The Axis Effect Axis Entertainment, Inc

This installment of The Axis Effect features Eric Wubbena, President of Baseball Bluebook.
Located in one of the most popular states for baseball, Missouri, Baseball Bluebook acts as a Kelly Bluebook-equivalent of all things (non-major league) baseball. However, their history goes back much further than that description would sound. Founded in 1909, Baseball Bluebook has been owned by Wubbena’s family for over half a century, acting as a central hub to connect players, coaches, and any other individual with a connection to the baseball community. These connections go beyond bringing players to the proper teams, facilitating equipment acquisition, setting up fundraisers, and any other potential interaction within the baseball industry. Packing baseball in his blood with a high school and collegiate career in the sport in addition to his family history in the company, Wubbena has significantly evolved the company model, launching it into the online stratosphere and growing the Baseball Bluebook community (and subsequently, the baseball community as a whole) to be larger and more connected than ever.
Wubbena discusses how Baseball Bluebook has successfully adapted to the online model, numerous examples of how their platform truly finds its hands in anything baseball-related, and plans of expanding into softball.
To learn more, tune in to “Let’s Play Ball.”

This installment of The Axis Effect features Graham Stewart, Founder and Executive Vice President of FIBRE52.
Beginning his career in England with a focus on textile coloring and organic chemistry, Stewart eventually transferred his focus onto fabrics, taking him to a career in China. Since founding his company, FIBRE52, based in Houston, Texas, Stewart has focused on creating the most cost-effective yet sustainable clothing for customers. What makes FIBRE52 unique is its ability to clean out any impurities in cotton, reducing the damage that many other cotton-based clothing products bring in through toxic chemicals. With its current model, FIBRE52’s business spans North and Central America, Pakistan, India, and many other locations, and it plans to continue expanding worldwide.
Stewart discusses how his resume led him to his current position, the current state of sustainability in the textile industry, the importance of creating eco-friendly products that help the planet, what separates FIBRE52 from most of their industry, and how he stays motivated to move forward.
To learn more, tune in to “Fact: 52 Grams of Chromosomes.”

This installment of The Axis Effect features Ernesto Cullari, Co-Founder of Cullari & Wardell.
As the world becomes more digitized by the day, Cullari & Wardell offers a fresh and innovative method in the niche of laundromat advertising. Using a technique known as geofencing, Cullari & Wardell create “virtual fences” that allow laundromat wonders to verify every individual customer they receive, creating larger data pools than ever for business owners and allowing them to send ads directly to their customers, effectively generating more wealth through diverting customers away from competitors.
Cullati discusses his long and exciting resume of experiences, the effect of COVID-19 on companies, and how geofencing can potentially transform the world of advertising by bridging the gap between creativity and extensive data pools.
To learn more, tune in to “Latitude & Longitude of Geofencing.”

This installment of The Axis Effect features Lorenzo Conti, Founder & CEO of Crover LTD.
As the global population continues to grow, it's become more important than ever that companies can not only ensure maximum production of food products but minimize negative factors that can damage the quality of said food products. Enter Crover LTD., which was founded in 2018 to work with grain storage operators to help optimize conditions and maintain the smoothest possible supply chain processes. 
Darr discusses how he singlehandedly grew Crover into the company it is today, scenarios where Crover's services are crucial, and why leaders need to have a true sense of passion and commitment before throwing themselves headfirst into a project.
To learn more, tune in to "Granular Physics & Rhetology Behind Subterranean Drones."

This installment of The Axis Effect features Marshall Darr, CEO and Co-Founder at StretchDollar.
Founded to help small businesses with their approach to healthcare, StretchDollar reduces costs and complexities for growing companies that can barely afford the time to worry about healthcare. In a world where health insurance is expected from employers, Darr and his fellow Co-Founder utilize their company to allow other leaders to ensure positive healthcare experiences for their teams without draining their funds to make it happen.
Darr discusses how startup leaders can positively impact their customers and employees, the value of time, how businesses can retain employees by allowing them to bring their passions into play, and the process of how StretchDollar runs a smooth system that efficiently facilitates the creation of healthcare systems for small companies and relationships between those companies and their chosen healthcare providers.
To learn more, tune in to “Health: Benefit vs Necessity.”

This installment of The Axis Effect features Adam Schlenger, Ph.D.
With a resume showcasing a true dedication to protecting the natural world, Schlenger has found himself on several teams looking to better the environment. As a decision modeling analyst at Lab to Land, Schlenger utilized biotechnology to optimize natural resource management and used many factors to maximize climate resilience. As a founder of NEXUS Global Summit, Schlenger works tirelessly to build relationships with leaders and find investors to solve global issues. As a senior ecologist at the EPA, Schlenger contributes to the EPA Ecosystem Service Model Library, which is intended to help facilitate the use of each model in real-world scenarios and contribute to a healthier world.
Schlenger discusses anecdotes of working with nonprofits dedicated to saving the planet, how companies can find profitability while helping the planet, and the inspiration that pushed him to learn and work toward a better tomorrow.
To learn more, tune in to “Sustainable Innovation.”