Video Mavericks: The Small Business Video Marketing Podcast

Workshop Media
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Video Mavericks: The Small Business Video Marketing Podcast

"Video Mavericks" is a podcast designed to empower small business owners with the knowledge, tools, and inspiration they need to take control of their video marketing. Led by the video production and content marketing experts at Workshop Media, this podcast provides actionable insights, expert advice, and authentic stories that help small business owners connect with their audience, build their brand, and drive real business growth.

  1. The Science of Storytelling: How to Create Videos That Actually Convert | Ep 17

    2 DAYS AGO

    The Science of Storytelling: How to Create Videos That Actually Convert | Ep 17

    What makes a video truly unforgettable—and more importantly, effective? The secret lies in storytelling. When done right, storytelling doesn’t just entertain—it influences emotions, builds trust, and drives conversions. In Episode 17 of Video Mavericks: The Small Business Marketing Podcast, we dive into the science behind storytelling and how small businesses can use it to create videos that engage audiences and turn viewers into customers. What You’ll Learn: How storytelling impacts the brain and emotions. The key elements of a high-converting brand story. How to structure your video for maximum engagement. Where and when to use storytelling in your video marketing strategy. Storytelling Strategies for Better Conversions: The Hero’s Journey – Make your customer the hero, not your business. Emotional Triggers – Use relatable stories that connect with your audience. Clear Narrative Flow – Hook viewers early and guide them toward action. Authenticity Matters – Real, human stories outperform scripted sales pitches. Whether you’re creating brand videos, testimonials, or product showcases, storytelling is the key to making your message stick and inspiring action. What’s the most memorable brand story you’ve seen? Let’s discuss in the comments below! Don’t forget to like, comment, and subscribe for more Video Mavericks insights! #visualstorytelling #smallbusiness #marketingtips

    16 min
  2. How to Sell Without Selling with Small Business Video! | Ep 16

    FEB 14

    How to Sell Without Selling with Small Business Video! | Ep 16

    Do your videos feel too salesy and push potential customers away? If so, it’s time to shift your strategy. The best video marketing doesn’t rely on aggressive selling—it uses subtle persuasion to build trust, nurture your audience, and naturally drive conversions. In Episode 16 of Video Mavericks: The Small Business Marketing Podcast, we’ll show you how to sell without selling by using video content that educates, entertains, and inspires—so your audience chooses to buy from you without feeling pressured. What You’ll Learn: What subtle video marketing is and how it works. The three most effective types of subtle marketing videos. Why trust-based selling leads to better long-term results.How to craft video content that converts—without the hard sell. Key Strategies:Lead with value—teach, entertain, or inspire before asking for a sale. Use storytelling to showcase your brand instead of pushing promotions. Soft CTAs that encourage engagement instead of demanding action. Repurpose and distribute subtle marketing videos across multiple platforms. Try it out! This week, create one value-first video and see how your audience responds. Let us know your results in the comments! Don’t forget to like, comment, and subscribe for more insights from Video Mavericks! #smallbusinessmarketing

    15 min
  3. Micro-Moments: The Secret to Winning Customers with Video Marketing | Ep 15

    FEB 8

    Micro-Moments: The Secret to Winning Customers with Video Marketing | Ep 15

    Micro-moments are shaping the way small businesses connect with their audience. These are thequick, intent-driven moments where customers turn to their devices for answers, decisions, or inspiration—and video is the perfect tool to capture them. In Episode 15 ofVideo Mavericks: The Small Business Marketing Podcast, we break down: What micro-moments are and why they matter.How small businesses can use video to engage audiences at key decision points.Where to place video content to maximize its impact.Examples of businesses winning customers with micro-moment marketing. If your business isn’t optimizing for micro-moments, you could be missing out onhuge opportunities to connect, convert, and grow. Learn how to show up with the right video content at the right time! Have you ever made a purchase or decision based on a quick online search or video? Let us know in the comments below! Follow us for more actionable video marketing insights:Instagram | Facebook | LinkedIn #smallbusinessmarketing #micromoments

    18 min
  4. Maximize Your Video ROI: How to Repurpose Content for More Reach & Engagement! | Ep 14

    JAN 31

    Maximize Your Video ROI: How to Repurpose Content for More Reach & Engagement! | Ep 14

    Creating video content is an investment—but are you making the most of it? In this episode of Video Mavericks: The Small Business Marketing Podcast, we’re diving into how to repurpose video content to extend its lifespan, maximize reach, and get more engagement without starting from scratch. Instead of letting your videos collect digital dust, we’ll show you how to turn one video into multiple pieces of content across different platforms, boosting your visibility and ROI. Key Takeaways: ✅ Why repurposing video content saves time and increases impact. ✅ Easy ways to break long-form videos into short, engaging clips. ✅ How to tailor content for different platforms ✅ Transforming video into blog posts, podcasts, and more. If you want to get more views, engagement, and leads from the content you’ve already created, this episode is packed with actionable tips! What’s your favorite way to repurpose video content? Drop your ideas in the comments below! Follow us for more video marketing strategies: Instagram | Facebook | LinkedIn #smallbusinessmarketing #videoforbusiness

