Personal Branding Podcast

Bernard Kelvin Clive
Personal Branding Podcast

Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

Episodes

  1. 3 DAYS AGO

    Does it really take 2?

    Today, we are looking at the idea that two can play the game—a story about partnership and how it can enhance your brand and business as you move forward. Let me share this story with you. A couple of weeks ago, as a dad, I was observing my kids play. Young kids play a lot, and most time, I’m there watching them. Sometimes they play on their own, picking up toys or creating their games. But on this particular occasion, I noticed something interesting. My older daughter was calling her younger sister to play with her. She was so insistent, almost crying, that she needed her sister to join her. I wondered why it was so important, so I asked her. She explained that the game they were playing required two people. One needed to act as a teacher and the other as a student. Sure, she could have used her imagination to create a figure to play with, but this time, she wanted her sister to sit in the “class” so she could teach her directly and have her repeat the words after her. This got me thinking. It sent a signal about partnership and building a community. Yes, there are things we can do on our own. As freelancers or solopreneurs, we can go far and accomplish much. But there are certain levels—certain thresholds—that we cannot break through alone. Like my daughters, there are games we can play solo, but some require others to join us. These bring synergy, excitement, and bonding. In life and business, it’s the same. Some levels you need to reach on your own, but there are other stages where partnership is crucial to go further. Without it, you may never achieve those heights. Lessons from Global Brands Let’s look at some examples of partnerships that have shaped the world: The Question to Ask Yourself Who do you need on board to take your business to the next level? Who do you need in your boat to cross over to the next height you desire? These are critical questions we should ask ourselves. Look at the strengths and weaknesses of potential partners. Consider what each of you can bring to the table to enhance your business and brand. It’s great that you’ve come this far on your own, but moving forward, who are the critical people you need to shortlist? Who can help you break barriers and move to the next stage? These are the people you need to identify and work with. Lessons from Failed Partnerships While partnerships can propel you forward, not all collaborations work. Let’s consider some examples of failed partnerships: Key Considerations for Partnerships Before entering into a partnership, there are critical things to consider: The Power of Two Going back to my daughters, there are games that only two can play. Similarly, in business, there are certain goals you can only achieve with the right partner. The Bible beautifully says, “One can chase a thousand, but two can put ten thousand to flight.” The synergy and motivation from the partnership can break barriers and exceed expectations. Moving Forward This year, take time to identify the key partnerships you need. Whether it’s scaling your business, launching a new product, or expanding your influence, the right partners can make all the difference. Be strategic and intentional in building these relationships. Just like my daughters’ game, some goals can only be achieved together. I hope you find the partners who will help you reach new heights in your business and brand this year.

    7 min
  2. JAN 8

    Capable yet not competent?

    Capable vs. Competent: Understanding the Difference What does it mean to be capable yet not competent? At what point can someone declare themselves competent, and how do we distinguish between capability and competence in both personal and professional spheres? Let’s break this down. Capability: The Starting Point Capability refers to your ability to perform a task or take action, even if it’s not at an expert level. It’s a foundation—a skillset or willingness to do something, even if the result isn’t perfect. For example, imagine you’re at home with a minor plumbing issue. You may be capable of applying a temporary fix, such as using glue or tape to stop a leak. This solution might hold for a while but isn’t sustainable or reliable in the long term. For a permanent fix, you’ll need a professional plumber who is competent in their craft. Similarly, in professional settings, capability can serve as a stopgap. Suppose the receptionist is momentarily unavailable, and you’re at the desk. You might be capable of welcoming visitors and asking them to wait until the receptionist returns. However, this is different from being competent in managing the front desk, which might require specific skills like handling complex inquiries or managing schedules efficiently. Competence: Mastery and Expertise Competence, on the other hand, is the ability to perform a task not just adequately but with expertise and precision. It’s what distinguishes a professional from an amateur. Take the example of an author. As a writer, you may be competent in crafting compelling content. However, you might lack the expertise in graphic design required to create a professional book cover. While you might use tools like Canva to design a basic cover, the result may not match the quality of a design created by a competent professional. To ensure your book stands out, hiring an expert is wise. Knowing When to Delegate Understanding where your capabilities end and competence is required is critical, especially in business. Here’s a simple approach to apply: Capability and Competence in Business In every business, success depends on blending capability and competence. For example: By distinguishing between the two, you can make better decisions about how to allocate your time and resources. Building Competence Over Time While hiring experts is vital in certain areas, there’s always room to grow your competence in other aspects of your life or business. For example: The key to thriving in both personal and professional life lies in understanding the difference between being capable and competent. Clients and customers value competence—they expect high-quality service, exceptional care, and flawless execution. To achieve this: By putting this perspective into practice, you’ll not only grow your business or brand but also build a reputation for excellence. Remember: Capability gets you started, but competence keeps you ahead. Recommended Resources

