The Marketing Factory

Marissa Candy
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  • MARKETING
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The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

  1. 5 DAYS AGO

    #020 - Top Marketer ABANDONS Marketing Rules! 🚨💥

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marisa Candy challenges conventional marketing wisdom, urging listeners to break free from the restrictive rules that often lead to mediocrity. With over two decades of experience, Marisa emphasizes the importance of bold, out-of-the-box thinking to capture consumer attention in today's competitive landscape. She discusses the pitfalls of overwhelming audiences with excessive content and stresses the need to focus on authenticity and brand image. Listeners will learn how to embrace risk and controversy to create unforgettable marketing campaigns that drive real impact. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:04 - Breaking the Rules: Bold Marketing Strategies 00:02:08 - Brand Guidelines: A Guide, Not a Rule 00:02:50 - Coca-Cola's Share a Coke Campaign: A Successful Break 00:03:33 - Embracing Controversy: Ben and Jerry's Stand 00:04:25 - Focusing on Experience: Dove's Real Beauty Campaign 00:05:20 - Disrupting Consumer Experience: Spotify's Wrapped Campaign 00:06:38 - Storytelling Over Call to Action: The Lego Movie 00:07:41 - The Power of Creativity: Red Bull and Tesla 00:08:33 - Content Overload: Prioritizing Value 00:09:15 - Taking Risks: The Old Spice Transformation 00:10:10 - Authenticity Over Perfection: The Moldy Whopper Campaign 00:10:43 - Embrace Memorable Marketing 00:11:03 - Stay Connected and Keep Marketing

    11 min

  2. FEB 19

    #019 - 10 Reasons It’s Time to Consider A New Marketing Strategy 💡 📊

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marisa Candy discusses the ever-evolving landscape of digital marketing and the importance of adapting your strategies to stay relevant. Drawing parallels between marketing tactics and fashion trends, Marisa emphasizes that what worked in the past may not be effective today. She highlights key indicators that signal it's time for a marketing makeover, such as declining performance metrics rather than just sales figures. Marisa encourages listeners to closely monitor web traffic, social media engagement, and email open rates to identify potential issues. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:24 - Signs It's Time for a Change 00:02:41 - Evaluating Audience and Performance 00:03:46 - Staying Informed and Embracing Innovation 00:04:29 - Shifts in Consumer Behavior 00:06:25 - Conducting Market Research 00:06:46 - Adapting to Platform Changes 00:08:32 - Brand Evolution and Rebranding 00:10:12 - Addressing Underperforming Campaigns 00:11:15 - Responding to External Factors 00:12:09 - Overcoming Business Growth Plateaus 00:12:42 - Internal Business Changes and New Offerings 00:13:34 - Conclusion

    14 min

  3. FEB 12

    #018 - Everything You (probably) DON'T Know about Marketing ⚡📈

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, debunks common misconceptions about marketing. She emphasizes that marketing is not just about selling products or running flashy ads; it's about understanding people, solving problems, and building lasting relationships. Marissa highlights the importance of having a strategic plan and leveraging data to make informed decisions, rather than guessing. Join her as she uncovers the key elements that can help businesses create impactful marketing campaigns that drive real results. Tune in for valuable insights and proven strategies to elevate your marketing efforts! Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:48 - Misconception 1: Marketing is Just About Selling Products 00:03:02 - Misconception 2: Advertising is the Same as Marketing 00:04:07 - Misconception 3: Always Focus on Acquiring New Customers 00:06:23 - Misconception 4: Data-Driven Marketing is Only for Big Companies 00:07:27 - Misconception 5: Social Media is All About Promotion 00:09:22 - Misconception 6: Viral Marketing is the Holy Grail 00:10:15 - Misconception 7: Marketing is All About Creativity

    12 min

  4. FEB 5

    #017 - Reacting to TikTok’s Viral Secrets for Business! 📱🚀

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marisa Candy dives into the world of viral marketing on TikTok, sharing insights on how to elevate a boring business into a viral sensation. With over two decades of experience as an award-winning marketer, Marisa discusses the current distrust in digital media and the perception of influencers. She reacts to various viral marketing videos, illustrating the impact of branding through relatable examples, like how the type of laptop someone uses can shape perceptions. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:19 - The Power of Branding 00:03:11 - The iPod Nano and Product Launches 00:04:46 - Making a Boring Business Viral on TikTok 00:07:06 - Marketing Help for Business Owners 00:07:26 - Marketing Secrets: Scannable Content 00:09:11 - Gary Vee on Content Creation

    13 min

  5. JAN 29

    #016 - How This Strategy Paid For 1 Year of Marketing! 💡💰

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful marketing campaigns that yield real results. While many marketing promises come with guarantees, Marisa emphasizes the uniqueness of each business and shares her own success story of generating leads and business in just one month, covering an entire year’s marketing fees. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:00:10 - Understanding the 80-20 Rule 00:00:41 - Welcome to The Marketing Factory 00:01:02 - The Reality of Marketing Promises 00:01:34 - The Power of a Solid Strategy 00:02:06 - Introducing Talent Insight Solutions 00:03:11 - The Role of Your Team in Business Growth 00:04:14 - Choosing the Right Marketing Partner 00:04:45 - Defining Business Purpose and Audience 00:05:38 - Identifying Promotional Priorities 00:06:55 - Finding Your Leading Lady in Business 00:07:06 - Creating a Digital Strategy

    12 min

  6. JAN 22

    #015 - A Complete Marketing Strategy in Just 10 Minutes! ⏱️ 🚀

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:04 - The Importance of a Marketing Strategy 00:01:36 - Priming Your Mind for Strategy Development 00:03:00 - Defining Your Business Identity 00:03:42 - Identifying Your Target Audience 00:04:14 - Analyzing Your Current Messaging 00:04:55 - Understanding Your Competitors 00:05:49 - Clarifying Your Offerings 00:06:10 - Choosing Your Focus for Marketing 00:08:06 - Creating a Targeted Campaign Example 00:09:32 - Launching Your Campaign

    11 min

  7. JAN 15

    #014 - 5 Effective Marketing Strategies for 2025 (TIPS, TRICKS & TACTICS) 🚀 📈

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and email—tools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:12 - Setting the Scene: A Look Back at Marketing History 00:03:00 - Strategy 1: Personalization Through AI 00:06:56 - Strategy 2: Video Marketing Domination 00:09:16 - Strategy 3: Partnerships with Micro-Influencers 00:10:53 - Strategy 4: Social E-Commerce and Integration 00:11:27 - Strategy 5: Sustainability and Ethical Marketing 00:12:43 - Conclusion: Taking Action in Modern Marketing

    14 min

  8. JAN 8

    #013 - How To Market Your Business In The Off Season 🌱 📈

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:00:21 - Social Media as Crown Land 00:00:42 - Welcome to The Marketing Factory 00:01:03 - Marketing in the Off-Season 00:01:25 - Identifying Your Industry's Off-Season 00:02:07 - Rule 1: Define Off-Season for Your Audience 00:03:00 - Christmas Shop Example 00:04:03 - People are Creatures of Habit 00:05:10 - Gym Membership Trends 00:07:17 - Marketing Help Offer

    13 min
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About

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

Information

  • Creator
    Marissa Candy
  • Years Active
    2024 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Marissa Candy
  • Show Website
    The Marketing Factory

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