DTC function at Clorox, overseeing brands like Burt’s Bees and Brita. Vivian shares her insights on transforming legacy CPG brands to connect with modern consumers through innovative DTC strategies, subscriptions, and digital marketing. She dives into the importance of collapsing the marketing funnel, using consumer insights, and leveraging omnichannel approaches to stay...

    24 min

  7. OCT 10

    Amplify Channel Performance and Boost ROAS by Giving Affiliate Marketing a Seat at the Planning Table

    Send us a textIn this episode, we sit down with Patricia Marange, Executive Director, Head of Affiliate Marketing & Partnerships across GroupM, to explore how affiliate marketing can supercharge your media strategy and amplify channel performance. With over a decade of experience in the affiliate space, Patricia shares insights on the evolution of affiliate marketing—from a lower-funnel conversion tool to a powerful, full-funnel commerce enablement engine. Discover how integrati...

    29 min

  8. OCT 3

    Strategic Affiliate Marketing: Balancing Reach, Attribution, and ROI

    Send us a textIn this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran welcomes Adam Weiss, President of AWIN North America, to discuss how affiliate marketing has evolved into a strategic powerhouse for driving revenue growth. Learn how to balance reach, attribution, and ROI as Adam shares insights on leveraging diverse publisher types, influencer marketing, and cutting-edge tech partnerships. If you're a business executive looking to optimize your marketing strateg...

    26 min
See All (29)

Ratings & Reviews

5
out of 5
3 Ratings

About

Revenue Boost: A Marketing Podcast Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth!  Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran, Revenue Boost brings you top marketing leaders who share their invaluable insights and groundbreaking strategies.  From boosting brand awareness to driving engagement and maximizing conversions, our podcast covers every aspect of the customer journey.  Join us and discover the secrets to driving revenue and expanding your company, even in the face of economic uncertainties. Tune in, and let's unlock your business's full potential together!Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing AssociatesWe offer fractional CMO, CRO, and CGO services, and project-based initiatives to drive your success. We believe every marketing dollar should drive revenue. We help B2B agencies, service providers, and SaaS companies, accelerate growth through full-funnel marketing integrated w/ sales efforts. Our approach unites sales & marketing into a powerful growth engine for exceptional results.Elevate your business & boost revenue with our expertise in business development, sales, & revenue-based marketing. Contact  us to achieve exceptional results & outpace your competition.

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada