The Marketing Factory

Marissa Candy
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  • MARKETING
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Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

  1. 2D AGO

    #071 - How To Take Your Solo Store Australia-Wide (Marketing Playbook)

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club Is scaling your solo store nationwide a risky leap…or the smartest move you’ll ever make for your brand? This episode breaks down the marketing playbook that helps founders expand without losing the magic that made their first store unforgettable. ◼️ Why your ‘why’ determines whether expansion succeeds ◼️ How documented processes protect your brand at scale ◼️ The three pillars of a nationwide marketing framework ◼️ Why social proof builds instant trust in new locations ◼️ How tech, automation and empowered teams make growth possible Timestamps: 00:00:00 Introduction 00:00:42 - Why Your ‘Why’ Matters Before Expanding 00:02:05 - Documenting Your Brand And Processes 00:03:10 - Building A Nationwide Marketing Framework 00:04:40 - Using Social Proof To Build Trust 00:05:35 - Tech, Automation And Systems For Scaling 00:06:20 - Training And Empowering Local Teams 00:07:13 - Step By Step Nationwide Playbook 00:08:45 - Templates, Launch Calendars And Iteration 00:09:20 - Key Takeaways For Scaling Australia Wide Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    11 min

  2. FEB 11

    #070 - How Award Entries Can Make Your Business Thousands

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club Are awards really just a vanity exercise…or one of the most profitable shortcuts in modern marketing? This episode breaks down why award entries can shift your credibility, your visibility, and your revenue faster than almost anything else you’re doing right now. ◼️ How awards create instant trust and authority ◼️ Why one win can outperform thousands in ad spend ◼️ The psychology behind credibility shortcuts ◼️ How awards attract top‑tier talent and strengthen culture ◼️ Why a single entry gives you a year of content Timestamps: 00:00:00 Introduction 00:00:55 - Strategic Benefits of Awards 00:01:28 - Marketing Factory's Award Success 00:02:00 - Impact of Winning Awards 00:03:28 - Awards as Instant Credibility 00:04:32 - Awards vs. Traditional Advertising 00:05:05 - Cost-Effective Marketing with Awards 00:05:48 - Ongoing ROI from Awards 00:07:13 - Marketing Help and Call to Action 00:07:24 - Content Creation from Awards 00:08:07 - Reflection and Recognition through Awards 00:09:00 - Summary: Awards as a Marketing Strategy Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    11 min

  3. FEB 4

    #069 - Is AI REALLY Going to Replace Marketers?

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club Is AI really going to replace marketers…or just change the way we work forever? ◼️ AI tools reshaping content and scheduling ◼️ Trust still drives marketing results ◼️ Human creativity plus AI efficiency ◼️ Coca‑Cola’s AI ad shows adoption with emotion ◼️ Meta’s “results machine” shifts ads, not strategy Timestamps: 00:00:00 Introduction 00:01:22 - Embracing AI in Marketing 00:01:42 - Video Reaction: AI Tool for Social Media 00:02:05 - AI Tool Features Overview 00:03:29 - Trust in Marketing with AI 00:04:37 - Video Reaction: Coca-Cola Holiday Ad 00:05:20 - Emotional Impact of AI in Advertising 00:05:32 - AI in Animated Advertising 00:07:18 - Meta's Automated Ad System 00:08:01 - The Future of AI in Advertising 00:09:10 - Meta's Market Capture and Ad Complexity 00:11:21 - Evolution of Content: Photos to Interactive Media 00:12:16 - Mark Zuckerberg on the Future of AI and Social Media 00:12:59 - Importance of Adapting to AI in Business 00:13:31 - Homework: Creating Interactive Experiences Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    14 min

  4. JAN 28

    #068 - 10-Minute Audit To Stop Your Business Losing Thousands

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club The 10‑Minute Audit That Stops Your Business Bleeding Revenue…because friction kills growth faster than you think. ◼️ Why most “sales problems” are actually journey problems ◼️ How awareness, consideration, purchase, experience and retention reveal hidden leaks ◼️ Why broken funnels cost thousands in lost customers ◼️ The role consistency plays in building trust across every touchpoint ◼️ How retention strategies turn one‑time buyers into loyal advocates Timestamps: 00:00:00 Introduction 0:01:26 - Why Customer Journey Audits Matter 00:02:08 - Stage 1: Awareness 00:03:36 - Stage 2: Consideration 00:04:52 - Stage 3: Purchase 00:06:27 - Stage 4: Experience 00:07:51 - Stage 5: Retention 00:09:26 - Conclusion and Next Steps 00:10:31 - Final Challenge: Share Your Journey Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    12 min

  5. JAN 21

    #067 - The Decline of Subway's Marketing… What Happened?

