Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/
Will Podcasting Survive the AI Invasion? How Human Podcast Hosts Win Every Time
It’s an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can…
Okay, so it’s not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs.
But, it is time for us podcasters to pay attention because AI can help us but it can also hurt us. It’s actually such a big topic that I’m dedicating two episodes (and a bonus episode in between) to it. Stay tuned for part two and AI’s contribution.
In this episode we talk about you, the podcast host. Can you be replaced by AI?
Absolutely! Robots are coming for your job! AI can write a podcast script and voice it (now with more emotion than ever). You’d be shocked at how far AI scripts and voices have come when you know how to manipulate the input! Shocked!
The good news is that there are several ways that AI hosts suck compared to human podcast hosts.
First, they are not human. As in, they are not YOU and in my opinion, that’s a big deal. Listeners can get facts from anywhere. They tune in because they want to hear these from you, they want to get to know you. They do that when you share your ideas, your stories and anecdotes, your experiences. That’s how they get to know you.
Most of the podcasters that I work with are podcasting to build authority – either for themselves or their brand – which means that THEY are a big part of the secret sauce that makes their podcast valuable. I also work with a handful of podcasters who are podcasting as a business – meaning they are selling ad space on their podcast or attracting sponsors – you guessed it the key ingredient in that secret sauce is also THEM.
No robot can replace you because you have a unique personality and you have stories and anecdotes from your lived experience to share.
This is where the authenticity comes from. This is what your audience wants.
Let’s talk for a quick sec about authenticity – I think this is one of the biggest questions you have to ask yourself if you’re thinking about replacing yourself (or starting a podcast) with an AI generated voice or script. Here’s the question: will your listener be upset when they discover that it’s not a real voice or that you’re presenting ideas and opinions you didn’t come up with yourself?
It’s all about trust. An authority building podcast requires the trust of the audience. If they don’t trust you how will they ever believe you or like you (or buy from you)?
If you know me at all then you know I’m all about listener-centric podcasting. So ask yourself, who are you serving when you use AI to host or script your podcast? I’m going to go out on a limb here and say it’s not the listener!
The trust goes both ways. You have to trust that your listener wants to hear from YOU. And that comes from you engaging with your audience. This is another way that human hosts are better than AI podcast hosts. They can show up and connect with the listener.
It’s not just your ideas, stories, and opinions or your ability to connect and engage it’s also your humanity.
Your audience can hear your human-ness in your emotions, your inflections, and reactions. This is what draws them in. AI can’t do that.
And finally, for all of you that interview guests, you may be thinking that you’re free and clear from being overtake by AI. You’re only partially right. With good production, AI could create a very compelling interview podcast.
Here’s where you can shine as a human host - make sure you stay present and engaged. If you read the questions in front of you without reacting to your guest’s answers then you could easily be replaced by an AI host. Be a part of the conversation. Jump on opportunities to be spontaneous. React with your full attention.
These are things AI can’t quite yet do. If you’re struggling with being THIS human in your interviews, I can help. Grab your free 15-minute coaching call.
3 Ways Your Podcast Tagline Could be Working Harder for Your Podcast
There’s a little something called the tagline and in this episode, I’m going to help you figure out if your podcast needs one, what you should be including in that tagline, and how to turn it into an important part of your podcast SEO strategy.
And, if you already have a tagline - keep reading (or listen to this episode) to make sure it’s as powerful as it can be.
First things first… what is a podcast tagline? It’s quite simply an extension of your podcast title. You might think of it as a subtitle because it often follows a colon or a dash. Think, 2001: A Space Odyssey. Or, Morbid: A True Crime Podcast.
Your podcast tagline can help your podcast in 3 key ways:
1. Give the title context.
You may not think that your title can be miss construed but that’s because you know the context. You know that digging deeper is about academic research but without context it could be about self-help, genealogy, archeology, gardening, building a well… So, use that tagline to clarify your title and give it context.
2. Identify your niche.
Your tagline is a great place to let your ideal listener know that this show is for THEM. Add an audience identifier in your tagline like marketing tips for kid-preneurs, or survival guide for moms with kids on the spectrum. You know they’re going to feel like you just tapped them on the shoulder and said right this way when they read that right? By the way, if you haven’t niched your podcast down… listen to episode 93, episode 92, and episode 37.
3. Boost your SEO.
Adding keywords to your tagline will massively help people who are looking for a show just like yours actually find your show. A lot of people look for new podcasts using search terms. If they aren’t using your name or your podcast name in the search bar, will they find your show? Add those terms they’re searching in your tagline to give it a fighting chance of being found.
