OFFBounds

Bicho de Goiaba Podcasts
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OFFBounds

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

  1. 2 DAYS AGO

    45. OFFBounds Trends | How Brands Are Embracing the Running Boom

    Have you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running is more than a sport—it’s a lifestyle that is reshaping the world as we know it. In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, and Bandit capture consumer attention with community-focused strategies, innovative partnerships, and a unique blend of fashion and function. Learn why running is becoming the new "place to be," how brands leverage this movement to engage with health-conscious and community-seeking consumers, and how this trend influences B2B networking events. Whether you’re a runner, a brand strategist, or just curious about the next big cultural wave, this episode is packed with insights you can’t miss.

    20 min

  2. 12 NOV

    44. OFFBounds Markets | Understanding the Chinese Luxury Market

    In this episode of OFFBounds, host Paula Macaggi, fresh from her recent trip to Shanghai, takes you on an eye-opening journey into China's complex and rapidly evolving luxury market. Joined by retail expert Jacques Roizen, a 12-year Shanghai resident with an extensive background in managing top-tier brands like Pandora and Etam China, and today the Managing Director of DLG (Digital Luxury Group), Paula and Jacques dive into the unique challenges and opportunities within China's digital ecosystem for luxury brands. Together, they explore why China’s appetite for luxury remains strong, even amid a slowdown, and how an unprecedented consumer appetite for "newness" impacts brand lifecycles in China. Jacques shares why he believes the current “luxury slowdown” narrative is misleading, breaking down how travel restrictions and economic shifts influence Chinese spending behavior at home and abroad. They also tackle the role of platforms like Tmall and JD in shaping brand perception and sales, and how some brands navigate this distinct ecosystem without sacrificing prestige. --- Want to learn how RFID technology transforms retail, helping businesses shift from chaos to control?Join me and Nedap on December 4th -> Register Here --- Timestamps00:00 Let's learn about RFID technology with Nedap 00:29 Understanding the Luxury Market in China 01:28 Exploring Consumer Behavior in China 03:10 The Appetite for Newness in Chinese Consumers 05:06 Navigating the Unique Chinese Digital Ecosystem 08:11 Luxury Market Dynamics and Consumer Spending Trends 11:29 Analyzing Luxury Expenditure and Market Growth 12:57 The Impact of Economic Pressures on Luxury Consumption 13:51 The Rise of the Gray Market in Luxury Goods 14:50 Challenges of Discounting in Luxury Brands 17:07 Brand Strategy and Consumer Perception 19:08 The Future of Luxury Brands in China

    21 min

  3. 5 NOV

    43. Clarks' CIO, Simon Clarke: "Customer centricity is at the heart of everything"

    Paula Macaggi sat down with Simon Clarke, the Chief Information Officer of Clarks, a legendary British shoe brand with nearly 200 years of heritage. In this episode, Simon shares insights into the digital transformation that Clarks undertook in record time—just 18 months. Discover how Simon led Clarks’ shift from legacy systems to a modern, composable digital platform, all while keeping the project on budget and on time. Learn about the challenges, strategies, and team culture that drove this inspiring change, positioning Clarks as a digitally empowered brand ready for the next century. Perfect for anyone interested in retail tech, customer-centric transformation, or leading successful change within an established brand.

    27 min

  4. 29 OCT

    42. OFFBounds Markets | Sharon Gai: "Commerce in China feels a lot more entertainment oriented versus America"

    In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China’s advanced e-commerce landscape, from AI-powered shopping to experiential dining and the game-changing super app, WeChat. Sharon, author of E-Commerce Reimagined, shares insights from her time at Alibaba and explores emerging trends like live commerce, drone delivery, and the cultural nuances that drive rapid innovation in Chinese retail. _______ Studio: Lobi StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel Fischer

    39 min

  5. 22 OCT

    41. Casper's CEO, Joe Megibow: "Turnarounds like this is wartime and wartime is messy"

    In this exclusive episode of the OFFBounds podcast, host Paula Macaggi interviews Joe Megibow, the new CEO of Casper, to discuss the major turnaround strategy for the iconic direct-to-consumer (DTC) mattress brand. Casper, once a shining star highly backed by VC investors looking into profit in the DTC space, faced challenges after going public and went back to being private. Now, with Joe at the helm for 10 months already, the company is refocusing on positive cash flow and profitability and setting the foundation to bring back the company to the stage of having an ambitious vision. _______ Studio: Lobi StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel Fischer

