The Marketing Factory

Marissa Candy
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  • MARKETING
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The Marketing Factory

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

  1. 1 DAY AGO

    #016 - How This Strategy Paid For 1 Year of Marketing! 💡💰

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy dives into the critical role of your team as the driving force behind your service-based business. She introduces the concept of the 80-20 rule, highlighting how 80% of revenue often comes from just 20% of your audience. Marisa teases a special offer for listeners to enhance their marketing strategies. With over two decades of experience, she shares proven tactics for creating impactful marketing campaigns that yield real results. While many marketing promises come with guarantees, Marisa emphasizes the uniqueness of each business and shares her own success story of generating leads and business in just one month, covering an entire year’s marketing fees. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:00:10 - Understanding the 80-20 Rule 00:00:41 - Welcome to The Marketing Factory 00:01:02 - The Reality of Marketing Promises 00:01:34 - The Power of a Solid Strategy 00:02:06 - Introducing Talent Insight Solutions 00:03:11 - The Role of Your Team in Business Growth 00:04:14 - Choosing the Right Marketing Partner 00:04:45 - Defining Business Purpose and Audience 00:05:38 - Identifying Promotional Priorities 00:06:55 - Finding Your Leading Lady in Business 00:07:06 - Creating a Digital Strategy

    12 min

  2. JAN 22

    #015 - A Complete Marketing Strategy in Just 10 Minutes! ⏱️ 🚀

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy reveals eye-opening statistics about Australian businesses, highlighting that 50% operate without a written strategy and 43% of small businesses are currently unprofitable. Marissa emphasizes the urgency for change and offers actionable insights to help listeners develop a marketing strategy in just 10 minutes. She encourages hairdressers to think creatively about their offerings, suggesting services like blow-dries that resonate with customers. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:04 - The Importance of a Marketing Strategy 00:01:36 - Priming Your Mind for Strategy Development 00:03:00 - Defining Your Business Identity 00:03:42 - Identifying Your Target Audience 00:04:14 - Analyzing Your Current Messaging 00:04:55 - Understanding Your Competitors 00:05:49 - Clarifying Your Offerings 00:06:10 - Choosing Your Focus for Marketing 00:08:06 - Creating a Targeted Campaign Example 00:09:32 - Launching Your Campaign

    11 min

  3. JAN 15

    #014 - 5 Effective Marketing Strategies for 2025 (TIPS, TRICKS & TACTICS) 🚀 📈

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy delves into the transformative impact of AI on marketing, reflecting on the pivotal moment in February 2023 when AI became an integral part of daily marketing strategies. Marissa takes a look back at the evolution of business, from the early 1900s when entrepreneurs relied solely on foot traffic at their stalls, to today's golden age of marketing, defined by the accessibility of the internet, social media, and email—tools that are available at a fraction of the cost compared to just a decade ago. She shares five powerful strategies to help businesses achieve impactful results in the coming year. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:12 - Setting the Scene: A Look Back at Marketing History 00:03:00 - Strategy 1: Personalization Through AI 00:06:56 - Strategy 2: Video Marketing Domination 00:09:16 - Strategy 3: Partnerships with Micro-Influencers 00:10:53 - Strategy 4: Social E-Commerce and Integration 00:11:27 - Strategy 5: Sustainability and Ethical Marketing 00:12:43 - Conclusion: Taking Action in Modern Marketing

    14 min

  4. JAN 8

    #013 - How To Market Your Business In The Off Season 🌱 📈

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, I dive into the critical topic of marketing your business during the off-season. With over two decades of experience as an award-winning marketer, I emphasize how important it is to stay relevant year-round, especially for businesses that depend on seasonal sales. I encourage you to identify your specific off-peak periods based on your industry—whether you're in tourism, back-to-school supplies, or holiday retail. I also talk about the challenges of relying on social media for marketing, comparing it to building a business on crown land, where changes are out of your control. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:00:21 - Social Media as Crown Land 00:00:42 - Welcome to The Marketing Factory 00:01:03 - Marketing in the Off-Season 00:01:25 - Identifying Your Industry's Off-Season 00:02:07 - Rule 1: Define Off-Season for Your Audience 00:03:00 - Christmas Shop Example 00:04:03 - People are Creatures of Habit 00:05:10 - Gym Membership Trends 00:07:17 - Marketing Help Offer

    13 min

  5. 12/30/2024

    #012 - How To Market BORING Products and Services! 📈 🤔

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory podcast, host Marissa Candy dives into the art of marketing products and services often deemed "boring." She challenges the notion of what constitutes a boring business and emphasizes that just because a product may seem unexciting, it doesn't mean the marketing has to be dull. Marissa encourages listeners to embrace unpredictability in their marketing strategies, suggesting that there are vast opportunities for creativity in every industry. With over two decades of experience as an award-winning marketer, she shares proven strategies to transform perceived limitations into powerful marketing campaigns that drive real impact. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - The Power of Unpredictability in Marketing 00:01:03 - Identifying Boring Products and Services 00:02:19 - The Importance of Attention in Marketing 00:03:34 - Learning from Virgin Airlines 00:04:59 - The Unpredictability of Steve Irwin 00:05:30 - Finding Your Unique Angle 00:06:22 - Case Study: Human Resources Marketing 00:08:30 - Creative Approaches to Safety Messages 00:10:03 - Redefining Boring into Exciting 00:10:24 - Closing Thoughts and Call to Action

    11 min

  6. 12/23/2024

    #011 - Award-Winning Marketer Reacts to Lessons from Viral Campaigns! 🚀 🏆

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory, host Marissa Candy dives into the world of viral marketing and unconventional strategies. She shares her reactions to a viral video featuring young entrepreneurs who are making six figures a month through innovative use of Snapchat. Marisa emphasizes the importance of thinking differently about marketing and highlights the success of these young individuals who seized an opportunity in a lesser-known niche. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Introduction 00:01:00 - Viral Video Reactions: Snapchat Success 00:03:10 - The Importance of Marketing Fundamentals 00:05:10 - Burger King's Moldy Whopper Campaign 00:07:40 - The Power of Branding: Gary Vee's Insights 00:09:00 - Red Bull's Marketing Strategy and Social Proof 00:11:00 - Building a Complete Brand Identity 00:12:30 - Conclusion and Call to Action

    13 min

  7. 12/18/2024

    #010 - How Much Does Your Logo REALLY Matter? 🤔 🎨

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory Podcast, host Marissa Candy dives into the significance of a logo in shaping a company's identity and trustworthiness. Drawing on insights from studies, Marissa highlights that a substantial 90% of Australians believe a company's image, including its logo, affects their trust in the business. Furthermore, 60% of consumers are willing to pay more for brands they trust, underscoring the importance of a visually appealing and professional logo. Marissa encourages listeners to focus on their unique business identity rather than comparing themselves to larger companies, emphasizing that investing in quality can set their business apart and drive impactful marketing results. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - The Importance of Your Logo 00:01:13 - How Much Does Your Logo Matter? 00:02:48 - First Impressions Count 00:04:36 - Logo as the Foundation of Your Business 00:06:30 - Investing in Quality Logos 00:07:51 - Learning from Successful Brands 00:09:09 - Tips for Creating a Good Logo 00:10:36 - Summary: The Impact of a Strong Logo 00:11:08 - Conclusion: Building Customer Loyalty

    12 min

  8. 12/11/2024

    #009 - The Fastest Way To DESTROY Your Marketing Efforts! 💥 🔥

    Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call In this episode of The Marketing Factory Podcast, host Marisa Candy delves into the crucial topic of brand reputation and its impact on marketing success. With over two decades of experience in the marketing field, Marisa emphasizes the importance of making honest promises in your marketing efforts and delivering on those promises to build trust with customers. She highlights the challenges posed by the unregulated nature of digital media, where misleading claims can harm your reputation. Follow The Marketing Factory: https://www.youtube.com/@themarketingfactoryAUS https://www.instagram.com/themarketingfactoryaus/ https://www.facebook.com/themarketingfactory https://www.tiktok.com/@themarketingfactoryaus Follow Marissa: https://www.instagram.com/mariscandy/ https://www.linkedin.com/in/marissa-candy/ Timestamps: 00:00:00 - Building Trust in Marketing 00:01:04 - The Fastest Way to Destroy Marketing Efforts 00:02:06 - Understanding Marketing Promises 00:03:09 - Real-Life Examples of Promises and Deliveries 00:05:05 - The Importance of Not Overpromising 00:06:06 - The Untrusted Nature of Digital Marketing 00:08:13 - Handling Bad Reviews 00:09:40 - Lessons from Tom O'Toole 00:11:35 - Conclusion and Call to Action

    12 min
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About

Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.

Information

  • Creator
    Marissa Candy
  • Years Active
    2024 - 2025
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Marissa Candy
  • Show Website
    The Marketing Factory

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