Know Your Numbers with Craig Alexander Rattray

Craig Alexander Rattray
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Know Your Numbers with Craig Alexander Rattray

Whether you’re running a business, thinking of starting one, or simply want to make smarter decisions... The Know Your Numbers Podcast is the podcast for YOU! We’ve got a brilliant line-up of business owners and industry experts (and even an accountant) sharing their best stories, strategies, and hard-won lessons. This isn’t just ’another’ podcast. The Know Your Numbers Podcast is your fast track to getting the insights that will help you sleep better at night. If you want to learn from the best and make smarter business decisions, listen in!

  1. Bold Growth, Big Challenges: Craig Talks with John Hillis on Scaling a Business and the Energy Transition

    FEB 27

    Bold Growth, Big Challenges: Craig Talks with John Hillis on Scaling a Business and the Energy Transition

    In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with John Hillis, Managing Director of Blackhall & Powis, to discuss the journey from starting a business with little financial knowledge to scaling it into a key player in renewable energy and infrastructure. John shares how he and his team have navigated the challenges of rapid growth, why cashflow is the one number he watches every day, and how having the right financial insights transformed his business. With Blackhall & Powis supporting multi-billion-pound energy projects across the UK and Europe, this is a must-listen for any business owner looking to scale with confidence.   Key Topics Discussed: ✅ The realities of scaling from startup to multi-million-pound business✅ Why cashflow is the lifeblood of any business – and how to manage it✅ The importance of forecasting and financial visibility for business growth✅ Navigating the challenges of hiring and investing in people before the revenue comes✅ The role of renewables and the energy transition in shaping future opportunities✅ Why resilience and bold decision-making are key to success   Key Takeaways: 💡Business owners should focus on financial knowledge from day one. John believes that anyone starting a business should be directed towards financial education, as understanding the basics early on provides a strong foundation for growth. 💡Adversity fuels growth. Challenges in business are inevitable, but the ability to push through them helps entrepreneurs develop both professionally and personally. 💡Cashflow is the ultimate priority. John and his team monitor cash flow daily and weekly because it’s the lifeblood of the business and crucial for maintaining stability and funding growth.   Memorable Quotes: 📢 “If you've got the information, then you can use the information. Even if it's bad news, it kind of doesn't really matter because we know we've got the team that can work through it.”📢 “You're not going to fall off a financial cliff tomorrow. The movements in the finance of the business are trend-based. And even if what is happening in the business financially is not a good thing, knowing that reasonably close to when it's happening enables you to take action.”📢 “We were too pedestrian. The business was actually growing much faster than we had planned for it to grow. And that ultimately was the cause of our cash issues in mid-2023.”   Timestamps: 01:08 John Hillis' Background and Career 02:06 Challenges and Successes in Business 02:26 The Genesis of Blackhall Powis 03:03 Major Projects and Industry Impact 04:02 Early Career and Personal Insights 06:05 Transition to Corporate and Entrepreneurial Ventures 07:51 Building and Growing Blackhall Powis 10:48 Financial Management and Growth Strategies 12:40 The Importance of Cash Flow 25:17 Future Plans and Business Vision 29:51 Final Thoughts and Advice     Resources Mentioned: 📌 Blackhall & Powis – Learn more about John Hillis and his team’s work in renewable energy and infrastructure.📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth. Visit here

    33 min
  2. Breaking the Limits: Craig Talks with Billy Farrell on Mindset, Marketing, and Business Growth

    FEB 13

    Breaking the Limits: Craig Talks with Billy Farrell on Mindset, Marketing, and Business Growth

