Books That Get Leads

Colin Campbell
  • 5.0 (1)
  • MARKETING
Books That Get Leads

Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert. I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use. If you're serious about making your book your best sales tool, hit subscribe and let’s get started.

  1. 13H AGO

    #13: Titles That Sell: The Art & Science of Book Naming

    Send us a text 🔖 Episode Summary: You’ve heard the phrase “Don’t judge a book by its cover”—but let’s be real, we do. And before we even get to the cover, we judge books by their titles. A title is more than just words—it’s a marketing tool, a positioning statement, and the first step in a lead generation funnel. If you’re an entrepreneur, consultant, or service business owner looking to use a book as a business asset, this episode is for you. In today’s deep dive, I break down: ✅ How to fil...

    20 min

  2. 1D AGO

    #12: Maximizing Book Promotions: Insights and Strategies from Proofstacking

    Send us a text 🚀 Are you afraid of oversaturating your book promotions? You're not alone. Many authors either disappear after a couple of launch posts or keep repeating the same message until their audience tunes out. But there’s a smarter way to keep your book top-of-mind without annoying your audience. In this episode of Books That Get Leads, I break down how to keep your book promotions fresh, engaging, and valuable long after launch day. You’ll discover: ✅ Why “overpromotion” isn’t the re...

    18 min

  3. 2D AGO

    #11: How Ai is Affecting Distribution & Sales of Books

    Send us a text You'll discover: ✅ The shocking impact of AI on book publishing—how it's changing the game for self-published and traditionally published authors alike. ✅ Why AI-generated books might be a ticking time bomb—from dangerous misinformation to copyright battles that could reshape the industry. ✅ How to use AI without losing your voice—the strategic approach to making AI your assistant, not your replacement, so your book stands out and sells. In this episode, I break down the hard f...

    22 min

  4. 3D AGO

    #10: Mastering The Art of "Call to Action" in Your Boook

    Send us a text If your book is supposed to generate leads, then your call to action (CTA) is everything. A great book without a strategic CTA is like a high-traffic website with no opt-in—you're leaving opportunities on the table. In this episode, I break down how to craft a compelling CTA that actually works, including: ✅ The "Dimensionalized" Offer – How to make your lead magnet irresistible. ✅ The Risk-Based Strategy – Overcoming skepticism and proving your value. ✅ Amazon Algorithm Tricks...

    14 min

  5. 4D AGO

    #9: Context, Content, Call-to-Action: The Simple Framework for Structuring Your Book for Maximum Impact

    Send us a text In this episode of Books That Get Leads, I break down a powerful yet straightforward framework that can transform the way you write, structure, and present your book: Context, Content, Call-to-Action. At its core, every great book (or any compelling piece of content) does three things: Establishes Context – Who is this for? Why should they care? How does this fit into their world?Delivers High-Value Content – Whether it’s a step-by-step process, case studies, personal stories, ...

    25 min

  6. 5D AGO

    #8: Mastering Target Marketing for Your Book and Business

    Send us a text In This Episode, You'll Learn: How to define your ideal target market—including their demographics, psychographics, and financial mindset.The importance of content structure and messaging in positioning your book as a strategic business tool.A behind-the-scenes look at the Formula Marketers Content Playbook, showing how to systematically create high-impact content.If you're serious about using a book as a lead-generation tool, this episode will help you refine your message and ...

    21 min

  7. 6D AGO

    #7: Don’t Give Up Before The Magic Happens

    Send us a text Every writer hits a wall. Confusion, boredom, and self-doubt creep in, and suddenly, that book you were so passionate about feels impossible to finish. But here’s the truth—most books don’t fail because they’re bad ideas. They fail because their authors give up too soon. In this episode of Books That Get Leads, I dive into why so many books—especially nonfiction—get abandoned, the psychological and structural challenges that cause writers to stall, and how to push through to th...

    8 min

  8. MAR 3

    #6: How to Manage Sections & Sub-Sections

    Send us a text Hey, Colin Campbell here, and in this episode of Books That Get Leads, I’m breaking down one of the biggest challenges writers face—structuring their book at both the macro and micro levels. When you're writing, it's easy to get stuck between the big picture (your book's overall message) and the fine details (each section and subsection). I’ll walk you through how to stay focused on the right level at the right time, so you don’t get lost in the weeds or overwhelmed by the whol...

    13 min
See All (13)

About

Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert. I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use. If you're serious about making your book your best sales tool, hit subscribe and let’s get started.

Information

  • Creator
    Colin Campbell
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2025 © 2025 Books That Get Leads
  • Show Website
    Books That Get Leads

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