And the best news about updating or adding a podcast tagline? It’s easy! You don’t have to redo your artwork or re-record your intro, you can just change it through your podcast host (like Libsyn, Podbean, or Transistor)
Are You Really Tapping into the Power of the Podcast Tagline?
Here’s the big question - does your podcast need a tagline? Ask yourself these three questions:
Could the name alone be misconstrued or misunderstood as to what it’s about without a tagline? Is it clear who your show is for and what they get out of listening without a tagline? Would your show be found by someone googling the subject matter of your show?
The answers will tell you if a tagline would help your show get found by more of your ideal listeners. So, what will your new tagline be? Before you dive in, make sure you know who you’re show is for, how it aligns with your business, and why someone would listen. Those things will help you create a super-charged tagline. All of these things are part of our Podcast Tune-up process - getting clarity on your podcast’s purpose and making sure it has a name and tagline that will attract potential customers. Take the next step in having a podcast that serves you, your business, and your ideal listener. Get instant access to the Podcast Tune-Up right away.
Shout out to Podnews for this article on the most common podcast names of 2021.
Book your FREE 15-Minute Podcast Coaching Call
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
How to Make Money from Podcasting
I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast ROI?
Want to know how to make money from podcasting? There are two main ways to earn money from your podcast so you first need to figure out which camp you’re in.
2 Ways to Make Money Podcasting
When it comes to making money from your podcast you should think about it from two perspectives. Either you are selling to your audience or selling your audience. In other words, you are either podcasting as a business or you’re podcasting FOR your business.
Did you catch the difference? Let me break it down for you.
Selling Your Audience
When you have a good size audience, advertisers and sponsors will pay money to get their message to them. Just like in radio or television, the bigger your audience, the bigger the check from advertisers. The Super Bowl is famous for the cost of a 30-second ad spot but Sunday Night Football consistently ranks as one of the most expensive places to advertise too. Why? Because they have a massive audience.
In radio, it’s usually the drive times (morning and afternoon) where ad costs are the highest because that is when most people are listening to their radio. At least, before the world switched to podcasts.
The point is, radio, television and print publications have been selling their audience to advertisers since the beginning of media. And this is the model that advertisers have adopted for putting dollars in podcaster pockets.
The good news is that there are a lot of advertisers keen to pay money to access podcast audiences. It’s estimated that in 2024, podcast advertisers will spend more than $2.5 billion. The potentially bad news is that you need to have a proven audience to get your hands on those ad dollars.
The minimum audience size to attract advertiser interest is usually around 5000 downloads per episode per month, consistently. However, if you are dealing with a defined audience or a super engaged audience (and you can prove it) then you might attract a sponsor or advertiser with less.
And, the more niche and under-represented your audience is, the more likely you can grab some ad cash while you’re still growing. For example, if you have a podcast for left handed artists and there’s a left handed paint-brush kit for sale, well the manufacturer just might see the value in advertising to you hundreds of listeners since they are a direct hit on potential customers.
Who Should Sell their Audience to Make Money Podcasting?
This approach to monetizing your podcast is ideal if your podcast is unrelated to a business and is primarily for entertainment purposes. The formula for monetizing your podcast in this camp is to create an entertaining show, market it, have an awesome show that people love, grow (and keep) your audience, so you can sell your audience to sponsors or advertisers.
Keys to Success for Podcasters Looking for Advertisers
Create an entertaining show Market your show Be consistent Track your audience growth and engagement Show your audience loyalty (advertisers love influencers) Pick an ad or sponsorship strategy that suits your show and business savvy Stay on top of it and remember to raise your prices as your audience grows Podcasters using this path to profits may also monetize their show by selling merchandise to their audience, asking for donations on a platform like patreon, or creating a membership for superfans. But, this is when you start to slip into the next camp of selling TO your audience.
Selling To Your Podcast Audience aka Podcasting for Your Business
Full disclosure, I’m a bit biased toward this approach to making money from your podcast. Primarily because:
I personally know more people who make money using their podcast to promote their business than from selling ad
5 Sure Signs Your Business and Podcast Are Dangerously NOT Aligned
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Podcasting seems like a fun idea and what-the-heck, it’ll be great for my business.
After speaking with hundreds of podcasters, I’m convinced that this exact thought is what lead them to start their podcast.
And I agree.
It is fun.
And it can be great for business.
The problem is that most podcasters stop thinking about their business as they double down on the fun (or frustration) of podcasting.
And then, they’re 12 or 20 episodes in and realize it’s taking up a whole lot of time and maybe money to create this podcast and it doesn’t seem to be helping the business at all.