    In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Billy Farrell, CEO of Mayhem Marketing, to explore the mindset, resilience, and bold thinking needed to build a standout business. Billy shares his journey from a tough start in Glasgow to building multiple successful ventures, highlighting the power of authenticity, positioning, and refusing to accept limits. From marketing strategies that cut through the noise to the mindset shifts that drive real success, this conversation is packed with insights for ambitious entrepreneurs.   Key Topics Discussed: ✅ Why mindset is the foundation of success – in business and life✅ The power of storytelling and authenticity in marketing✅ How to position yourself as the only choice in your market✅ What most businesses get wrong about branding and visibility✅ How marketing is really about ‘buying customers’ – and why that shift in thinking changes everything✅ The importance of taking bold action – even when you don’t have all the answers   Key Takeaways: 💡 “For me growing up, everyone was telling me what I couldn't do, and they were basing my possibilities on their limitations.” – Billy Farrell💡 “If a thing is possible, consider it within reach.” – Billy Farrell💡 “Build the businessman before the business plan.” – Billy Farrell   Memorable Quotes: 📢 “If they don’t know you, they can’t pay you.” – Billy Farrell📢 “Most people won’t go straight from an ad to a sale – you need to give them value first.” – Billy Farrell📢 “Hustle mentality matters – but it’s got to be balanced with practicality, strategy and sense.” – Billy Farrell📢 “You only want to work with people you believe will be at the top of the game or the top of their sector, their niche, whatever they’re working in.” – Craig Alexander Rattray   Timestamps: 00:41 Meet Billy Farrell: A Journey Through Business Highs and Lows 03:01 Growing Up in Glasgow: Overcoming Adversity 08:13 The Turning Point: Embracing Possibility Thinking 12:28 Venturing into Business: Early Failures and Lessons Learned 16:40 Building a Multi-Million Pound Company 18:18 The Grant Cardone Story: Seizing Opportunities 18:56 Steve Jobs' Return to Apple 19:37 The Grant Cardone UK Tour Idea 20:48 Meeting Grant Cardone in Miami 21:25 Challenges of Organizing the Tour 22:29 The Success of the 10X UK Tour 25:12 Marketing Strategies and Client Acquisition 28:56 The Importance of Value in Marketing 34:19 The 'Is Your Cash Flow Limiting Your Growth? Scorecard' 34:39 The Better Decisions, More Money Webinar   Resources Mentioned: 📌 Billy Farrell on Instagram – Learn more about Billy Farrell’s marketing strategies for ambitious businesses. 📌 Is Your Cash Flow Limiting Your Growth? Scorecard 📌 The Better Decisions, More Money Webinar 📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.

    37 min
  3. The Banker’s Perspective: Craig Talks with Chris Lawrie on Funding, Growth, and Smarter Business Decisions

    JAN 30

    The Banker’s Perspective: Craig Talks with Chris Lawrie on Funding, Growth, and Smarter Business Decisions

    In this episode of The Know Your Numbers Podcast, Craig Alexander Rattray sits down with Chris Lawrie, Area Director for SME Banking at the Bank of Scotland, to uncover the realities of business banking, funding, and how SMEs can best engage with their bank. Chris debunks the common myth that "banks aren’t lending," explaining how businesses can position themselves for funding success and why early engagement with your bank is key. From working capital and funding growth to understanding gross margin and financial forecasting, this episode is packed with practical advice for business owners looking to scale with confidence.   Key Topics Discussed: ✅ Why banks do want to lend – but need your help to make it happen✅ How business owners can build stronger relationships with their bank✅ The importance of financial forecasting for securing funding✅ Working capital: Why you should arrange funding before you need it✅ How Scottish Enterprise and government-backed schemes can fuel business growth✅ Why focusing on gross margin is just as important as chasing revenue   Key Takeaways: 💡 “When I hear people saying banks aren’t lending, it’s like saying to a house builder, ‘you’re not building houses.’” – Chris Lawrie💡 “The earlier you engage with your bank, the quicker they can understand your business and support you.”💡 “Business owners often focus too much on top-line revenue – but it’s gross margin that really matters.”   Memorable Quotes: 📢 “If you don’t know your numbers, you’re just guessing – and guessing doesn’t pay the bills.” – Craig Alexander Rattray📢 “Banks aren’t just there to provide finance; they also have a responsibility to make sure businesses can afford it.” – Chris Lawrie📢 “Get your bank around the table early – they’re not just lenders, they can be strategic partners in your growth.” – Craig Alexander Rattray   Timestamps: 01:06 Role of Bank of Scotland in Supporting SMEs 02:39 Challenges and Support for Growing Businesses 05:37 The Importance of Forecasting 05:53 Debunking the Myth: Banks Aren't Lending 08:05 Understanding Business Financials 14:35 The Role of Working Capital 22:18 Government Lending Schemes 26:10 Barriers to Business Growth 32:58 Transitioning to Net Zero 35:16 Final Advice for Business Owners   Resources Mentioned: 📌 Bank of Scotland SME Banking – Learn more about how Chris and his team support businesses across Scotland.📌 Scottish Enterprise – A valuable funding resource for scaling businesses.📌 Know Your Numbers Website – Discover how Craig helps business owners take control of their finances and drive sustainable growth.

