Revenue Boost: A Marketing Podcast

Kerry Curran
  • 5.0 (5)
  • MARKETING
  • UPDATED DAILY
Revenue Boost: A Marketing Podcast

Welcome to Revenue Boost: A Marketing Podcast, the ultimate podcast for business leaders who need to drive revenue and customer growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran (https://www.linkedin.com/in/kerryspellmancurran/), Revenue Boost: A Marketing Podcast brings you top marketing leaders who share their invaluable insights and groundbreaking strategies. Through this podcast you'll learn about strategies that can improve your brand reach, shorten your sales cycle, and increase conversions for improved revenue. From boosting brand awareness to driving engagement, maximizing conversions, our podcast covers every aspect of the customer journey. Join us and discover the secrets to driving revenue and expanding your company, even in the face of economic uncertainties. Tune in, and let's unlock your business's full potential together! Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing Advisors (www.revenuebasedmarketing.com). B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

  1. Creating Marketing That Sticks: Lessons in Balancing Data, Emotion, and Long-Term ROI

    3 DAYS AGO

    Creating Marketing That Sticks: Lessons in Balancing Data, Emotion, and Long-Term ROI

    "Welcome to Revenue Boost: A Marketing Podcast, the go-to resource for business leaders seeking actionable strategies to grow revenue and build lasting success. In today’s episode, titled "Creating Marketing That Sticks: Lessons in Balancing Data, Emotion, and Long-Term ROI,"" host Kerry Curran sits down with Preston Rutherford, co-founder of Chubbies, to explore the delicate balance between short-term wins and long-term growth in marketing. Preston shares the fascinating journey of building Chubbies into a household name, from its disruptive beginnings to its $100M exit. Along the way, he unpacks the four stages of brand evolution and reveals how marketers can strike the perfect balance between data-driven decision-making and emotionally resonant storytelling. From leveraging financial insights to justifying brand investments to the C-suite, this conversation is packed with real-world advice for navigating the complexities of modern marketing. If you’ve ever wondered how to align your marketing strategy with both short-term goals and long-term profitability, this episode is for you. Tune in and discover the keys to creating marketing that sticks!"

    37 min
  2. Think Like a Brand: Strategies for Publisher Growth and Engagement

    5 DAYS AGO

    Think Like a Brand: Strategies for Publisher Growth and Engagement

    "Publishers need to think like scrappy consumer brands—focus on creating content that excites and engages your audience, whether it's through thematic newsletters, short-form videos, or leveraging user-generated content. The key is to work smarter, not harder. Repurpose assets, test new channels like TikTok, and build authentic relationships by putting a human face to your brand. If you prioritize driving value for your audience, the traffic, engagement, and revenue will follow. - Greg Rollett, Head of Growth at The Grommet Welcome to Revenue Boost: A Marketing Podcast, the most valuable podcast for business leaders who need a boost in revenue and business growth. I'm your host, Kerry Curran. With over 20 years of marketing agency experience driving client business growth I now run RBMA: Revenue Based Marketing Advisors where we help businesses like yours effectively scale revenue growth. Visit RevenueBasedMarketing.com or connect with me on LinkedIn! In this episode, titled ""Think Like a Brand: Strategies for Publisher Growth and Engagement"", I sat down with Greg Rollett, Head of Growth at The Grommet to unpack transformative ideas for publishers and marketers alike. With recent changes to the google algorithm, publisher and commerce content websites need to work even harder to drive traffic volume and audience engagement. To be successful, they need to pivot their strategies and think more like the brands that they partner with and less like an old publisher. Greg and I discuss the successful and innovative and engaging strategies he has spearheaded in his time at The Grommet. From turning email lists into powerful media assets to adopting a scrappy, brand-first mindset, this conversation is packed with actionable insights. Whether you're navigating the challenges of organic traffic, exploring the world of commerce content, or working towards strengthening authentic connections with your audience, this episode delivers a roadmap to success. Don’t miss these proven strategies for growth and engagement in today’s ever-changing digital landscape. "

    32 min
  3. The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop

    DEC 6

    The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop

    "In this episode of Revenue Boost: A Marketing Podcast, titled The Social Commerce Revolution: Building Revenue with Influencers and TikTok Shop, host Kerry Curran dives deep into the exciting world of social commerce with Vinod Varma, CEO and co-founder of Creator.co. Together, they explore how platforms like TikTok Shop are reshaping the way consumers discover and purchase products, and how brands can leverage the power of influencers to drive meaningful revenue growth. Vinod shares his insider insights on building effective influencer campaigns, the importance of fostering authentic ambassador relationships, and why creating top-of-funnel awareness is critical for success. You'll also hear his take on the latest trends in social commerce, including AI's impact on marketing efficiency, TikTok's growing dominance, and the game-changing potential of live-stream shopping. Whether you’re a business leader looking to unlock new revenue streams or a marketer eager to stay ahead of the curve, this episode is packed with actionable strategies to help you thrive in the ever-evolving world of social commerce."

