Personal Branding Podcast

Bernard Kelvin Clive
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Personal Branding Podcast

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

Episodes

  1. 5 DAYS AGO

    The Value of Attention!

    “Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value. Did you know that a 30-second Super Bowl ad costs approximately $8 million? According to a report by Forbes, when you factor in production costs, talent fees, and marketing expenses, the total investment can range between $10 to $20 million. Why such a high price? Because at that moment, millions of people are glued to their screens, providing brands with unparalleled exposure. The greater the audience, the higher the value of the attention being sold. However, not all attention is equal. If you’re getting millions of viewers but not converting them into lasting engagement or revenue, then that attention may not be as valuable as you think. The key is to ensure that the attention you attract is worth the return on investment. Here are four key lessons from Super Bowl halftime performances that brands and individuals can apply: 1. Bring Quality Talent Together Every successful halftime show features a lineup of high-caliber artists. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a legendary performance. In 2024, we saw Usher and the squad also taking it to another level. Similarly, in 2025, Kendrick Lamar headlined a show that brought together top-tier talents. These performances weren’t random—organizers carefully curated experts in their field to ensure excellence. The same principle applies to building a brand. You must develop and refine your talent to offer premium-quality products or services. Subpar efforts do not command attention; quality does. Invest in skill-building and innovation to ensure that what you offer is irresistible to your audience. Additionally, think about what makes you unique. What specific skill, product, or service do you bring that differentiates you from the competition? In today’s digital landscape, standing out is critical. If you’re just another brand or creator without a unique angle, it’s difficult to command attention at the level you desire. Quality is not just about skill; it’s about originality and innovation. 2. Collaboration and Teamwork They don’t show up alone, halftime performances are never solo efforts. Even artists known for their individual brilliance collaborate with other musicians, dancers, and stage designers. The 2025 show featured a well-orchestrated fusion of music, choreography, and visuals, all executed by a highly skilled team. Likewise, businesses and personal brands thrive when they build strong teams. A solopreneur may start alone, but success often requires assembling a team of experts—someone for media, another for marketing, and others for execution. Collaboration amplifies impact, ensuring that every aspect of your brand is polished and well-received. Consider how major brands work with influencers, designers, and strategic partners to create a stronger presence. If you want to gain premium attention, you must surround yourself with people who enhance your strengths. Even global icons understand that teamwork is essential. The Super Bowl halftime shows prove that even the biggest names don’t work alone; they bring in support to ensure excellence. 3. Perfect the Craft: Practice and Rehearse Top-tier performances do not happen by chance—they are rehearsed rigorously. The 2025 Super Bowl show was largely pre-recorded, with live elements seamlessly integrated for a flawless experience. Artists spent months perfecting every detail to ensure a world-class presentation. For brands, the lesson is clear: continuous improvement is non-negotiable. Whether you’re an entrepreneur, a speaker, or a content creator,

    10 min

  2. FEB 10

    Ungooglable Brands

    The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the real power—making decisions that shape industries, politics, and businesses without the public even realizing it. These individuals include quiet influencers, global shapers, and industry movers who operate under the radar. They may not have a social media presence, but they command significant influence in politics, business, and various industries. Their impact is felt, but their identities remain concealed from the public eye. The Power of Invisible Influence A while ago, there was a local political contest in Ghana in one of the municipalities. Among the candidates, one was a well-known, capable, and likable figure in the community. The other was relatively unknown, yet he somehow managed to garner substantial support. During the campaigning period, both candidates actively engaged the electorate, but as the elections drew closer, an interesting dynamic unfolded. While the popular candidate seemed to have a strong chance of winning, the real power resided in a group of unknown decision-makers. These were the silent influencers who could tilt the vote in favor of a particular candidate. The lesser-known candidate, despite his lack of widespread recognition, strategically sought the endorsement of these key figures. Eventually, he secured their support, won the election, and went on to make significant changes in the community. This example illustrates how unseen power structures shape outcomes, not just in politics but in business and other fields as well. The Role of Silent Investors and Venture Capitalists Beyond politics, there are also ungooglable individuals who wield financial power—silent investors, venture capitalists, and funders who operate outside the public eye. These are individuals with substantial wealth who choose to remain unknown. They do not seek public recognition but are accessible only through exclusive networks. These investors provide funding for startups and major business ventures, but their names are rarely mentioned in mainstream media. To access their resources, one must be part of the right circles or offline networks. They prefer anonymity, not out of secrecy, but as a strategic choice to maintain privacy, control, and focus. Why Do Some People Choose to Remain Ungooglable? 1. Privacy and Security If you are in the public domain, you are likely the public’s. You lose your privacy. But not everyone wants that. Are you part of such? A reason many people choose to stay ungooglable is to safeguard their privacy and security. In a world where every move is under surveillance, some individuals prefer to remain off the radar. Mark Zuckerberg, despite being at the helm of the biggest social media empire, has struggled with keeping his personal life private. Visibility attracts scrutiny, unwanted opinions, and sometimes, serious security threats. The truly powerful know this: staying unseen grants them the freedom to move, decide, and influence without unnecessary interference. 2. Focus and Clarity Being in the public eye can be distracting. When the masses celebrate you, it’s easy to become swayed by external expectations rather than focusing on what truly matters. Many high achievers choose to operate behind the scenes to avoid the noise of social media and public scrutiny. This helps them remain sharp, dedicated, and undistracted in their pursuits. 3. Letting Work Speak for Itself It’s easier to sell quality and excellent work than something merely embellished to look good.

    16 min

  3. FEB 3

    The Rise of Silent Personal Brands

    Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social media. Where has this guy been?” The interesting thing is that this individual has built a solid offline presence that’s now globally connected—with very little social media presence. Yes, this person found ways to position himself strategically, network with the right people put the right mechanisms in place, and pitch his expertise effectively to the right audience. I thought, That’s amazing! So today, we’re going to break down how you can achieve something similar. The Misconception About Personal Brands Many people believe personal branding is all about the loud noise you make on social media. While digital platforms are important, they’re just one piece of the puzzle. Other structural pillars are equally, if not more, critical. How to Build a Silent Personal Brand Using our friend as an example, here are the key steps to building a silent personal brand: 1. Know Yourself and Your Expertise The first critical step is knowing yourself and your area of expertise. At this stage, you should already have a clear understanding of your field. Ask yourself: – What is my expertise? – Who do I want to serve? – Who do I want to reach in terms of higher-level verticals and horizons? For example: – “I’m a publishing consultant. I can help people publish their books.” – “I’m an MSME business consultant. I can help businesses grow.” – “I’m an environmental activist. I can help people live healthier lives.” – “I’m a fitness coach specializing in helping nursing mothers lose weight while loving their bodies.” Once you know your niche, you can identify the key people you need to connect with. 2. Network Vertically and Strategically After knowing your expertise, the next step is networking—specifically, networking vertically. Identify the people at the top who can help amplify your reach and connect you with key clients or opportunities. This could involve: – Attending high-profile networking events (offline or online). – Targeting specific programs or gatherings where key people are likely to be present. – Positioning yourself in places like hotel lobbies or venues where you can meet influential individuals. Always be prepared with a pitch deck and a clear, concise way to communicate your value in 30 seconds to one minute. Whether online or offline, your ability to respond to emails promptly and professionally is also crucial. Research the people you want to connect with, understand their interests, and tailor your approach to grab their attention. 3. Share Your Expertise Relentlessly When you meet people, focus on sharing your expertise and adding value—not just making money. Ask yourself: – How can I help this person? – How can I become a part of their journey? – How can I showcase my work and what I’m capable of? Network your way to the top by consistently delivering quality work. Avoid broadcasting every deal or meeting. Instead, let your work speak for itself. Over time, your value will solidify, and your reputation will grow organically. 4. Leverage Word of Mouth As you build your expertise and network, word of mouth will become your most powerful tool. People will start talking about you in rooms you’re not even in. For example, someone might recommend you for a high-profile speaking event because they’ve heard about your work from others. This kind of organic recognition is what solidifies a silent personal brand. 5. Know Your Worth and Charge Accordingly Not everyone will appreciate your value, and that’s okay.

    12 min

  4. JAN 27

    The Rise of the Silent Brands

    Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the municipal market, but the same unfamiliar brand was all they stocked. Surprised, I had no choice but to buy it. The following day, I went out again, taking a different route, hoping to find the brand I preferred. To my surprise, every shop along that path also sold the same water. It became evident that this was the dominant brand in the community. Despite the noise on radio and TV about other popular brands, this quiet brand reigned supreme in that area. This experience got me thinking about the power of silent brands. These brands don’t rely on flashy advertisements or billboards. They succeed by understanding their market, meeting specific needs, and building loyalty. Here are the key pillars that define these silent yet powerful brands: 1. Understanding Market Dynamics Silent brands excel because they understand their market’s needs and pain points. Many gain an advantage by being the first to enter a market. When a brand is first, it often secures a lasting place in customers’ minds. However, staying there requires consistently meeting expectations. In many communities, loyalty to these brands persists despite competitors’ advertising efforts. People stick with what works for them, and silent brands thrive by providing exactly what their market needs without unnecessary noise. 2. Focusing on Quality Silent brands prioritize quality over quantity. Instead of targeting broad audiences, they cater to a specific niche. By identifying gaps in the market or unmet needs, they deliver exceptional products and services that resonate with their audience. For example, in the case of apparel, a brand might discover a market’s preference for a particular design. By focusing on crafting high-quality products tailored to that preference, the brand builds a loyal customer base. This commitment to quality often sets them apart. 3. Delivering Exceptional Customer Experience Customer experience is a cornerstone for silent brands. How customers feel when interacting with a brand significantly impacts their loyalty. Many silent brands operate offline, making face-to-face interactions vital. Whether it’s through timely delivery, friendly service, or addressing customer concerns, these brands prioritize creating an emotional connection. Positive experiences encourage repeat purchases and foster long-term relationships. 4. Staying Authentic Authenticity is key to a silent brand’s success. These brands don’t imitate competitors; they carve out their unique identity. From packaging to service delivery, every element reflects originality. For instance, a brand might use biodegradable materials for packaging, aligning with sustainability values. Such authenticity not only appeals to environmentally conscious consumers but also sets the brand apart from imitators. Customers value genuineness and are quick to recognize and reject imitations. 5. Leveraging Word of Mouth Word of mouth is the lifeblood of silent brands. When a brand delivers quality and exceptional service, satisfied customers become its ambassadors. In close-knit communities, recommendations carry significant weight. People trust feedback from friends and family more than advertisements. This organic form of marketing helps silent brands grow steadily. For instance, in the community where I stayed, the water brand’s popularity was largely due to word of mouth. Its reputation for reliability made it the preferred choice, even without loud advertising campaigns.

    9 min

  5. JAN 14

    Does it really take 2?

    Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward. Guess what, this blog was named among the top 100 Branding Blogs by Feedspot Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to join her. I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her. This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to join us. These bring synergy, excitement, and bonding. In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights. Lessons from Global Brands Let’s look at some examples of partnerships that have shaped the world: The Question to Ask Yourself Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand. It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with. Lessons from Failed Partnerships While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships: Key Considerations for Partnerships Before entering into a partnership, there are critical things to consider: The Power of Two Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations. Moving Forward This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships. Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.

    7 min

  6. JAN 8

    Capable yet not competent?

    Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability to perform a task or take action, even if it’s not at an expert level. It’s a foundation—a skillset or willingness to do something, even if the result isn’t perfect. For example, imagine you’re at home with a minor plumbing issue. You may be capable of applying a temporary fix, such as using glue or tape to stop a leak. This solution might hold for a while but isn’t sustainable or reliable in the long term. For a permanent fix, you’ll need a professional plumber who is competent in their craft. Similarly, in professional settings, capability can serve as a stopgap. Suppose the receptionist is momentarily unavailable, and you’re at the desk. You might be capable of welcoming visitors and asking them to wait until the receptionist returns. However, this is different from being competent in managing the front desk, which might require specific skills like handling complex inquiries or managing schedules efficiently. Competence: Mastery and Expertise Competence, on the other hand, is the ability to perform a task not just adequately but with expertise and precision. It’s what distinguishes a professional from an amateur. Take the example of an author. As a writer, you may be competent in crafting compelling content. However, you might lack the expertise in graphic design required to create a professional book cover. While you might use tools like Canva to design a basic cover, the result may not match the quality of a design created by a competent professional. To ensure your book stands out, hiring an expert is wise. Knowing When to Delegate Understanding where your capabilities end and competence is required is critical, especially in business. Here’s a simple approach to apply: Capability and Competence in Business In every business, success depends on blending capability and competence. For example: By distinguishing between the two, you can make better decisions about how to allocate your time and resources. Building Competence Over Time While hiring experts is vital in certain areas, there’s always room to grow your competence in other aspects of your life or business. For example: The key to thriving in both personal and professional life lies in understanding the difference between being capable and competent. Clients and customers value competence—they expect high-quality service, exceptional care, and flawless execution. To achieve this: By putting this perspective into practice, you’ll not only grow your business or brand but also build a reputation for excellence. Remember: Capability gets you started, but competence keeps you ahead. Recommended Resources

    5 min

  7. 12/30/2024

    Set for the Race 2025

    Building Capacity for the Race Ahead I believe this will be helpful not just for the coming year but also for the days and years ahead, particularly as we focus on setting and achieving goals, meeting resolutions, and hitting targets. In times like these, it’s important to reflect on how we can strategize effectively for the future. I want to discuss what I call the “relay focus” in a race. This analogy can help guide us as we prepare for the new year and work toward our goals. Whether you’re planning to lose weight, take a new course, explore a new career path, write a book, or make lifestyle changes, these reflections can be valuable. Whatever your aspirations or resolutions—what you want to stop doing or start doing—this is a worthy pursuit. I encourage you to go for it. But first, let me share a story to provide some perspective. The Two Athletes in High School Back in high school, during athletic competitions, two young athletes always drew attention and applause from the audience and student body. There was Anas Moro—an energetic young man with an athletic build, well-statured and full of vigor. He excelled in sports, particularly in relay races like the 4×4, 100-meter dash, or 400 meters. Whenever Anas competed, he was always at the top of his game. Then there was another athlete, AK. Anas and AK were often neck and neck, each winning or losing to the other in close contests. However, something about Anas stood out to me back then—his energy was remarkable. Most athletes start and finish a 100-meter dash with the same level of energy, maintaining a consistent pace. Anas excelled at this. But what amazed me even more was his performance in the 200-meter and 400-meter races. Anas would start with incredible energy and sustain it to the finish line. Whether he came in first or second, his unwavering intensity was always evident. Reflecting on Anas’ approach, I realized something profound. Some of us are like Anas. When the year begins, we charge toward our goals with the same high level of energy and enthusiasm, maintaining focus and zeal throughout. Even when we don’t hit every target, our energy rarely falters—we stay determined and keep moving forward. But not all of us are like Anas. Who are you: Anas or AK? You might be more like AK. Let me tell you about him. In every race, whether it was the 400-meter dash or another event, AK had a different approach. He would start slowly but gain momentum along the way, particularly during the curves. In a 400-meter dash, the curves often give runners an extra boost, as the wind seems to push them forward. AK took full advantage of this. During those stretches, he would overtake several competitors, steadily increasing his energy as he advanced. By the time he reached the final stretch, AK was often in a much stronger position, sometimes even winning the race. What stood out about AK was his ability to tap into a new wave of energy and zeal as he progressed. It was as though he shifted into a higher gear, catching the wind and pushing through with renewed determination. Move at your own pace Some of you may find yourselves like AK. You might start the year, a project, or a new venture slowly, gaining momentum as you go. Don’t compare yourself to someone like Anas, who maintains a high level of energy throughout. You might be more like AK, building pace gradually and making steady progress over time. You might start slowly, peak gradually, and move forward step by step—building momentum until you finish your race. Don’t compare your start to someone else’s. Your capacity, energy, and approach may differ from another person or competitor. Avoid trying to match someone else’s pace or copying their strategy. Instead, take the time to understand yourself. Reflect on how you should approach a new project, course, or venture. Assess the capacity you’ve built in that area and how it can help you progress—starting small, gaining momentum, and ultimately achieving your goals. Remember,