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club The decline of Subway’s marketing…because relevance disappears faster than you think. ◼️ Why a once‑iconic brand slowly slipped out of the spotlight ◼️ How shifting perception can erode even the strongest positioning ◼️ Why consistency matters when a brand starts losing its edge ◼️ The role cultural relevance plays in staying front of mind ◼️ What every business can learn from Subway’s quiet decline Timestamps: 00:00:00 Introduction 00:01:26 - Subway's Rise and Initial Success 00:02:19 - Core Problems Facing Subway 00:04:41 - Lessons for Brands from Subway's Experience 00:06:29 - Recommendations for Subway's Marketing Strategy 00:09:10 - The Importance of Consistency in Marketing Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    11 min

  6. JAN 14

    #066 - This Marketing Strategy Works On Literally Anything

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club The marketing strategy that works in every industry…because people buy with emotion first. ◼️ Why emotion beats features in every buying decision ◼️ How consistency builds trust faster than any tactic ◼️ Why reinforcement shapes customer behaviour more than logic ◼️ The role personality plays in creating attachment ◼️ How community turns customers into loyal advocates Timestamps: 00:00:00 Introduction 00:00:17 – Why Dog Marketing Works Better Than Most Brands 00:01:26 – The Universal Psychology Behind All Buying Decisions 00:02:20 – Emotion Over Features: What Customers Really Respond To 00:03:53 – Consistency Creates Safety, Safety Creates Trust 00:04:26 – Reinforcing Customer Behaviour Through Rewards 00:05:31 – Why Personality Builds Attachment Faster Than Logic 00:06:24 – Community as a Shortcut to Belonging 00:07:17 – Storytelling and Why It Makes Brands Spread 00:08:08 – The Timeless Principles That Work in Every Industry Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    10 min

  7. JAN 7

    #065 - 5 Marketing Tools To Use in 2026 to Increase Efficiency by 40%

    Get a clear, strategic marketing plan that delivers real results. Book a call: https://themarketingfactory.com.au/ 🔗 TAKE ACTION: Join Rebel Marketing Club: https://themarketingfactory.com.au/club Five marketing tools every business needs in 2026…boost efficiency by 40%. ◼️ AI-powered content creation: automate without losing your voice ◼️ Marketing automation: save hours each week on repetitive tasks ◼️ Customer data platforms: know your audience inside and out ◼️ Analytics & dashboards: make smarter, data-driven decisions ◼️ Project management: streamline team collaboration and execution Timestamps: 00:00:00 Introduction 00:01:59 - Tool #1: AI-Powered Content Creation 00:03:15 - Tool #2: Marketing Automation 00:05:13 - Tool #3: Customer Data Platforms 00:06:28 - Tool #4: Analytics & Dashboards 00:07:18 - Tool #5: Project Management & Collaboration 00:09:32 - Bonus Tip: Integrate Everything 00:10:26 - Key Takeaways & Your Challenge 00:11:47 - How to Get Help With Your Marketing Stack Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ DISCLAIMER This content is for educational and informational purposes only. Marketing tool effectiveness varies based on your specific business, industry, goals, and implementation. Results and efficiency gains are not guaranteed and depend on proper setup, training, and ongoing optimization. Always research tools thoroughly and test them with your team before full implementation. Consult with marketing professionals for strategies tailored to your specific needs.

    13 min

  8. 12/29/2025

    #064 - Reacting To the Future Of AI In Marketing

    In this episode, Marissa reacts to the AI tools, trends and viral content shaping the future of marketing right now. From AI marketers that claim to replace entire teams, to hyper‑realistic AI product videos, to the rise of AI influencers predicted to dominate the next decade, she breaks down what’s real, what’s hype, and what business owners actually need to pay attention to. You’ll learn how to use AI without losing your brand voice, why human oversight still matters, how to avoid sounding “AI‑generated”, and the mindset shifts leaders need to stay competitive as the landscape evolves. If you’ve been overwhelmed, sceptical, or unsure where to start with AI, this episode gives you the clarity and confidence to use it as an advantage, not a threat. Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:00 - The Rise of AI Tools: Head AI 00:02:26 - The Importance of Brand Voice and Naming 00:03:30 - AI: Enhancer, Not Replacer 00:05:01 - The Evolution of AI Content Creation 00:06:23 - Embracing AI for Competitive Advantage 00:07:01 - Improving AI-Generated Content 00:09:13 - The Future of AI Influencers 00:10:25 - Creating AI Characters for Your Brand

    12 min
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About

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

Information

  • Creator
    Marissa Candy
  • Years Active
    2024 - 2026
  • Episodes
    71
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Marissa Candy
  • Show Website
    The Marketing Factory