The Growth System

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The Growth System

Welcome to The Growth System, the podcast that rethinks the way businesses approach B2B growth. Each week, we dive into a common organizational challenge or pattern that’s stalling growth in many companies. But here’s the twist—we re-examine these issues through the powerful lens of systems thinking. By connecting the dots between different parts of your business, we uncover deeper insights and actionable solutions you can implement to accelerate growth. Whether you're part of a growth team, a leader, or someone who just wants to think differently about scaling, The Growth System offers a fresh, strategic approach to help your business thrive. Tune in and start optimizing the way you grow—one system at a time. The Growth System is bought to you by rev.space, an applied growth consultancy connects B2B organisations with the future of growth with consultancy, education and delivery services.

Episodes

  1. 6 DAYS AGO

    The Art of Effective Planning

    Summary In this episode of The Growth System, Colin and Chris discuss the critical aspects of planning for B2B growth in 2025. They explore the importance of setting realistic revenue targets, the need for effective modelling, and the significance of shared goal setting between sales and marketing teams. The conversation really emphasises the necessity of strategic positioning in a competitive market and the foundational elements required for successful planning, including people, processes, data, and technology. As always, we encourage listeners to embrace complexity using a systems thinking approach and focus on metrics that drive success. Takeaways Planning is a crucial process for B2B growth.Revenue targets should be realistic and achievable.Modelling helps in understanding the path to targets.Shared goal setting fosters alignment between teams.Strategic positioning is essential in a competitive market.Understanding customer acquisition costs is vital.Effective planning requires a holistic view of the business.People, processes, data, and tech are foundational elements.Don't shy away from complexity; it's manageable with systems thinking.Start and end planning discussions with the numbers. Chapters 00:00 New Year, New Beginnings 01:05 The Importance of Planning 06:01 Understanding Revenue Targets 11:59 Modeling for Success 17:55 Goal Setting and Alignment 23:51 Strategic Positioning in a Competitive Market 29:57 Foundations for Effective Planning 36:01 Final Thoughts on Planning

    45 min

  2. 12/17/2024

    Why ABM Isn't Working: A Deep Dive

    Summary In this episode, Colin and Chris delve into the complexities and challenges surrounding Account-Based Marketing (ABM). They discuss the declining perception of ABM, the misconceptions that lead to its ineffective implementation, and the necessary mindset shifts organisations must adopt to succeed. The conversation highlights the importance of alignment between sales and marketing, the need for patience in seeing results, and the critical role of account selection in ABM strategies. Through a systems thinking lens, they explore how to navigate these challenges to unlock the true potential of ABM. This conversation delves into the intricacies of Account-Based Marketing (ABM), emphasising its significance as a relationship-building strategy rather than just a marketing tactic. The speakers discuss the importance of organisational readiness, the need for aligned goals between sales and marketing, and the complexities of measuring success in ABM initiatives. They also explore compensation models for sales teams engaged in ABM, the potential opportunity costs of focusing on select accounts, and the broader perspective that ABM should encompass. The discussion concludes with actionable solutions for implementing ABM effectively and the necessity of a long-term investment approach. Takeaways ABM is often misunderstood and misapplied in organizations.A mindset shift is crucial for successful ABM implementation.Measurement issues hinder the effectiveness of ABM strategies.Scalability remains a significant challenge for ABM initiatives.ABM should be viewed as a long-term strategic initiative, not a quick win.Sales and marketing alignment is essential for ABM success.Account selection is critical to the effectiveness of ABM campaigns.Patience is necessary to see the results of ABM efforts.Not every account is unique; personalisation should be strategic.Organisations often struggle with the execution of ABM due to lack of expertise. ABM is fundamentally about building and expanding relationships within target accounts.Organisational readiness is essential before initiating an ABM strategy.Success in ABM requires a well-aligned sales and marketing team with common goals.Compensation models for sales teams may need to change to reflect ABM efforts.Focusing on a limited number of accounts can raise concerns about opportunity costs.ABM should be integrated into all marketing efforts, not just direct outreach.Long-term investment and patience are crucial for ABM success.Measurement frameworks must adapt to the unique metrics of ABM.Branding plays a significant role in the effectiveness of ABM campaigns.Alignment across the organisation is key to overcoming ABM challenges. Chapters 00:00 Introduction to ABM and Its Challenges 06:57 Understanding the Flaws in ABM Implementation 14:00 The Mindset Shift Required for ABM Success 18:57 Execution Issues in ABM Strategies 28:07 The Importance of Account Selection in ABM 33:43 The Value of Account-Based Marketing 34:53 Organizational Readiness for ABM 37:12 Measuring Success in ABM 40:56 Compensation Models in ABM 43:06 Opportunity Cost of Focus in ABM 47:17 The Broader Perspective of ABM 52:24 Quickfire Solutions for Effective ABM 59:25 Long-Term Investment in ABM 01:03:07 Final Thoughts on ABM Success