    8 min

  8. 12/23/2024

    Reflection of Life

    Hey, guess what this podcast was listed among the top 100 branding blogs by Feedspot. Thanks to all of you for your support. The theme here is reflections—an especially relevant concept during times like these, as the year winds down and a new one approaches. This is a good moment to reflect on what we accomplished over the past year, what we couldn’t achieve, and what we hope to work toward in the coming years. Reflection is vital—a deep introspection that allows us to examine ourselves internally, evaluate what we’ve done, and identify what we can learn from those experiences. Let me share a story to illustrate this point. The other day, I found myself in a suburb of Accra, at one of the vibrant city locations. Amidst the ever-evolving skyline, I noticed new skyscrapers rising in various spots. One building, in particular, caught my attention. Its architecture was striking, and from my vantage point, I could see a projected model displayed on its side, showing the architect’s vision for the completed structure. The building itself appeared to be about 80% complete, with a sleek, modern design and a glassy facade that sparkled in the sunlight. It was undoubtedly a beautiful piece of architecture. But something caught my eye—a reflection. From a certain angle, the building mirrored the image of an older, dilapidated structure across the street. This other building, with its dated architecture, peeling paint, and decades of wear, was far from appealing. Its reflection distorted the beauty of the modern skyscraper, masking its elegance with the image of neglect. At night, when reflections disappeared, the skyscraper stood out in all its glory. But in the light of day, the reflection of the old building detracted from its charm. This struck me as a profound life lesson. As individuals striving to build our lives, brands, and businesses, we naturally focus on becoming the best version of ourselves. However, even if we achieve greatness, our impact can be diminished if we fail to uplift those around us. The Risk of Standing Alone As you grow and stand tall—becoming the remarkable one in your circle—there’s a risk. If your peers, colleagues, or those you could have mentored remain stagnant, their lack of progress can detract from your achievements. It’s like being the only impressive house in a neighborhood. You’ll stand out, but not always in a positive way. Instead of admiration, you might attract unwanted attention, criticism, or envy. Worse still, the disparity between you and those around you could lead to challenges that undermine your success. The imbalance creates tension if you don’t lift others as you rise. On the other hand, when you invest in building up your community—even if they don’t reach your level—you create harmony and strength. This is a call to recognize the importance of people in your journey. As you develop your brand, career, business, or any personal area of growth, you should also prioritize mentoring and uplifting others. They may not match your achievements, but helping them reach a respectable and meaningful level—whether in education, representation, or skills—adds value to your growth. When you surround yourself with capable, thriving individuals, their reflections enhance your own. Instead of negative associations or gaps in progress, you’ll foster an ecosystem of collective success. It ensures that as you shine, those around you shine too, reducing the distance between your achievements and theirs. Ultimately, success isn’t just about standing tall; it’s about ensuring the people in your circle grow with you. Their success complements yours, creating a powerful, positive reflection that uplifts everyone involved. Who are you Carrying Along? As we reflect, it’s essential to recognize that we need people. Life’s journey isn’t meant to be traveled alone. As the year winds down and you set goals for the next, take a moment to ask yourself: Who do I need to bring along to the next level of my life?