    20 min
  5. How to Incorporate Video Into Your Website | Ep 13

    JAN 25

    How to Incorporate Video Into Your Website | Ep 13

    Your website is your digital storefront—are you making the most of it? 🚀 In Episode 13 of Video Mavericks: The Small Business Marketing Podcast, we break down how adding video to your website can transform it from static to dynamic, helping you engage visitors, build trust, and increase conversions.In this episode, you’ll learn: 🔑 Why video is essential for your website: • Engage visitors and keep them on your site longer. • Build an emotional connection with your audience. • Increase conversions with compelling storytelling. 🎯 How to add video to your website strategically: • Use YouTube for seamless integration and SEO benefits. • Optimize videos with keyword-rich descriptions and tags. • Avoid common mistakes that slow down website load times. 📍 Where to place video for maximum impact: • Homepage: Create a strong first impression with a hero video. • Product/Service Pages: Showcase your offerings with demos and explainers. • Testimonials: Build trust and credibility with real customer stories. • Blog Posts: Enhance content with step-by-step visual guides. Ready to turn your website into a powerful sales and engagement tool? Watch now and start implementing these video strategies today! 💬 Drop a comment below and let us know—what page on your website could benefit most from video? 👉 Follow us on social media for more tips:Instagram | Facebook | LinkedIn #videomarketing #websiteoptimization

    21 min
  6. How to Use Video To Drive Conversions in your Business | Ep 12

    JAN 17

    How to Use Video To Drive Conversions in your Business | Ep 12

    In this episode, we’re diving into the customer journey—awareness, consideration, and conversion—and how video can transform each stage to drive real results for your small business. Discover how videos grab attention, build trust, and inspire action. We’ll walk you through strategies for engaging your audience at every step of their journey, helping you turn casual viewers into loyal customers. Key Takeaways: How to use video to increase awareness and attract new audiences. Crafting consideration-stage videos that build trust and provide value. Creating conversion-stage videos that inspire your audience to take action. Real-world examples of businesses using video to drive customer success. Master the art of video marketing for the entire customer journey! Like, comment, and subscribe for more actionable insights from Video Mavericks. 👉 Follow us on social media: Instagram | Facebook | LinkedIn #VideoMarketing #CustomerJourney #SmallBusinessGrowth

    23 min
  7. Video as a Customer Support Tool: Adding Value Post-Purchase | Ep 11

    JAN 11

    Video as a Customer Support Tool: Adding Value Post-Purchase | Ep 11

    Did you know that video can do more than just attract new customers? It’s also a powerful tool for supporting your existing ones! In this episode, we explore how to use video as a customer support tool to build trust and enhance the post-purchase experience. From how-to guides to troubleshooting tutorials, video can help you strengthen relationships, increase customer satisfaction, and turn one-time buyers into loyal advocates for your brand. Key Takeaways: 1. Why video is an effective customer support tool. 2. Types of support videos that add value to your customers. 3. How to use video to reduce support inquiries and build trust. 4. Examples of businesses using video to improve customer retention. Learn how to create meaningful connections with your customers, even after the sale. Like, comment, and subscribe to stay updated with all things Video Mavericks! Follow us on social media: Instagram | Facebook | LinkedIn #smallbusinessmarketing #customerservice

    30 min
  8. Can Small Businesses Be Successful Without Chasing Social Media Trends | Ep 10

    JAN 3

    Can Small Businesses Be Successful Without Chasing Social Media Trends | Ep 10

    Social media trends are everywhere—but should your small business jump on the bandwagon? In Episode 10 of Video Mavericks: The Small Business Marketing Podcast, we explore whether chasing social media trends is a smart strategy or a potential pitfall for small businesses. Discover how to spot trends that align with your brand, when to engage, and how to avoid wasting time on trends that won’t move the needle. Packed with real-world examples and actionable tips, this episode will help you navigate the fast-paced world of social media marketing with confidence. 👉 Follow us on social media: Instagram | Facebook | LinkedIn

    15 min
See All (17)

Ratings & Reviews

5
out of 5
2 Ratings

About

"Video Mavericks" is a podcast designed to empower small business owners with the knowledge, tools, and inspiration they need to take control of their video marketing. Led by the video production and content marketing experts at Workshop Media, this podcast provides actionable insights, expert advice, and authentic stories that help small business owners connect with their audience, build their brand, and drive real business growth.

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada