Aha Moments with Kobi Omenaka - AMPOD

Kobi Omenaka
Aha Moments with Kobi Omenaka - AMPOD

Ever had that lightbulb moment where everything just clicks? The insight that changes how you think, grow, or build? That’s what Aha Moments with Kobi Omenaka is all about. Join Kobi—entrepreneur, growth marketer, and B2B strategist—as he sits down with the people shaping industries: founders, product experts, marketers, and creative leaders. These are candid conversations about the breakthroughs, lessons, and strategies that drive success. Every episode digs into the pivotal “aha moments” that make a difference: cracking the code on scaling a startup, creating products people can’t live without, and finding unexpected hacks to work and live smarter. You’ll hear honest stories, actionable takeaways, and real insights into what it takes to build something extraordinary. What you’ll get: • Raw and relatable stories: Hear how top entrepreneurs and innovators discovered their game-changing moments and turned them into momentum. • Growth and success strategies: From marketing hacks to scaling secrets, every episode gives you tools to unlock your potential. • A-ha moments for work and life: Discover favourite products, innovative ideas, and personal hacks to elevate how you live and lead. Kobi’s down-to-earth style, combined with his experience in startups, B2B, and growth marketing, makes this podcast feel like a chat with your smartest mate. Add in a guest list full of inspiring leaders and a 50/50 split of male and female voices, and you’ve got conversations that are both aspirational and grounded. So, if you’re an entrepreneur, founder, or just someone hungry for the inside track on building something brilliant, hit play. These are the moments you can’t afford to miss.

Episodes

  1. 4D AGO

    The Secret to Finding Your Customers’ Pain Points | Robert Desmond | Aha Moments Pod W Kobi Omenaka

    Discover "The Secret to Finding Your Customers’ Pain Points" in this insightful episode of Aha Moments! Host Kobi Omenaka sits down with Robert “Desi” Desmond, CTO of Leadsie, to explore the art of identifying customer pain points and turning them into powerful business opportunities. From his journey as a software developer to launching game-changing tools for marketing agencies, Robert shares personal insights, actionable strategies, and industry secrets that every entrepreneur and marketer can learn from. In this episode, you’ll uncover how emotional and social factors influence purchasing decisions, the importance of customer interviews in refining your product, and how Leadsie revolutionizes client onboarding for marketing agencies. Robert also shares the pivotal “aha moments” that shaped both his career and Leadsie’s success, offering practical tips for making your product indispensable. Key topics include: - The role of emotional buying in B2B and B2C markets. - How to master customer interviews to uncover real pain points. - The journey from consulting to entrepreneurship. - Why Leadsie is a lifesaver for marketing agencies managing client accounts. - The power of creating seamless onboarding experiences to impress clients and reduce churn. Whether you’re an entrepreneur, growth marketer, or simply curious about building purpose-driven companies, this episode is packed with inspiring stories and actionable insights to help you take your business strategies to the next level. Don’t miss this engaging conversation filled with real-world examples and expert advice! Like, comment, and subscribe to Aha Moments for more episodes featuring industry leaders and their transformative stories. #marketinganalytics #socialmediamarketing #b2bsales #leadgenerationstrategies #digitalmarketing CHAPTERS: 00:00 - Intro 01:02 - What is Leadsie 01:10 - Robert’s Background 05:00 - Finding Your Aha Moment 10:17 - Understanding Jobs To Be Done (JTBD) 13:41 - Introduction to Leadsie 17:21 - The Birth of Leadsie 20:15 - Exploring Aha Moments 25:54 - LinkedIn's Role and Leadsie's Future 28:05 - Validating Pain Points 31:21 - Favorite Aha Moments in Products 33:22 - Zwift Overview 34:31 - Peloton Overview 40:03 - Connecting with Robert 40:57 - Outro Follow [Guest Name]: • https://www.linkedin.com/in/robert-desmond/ • https://www.leadsie.com Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    42 min
  2. FEB 28

    Crack the Code to B2B PPC Success with Christina Brauer | Aha Moments Podcast With Kobi Omenaka

    Discover how to crack the code to B2B PPC success with Christina Brauer, a seasoned digital marketing expert and founder of Capital C Agency. In this engaging episode of the Aha Moments Podcast, host Kobi Omenaka dives into Christina's incredible journey from Google account strategist to helping B2B companies achieve marketing excellence. Christina shares her actionable strategies, personal insights, and industry secrets for navigating the complexities of Google Ads, paid search, and beyond. Learn the critical differences between B2B and B2C campaigns, why understanding your audience is key, and how to track performance to optimize results. Christina also reveals her thoughts on the latest PPC trends, the challenges of using tools like Performance Max, and how to deliver measurable value through tailored campaigns. Whether you're a growth marketer, entrepreneur, or business leader, this episode is packed with tips to elevate your strategies. Stick around for Christina's game-changing Aha Moments, including how simplifying the customer journey with demo videos transformed campaign outcomes. Plus, uncover her best practices for aligning with clients, managing complex products, and crafting purpose-driven marketing strategies. If you're passionate about PPC, entrepreneurship, or business growth, this episode delivers insights you won't want to miss! Join the conversation and gain practical tips for mastering B2B marketing. Don't forget to like, comment, and subscribe to stay updated on more inspiring stories and strategies from industry leaders. #googleads #emailmarketing #b2bmarketing #performancemax #digitalmarketing CHAPTERS: 00:00 - Intro 00:53 - Christina's PPC Journey 03:07 - Google in 2010 Insights 08:10 - Christina's Career After Google 12:02 - Transition from Fab 13:25 - Starting a PPC Agency 15:54 - Christina's Role at Google 18:05 - Differentiating from Google Strategies 21:20 - B2B vs B2C Marketing 23:55 - Effective Lead Tracking 26:55 - Understanding Broad Match Keywords 30:21 - AARRR Framework Explained 33:18 - Importance of Gating Content 40:46 - Personal Aha Moment 43:15 - Connecting with Christina 43:51 - Outro Follow [Guest Name]: • https://www.linkedin.com/in/christinabrauer/ • https://capitalc.agency/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    45 min
  3. FEB 21

    From Side Hustle to Success: The Pip Decks Story | Aha Moments Podcast with Kobi Omenaka

    Discover how Charles Burdett transformed a simple side hustle into the thriving success that is Pip Decks in this captivating episode of the Aha Moments Podcast with host Kobi Omenaka. Charles, a seasoned UX designer turned entrepreneur, shares his inspiring journey from agency life and corporate roles to building a purpose-driven company that has sold hundreds of thousands of innovative card decks worldwide. Gain invaluable personal insights as Charles reveals the "aha moments" that shaped his business, from understanding customer needs to launching products with an authentic connection. This episode is packed with actionable strategies for entrepreneurs and creatives alike, including tips on pricing, harnessing imposter syndrome, and creating products that resonate deeply with audiences. Key topics include: - Transitioning from freelance work to entrepreneurship - The art of customer research and understanding your market - Tips for running engaging and impactful workshops - The power of storytelling and confidence in building a personal brand - Lessons learned from crowdfunding on Kickstarter If you're passionate about entrepreneurship, growth marketing, or building a purpose-driven business, this episode is a goldmine of industry secrets and strategies. Whether you're looking to enhance your creative process or take your side hustle to the next level, Charles's story is sure to inspire and motivate. Tune in for a behind-the-scenes look at the Pip Decks story and take away practical tips to elevate your own journey. Don’t miss this engaging conversation filled with humor, honesty, and valuable advice for anyone navigating the world of business and creativity. #kickstartyourentrepreneurjourney #makemoneyonline #businessdevelopment #salesdevelopment #howtomakemoneyonline CHAPTERS: 00:00 - Intro 01:10 - Career Journey and Growth 07:00 - Agency vs In-House Work 09:45 - Benefits of Office Work 10:38 - Confidence in Contracting 14:19 - Origin of PDPs 19:55 - Securing Your First Sale 23:50 - LinkedIn Advertising Strategies 26:24 - Kickstarter Success Tips 34:56 - Value of Unique Products 37:04 - Customer Insights and Lessons 41:55 - Future Plans for Piptecks 45:43 - Connecting with Charlie Online 46:10 - Outro Follow Charlie Burdett: • https://www.linkedin.com/in/charlesburdett/ • https://pipdecks.com/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    47 min
  4. FEB 13

    Master Startup Growth with Cathy White’s Strategies! | Aha Moments Podcast With Kobi Omenaka

