Tim Wohlberg is a podcast talent coach who helps podcasters be better podcast hosts. Each episode this broadcasting and radio veteran offers one simple tip that a podcaster can use to gain mic confidence, grow their audience and sound more like a pro. These podcasting tips will help podcasters get better every time they hit record. If you want to sound more pro and grow your podcast audience, he’s got just the tip for you. For more podcasting improvement tips, to have your podcast professionally critiqued or to hire Tim Wohlberg as your podcast talent coach, visit podcastperformancecoach.com.
What's the Best Way to Start Strong Every Podcast Episode?
The first few moments of each episode is critical but how do you start strong when it takes your mojo some time to ramp up? Today’s tip is a pro-secret for starting with gusto!
Is Apple Podcast Subscriptions a Good Idea?
Apple podcast offers a subscription model. Should podcasters start charging listeners to access their show? In this 5-minute episode, I break down the criteria for deciding if you should charge a subscription.
Why Your Podcast Growth Strategy Needs to be Custom
You have a podcast growth strategy right? You know that plan you have for attracting an audience full of your ideal customers?
Here’s the problem, most podcasters either don’t have a growth strategy or they are borrowing pieces of other people’s growth plans.
Or worse, they suffer from fomo when they hear about other podcasters getting big download numbers. They beg for their secret with a desperate hope that there is some kind of cookie cutter plan they can follow for quick and easy success.
Stop the insanity!
And, check your ego.
Chances are, the only reason you want big download numbers is so you can brag about them. But, if you’re podcasting for your business, that huge audience of yours probably isn’t what you really need.
In most cases, the entrepreneurs and business owners I work with don’t need hundreds of thousands of listeners -- they need qualified leads that turn into real sales. Which *newsflash* doesn’t always come from a big audience.
I’ve talked before about not obsessing over your vanity metrics, so I won’t go on about that again. Worrying about the number of downloads should really only be relevant to you IF your podcast is your main business (i.e. you plan to sell your audience to sponsors).
In this episode, I focus on what you should be doing to grow your podcast if you’re podcasting FOR your business. No, wait - scratch that. What you should be doing to grow your business using your podcast as a marketing tool.
You see, too many podcasters think that podcast growth is about how big the podcast gets, but the paradigm shift I want you to make here is that your podcast growth should be around the KPIs that matter to your business growth.
So, for example, you could be looking at leads generated from the podcast or sales (made easier due to your boosted authority thanks to the podcast).
In both of these cases, it’s not going to be the total number of listeners that matter, it’s that the right people are listening and taking action.
You want quality over quantity when it comes to your audience.
Just look at other forms of digital marketing for proof of this approach. It’s not how big your email list is, it’s how good your open rates and clickthrough rates are. It’s not how many followers you have on social media, it’s how engaged they are.
As an entrepreneur, you want the right listeners more than a lot of listeners.
So, when it comes to having a podcast growth strategy, make sure it’s aligned with your business growth strategy.
When you accept this, you’ll stop comparing yourself to other podcasts. You’ll stop begging podcasters with big audiences for their ‘secret’. And, you’ll focus on the metrics that matter most to you so you can judge your growth plan on the numbers at the bank instead of on a podcast distribution platform.
Want some help getting your podcast growth plan aligned with your business? Book a free 15 minute coaching call with me right now. We’ll talk about YOUR podcast (or your podcast idea) and YOUR business to come up with a custom plan for growth.
No cookie cutter strategies allowed.
How Upspeak is Compromising your Podcast Authority
Are you undermining your own authority in your podcast? You are if you have an upspeak habit. Here’s how to break the habit and grab that authority back!
How to Get Way Better Audio from your Podcast Guest
Your guest sounds like crap. This is your fault. And, only you can prevent bad audio from happening to your listeners. Here are my 5 tips for getting way better audio from guests and interviews.
It's Time Rebrand Your Podcast. How to Change Your Show Name
“Are you aware of the connection of your show name to rape culture?”
That was a question I got in an email a few months ago and it stopped me dead in my tracks.
Now, I’m not going to pretend that my old show name, Just the Tip was innocent. While it was an exact description of the premise of my show -- just the tip you need to improve your podcast -- I knew there was some sexual innuendo in there. It’s a phrase I grew up with and never really considered it too offensive. In fact, I didn’t really think all that much about it at all.
Call me naive, but I didn’t equate it to rape or date rape. Once someone pointed it out, I couldn’t think of it any other way. And, I couldn’t go on calling my show by that name. So, I decided to ditch it.
Changing your show name should not be done lightly. You want to make sure that you are doing it for a good reason. I mean, it’s not like underwear that you change once a week.
Here are some good reasons to change your show name:
It no longer represents your brand or your brand values (check) You’ve rebranded as a business and you need your show to join the party You’ve pivoted (either your show or your audience) and the name doesn’t fit anymore You’ve niched down and you need your show name to reflect that. There are a million other podcasts with the same name and you’re getting lost in a sea of sameness. You picked a crappy name in haste and you know better now (check)
If it makes sense for you to change your name, make sure you pick your new one well. You want it to be clear over clever. And, you want to do some research to make sure it’s not going to be taken in a way you don’t (ahem) intend it to be.
Once you’ve landed on an Oh-So-Much-Better name, you will need to do a few things.
Secure the domain of your new name Change your show art Log in to your podcast distributor (like Libsyn, Buzzsprout or Podbean) and change the title in your show settings Upload your new artwork (listen to this episode for some tips around this) Update your categories (if needed) Change your copyright on your website Audit your social to make sure everything reflects your new name Announce it! This is optional, but it’s a good idea to let your fans know that it’s still you even if the name has changed.
Changes on your distribution network can take 24 hours, so check back in that everything has taken hold.
That’s it! Changing your name is easy, but you want to get it right.
And, be careful about blaming the name for bigger issues. Just changing the name may not be enough to save a poorly performing podcast. That might require a bit more work and an actual pivot. This is what we cover in my Podcast Tuneup. If you think you might need a name change or a show tune-up, let’s chat. Grab a free 15-minute coaching call and I’ll tell you what I think.
Short and to the Point!
Love these short, super helpful and hilarious! Love how Tim adds humor to what could be super dry content. Thank you so much!
Greatest show out there for podcasters!!!
I have sat and listened to every episode! Tim delivers a wealth of useful podcasting tips relevant information for beginners and seasoned podcasters alike. This show delivers with every episode released. I highly recommed this podcast to anyone thinking about or active in podcasting!!!!
Indispensable if you podcast
In a couple of hours I will have listened to every single episode of this podcast! This is the go to podcast if you’re a podcaster or are thinking of starting one. I’ve made countless tweaks and improvements to my podcast already just from these 5 minute bite-sized tips! These are truly so easy to apply. There’s no way you won’t become a better podcaster after listening to Tim’s podcast.