EARN THE RIGHT with Trevor Young

Trevor Young
  • 4.8 (6)
  • MARKETING
  • UPDATED WEEKLY

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters. 2️⃣ POCKET PR ESSENTIALS POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful. 3️⃣ IN THE ARENA IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority. 4️⃣ FROM THE TRENCHES FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. You've put in the hard yards, now it's time to capitalise! Earn attention. Build authority. Stay human. ------------------------------ SUBSCRIBE TO THE EARN THE RIGHT NEWSLETTER

  1. 314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

    3D AGO

    314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

    *** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES — in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ EPISODE OVERVIEW: Getting media coverage isn’t about clever subject lines or perfectly polished press releases. It’s about becoming someone journalists trust. In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source. Drawing on experience from both sides of the journalism–PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts. In this episode, you’ll learn: What today’s shrinking, time-poor newsrooms mean for founders seeking coverageWhy most pitches fail before they’re even openedHow to bridge the “empathy gap” between experts and journalistsThe power of sharp, well-formed opinions in a sea of bland commentaryWhy relationships outperform mass pitching every timeHow to think in angles and trends, not product announcementsPractical ways to become a trusted, repeat source, even without a PR teamWhere hybrid, niche and industry media create overlooked opportunity Whether you’re building profile from scratch or looking to strengthen your position in top-tier outlets, this conversation will help you think more strategically about how authority with the media is earned over time. Connect with Hunter Stuart: Find him on LinkedIn or at Big Game PR. Tune in now and start earning your spot in the media! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    56 min
  2. 313: IN THE ARENA / How to build your reputation through Micro Acts of PR

    FEB 11

    313: IN THE ARENA / How to build your reputation through Micro Acts of PR

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ Forget the flashy, big-ticket PR moments; in this solo episode, Trevor turns his attention to the small, intentional actions that truly move the needle over time. He calls 'Micro Acts of PR'. These are the daily habits and generous gestures that deepen relationships, create connection, and build reputational capital over time. From leaving a thoughtful comment to publicly lifting up peers, every touchpoint counts in the body of work that defines your authority. —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    39 min
  3. 312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

    JAN 19

    312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game). In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business. Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise. Bottom line: You can't master PR until you understand its nuances, the role it plays in the marketing mix, as well as the value it brings to the table in a more holistic business sense. Become one of the 1% of entrepreneurs who 'get' PR and thus are able to harness it in a powerful and strategic way for their business! What you'll learn: The true definition of PR (and why most of what you've heard is wrong)Why reputation and relationships are the keys to long-term business successHow to sustainably grow your audience and become your own PR machineBusting persistent PR myths and misconceptionsActionable tactics to build bridges and amplify positive word of mouth Whether you're a solopreneur, small business, or just keen to get your story out there, tune in to understand how PR can fuel your growth - minus the spin! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - From The TrenchesThe Pay-offPocket PR EssentialsIn The Arena — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    14 min
  4. 311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela

    12/22/2025

    311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela

    This episode's featured track is FROM THE TRENCHES - deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. __________________ How do you build an authentic, credible business or personal brand in today’s hyper-competitive, AI-driven, digital-first world—without getting lost in the algorithm trap or shouting into the void? Host Trevor Young sits down with brand and PR pros Andrés López-Varela (ALV) and Bec Sands, a dynamic husband-wife team, for a lively, honest conversation packed with real-world reputation and authority-building insights. In this episode: The real definition of “PR” today - and why authentic perception and strong communities matter more than everWhy performative rage-bait and dancing reels aren’t a shortcut to credibility (and why you shouldn’t let the algorithm erode your identity)Personal branding for good: advice for experts, thought leaders, and entrepreneurs who want to share genuine value, not just noiseThe power of owned media (newsletters, podcasts, websites, private communities) and how to strategically select your home base beyond social mediaSharp debate: Is paid media the new starting point for small businesses? Or can you still grow organically by tapping your existing network?Earned media secrets: How to get invited into other people’s rooms, from niche podcasts to industry panels—with practical examples you can start todayWhy building deep connections (not just going viral) should be your top focusThe compounding value of credibility markers and how social proof works in B2B and B2CWhat’s working for Bec and Andres right now - and their take on the evolving role of AI in marketing strategy If you’re a consultant, creative, marketer, entrepreneur, or aspiring authority ready to make your reputation matter (without selling your soul to the algorithm gods), this episode is your goldmine. Find our guests online: Bec SandsAndrés López-Varela Tune in, earn the right, and start turning credibility into recognition and opportunity—on your terms! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    1h 15m
  5. 310: IN THE ARENA / Taking your personal brand 'Off-Broadway' where authority is built & reputations are made

    12/15/2025

    310: IN THE ARENA / Taking your personal brand 'Off-Broadway' where authority is built & reputations are made

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ What does it really take to build authority and a lasting reputation in today's digital-first landscape? In this solo episode, Trevor breaks down the "Broadway vs. Off-Broadway" approach to personal brand PR and communications, revealing why the most trusted voices are often found on the smallest stages. Key takeaways: Big Stage vs. Small Stage: Why chasing mainstream "Broadway" platforms (LinkedIn, tier 1 media, viral moments etc) gets you visibility, but not always credibility.The Power of Off-Broadway: Discover how authority is forged on niche podcasts, in professional associations, newsletters, and boutique conferences - where trust, engagement, and real relationships flourish.Going Off Off Broadway: Dive into the hidden world of hyper-niche communities, private masterminds, local grassroots events, and spontaneous opportunities that spark deep, memorable connections.Strategy Unlocked: Learn why balancing the big and small stages - visibility AND intimacy - is the secret to building a reputation that lasts.Action Question: Where is your personal brand currently playing? Are you leveraging the powerful "hidden stages" where true authority is built? Tune in to discover the hidden stages where credible voices are made. It's time to take your brand Off-Broadway! —----- Connect with Trevor on LinkedIn Subscribe to Earn the Right Substack P.S. Don’t forget to subscribe and share if you found this valuable ~ thanks!

    11 min
  6. 309: POCKET PR ESSENTIALS / Cutting through the noise with our story and message

    12/04/2025

    309: POCKET PR ESSENTIALS / Cutting through the noise with our story and message

    This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a noisy, digital-first marketplace. From battling social media algorithms to overspending on ads that don’t cut through, Trevor explains why building and nurturing your own audience is the key to lasting PR and brand impact. Key Highlights: Why relying solely on paid ads isn’t sustainable anymoreThe power of growing and owning your audience for long-term resultsBecoming your own media network -no more renting someone else’s platformThe importance of a holistic, ongoing strategy (not just quick campaigns!)Humanising your brand: moving beyond faceless business communicationEngaging clients, influencers, and partners for real resonance Tune in for practical insights to help you build real connections, communicate with purpose, and stay top-of-mind in your industry. The lesson for today? Start growing an audience you can connect with - and do it as a human, not a logo. __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    8 min
  7. 308: CRANK THE 3RD / From fear to freedom: Making the midlife leap from security to possibility - with Karen Ansen

    11/25/2025

    308: CRANK THE 3RD / From fear to freedom: Making the midlife leap from security to possibility - with Karen Ansen

    This episode's featured track is CRANK THE 3RD - featuring conversations with inspiring midlife founders, solopreneurs and professionals who are turning decades of know-how into opportunity building meaningful ventures, shaping ideas and designing work that matters. ----------------------- Today's guest is Karen Ansen - founder of Ignite HR and Employment Law, and Ignite Your Purpose. Join us for a raw, inspiring conversation on weaving compliance, compassion, and personal purpose into a business (and life) you love. Karen shares her remarkable journey: from two decades in government, to studying law in her 40s while juggling work and motherhood, to boldly launching her own boutique firm at 52. She gets candid about the fear and tears, the setbacks and breakthroughs, and why sometimes you just have to get out of your own way. You’ll discover: Why Karen left a “safe” government job and took a nine-year journey to become a lawyerHow she bootstrapped her first business, without a single client lined upWhy Karen believes you should start with what you have (and worry about the website later)The power of niching down, and why complexity can be your business superpowerHow Karen melds legal expertise with leadership coaching and trauma-informed retreats in her Ignite Your Purpose passion projectLessons learned scaling up to seven employees, then intentionally downsizing for freedom, balance, and impactThe impact of AI and remote work in reshaping Karen’s business model for a new era Plus: Karen’s honest take on motherhood guilt, building a values-led workplace, and crafting a “retirement” of meaning, travel, and giving back. Are you a multi-skilled professional with passions that don’t fit the usual box? This episode is packed with practical wisdom for blending your talents, overcoming your doubts, and earning the right to build a fulfilling, purpose-driven business. Connect with Karen Ansen: Ignite HR & Employment Law Karen's LinkedIn Like what you heard? Please rate and subscribe to EARN THE RIGHT for more inspiring conversations.

    48 min
  8. 307: IN THE ARENA / Crossing the ‘perception bridge’ from expert to authority

    11/17/2025

    307: IN THE ARENA / Crossing the ‘perception bridge’ from expert to authority

    This episode's featured track is IN THE ARENA - Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. __________________ In today’s episode, Trevor dives into the critical difference between being an expert and being recognised as an authority in your field. Drawing from his own journey and insights, he unpacks why even the most skilled professionals can remain invisible, missing out on opportunities, if they're not seen as leaders in their space. Trevor covers practical steps for crossing the "perception bridge", from codifying your expertise and owning your point of view, to building a communications platform and showing up in the right rooms. If you’re ready to move from being the best-kept secret to a sought-after authority, this episode will help get you started! __________________ ABOUT EARN THE RIGHT: EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but interrelated) tracks - Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. Subscribe to the EARN THE RIGHT newsletter - EarnTheRight.co

    12 min
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4.8
out of 5
6 Ratings

About

EARN THE RIGHT is your audio platform for reputation-based authority building — turning credibility into recognition, and recognition into opportunity. Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity. Across four distinct (but inter-related) tracks — Crank The 3rdPocket PR EssentialsIn The ArenaFrom The Trenches — you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority. 👇 1️⃣ CRANK THE 3RD CRANK THE 3RD celebrates the Wisdom Economy — a world where depth, perspective, and lived experience fuel what’s next. It features conversations with inspiring midlife founders and professionals who are turning decades of know-how into opportunity: building meaningful ventures, shaping ideas, and designing work that matters. 2️⃣ POCKET PR ESSENTIALS POCKET PR ESSENTIALS delivers short, sharp coaching sessions on building visibility and recognition — without the hype. Presented by Trevor Young, this audio playbook helps credible founders and solo professionals master PR, content, and digital communication to raise their profile and grow authority in a way that’s strategic, sustainable, and respectful. 3️⃣ IN THE ARENA IN THE ARENA is Trevor Young’s unfiltered take on earning authority in real time — sharp, strategic riffs on content, credibility, connection, and the courage to keep showing up. Essential listening for entrepreneurs and professionals navigating the intersection of creativity, communication, and personal brand authority. 4️⃣ FROM THE TRENCHES FROM THE TRENCHES presents deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. You've put in the hard yards, now it's time to capitalise! Earn attention. Build authority. Stay human. ------------------------------ SUBSCRIBE TO THE EARN THE RIGHT NEWSLETTER

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