    7 min

  9. 10/14/2024

    Junior High School Debate – Lessons in Public Speaking

    “Masters today, were Starters Yesterday, so begin now.”― Bernard Kelvin Clive Today, I want to share some thoughts on public speaking, drawing from my latest book co-authored with my friend, Samuel Agyeman-Prempeh, on the fundamentals of public speaking. In the book, we discuss the basics for anyone—entrepreneurs, solopreneurs, or professionals—looking to venture into public speaking or presentations, whether for business or sales. These foundational tips will help you kickstart your speaking career. We also share our personal experiences, including the challenges we’ve faced and how we’ve overcome them throughout our 15-year journey in the field. The Debate Recently, when I announced the release of the book on one of the platforms, a friend —Gilbert reminded me of something that happened about 25 years ago. We were in our teens, attending junior high school. The story he shared with me reflects how far things have changed and reminds us that, no matter where we start, we can always rise from our failures and work towards success—especially in public speaking. Let me take you back to that time, about 25 years ago, when I was a student at Calvary International School in Accra. One of our teachers, Mr. Nduom, often organized debates between the boys and the girls on Fridays. On one such occasion, I was selected to participate. At the time, I was a quiet, shy boy, and the thought of public speaking was intimidating. Our team consisted of three boys: Cyril, Gilbert, and me. Then there were the three girls: Vera, Theresa, and Irene. It was a classic showdown—three boys against three girls. But as boys, we loved to play. When the debate topic was given, we didn’t prepare at all. During break time, we played. After school, we played some more. We simply didn’t take it seriously. The Boys Played while the Girls Prepared! The girls, on the other hand, were well-prepared. They had organized everything—each speaker knew her role, from the first to the last. Their speeches and arguments were structured and rehearsed. Meanwhile, the boys? We scrambled at the last minute, jotting a few things down on scraps of paper just before the debate started. Cyril, our first speaker, stood up and spoke based on the little we had managed to write. But it wasn’t much. Then it was the girls’ turn. Theresa delivered her speech with confidence, and it was clear they had the upper hand. Next, Gilbert, our second speaker, did his best to fill in the gaps with what little was left on our paper and added some impromptu comments. Irene, the girls’ second speaker, followed, delivering her part with the same level of preparedness and poise. Now it was my turn, as the last speaker for the boys. But by then, there was nothing left to say. Cyril and Gilbert had already used everything we had written. I stepped up to the podium, but my mind was blank, and my voice trembled. Tears began to roll down my cheeks as I stood there, overwhelmed by the moment. To my surprise, the audience applauded—not for what I said, but for simply showing up. It was both humorous and heartwarming, and we all laughed it off. To make matters worse, the entire class had gathered—a large crowd—and there I was, standing on stage with nothing to say, consumed by fear. It was a humbling experience. We lost, I learned! In the end, the boys lost, and the girls won. Looking back on that experience from such a young age, it was my first real attempt at public speaking, and it showed. We were completely unprepared, and our content was virtually nonexistent. Afterward, the teacher gave me a funny nickname, and it stuck with me throughout junior high school. We all laughed, and that nickname became part of my identity for the rest of my time there. Start Somewhere! But reflecting on this story, it serves as a reminder that we all start somewhere. We may have failed in our early attempts at public speaking, but those moments don’t have to define our future success.