    1h 4m

  3. 12/10/2024

    Understanding the Cost of Disconnected Systems

    Summary In this episode of The Growth System, Colin and Chris delve into the complexities of non-human systems, particularly focusing on tech stacks in B2B growth. They discuss the overwhelming number of SaaS applications available, the challenges posed by disconnected data, and the significant costs associated with these inefficiencies. The conversation highlights the importance of data-driven decision-making in sales and marketing, the impact of legacy technology, and the consequences of decentralised tech spending. Ultimately, they emphasise the need for a more integrated approach to technology in organisations to enhance efficiency and drive growth. In this conversation, Chris and Colin explore the challenges organisations face due to disconnection in their tech stacks and the role of enterprise architects in addressing these issues. They emphasise the importance of reimagining processes for effective automation and the transformative power of integration platforms like iPaaS. The discussion highlights the need for a systems thinking approach to create immersive value and enhance customer journeys, ultimately advocating for a strategic framework that prioritises process design over mere automation. Takeaways Most businesses use a vast number of SaaS applications, leading to disconnected data.Disconnected data creates significant challenges in understanding the prospect journey.Data-driven decision-making is crucial for acquiring and retaining customers.Organizations can lose up to 60% of their working day on disconnected systems.Technical debt is a growing concern, with significant budgets allocated to fixing outdated technology.Decentralized tech spending leads to a lack of cohesive strategy in tech stack management.Automation opportunities are often overlooked due to departmental silos.The economic impact of disconnection in tech stacks is substantial.Legacy technology complicates integration and modernization efforts.A systems thinking approach is essential for effective tech stack management. Disconnection in organizations leads to significant operational challenges.Enterprise architects play a crucial role in providing a holistic view of systems.Centralizing automation can significantly improve organizational efficiency.Integration and automation should be viewed as complementary, not interchangeable.A systems thinking approach can unlock new opportunities for innovation.Reimagining processes is essential for maximizing the benefits of automation.iPaaS serves as a catalyst for transforming B2B ecosystems.AI should be integrated thoughtfully to enhance user-centric solutions.Organizations must shift their mindset to view tech stack fragmentation as a sign of ill health.Effective governance and centers of excellence can empower teams without burdening IT. Chapters 00:00 Introduction to Non-Human Systems and Tech Stacks 04:56 The Challenges of Disconnected Data 10:03 The Cost of Disconnection in Organizations 15:07 Data-Driven Decision Making in B2B Sales 19:53 Legacy Technology and Technical Debt 24:47 Decentralization of Tech Spending and Its Impacts 28:52 Understanding Disconnection in Organizations 32:22 The Role of Enterprise Architects 41:58 Reimagining Processes for Automation 49:27 The Power of Integration Platforms 53:50 Creating Immersive Value through Systems Thinking