    41 min
  4. Behind the Numbers: Craig Alexander Rattray on Life, Lessons, and Leadership

    JAN 16

    Behind the Numbers: Craig Alexander Rattray on Life, Lessons, and Leadership

    In this special episode of The Know Your Numbers Podcast, the tables are turned as host Craig Alexander Rattray takes the guest seat to share his entrepreneurial journey, philosophies, and financial insights. Interviewed by the lively and ever-curious Gary Muircroft, Craig opens up about his path from a numbers-loving schoolboy in Wishaw to a business mentor transforming the lives of entrepreneurs. From reflections on childhood inspiration to candid thoughts on the shortcomings of traditional accountants, this episode offers a rare glimpse into the mind of a man who believes finance is simple – and essential for business success. Craig shares his two rules for business, the importance of being a forward-looking advisor, and how his unique "co-pilot" approach can empower business owners to navigate challenges and seize opportunities. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with wisdom, actionable tips, and some laughs along the way.     Key Topics Discussed Craig’s journey: From algebra prodigy to forward-thinking financial mentor. Why most accountants fall short of what business owners really need. The role of a “financial co-pilot” in driving business growth and decision-making. Craig’s two fundamental rules for business success. The emotional highs and lows of entrepreneurship – and how to find joy in the journey.   Key Takeaways "Finance isn’t difficult - accountants just make it seem that way." "Cash is king - and knowing your numbers is the key to your kingdom." "A great financial advisor doesn’t just report the past; they guide the future."   Memorable Quotes “If you’re not looking ahead in business, you’re flying blind – and that’s a one-way ticket to trouble.” - Craig Alexander Rattray “Numbers aren’t scary; they’re your greatest allies when you learn how to read them.” - Craig Alexander Rattray “Focus on cash. Don’t forget to focus on cash.” - Craig Alexander Rattray   Timestamps 00:46 Interview with Craig Alexander Rattray 02:04 Craig's Early Life and Career 03:15 The Role of Accountants in Business 05:39 Craig's Journey to Expertise 18:33 Common Business Mistakes 19:57 The One Billion Club 25:02 Personal Insights and Philosophy 28:50 The Importance of LinkedIn 31:44 Conclusion and Final Thoughts   Resources Mentioned Know Your Numbers Website: Learn more about Craig’s frameworks for business growth. KYN Mastery Group: Join a community of entrepreneurs transforming their businesses.

    33 min
  5. Forecasting for Growth: Craig Talks with Colin Hewitt on Mastering Cash Flow and Building Strong Businesses

    JAN 2

    Forecasting for Growth: Craig Talks with Colin Hewitt on Mastering Cash Flow and Building Strong Businesses

    In this episode of The Know Your Numbers Podcast, host Craig Alexander Rattray sits down with Colin Hewitt, founder of Float, to dive into the essential topic of cash flow forecasting and its transformative impact on business decision-making. Colin shares his journey from running a digital agency to creating Float, a cash forecasting app designed to help small businesses thrive by providing clarity, confidence, and control over their finances. With a deep understanding of the challenges faced by business owners, Colin reveals how cash flow forecasting isn't just about numbers - it's about creating a strategy to achieve financial stability, invest with confidence, and ultimately, sleep better at night. This episode is packed with practical advice for anyone looking to take the guesswork out of managing their business finances. Key Topics Discussed: Colin’s journey from digital agency founder to fintech innovator. The critical importance of cash flow forecasting for business growth. Practical strategies for using forecasting to reduce financial stress and improve decision-making. The role of fractional CFOs and finance teams in driving business clarity. How Float empowers small businesses to stay ahead of financial challenges with real-time insights. Key Takeaways: “Cash flow isn’t just numbers on a spreadsheet; it’s your business’s lifeline.” “Running a business without forecasting is like driving blindfolded - you’re bound to crash.” “A solid cash flow forecast lets you plan for success, not just react to challenges.” Memorable Quotes: “If you don’t know your numbers, you’re just guessing - and guessing doesn’t pay the bills.” - Craig Alexander Rattray “You can spend with confidence when you know the numbers back it up.” - Colin Hewitt “Forecasting is like a sat nav for your business - it shows you where you are and where you’re going.” - Colin Hewitt Timestamps: 00:49 Colin Hewitt's Journey with Float02:20 Developing Float: Challenges and Successes05:30 The Importance of Forecasting14:46 How Float Works22:51 The Role of Fractional CFOs37:07 Closing Thoughts and Future Plans   Resources Mentioned: Float: Learn more about Colin’s cash flow forecasting app. The E-Myth: A recommended book on building scalable businesses. Know Your Numbers Website: Learn how Craig helps business owners grow their companies.

    39 min
  6. From Old Firm Referee to Business Advisor: Craig Chats With Stuart Dougal About Leadership, Resilience, and Navigating Tough Decisions

    12/19/2024

    From Old Firm Referee to Business Advisor: Craig Chats With Stuart Dougal About Leadership, Resilience, and Navigating Tough Decisions

    In this episode of the Know Your Numbers podcast, Craig Alexander Rattray catches up with his good friend Stuart Dougal, a man who’s no stranger to high-pressure decisions. Known for his years as a top Scottish Premier League referee, including officiating some of the most intense Old Firm clashes, Stuart brings a unique perspective to the world of business. Having transitioned from the football pitch to corporate restructuring and now running his own advisory business, Stuart shares the lessons he's learned about navigating tough decisions, managing pressure, and staying cool under fire—both in football and in business. Craig and Stuart dive into the challenges faced by business owners, from tackling cash flow problems to dealing with over-reliance on key customers. They discuss how Stuart’s experiences in refereeing have shaped his leadership style and offer invaluable insights for anyone looking to make smarter business decisions.   Key Topics Discussed: Stuart’s journey from refereeing Old Firm matches to corporate restructuring and business advisory. The parallels between refereeing and business leadership, including decision-making under pressure. Why understanding your cash flow is crucial for business survival. The importance of having a strong team and trusted advisors. Common pitfalls business owners face and how to avoid them. Building resilience while maintaining a balanced life.   Key Takeaways: "Being brave in business isn’t just about taking risks—it’s about knowing when to seek guidance." – Stuart Dougal "The best leaders, whether on the pitch or in the boardroom, make decisions based on clarity and confidence." – Craig Alexander Rattray "Surround yourself with people who challenge you and push your business forward." – Stuart Dougal   Memorable Quotes: "Refereeing Old Firm matches taught me to handle pressure—and that skill is invaluable in business." – Stuart Dougal "Cash flow is the heartbeat of your business. Ignore it, and you’re in trouble." – Craig Alexander Rattray "The right team doesn’t just support you; they help you see opportunities you’d never spot alone." – Stuart Dougal   Timestamps 01:16 Stuart's Career Journey 02:14 Challenges of Entrepreneurship 03:23 The Importance of Financial Knowledge 04:32 The Role of Accountants and Advisors 13:12 Building a Strong Management Team 15:51 Common Business Mistakes 17:28 The Value of Forecasting 28:27 Final Advice for Business Owners     Resources Mentioned: Stuart Dougal’s website: Onside Advisory Know Your Numbers Podcast: Listen to past episodes for more insights. Craig Alexander Rattray’s Website: Learn how Craig helps businesses grow.   Subscribe Now! Enjoyed this episode? Subscribe to the Know Your Numbers podcast for more expert advice and inspiring stories. From the football pitch to the business world, let Stuart and Craig guide you through mastering your finances and thriving as a business owner!

    32 min
  7. From the Family Business to Business Growth: Craig Talks Business Lessons with Steven Pettigrew

    12/05/2024

    From the Family Business to Business Growth: Craig Talks Business Lessons with Steven Pettigrew

    In this episode of Know Your Numbers, host Craig Alexander Rattray sits down with Steven Pettigrew, a business owner and entrepreneur who has experienced the highs and lows of running a family business and striking out on his own. Steven candidly shares his journey of navigating the challenges of stepping into the family business straight out of school, and eventually realising it wasn’t the right fit for him. Steven discusses how his early experiences shaped his understanding of business ownership, resilience, and growth. From balancing cash flow to handling setbacks, he offers invaluable insights into the realities of running a business – the hard work behind the scenes that many don’t see. His story is one of learning from mistakes, staying agile, and building a business that reflects his vision. Key Topics Discussed Include: The emotional journey of working in, and then leaving, a family business. Balancing the demands of cash flow, forecasting, and growth in a small business. The hidden challenges behind the "highlight reel" of business success. How to make smarter financial decisions by knowing your numbers. Steven's approach to navigating setbacks and building resilience. The importance of finding your purpose and staying true to your business values. Key Takeaways: "The reality of business isn’t the cars or the holidays - it’s the late nights, tough decisions, and cash flow struggles." "You need to know your numbers to make informed decisions and avoid costly mistakes." "Building a business is about adapting and learning - success is in the process, not just the outcome." Memorable Quotes: "People only see the highlight reel. They don’t see the 15 years of hard work and pain it took to get there." - Steven Pettigrew "As a business owner, you’re wearing all the hats - at least until you can build a team to take some off your head." - Steven Pettigrew "If you don’t know your numbers, you’re just guessing - and guessing doesn’t pay the bills." - Craig Alexander Rattray Key Timestamps: 00:49: Stephen's Early Career and Family Business 02:46: Challenges and Lessons in Family Business 05:01: Realizing the Family Business Wasn't for Him 08:20: Financial Management in Small Businesses 13:57: Monopoly Capital's Investment Approach 20:12: Importance of Financial Forecasting 32:05: Final Thoughts and Contact Information Resources Mentioned: The Know Your Numbers Podcast: Listen to more episodes for actionable advice and inspiring stories. Connect with Steven Pettigrew: Find him on LinkedIn to continue the conversation. Craig Alexander Rattray’s Website: Learn more about how Craig helps businesses grow here. Subscribe Now! Enjoyed this episode? Hit subscribe to Know Your Numbers and stay updated on all our latest episodes featuring practical business advice, financial strategies, and inspiring entrepreneurial journeys.