    Learn how to master startup growth with Cathy White’s expert strategies! In this episode, Cathy shares her inspiring journey from SeedCamp to founding CW Communications, offering actionable insights for entrepreneurs and purpose-driven companies. Tune in as she discusses the importance of clear communication, navigating decision fatigue, and building sustainable business strategies. Discover her advice on finding your ideal customer, leveraging content marketing, and using "aha moments" to drive success. Cathy also sheds light on her experiences in growth marketing and the challenges of pivoting during unprecedented times, including the pandemic. From her personal insights on imposter syndrome to her passion for empowering women in tech, this episode is packed with industry secrets and practical tips for startups and scale-ups alike. Don’t miss this engaging conversation filled with valuable lessons on entrepreneurship, sustainability, and the power of strong communication to grow your business. #digitalmarketing #growthmarketing #growthhacking #employeeexperience #venturecapital CHAPTERS: 00:00 - Catching up with Cathy 00:56 - Seedcamp Experience 02:02 - Government vs. Private Sector 07:03 - Importance of Communication in Startups 11:26 - Determining Ideal Customer Profile 18:22 - Geek Girl Meetup Insights 21:24 - Starting CEW Communications 24:43 - Overcoming Imposter Syndrome 26:55 - First Hiring Experience 31:06 - Lessons from Failures 33:31 - Celebrating Successes 35:36 - Defining Key Moments 41:08 - Louis Vuitton Moment Explained 44:49 - Canva Overview 46:13 - Personal Life Hacks 46:25 - Meal Prepping Tips 49:14 - Finding Cathy Online Follow Cathy White: • https://www.linkedin.com/in/cathywhite10/ • https://www.cewcomms.com/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    51 min
  5. FEB 6

    Mastering LinkedIn Sales: Insightful Conversations with Richard Moore | Aha Moments Podcast

    In this episode of Aha Moments Podcast, host Kobi Omenaka is joined by sales expert Richard Moore to discuss the art of selling on LinkedIn. Richard, the founder of the "Art of Sell" community, shares his journey from starting in sales to becoming a sought-after LinkedIn consultant with over 100,000 followers. They delve into various aspects of selling, emphasizing that it's not a sleazy practice but a nuanced and elegant process. Richard explains how meaningful interactions on LinkedIn can lead to substantial business growth and enhanced lifestyle. He also shares his 'Doctor Method' for client acquisition, which revolves around authority, compliance, and prescription, drawing parallels between social selling and the expertise of a doctor. The conversation also explores personal development, the importance of rituals, and life-changing aha moments. This episode is packed with invaluable insights for anyone looking to improve their sales strategies and make a real impact on LinkedIn. 00:00 Introduction and Guest Welcome 00:15 Discovering Richard Moore 00:29 The Art of Selling 01:19 Richard's Journey in Sales 02:32 LinkedIn and Business Growth 03:19 Transition to LinkedIn 05:47 The Power of Content 08:15 Effective Sales Strategies 21:13 Profile Optimization Tips 30:29 Engagement and Conversion 34:17 The Myth of Volume in Business 35:52 The Importance of Competency Over Volume 37:00 LinkedIn Success and Vanity Metrics 41:00 The Doctor Method in Sales 52:28 The Power of Rituals and Experiences 56:52 Personal Aha Moments and Life Lessons 01:03:54 Conclusion and Final Thoughts Follow Richard Moore: • https://www.linkedin.com/in/richardjamesmoore/ • https://artofsell.circle.so/checkout/monthly-aos-membership Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    1h 5m
  6. JAN 30

    Tampons Are Not Class A Drugs | Affi Parvizi Wayne | Aha Moments Podcast With Kobi Omenaka

    Breaking Period Taboos: The Essential Conversation with Freda’s Affi Parvizi Wayne In this episode of 'AHA moments with Kobi Omenaka,' Kobi speaks with Affi Parvizi Wayne, founder of Freda, a company that initially sold period products directly to consumers. They explore the importance of period care as a necessity rather than a luxury, addressing the challenges faced by women in various situations, from refugee camps to corporate offices. Affi shares personal anecdotes and insights into the often-overlooked needs of women, highlighting societal taboos and the drive for transparency and sustainability in period products. Through engaging anecdotes, Affi emphasises the impact of access to period care on the dignity and empowerment of women. 00:00 Breaking the Silence on Periods 00:17 Introducing Affi Parvizi Wayne and Freda 00:49 The Necessity of Period Care 01:25 Personal Experiences and Insights 02:47 The Journey of Freda 04:41 Challenges and Strategies in the Period Care Industry 06:30 Changing Perceptions and Creating Impact 10:08 The Importance of Access and Education 16:03 Humanitarian Efforts and Period Poverty 20:49 Corporate Responsibility and Period Care 23:13 Hotel Amenities: A Missed Opportunity 23:46 The Importance of Period Care in Hotels 26:41 Organic and Chemical-Free Products 31:01 Sustainability in Manufacturing 33:52 Aha Moments and Personal Insights 40:23 The Unconditional Love of Dogs 41:58 Lessons from Cancer Treatment 44:04 Closing Thoughts and Contact Information Follow Affi Here: • LinkedIn: https://www.linkedin.com/in/afsaneh-parvizi-wayne-frsa-132ba412b • Website: https://myfreda.com/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    46 min
  7. JAN 23

    How to Build Tools People Love & Beat LinkedIn | Jake Ward | Aha Moments Podcast With Kobi Omenaka