    58 min

  4. 11/19/2024

    Innovative Solutions for Effective Budgeting

    Summary In this episode, Colin and Chris explore the traditional budgeting process and its limitations, emphasising the need for a systems thinking approach. They discuss how conventional budgeting practices often yield unrealistic numbers, create silos within organisations, and focus excessively on cost control rather than fostering growth. The conversation highlights the importance of aligning budgeting with organisational health and strategic vision, and suggests innovative solutions such as agile budgeting and decentralised decision-making to enhance effectiveness and adaptability. This conversation explores innovative approaches to budgeting, emphasising agile methodologies, rolling forecasts, and value-driven strategies. The speakers discuss the importance of fostering communication across departments, balancing efficiency with adaptability, and the role of technology and data in modern budgeting practices. They also highlight the significance of aligning budgets with company vision and values, and the potential of predictive modeling to enhance decision-making processes. Takeaways Traditional budgeting methods are often unrealistic and ineffective.Budgeting should reflect an organisation's health and priorities.The budgeting process creates competitive silos rather than collaboration.Budgeting is often viewed as a cost-control exercise rather than a growth enabler.Measurement myopia leads to neglect of intangible factors like morale and innovation.The annual budgeting cycle is inflexible and outdated.Decentralised budgeting can foster collaboration and responsiveness.Organisations need to pivot quickly to market changes with agile budgeting.Budgeting decisions have far-reaching consequences across departments.A systems thinking approach can improve budgeting outcomes. Agile budgeting fosters better communication and understanding across departments.Rolling forecasts allow for more responsive budgeting based on current realities.Data-driven insights should guide budgeting decisions for better outcomes.Value-driven budgeting aligns resources with corporate strategy and priorities.Balancing efficiency with adaptability is crucial for resilience in budgeting.The 70-20-10 model encourages innovation and flexibility in budget allocation.Empowering individuals to make decisions enhances organisational agility.Zero-based budgeting helps eliminate unnecessary expenses and promotes accountability.Aligning budgets with company vision ensures strategic coherence.Predictive modelling can mitigate risks associated with budgeting changes. Chapters 00:00 Rethinking Budgets: A Systems Approach 11:48 The Challenges of Traditional Budgeting 24:06 The Impact of Budgeting on Organizational Health 33:56 Innovative Budgeting Solutions for Growth 35:37 Fostering Communication Across Departments 36:06 Agile Budgeting: Navigating the Journey 38:01 Rolling Forecasts and Data-Driven Insights 39:52 Value-Driven Budgeting: Aligning Resources with Strategy 40:53 Balancing Efficiency and Adaptability 41:56 Innovation in Budgeting: The 70-20-10 Model 44:06 Empowerment and Holistic Thinking in Budgeting 45:00 The Importance of Flexibility in Budgeting 46:57 Zero-Based Budgeting: A Fresh Perspective 49:10 Strategic Alignment in Budgeting 51:09 R&D and Innovation: Budgeting for the Future 52:06 Best Practices for Agile Budgeting 53:05 Feedback Mechanisms and Transparency 55:57 Technology and Data in Modern Budgeting 58:12 Aligning Budget with Company Vision 01:00:00 Predictive Modeling in Budgeting