    5 min
  3. 12/30/2024

    Set for the Race 2025

    Building Capacity for the Race Ahead I believe this will be helpful not just for the coming year but also for the days and years ahead, particularly as we focus on setting and achieving goals, meeting resolutions, and hitting targets. In times like these, it’s important to reflect on how we can strategize effectively for the future. I want to discuss what I call the “relay focus” in a race. This analogy can help guide us as we prepare for the new year and work toward our goals. Whether you’re planning to lose weight, take a new course, explore a new career path, write a book, or make lifestyle changes, these reflections can be valuable. Whatever your aspirations or resolutions—what you want to stop doing or start doing—this is a worthy pursuit. I encourage you to go for it. But first, let me share a story to provide some perspective. The Two Athletes in High School Back in high school, during athletic competitions, two young athletes always drew attention and applause from the audience and student body. There was Anas Moro—an energetic young man with an athletic build, well-statured and full of vigor. He excelled in sports, particularly in relay races like the 4×4, 100-meter dash, or 400 meters. Whenever Anas competed, he was always at the top of his game. Then there was another athlete, AK. Anas and AK were often neck and neck, each winning or losing to the other in close contests. However, something about Anas stood out to me back then—his energy was remarkable. Most athletes start and finish a 100-meter dash with the same level of energy, maintaining a consistent pace. Anas excelled at this. But what amazed me even more was his performance in the 200-meter and 400-meter races. Anas would start with incredible energy and sustain it to the finish line. Whether he came in first or second, his unwavering intensity was always evident. Reflecting on Anas’ approach, I realized something profound. Some of us are like Anas. When the year begins, we charge toward our goals with the same high level of energy and enthusiasm, maintaining focus and zeal throughout. Even when we don’t hit every target, our energy rarely falters—we stay determined and keep moving forward. But not all of us are like Anas. Who are you: Anas or AK? You might be more like AK. Let me tell you about him. In every race, whether it was the 400-meter dash or another event, AK had a different approach. He would start slowly but gain momentum along the way, particularly during the curves. In a 400-meter dash, the curves often give runners an extra boost, as the wind seems to push them forward. AK took full advantage of this. During those stretches, he would overtake several competitors, steadily increasing his energy as he advanced. By the time he reached the final stretch, AK was often in a much stronger position, sometimes even winning the race. What stood out about AK was his ability to tap into a new wave of energy and zeal as he progressed. It was as though he shifted into a higher gear, catching the wind and pushing through with renewed determination. Move at your own pace Some of you may find yourselves like AK. You might start the year, a project, or a new venture slowly, gaining momentum as you go. Don’t compare yourself to someone like Anas, who maintains a high level of energy throughout. You might be more like AK, building pace gradually and making steady progress over time. You might start slowly, peak gradually, and move forward step by step—building momentum until you finish your race. Don’t compare your start to someone else’s. Your capacity, energy, and approach may differ from another person or competitor. Avoid trying to match someone else’s pace or copying their strategy. Instead, take the time to understand yourself. Reflect on how you should approach a new project, course, or venture. Assess the capacity you’ve built in that area and how it can help you progress—starting small, gaining momentum, and ultimately achieving your goals. Remember,

    8 min
4.3
out of 5
13 Ratings

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Personal and Corporate Branding Podcast. Interviewing Branding Experts. Key areas: Personal Branding, Corporate Branding, Social Media, Digital Publishing, Book Publishing

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