    Jake Ward, an SEO expert, LinkedIn creator, and founder of Kleo, joins the show to share his journey and insights. Jake delves into his beginnings in SEO, the creation of Kleo, and how he disrupted the LinkedIn space. This chat features key strategies for LinkedIn success, building an effective SEO plan, and the benefits of Kleo. Additionally, the conversation touches on Jake's personal 'Aha Moments' that contributed to his sustained success. Tune in for practical tips and learn how to effectively leverage Kleo and LinkedIn. 00:00 Introduction and Welcome 00:09 Meet Jake Ward: SEO Powerhouse and LinkedIn Creator 00:45 Jake's Journey: From SEO to Kleo 01:15 The Evolution of Kleo 02:53 Jake's Background and Early Career 05:05 SEO Strategies and Insights 07:23 LinkedIn Success and Strategies 11:54 Building and Launching Kleo 19:34 Aha Moments and Productivity Hacks 33:00 Conclusion and Farewell Follow Jake Ward: • LinkedIn: https://www.linkedin.com/in/jakezward/ • Join the Kleo Pro Waitlist: https://snip.ly/KleoPro Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    34 min
  8. JAN 23

    The Secret to Finding the Right Growth Channels | Hannah Parvaz | Aha Moments Podcast w Kobi Omenaka

    Hannah Parvaz, founder of digital marketing agency Aperture and a multi-award-winning marketer. Hannah shares insights from her career, including her beginnings in the Manchester music scene, her transition from music to tech with roles in various startups, and how she discovered key 'aha moments' that drove growth and success. Kobi and Hannah delve into the importance of focusing on specific business aspects, the power of data in identifying user behaviours, and Hanna's principles for working with purpose-driven companies. She also discusses her experience with effective marketing strategies such as referral systems and incentivising reviews. Personal anecdotes from both Kobe and Hanna provide a broader perspective on pursuing passion and making thoughtful career choices. 00:00 Introduction to Aha Moments 00:30 Meet Hanna Parvaz: Award-Winning Marketer 01:27 Hanna's Journey: From Manchester to London 02:58 Building a Career in Music and Tech 05:18 Founding Aperture: The Vision and Mission 10:40 The Power of Referrals and Reviews 14:31 Identifying Growth Channels 22:13 Working with Purpose-Driven Companies 24:35 Aha Moments in Business and Life 24:48 Discovering the Aha Moment 25:45 Experimenting with User Engagement 27:19 Refining the Activation Point 28:46 Scaling with Data-Driven Insights 40:18 Personal Aha Moments 45:09 Connecting and Wrapping Up Follow Hannah Parvaz: • LinkedIn: https://www.linkedin.com/in/hnpvz/ • Aperture Website: https://www.aperture.london/ Follow Kobi (aka Kobestarr): • LinkedIn: https://www.linkedin.com/in/kobiomenaka/ About This Podcast: On Aha Moments with Kobi Omenaka, we explore the stories and strategies of inspiring leaders, innovators, and creatives. Each episode brings you actionable insights, industry secrets, and personal aha moments from our guests. Sponsors: Kobestarr Digital - for Digital and Growth Marketing expertise https://snip.ly/3479b9 DealFlow Media - for B2B Podcasts and Content Marketing https://snip.ly/87p2ld Stripped Media - For Entertainment and Sports Podcasts https://snip.ly/n5vrvc

    48 min

About

Ever had that lightbulb moment where everything just clicks? The insight that changes how you think, grow, or build? That’s what Aha Moments with Kobi Omenaka is all about. Join Kobi—entrepreneur, growth marketer, and B2B strategist—as he sits down with the people shaping industries: founders, product experts, marketers, and creative leaders. These are candid conversations about the breakthroughs, lessons, and strategies that drive success. Every episode digs into the pivotal “aha moments” that make a difference: cracking the code on scaling a startup, creating products people can’t live without, and finding unexpected hacks to work and live smarter. You’ll hear honest stories, actionable takeaways, and real insights into what it takes to build something extraordinary. What you’ll get: • Raw and relatable stories: Hear how top entrepreneurs and innovators discovered their game-changing moments and turned them into momentum. • Growth and success strategies: From marketing hacks to scaling secrets, every episode gives you tools to unlock your potential. • A-ha moments for work and life: Discover favourite products, innovative ideas, and personal hacks to elevate how you live and lead. Kobi’s down-to-earth style, combined with his experience in startups, B2B, and growth marketing, makes this podcast feel like a chat with your smartest mate. Add in a guest list full of inspiring leaders and a 50/50 split of male and female voices, and you’ve got conversations that are both aspirational and grounded. So, if you’re an entrepreneur, founder, or just someone hungry for the inside track on building something brilliant, hit play. These are the moments you can’t afford to miss.

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