    1h 5m

  5. 11/12/2024

    Rethinking Sales Targets in B2B Growth

    Summary In this episode of The Growth System, Colin and Chris delve into the complexities of sales targets within the B2B landscape. They explore the purpose of sales targets, the process of setting them, and the often arbitrary nature of these targets. The conversation highlights the negative impact of sales targets on performance, the short-term focus they create, and the bad behaviours they can encourage among sales teams. Additionally, they discuss the relationship between sales targets and compensation plans, emphasising the need for a more holistic approach to sales performance measurement. In this conversation, Colin and Chris explore the complexities of sales targets, emphasising the need for a systematic approach to goal setting. They discuss the pitfalls of a revenue-focused mindset, the importance of customer success, and the detrimental effects of aggressive sales tactics on employee well-being and customer relationships. The dialogue culminates in a call for a more holistic view of performance metrics, advocating for a shift from traditional sales targets to a focus on systematic processes that drive sustainable growth. Takeaways Sales targets are often arbitrary and not based on reality.The process of setting sales targets is typically reverse engineered from desired outcomes.Sales targets can create a short-term focus that hampers long-term growth.Sales targets may lead to bad behaviors among salespeople, such as discounting.There is a disconnect between sales targets and actual market conditions.Sales targets are entrenched in the culture of B2B sales but may need reevaluation.Compensation plans should align with long-term goals rather than just hitting targets.Sales targets can negatively impact profitability and brand reputation.Sales teams often focus on net new logos at the expense of existing accounts.A systems thinking approach is necessary for effective sales target setting. Revenue focus can overshadow the importance of customer success.Sales targets often neglect the full spectrum of revenue sources.A systematic view of sales targets can reveal underlying issues.Aggressive sales tactics can lead to employee burnout and turnover.Longer sales cycles require different approaches to goal setting.Customer satisfaction improves when aggressive targets are removed.Sales targets should align with the overall business strategy.Setting process-focused goals can drive better outcomes.Understanding the history of sales targets can inform better practices.A holistic view of performance metrics is essential for growth. Chapters 00:00 Introduction to Sales Targets and Systems Thinking 03:03 The Purpose and Nature of Sales Targets 06:09 The Process of Setting Sales Targets 08:50 The Arbitrary Nature of Sales Targets 12:12 The Impact of Sales Targets on Sales Performance 14:55 Short-Term Focus and Its Consequences 18:01 Sales Targets and Bad Behaviors 21:10 The Relationship Between Sales Targets and Compensation Plans 23:49 Conclusion and Future Considerations 30:05 The Revenue Focus Dilemma 33:05 Systems Thinking in Sales Targets 40:59 Rethinking Sales Targets 49:54 The Case for Systematic Goal Setting

    58 min

  6. 11/05/2024

    From Wells Fargo to Apple: Lessons in Setting Metrics

    Summary In this episode of The Growth System, Colin and Chris delve into the critical role of metrics in B2B growth, emphasising the need for careful consideration in their application. They discuss the potential dangers of misguided metrics, illustrated through real-world examples like Wells Fargo and the Cobra Effect. The conversation highlights the importance of aligning metrics with long-term strategic goals, advocating for a balance between quantitative and qualitative measures. The hosts also explore how to create a culture focused on customer delight, ensuring that metrics serve as tools for achieving broader organisational objectives rather than becoming the end goal themselves. In this conversation, Chris and Colin explore the complexities of organisational metrics, decision-making, and the importance of aligning goals across departments. They discuss the need for a culture of psychological safety to empower employees in customer service roles, the dangers of short-termism in goal setting, and the significance of understanding feedback loops within complex systems. The discussion also highlights various systems archetypes that can lead to complacency and misalignment, ultimately stressing the importance of a long-term vision for sustainable organisational health. Takeaways Metrics can have harmful side effects if not carefully managed.Goodhart's Law illustrates the pitfalls of over-relying on metrics.The Cobra Effect shows how well-intentioned metrics can backfire.Qualitative metrics can provide deeper insights than purely quantitative ones.Setting goals with a long-term focus increases chances of success.Decoupling inputs and outputs helps in understanding performance issues.Customer delight should be a holistic goal, not just a metric.Cultural values can drive better outcomes than strict metrics.Metrics should be tools for strategy execution, not the strategy itself.Creating a culture of psychological safety enhances customer focus. Empowering employees leads to better customer service outcomes.Psychological safety fosters a culture of customer positivity.Long-term measurement of outputs is crucial for success.Goal conflict often arises from siloed departmental metrics.Composite metrics can obscure true organisational health.Negative feedback loops can lead to business collapse.Understanding feedback loops is essential in systems thinking.Causal loop diagrams can visualise complex interactions.Metrics should support strategic objectives, not overshadow them.A long-term vision is vital for operational health. Chapters 00:00 The Importance of Metrics in B2B Growth 02:59 Understanding the Dangers of Misguided Metrics 06:13 The Cobra Effect: Unintended Consequences of Metrics 09:06 Metrics as Tools for Strategy Execution 12:01 The Role of Qualitative Metrics in Business 14:56 How to Set Effective Metrics 18:05 Creating a Culture of Customer Delight 27:03 Empowering Decision-Making in Customer Service 29:14 The Importance of Holistic Goal Alignment 32:45 Understanding Organizational Complexity and Feedback Loops 36:33 Systems Thinking: Archetypes and Their Implications 41:55 Metrics: Tools for Good or Forces for Evil? 43:30 Long-Term Vision vs. Short-Term Metrics

    52 min

  7. 10/29/2024

    Escaping the Set and Forget Process Trap

    Summary In this episode of The Growth System, Colin and Chris delve into the organisational trap of 'set and forget' processes, particularly in the context of automation. They discuss the mindset issues that lead to complacency in organisations, the importance of process discovery, and the need for a systems thinking approach to optimise processes. The conversation highlights the challenges of reductionism in process design and emphasises the necessity for holistic optimisation and democratisation of automation resources. Practical steps for continuous improvement are also outlined, providing listeners with actionable insights to enhance their organisational processes. In this conversation, Chris and Colin delve into the intricacies of systems mapping and process improvement. They discuss the importance of understanding interconnections within systems, the need for continuous improvement, and the significance of stakeholder collaboration. The dialogue emphasises a holistic approach to process design, focusing on flexibility, leverage points, and the emergent behaviour of systems. The speakers advocate for a mindset shift from siloed thinking to cross-functional collaboration to drive meaningful change and optimise overall system performance. Takeaways Organisations often fall into a 'set and forget' mindset.A task mindset limits the potential for process improvement.Complacency and lack of urgency hinder transformation efforts.Discovery of processes is often neglected in organisations.80% of automation opportunities go unidentified.Processes should be viewed as dynamic parts of a system.Feedback loops are crucial for process optimisation.Reductionism can obscure the bigger picture in process design.Holistic optimisation is necessary to avoid unintended consequences.Democratising automation resources can accelerate improvement efforts. System form can take many forms, including API connections and human interactions.Understanding the function of interconnections is key to process design.Mapping systems requires recognising dependencies and contingencies.Emergent behaviour of systems must be analysed for true performance insights.Continuous improvement should not lead to constant changes without understanding the impacts.Whole system optimisation is crucial for effective process improvement.Flexibility in processes allows for adaptation as business needs evolve.Identifying leverage points can maximise the impact of automation efforts.Cross-functional collaboration enhances understanding and efficiency in processes.A human-centred approach to process design is essential for meaningful change. Chapters 00:00 Introduction to the Set and Forget Trap 02:56 Mindset and Complacency in Organizations 06:02 The Importance of Process Discovery 08:50 Systems Thinking and Feedback Loops 12:03 The Role of Automation in Process Improvement 15:07 Challenges of Reductionism in Process Design 18:07 The Need for Holistic Process Optimization 20:58 Democratization of Automation Resources 24:03 Practical Steps for Continuous Improvement 28:39 Understanding Interconnections in Systems 31:51 Reimagining Processes Through Systems Mapping 33:18 Continuous Improvement and Information Access 36:36 Whole System Optimization 38:31 Building Flexibility into Processes 40:45 Identifying Leverage Points for Automation 42:47 Cross-Functional Collaboration for Process Improvement