    35 min
  8. Scaling Smarter: Craig Discusses Building a Business for Success With Laura Taylor

    11/21/2024

    Scaling Smarter: Craig Discusses Building a Business for Success With Laura Taylor

    In this episode of the Know Your Numbers Podcast, Craig Alexander Rattray is joined by Laura Taylor, an accomplished accountant and entrepreneur with a wealth of experience in helping businesses scale and succeed. Laura shares her journey from traditional accounting to founding Bright Flamingo, a modern, tech-driven firm. Together, they dive into the realities of business growth, financial forecasting, and the importance of choosing the right financial partner. If you’re a business owner looking for practical advice on building a scalable and profitable business, this episode is packed with actionable insights and inspiring lessons.     Key Topics Covered The Importance of Knowing Your NumbersCraig and Laura dive into why understanding your financials is crucial for making smarter decisions and driving business growth. Using Social Media to Grow Your BusinessLaura shares how she leveraged social media to build her brand and connect with clients, showing the power of digital platforms for professional services. Common Financial Mistakes Business Owners MakeA discussion on avoiding pitfalls like ignoring tax liabilities, mismanaging cash flow, and neglecting forecasting. How to Choose the Right AccountantCraig and Laura outline what to look for in an accountant who aligns with your business goals and values. Innovative Accounting Practices for SMEsLaura introduces Bright Flamingo, her new venture focused on delivering tech-driven, personalised accounting services. Practical Tips for Scaling Your BusinessThe duo offers actionable advice on improving cash flow, forecasting effectively, and building a more resilient business.     Key Quotes from the Episode Laura Taylor:“Accountants shouldn’t just crunch numbers; they should provide clarity that empowers business owners to make confident decisions.” Craig Alexander Rattray:“If you don’t know your numbers, you’re effectively driving your business blindfolded. It’s a recipe for disaster.” Laura Taylor:“Forecasting isn’t just about guessing future income. It’s about mapping the journey to your goals and knowing the risks along the way.” Craig Alexander Rattray:“A good accountant is an investment, not an expense. The right one can unlock opportunities you never knew were there.” Laura Taylor:“Cash flow is the heartbeat of any business. If it stops, the business stops, and that’s why planning is essential.”     Why You Should ListenThis episode is for any entrepreneur or business owner who wants to: Gain clarity on their financial health. Avoid common financial mistakes. Choose an accountant who adds real value. Build a business that’s scalable and sustainable. Learn how modern accounting practices can transform their approach to growth.     Timestamps: 01:23 Laura's Journey to Success02:26 The Power of Social Media in Business Growth04:18 Innovative Accounting Practices05:37 Challenges in the Accounting Profession06:33 The Importance of Financial Insight11:03 Effective Business Forecasting11:29 Common Mistakes Business Owners Make12:19 Tax Liabilities and Cash Flow Management15:07 Choosing the Right Accountant24:57 Laura's New Venture: Bright Flamingo30:51 Final Thoughts and Contact Information     Connect with Laura Taylor LinkedIn: Laura Taylor   Connect with Craig Alexander Rattray LinkedIn: Craig Alexander Rattray Website: knowyournumbers.biz

    32 min
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Whether you’re running a business, thinking of starting one, or simply want to make smarter decisions... The Know Your Numbers Podcast is the podcast for YOU! We’ve got a brilliant line-up of business owners and industry experts (and even an accountant) sharing their best stories, strategies, and hard-won lessons. This isn’t just ’another’ podcast. The Know Your Numbers Podcast is your fast track to getting the insights that will help you sleep better at night. If you want to learn from the best and make smarter business decisions, listen in!

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