    8 min

  10. 06/26/2024

    The Impact of Parenting, Modelling, and Mentoring on Kids

    The Impact of Parenting, Modelling, and Mentoring on Kids Bernard Kelvin Clive here. Today I want to share with you how pairings, careers, or passions influence us in diverse ways in terms of who we become, and even the career paths and decisions that impact our lives in the later years. Story 1: Kobby Blay and His Son I visited my friend Kobby Blay, who is a practicing nurse and also passionate about digital media and photography. He had a professional camera, and anytime I visited him, I noticed he would take some shots around. His son, observing his father, developed a desire to play with the camera. One day, the boy picked up the camera. Instead of shouting or screaming, Kobby used it as a teaching moment. He showed his son how to strap the camera around his neck and hold it properly. Although the camera wasn’t meant for the boy, Kobby’s consistent guidance helped nurture his son’s interest. The boy began taking family pictures, developing his skills by mimicking his father. This hands-on experience allowed the boy to understand the basics of photography and potentially sparked a lifelong interest. Story 2: My Kids and Books My kids often wanted to play with the books I had at home. Despite my initial concern for the well-printed books, I noticed they would always find and play with them. Seeing me write and type on my laptop, they began mimicking these behaviors. My books, which were tools of my trade and passion, became objects of fascination for my children. They would try to write inside the books, play with them, and even pretend to read them. As an author, I realized that my children were naturally picking up my interests. Though they were young and just playing, they were beginning to develop a sense of what they might enjoy in the future. It wasn’t about directing their future but giving them a path to explore their passions and talents. This playful engagement with books was laying a foundation for their appreciation of reading and writing. Story 3: The Charcoal Seller’s Daughter So the other day, I visited my local charcoal seller and noticed that her young daughter was mimicking her. The girl would pick up a small cold pot and pretend to cook, just like her mother. This observation reinforced the idea that children often imitate their parents’ actions, picking up their interests and skills indirectly. The daughter was not only learning about cooking but, also about the daily routines and responsibilities involved in her mother’s work. This imitation game was a crucial part of her learning process, helping her understand and appreciate her mother’s efforts and potentially guiding her toward similar interests in the future. Story 4: My Wife and Cleaning My wife does a lot of cleaning at home, especially on weekends. Our kids observed this and one day, I found them in the bathroom, sprinkling water and soap, attempting to mop the floor. They weren’t told to do it, but they wanted to mimic what they had seen their mother do. This revealed how children internalize and replicate the behaviors they observe in their parents. These cleaning activities, though simple, were teaching them valuable life skills. They learned about maintaining cleanliness and the importance of taking care of their living environment. This also instilled a sense of responsibility and independence in them, as they were eager to contribute to household chores. Thinking about Parental Impact These legends show how our daily actions, interests, and professions affect the next generation. Parents, business owners, and mentors must be aware of our actions and the beliefs we impart to others who look up to us. Exposing kids to good deeds and possibilities will enable them to find their passions and skills. Let us reflect and consider our background. Which factors helped to define our choices and career routes? Knowing this will enable us to guide the next generation more deliberately. For example, our children should witness us reading often if we ...

    6 min

  11. 05/09/2024

    Building Your Brand – Niche Power

    A little Story of Patience and Brand Recognition in this episode The power of a well-developed brand can’t be overstated. Over time, focusing on a specific niche and consistently delivering value establishes you as a trusted expert. So let me share a story that exemplifies this principle. This happened just today Years ago, as a young speaker, I aspired to invite a renowned speaker to an event. The challenge? His high-profile status made him expensive, especially for an unknown organizer like myself. Plus so many gatekeepers that prevented me from getting access to him. Ultimately, we couldn’t secure him. Sad but we moved on. Fast Forward! A decade later, I received an unexpected call. It was from the very same speaker I’d tried to invite a decade earlier! My consistent work and expertise in digital publishing had preceded me. They’d found me through an online search, impressed by my brand and books on Amazon. My brand opened the door. 😉He needed some digital branding and publishing services from me. You see the importance of building your brand over time. Consistent effort in a specific niche allows your work to speak for itself.You gain leverage, access to valuable opportunities, and increased value perception, thereby translating into higher potential earnings. Chale it takes time to build a solid brand, let’s begin today! So, what brand are you building? Don’t underestimate its power. Be consistent, patience, and focus on building credibility. When the time comes to showcase your expertise, people will recognize your value and be willing to pay your worth. I’m Bernard Kelvin Cliveyour personal branding coach Recommend Books on Amazon 5 Minutes Habits (Audiobook) Retreat: Reflections for Busy Businessmen (Audiobook)