Here’s the no B.S. Truth… Most podcasts are not aligned with their business and that is why their podcast - if it remains unchanged - will never be anything but a way to steal time and money from the business.
Good news! It can be the other way around. It can be a great way to grow your authority. To increase brand awareness. To deliver qualified leads. And, it can be a great way to bump up those sales.
But, your show has to be aligned to your business.
Not sure if I’m talking to you? Here are 5 sure signs that your business and podcast are NOT aligned.
Your Goals Have Never Met. You have goals for your business. You may have created goals for your podcast. Unfortunately, if your two sets of goals have never been introduced you could be in trouble. Aligned podcasts have goals that are part of your business goals. These podcast goals are directly related to what you are trying to accomplish with your business. You can clearly see how accomplishing your podcast goals directly contributes to reaching your business goals. So, if you don’t have podcast goals or you’ve never integrated them into your business goals, there’s a good chance your podcast and business are not aligned. You’re Measuring Distance with a Scale. What the heck am I talking about? You think I’m not making sense? Okay, let me break it down for you… if you measure your success in business by how many leads you get or what your revenue is, then you better have a KPI with your podcast that is related. Your business KPIs and your podcast KPIs have to be related. I can’t tell you how many podcasters I talk to who can’t tell me the relationship between their download numbers and their products sold. That’s because you’re trying to measure with the wrong tool! If your podcast and business don’t share key performance indicators… you may be misaligned. You’re Fishing in Different Ponds. This one is easy and yet, I meet podcasters all the time who have never considered this. Your podcast listener should look like your ideal customer if you want a podcast and business that are aligned. In other words, your customer should be a listener if you want your listener to be a customer. This requires you to know who you’re talking to in your podcast (and who your ideal customer is, too). All too often, podcasters are drawing in listeners who would never be customers and that means that they're fishing in the wrong pond. Your Show Art and Your Corporate Logo Aren’t Related. Your podcast show art doesn’t have to look exactly like your corporate branding but they should feel like siblings, or cousins at least. What I mean is that if you have, for example, soft colors and serif fonts on your corporate or personal brand, then you don’t want to go with bright, bold colors with san serif, all caps, extra bold on your podcast branding. You want them to feel like they belong at the same holiday dinner table. If my number #3 clue was ringing true; it might because your podcast branding and corporate branding are attracting different people. Put your two logos side by side… if they don’t feel the same family, then take it as a sign that your podcast and business are not aligned. Getting Invites to the Wrong Parties. One of the best things you can do to grow your podcast audience is to
How Consistency can Make or Break Your Podcast Success
Podcasters often think of their schedule when they think about consistency - and it's true, it is important to deliver your podcast on a regular basis. But, that's not the only way to benefit from being consistent with your podcast.
In this episode, I outline three ways you need to be consistent if you want your show to be a success. Here they are:
The first way is, you guessed it, showing up when you say you will. That means, if you have a weekly podcast that comes out on Thursdays, then every Thursday you better be dropping an episode. If you've done a good job of serving your listener, then they've subscribed and look forward to your show each week. They may even make it part of their routine - you're their Thursday commute to work show! Yes, this is actually happening! Or, at least it will be if you are consistent.
Show Up Authentically
The second level of consistency is you. You need to show up the same way each time. I'm going to be blunt here - if you listen to my show regularly then you know I'm usually pretty blunt — if someone subscribes because they love your energy and then the next time you're half asleep or angry as hell, they WILL unsubscribe. They don't owe you anything. But, if you are your authentic self every time, they'll keep coming back for more. And that is how you build your authority because the more you some up authentically and consistently, the more your listener feels like they know you. So, be consistent with your performance to attract and keep subscribers.
Deliver on Your Podcast Promise
The final level of consistency is the most important. Consistently serve your listener. Consistently deliver on your promise - you know that thing you promised you would serve your listener every time they show up? You have to be consistent with this. You can't promise to give them, say, bonsai tips and then suddenly want to share your cabbage soup recipe or dive into politics. They didn't sign up for that. You have to serve your listener every single time. This level of value consistency will keep them subscribed - and even better, it will have them sharing what you do with the world. They won't do that if they can't trust that you will deliver every time, consistently.
Think about how you discover new podcasts. Someone suggests it to you or you find it through search. You listen to one episode (if you get past the first few minutes). If you like it, you might listen to another. If that holds up, then you might subscribe. Once you've been subscribed for a while, you might tell more people. But, if at any time, the experience changes - the show messes with the schedule too much and becomes unreliable, the host stops showing up authentically, or they switch up the content too much - then you’re gone. You’re on to the next one. Not a second thought.