    28 min
  4. Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success

    DEC 5

    Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success

    In this episode of Revenue Boost: A Marketing Podcast, titled "Mastering Influencer Marketing in Regulated Industries: Navigating Compliance, Aligning Brand Goals, and Driving Success," host Kerry Curran sits down with Joelle Moroney, CEO of Creator Collective, to uncover how regulated brands can leverage influencer marketing effectively. Joelle shares her expertise on balancing authentic creator content with the strict compliance needs of industries like financial services and healthcare. She details the steps to develop influencer strategies that align with brand goals while staying within legal boundaries, including selecting vetted creators, crafting clear brand guidelines, and utilizing tech platforms for monitoring compliance. From aligning with brand safety standards to achieving measurable ROI, this episode provides valuable insights for leaders looking to navigate the complexities of influencer marketing in highly regulated spaces.

    26 min
  5. The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content

    DEC 3

    The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content

    In this episode of Revenue Boost: A Marketing Podcast, titled "The Authenticity Advantage: Driving Engagement and Revenue with Curated Creator Content," host Kerry Curran speaks with Erin Gagnon, Managing Director of BrandCycle, about how brands can harness the power of creator-driven content to boost engagement and drive sales. They discuss how authentic, real-life product endorsements on platforms like Meta, TikTok, and YouTube outperform traditional ads by building trust and fostering stronger audience connections. Plus, they explore how performance-based models—using affiliate links, trackable codes, and measurable results—enable brands to align creator partnerships with revenue goals. This episode is packed with insights on leveraging authenticity to build credibility, enhance brand visibility, and achieve measurable growth.

    25 min
  6. Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy

    DEC 2

    Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy

    In this episode of Revenue Boost: A Marketing Podcast, titled Full-Funnel Impact: Integrating Influencer Content Across Your Media Strategy, host Kerry Curran talks with Jaime Cohen, Head of U.S. Influencer Marketing at GOAT agency, about the evolving power of influencer marketing. Jaime shares insights on leveraging creator content to fuel not only brand awareness but also lower-funnel conversions and sales. She reveals how brands can maximize their influencer investments by integrating this content across social, programmatic, digital out-of-home, and even retail media. Jaime also emphasizes the importance of giving creators flexibility to connect authentically with audiences, balancing brand guidelines with creative freedom. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable strategies to amplify reach, build trust, and drive real business growth through influencer integration.

    25 min
  7. Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions

    NOV 29

    Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions

    In this episode of Revenue Boost: A Marketing Podcast, titled "Podcasting for Business Growth: Leveraging Purpose-Driven Content to Boost Engagement and Drive Conversions," host Kerry Curran sits down with podcasting expert Benjamin Shapiro, CEO of I Hear Everything, to uncover how businesses can harness the power of purpose-driven content to grow their brand and drive revenue. They discuss the importance of understanding audience needs and creating content that educates, entertains, and adds real value. Benjamin shares insights on aligning podcast goals with different stages of the marketing funnel, from building brand awareness to nurturing leads, and explains why measuring success goes beyond download numbers. Tune in to learn actionable strategies for using podcasts to engage audiences, establish trust, and fuel conversions.

    28 min
  8. Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth

    NOV 25

    Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth

    In this episode of Revenue Boost: A Marketing Podcast, titled "Prioritizing DEI&B in Your Business Strategy: A Core Pillar for Sustainable Revenue Growth," host Kerry Curran sits down with Kerel Cooper, CMO at GumGum, host of The Minority Report Podcast, and President of Advertising at Group Black, to explore the transformative impact of diversity, equity, inclusion, and belonging (DEI&B) on business growth. Kerel, a seasoned industry leader, explains how diverse perspectives not only drive authentic engagement with multicultural audiences but also strengthen brand messaging and open new pathways to revenue. He discusses why DEI&B should be an integral part of a company's core business strategy—not a fleeting trend—sharing practical insights on leveraging DEI&B to build a truly inclusive brand that resonates with today's consumers. This episode reveals why DEI&B is more than a social initiative; it’s a vital growth lever for forward-thinking companies.

    24 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

Welcome to Revenue Boost: A Marketing Podcast, the ultimate podcast for business leaders who need to drive revenue and customer growth! Whether you're striving to enhance customer acquisition, boost revenue, or outshine your competitors, this podcast is tailor-made for you. Hosted by industry veteran Kerry Curran (https://www.linkedin.com/in/kerryspellmancurran/), Revenue Boost: A Marketing Podcast brings you top marketing leaders who share their invaluable insights and groundbreaking strategies. Through this podcast you'll learn about strategies that can improve your brand reach, shorten your sales cycle, and increase conversions for improved revenue. From boosting brand awareness to driving engagement, maximizing conversions, our podcast covers every aspect of the customer journey. Join us and discover the secrets to driving revenue and expanding your company, even in the face of economic uncertainties. Tune in, and let's unlock your business's full potential together! Revenue Boost: A Marketing Podcast is brought to you by RBMA: Revenue Based Marketing Advisors (www.revenuebasedmarketing.com). B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges? Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction. Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing. I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

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