    8 min

  12. 04/15/2024

    The Designer and Uber Driver Experience: The Power of Exceptional Customer Experience

    Today we’re diving headfirst into the power of exceptional customer experience.  I will share with you why prioritizing your clients, especially in the realm of small and medium-sized businesses (SMEs), is the secret weapon you’ve been overlooking. “Often times consumers, clients, and customers are not just buying a product or service, they are buying an experience, a feeling, a perception, a person(YOU)” – Bernard Kelvin Clive Let’s face it, customer service in some parts of the world can be, well, let’s just say lacking. And for many SMEs, the focus often lands on simply getting the job done. But what if I told you that by shifting your mindset and truly prioritizing the customer experience, you could unlock exponential growth for your business? Intrigued? Then buckle up, because we’re about to explore real-world examples and practical strategies to make exceptional service your competitive edge. Here’s the first Story Two Designers and the Power of Going the Extra Mile Let me illustrate this concept with a recent experience I had. A few weeks back, I needed some new signage created for one of my clients. Knowing the importance of a visually appealing and functional design, I contacted two graphic designers specializing in sign-making and posters. Both were familiar faces, having worked with me on previous projects. To ensure a well-informed decision, I briefed them on the project’s specifics and requested they visit the location to assess the space and gather inspiration. Both designers readily agreed and promptly scheduled site visits. Up to this point, everything seemed on par. However, the story takes a fascinating turn when we look at their follow-up approaches. The first designer, let’s call him David, returned with a straightforward email containing an invoice outlining the estimated cost for the project. It was a clear and concise message, but it lacked something crucial—a spark of initiative. David had completed the bare minimum; he’d assessed the space, formulated a price, and presented it without further engagement. Now, don’t get me wrong, a clear estimate is important. But in this competitive landscape, it just wasn’t enough to stand out. The Art of Exceeding Expectations The second designer, Sarah, took a distinctly different approach. Following her site visit, Sarah not only sent a detailed quote, but she also went above and beyond by creating three unique design samples for the signage. These weren’t just generic mockups; each sample showcased a distinct visual style and layout, catering to different aesthetic preferences. This thoughtful gesture demonstrated not just her design skills, but also her understanding of the importance of client input and collaboration. The impact was undeniable. When I presented both options to my client, their reaction was clear: Sarah’s effort to personalize the experience by providing design choices instilled a sense of confidence and partnership. They felt valued and understood, not simply handed a price tag. In contrast, David’s impersonal approach, while competent, failed to capture their imagination or create an emotional connection with the project. How Going the Extra Mile Benefits Everyone Now, Sarah’s proactive approach wasn’t just about winning this specific project. It’s about understanding the ripple effect exceptional service can create. Think about it this way: The Value Proposition of Exceptional Service Some might argue that exceptional service comes at a cost, but hey what doesn’t cost? Yes, and that might be true in terms of time and effort. However, the intangible value it creates far outweighs the initial investment. Here’s why: Here is the Second Story A month or two ago, I needed to take my kids somewhere via Uber. The first driver arrived, and as I was helping my children into the car, he launched into a series of complaints. He questioned whether I was alone (despite clearly seeing my kids) and expressed frustration about the potential trip duration.

    9 min
  • 12 Episodes

4.3
out of 5
13 Ratings

About

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

Information

  • Creator
    Bernard Kelvin Clive
  • Years Active
    2012 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Bernard Kelvin Clive (C) 2010 - 2021
  • Show Website
    Personal Branding Podcast

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