    51 min

  8. 10/22/2024

    How to avoid the allure of the shiny object when setting your strategy

    Summary In this episode of The Growth System, Colin and Chris explore the phenomenon of shiny object syndrome in B2B companies, discussing how organisations can be seduced by new trends and technologies that may not align with their core competencies. They analyse Cisco's acquisition of the Flip video camera and GE's ambitious Predix platform, highlighting the strategic missteps and failures that resulted from a lack of purpose-driven strategy and poor decision-making frameworks. The conversation emphasises the importance of systems thinking in navigating complex business environments and avoiding costly mistakes. Takeaways Shiny object syndrome can lead to strategic failures.Purpose-driven strategy should guide decision-making.Cisco's acquisition of Flip was a significant misstep.GE's Predix platform struggled due to complexity.Companies must align new initiatives with core competencies.Bounded rationality can cloud decision-making.Effective goal setting is crucial for success.Agility is essential for internal startups.Information sharing helps teams stay on track.Systems thinking is vital for managing complexity. Chapters 00:00 Navigating Shiny Object Syndrome in B2B 04:05 Cisco's Flip Video Camera Acquisition: A Cautionary Tale 22:17 GE's Predix: Ambition Meets Reality 34:31 Bridging the Strategy to Execution Gap

    46 min

  9. 10/15/2024

    How Thinking in Systems Can Unlock Sales and Marketing Alignment

    Summary In this episode, Colin and Chris delve into the critical issue of sales and marketing alignment within B2B organisations. They explore the superficial nature of many alignment efforts, the significant costs associated with misalignment, and the impact of buyer journeys on organisational performance. The conversation emphasises the importance of technology, organisational culture, and clear goals in achieving true alignment. They also discuss the systems view of misalignment, identifying sources of the problem, and strategies for driving alignment, ultimately highlighting the need for a culture of collaboration and effective communication. Takeaways Sales and marketing alignment is often superficial.Misalignment can cost organisations significantly.The buyer journey is complex and often misunderstood.Technology can help bridge the gap between teams.Organisational culture plays a crucial role in alignment.Misalignment often starts at the board level.Clear goals and metrics are essential for alignment.Removing goal conflict can enhance performance.Access to timely information is critical for decision-making.A culture of collaboration is necessary for true alignment. Sound Bites "What does real sales and marketing alignment look like?" "Superficial alignment masks a deeper disconnect." "Misalignment costs money and opportunity." Chapters 00:00 Understanding Sales and Marketing Alignment 03:07 The Cost of Misalignment 05:54 The Impact of Buyer Journeys 08:51 The Role of Technology in Alignment 12:04 The Importance of Organizational Culture 14:58 Identifying Sources of Misalignment 17:56 The Systems View of Misalignment 20:49 Strategies for Driving Alignment 24:02 The Role of Goals and Metrics 27:04 Leveraging Information for Better Decisions 29:54 Creating a Culture of Collaboration 32:49 Final Thoughts on Alignment

    56 min

  10. 10/08/2024

    Can systems theory save us from the perils of the MQL?

    Summary In this episode, Colin and Chris delve into the contentious topic of Marketing Qualified Leads (MQLs), exploring their definition, origins, and the myriad issues they present in B2B organisations. They discuss the friction between sales and marketing teams, the identity crisis of MQLs, and the systemic problems that arise from poorly defined metrics. The conversation shifts towards potential solutions, emphasising the importance of a clear qualification framework, the need for alignment between sales and marketing, and the value of layering data to create more meaningful MQLs. The episode concludes with key takeaways and a call to action for organisations to rethink their approach to MQLs. Takeaways MQLs often create friction between sales and marketing teams.There is no universal definition of an MQL, leading to confusion.Not all MQLs are created equal; some are more valuable than others.The relationship between sales and marketing is crucial for growth.MQLs can become a vanity metric if not properly defined.A clear qualification framework is essential for effective MQLs.Layering data can enhance the quality of MQLs.Organizations should measure MQLs at an account level, not just contact level.Setting realistic targets can prevent manipulation of MQL metrics.Content strategy should align with MQL definitions to ensure quality leads. Sound Bites "Do MQLs get a bad rap?" "MQLs often feel like the front line of battle." "MQLs are the corporate equivalent of a sports day medal." Chapters 00:00 The MQL Debate Begins 03:02 Defining MQLs and Their Origins 06:14 The Problems with MQLs 09:03 The Identity Crisis of MQLs 12:02 The Relationship Between Sales and Marketing 15:04 Exploring Solutions to MQL Issues 21:12 The Importance of Qualification Frameworks 24:06 Layering Data for Better MQLs 29:59 Final Thoughts and Key Takeaways