Consistency in your publishing, performance and promise is how you will turn listeners into subscribers and subscribers into raving fans.
Staying consistent with your schedule is the easiest part of this whole equation. If you’re disciplined, you can make it happen. Nailing your performance and delivering on your promise every time, well that might take a bit of work… especially if you’ve never worked on your delivery or figured out what your promise is.
I can help with all three of these things. Book a free 15-minute coaching call and I’ll set you straight on exactly what you need to do to be more consistent so that your podcast builds authority and helps you convert with ease.
Book your FREE 15-Minute Podcast Coaching Call
Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/
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The 6 Most Common Industry Lies Podcasters Shouldn't Buy Into
Podcasting is easy.
Just grab a mic and go.
Lots of people are making tons of money podcasting.
These are lies. Or at best, half truths.
In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t be a total downer because I also share ways to make these lies true, somehow.
Let’s get to the key myths or half truths I hear all the time.
This episode was inspired by an ad I heard and it bugged me. Okay, it kind of enraged me but I’m getting over it.
The ad was for a podcast hosting company - I won’t name names but I also wouldn’t recommend them as a host. Anyway, here’s the ad copy “If you have ideas to share then you’re already a podcaster”.
I probably should have warned you about how asinine that was. I’m sorry if you were eating cereal and that cereal is now all over the wall. I spit my coffee out the first time I heard it too.
So, to be perfectly clear, having ideas to share does NOT make you a podcaster. That is a lie.
Lie #1 - If You Have Something to Say, You’re Already a Podcaster
To be even clearer, having an idea for a podcast does not even mean you should start a podcast. If you do this, then you may have a podcast but don’t count on anyone other than your mom listening to it.
There are many more steps between idea and podcaster - especially if you want your podcast to serve as a marketing tool for your business or to build up your authority. You want to have a little bit more intention beyond ‘I have a podcast’. If you want to be a successful podcaster, make sure you have put some serious consideration into who you’re talking to, why they would listen (aka what’s in it for them), how you’re going to stay consistent (with publishing and message) and why YOU are even podcasting (beyond the ego-boost of saying that you are a podcaster).
Lie #2 - You Just Need a Mic
This is a partial truth. You definitely need a mic. I won’t even dignify the other lie out there (about being able to use your phone to record a podcast… No, just NO). But, having a mic does not make you a podcaster. As I’ve said before and in 169 podcasts before this - you need to be clear about what the heck you are saying into your mic… and to whom… and why you’re saying it. I would also suggest that you will also need a program to record what you’re saying, do some editing, and have a platform to distribute that finished recording.
The idea that having a mic is all that is required is laughable and yet, I’m not laughing because so many people really truly believe this lie. I hate to be the grinch that stole podcasting but there is so much more to podcasting than the mic.
Lie #3 - Podcasters Can Make Big Bucks, Quick
This lie is usually backed up with Joe Rogan as an example. Who wouldn’t want to strive for making millions and millions of dollars just for turning a mic on for a few hours a few times a week? Sign me up. I hate to be the dream-dasher but I have to pull you down to reality. I’m doing it for your own good.
Striving to be even 10% as successful as Joe Rogan’s podcast would require you to have a top 10 podcast with sponsors desperate to access your massive audience. You would also need a team of people to make this happen. And, it will likely take you several years of not being paid anything to work up to this point.
And, let’s be really, really clear about the speed of these riches. It took Joe Rogan decades to get to his level of fame. Most of the other top-earning podcasts were started at least 4 years ago - when there was a lot less competition or are leveraging a huge following they already have. So, if you think 4 years of consistently producing high quality podcasts is a get rich quick scheme, then go for it.
Caveat! I have witnessed many entrepreneurs who are using their podcast to grow their authority in combination with other smart marketing si
Amazing for Podcasters
This is an amazing podcast for anyone who wants to start their own podcast.
I’ve implemented many of the suggestions that Tim makes and it’s had a huge impact on the success of my podcast.
If you’re going to start a podcast, you definitely need to listen to this one.
Short and to the Point!
Love these short, super helpful and hilarious! Love how Tim adds humor to what could be super dry content. Thank you so much!
Greatest show out there for podcasters!!!
I have sat and listened to every episode! Tim delivers a wealth of useful podcasting tips relevant information for beginners and seasoned podcasters alike. This show delivers with every episode released. I highly recommed this podcast to anyone thinking about or active in podcasting!!!!