    51 min

  11. 10/01/2024

    Systems Explained: The Interconnected World of B2B Growth

    Summary In this inaugural episode of The Growth System podcast, hosts Colin and Chris delve into the concept of systems thinking and its critical relevance to B2B growth. They explore what constitutes a system, the importance of understanding systems in organisational contexts, and how systems thinking can provide valuable tools for growth professionals. The discussion also clarifies the distinctions between systems thinking, systems dynamics, and systems engineering, emphasising the necessity of a holistic approach to navigate the complexities of modern business environments. Takeaways Systems thinking is essential for understanding B2B growth.A system is defined by its interconnected elements and emergent properties.Growth teams often operate as subsystems within larger organizational systems.Understanding systems can help identify and solve organizational inefficiencies.Reductionism can hinder effective problem-solving in complex systems.Systems thinking provides a framework for navigating business complexities.The distinction between systems thinking and systems dynamics is crucial for application.Systems engineering focuses on the development of non-human systems.Holistic views are necessary to align the purposes of different subsystems.The podcast aims to explore practical applications of systems thinking in real-world scenarios. Chapters 00:00 Introduction to Systems Thinking in B2B Growth 03:22 Defining Systems and Their Importance 07:30 The Relevance of Systems Thinking for Growth Professionals 14:02 Distinguishing Systems Thinking from Related Concepts 24:46 Conclusion and Future Topics

    26 min

  12. SEASON 1, EPISODE 1 TRAILER

    The Growth System: Teaser

    Summary In this episode of The Growth System podcast, hosts Colin and Chris introduce their focus on B2B growth through a systems thinking lens. They discuss the need for a new podcast, the importance of understanding systems thinking, and the organisational challenges faced by growth teams. The conversation highlights the significance of alignment between sales and marketing, and the potential pitfalls of neglecting systems thinking in business operations. Takeaways The podcast aims to explore B2B growth through systems thinking.Systems thinking can reveal surprising solutions to common challenges.Understanding what constitutes a system is crucial for growth teams.The discussion will include both the merits and drawbacks of MQLs.Sales and marketing alignment is a recurring theme in growth discussions.Cautionary tales of systems thinking failures will be shared.The hosts promise practical solutions to organizational issues.Metrics and process design will be key topics in future episodes.Listeners are encouraged to engage with the content and apply insights.The podcast will launch on October 1st, focusing on systems thinking. Chapters 00:00 Introduction to The Growth System Podcast 02:04 Understanding Systems Thinking 04:03 Exploring Organizational Challenges 05:52 The Importance of Alignment in Growth Teams Keywords B2B growth, systems thinking, growth teams, organizational challenges, alignment, metrics, process design, marketing, sales

    7 min

Trailer

About

Welcome to The Growth System, the podcast that rethinks the way businesses approach B2B growth. Each week, we dive into a common organizational challenge or pattern that’s stalling growth in many companies. But here’s the twist—we re-examine these issues through the powerful lens of systems thinking. By connecting the dots between different parts of your business, we uncover deeper insights and actionable solutions you can implement to accelerate growth. Whether you're part of a growth team, a leader, or someone who just wants to think differently about scaling, The Growth System offers a fresh, strategic approach to help your business thrive. Tune in and start optimizing the way you grow—one system at a time. The Growth System is bought to you by rev.space, an applied growth consultancy connects B2B organisations with the future of growth with consultancy, education and delivery services.

Information

  • Creator
    rev.space
  • Years Active
    2024 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Copyright 2025 rev.space
  • Show Website
    The Growth System

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