    44 min
  6. 40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"

    15 OCT

    40. [Shoptalk Fall] True Religion's CMO, Kristen D'Arcy: "We could become a billion-dollar brand"

    In this episode of OFFBounds, Paula Macaggi chats with Kristen D’Arcy, the first-ever CMO of True Religion, about the brand's remarkable turnaround. After two bankruptcies, True Religion is making a big comeback, and Kristen shares how she’s helping lead the charge. From tapping into the brand's rich history in music and culture to launching the Team True influencer program, Kristen talks about what it takes to stay relevant in today’s market. She also gives us a sneak peek into how athletes, rappers like Drake, and even influencers like Ice Spice are organically embracing the brand. Kristen’s got big plans, and her vision is all about balancing tradition with modern marketing to help True Religion hit that billion-dollar goal. Connect with us on LinkedIn 00:00 Reviving True Religion: A Brand's Comeback Story 03:02 Understanding the Consumer: Insights and Strategies 05:47 Influencer Marketing: Building a Team True Religion 08:53 Digital-First Approach: E-commerce and Social Commerce 12:06 Loyalty Programs: Engaging Customers Beyond Transactions 14:50 Leadership and Team Building: The Role of a CMO 18:04 Women in Leadership: The Importance of Support 20:58 Advice for Aspiring CMOs: Building a Career Path ---Studio: Operation Podcast StudioProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

    34 min
  7. 39. [Shoptalk Fall] Crate & Barrel's President, Alicia Waters: "Omni-channel is about meeting customers where they are."

    8 OCT

    39. [Shoptalk Fall] Crate & Barrel's President, Alicia Waters: "Omni-channel is about meeting customers where they are."

    In this episode of OFFBounds, host Paula Macaggi sits down with Alicia Waters, the President of Crate & Barrel and Crate & Kids, to explore how the brand has perfected the art of "Design with Purpose." Alicia shares insights into Crate & Barrel's seamless omnichannel experience, innovative store transformations, and the brand's commitment to sustainability and thoughtful design. They also discuss Crate & Barrel's flagship store in New York, the growing baby registry, and the evolving role of leadership in the modern retail landscape. Plus, Alicia offers a sneak peek into her upcoming appearance at Shoptalk Fall in Chicago. Don't miss this engaging conversation filled with inspiration for both home and business. 00:00 Introduction to Crate and Barrel and Alicia Waters 01:04 Design With Purpose: The Brand Philosophy 04:21 Omni-Channel Experience and Store Innovations 10:24 Registry Services: Weddings and Babies 15:24 Virtual Store Experience and Technology Integration 20:16 Women in Leadership and Retail Innovation 23:34 Leadership Philosophy and Personal Inspirations ---Studio: Chicago Podcast Studio Production: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

    29 min
  8. 38. [Shoptalk Fall] ThredUp's CEO, James Reinhart: "A leader needs to love the problem"

    1 OCT

    38. [Shoptalk Fall] ThredUp's CEO, James Reinhart: "A leader needs to love the problem"

    In this episode of OFFBounds, Paula Macaggi interviews James Reinhart, co-founder and CEO of ThredUp, to discuss how the company is revolutionizing the secondhand fashion industry through the power of AI. Learn how ThredUp uses technology to streamline the resale process, from item inspection to online merchandising, making sustainable shopping more accessible and efficient. James also shares insights on the growing trend of circular fashion, ThredUp’s brand partnerships, and what the future holds for the resale market. Tune in for a fascinating look at how innovation is transforming the retail industry. James will also speak at Shoptalk Fall this October in Chicago. If you represent a brand or retailer and haven't booked your ticket yet, our listeners have 20% discount on this link. Timestamps:00:00 The Rise of Re-commerce 01:15 Building ThredUP: A Journey Through Time 04:00 The Seller and Buyer Experience 08:01 Technology and Operations in Re-commerce 12:28 Partnerships with Brands 16:10 Leadership and Innovation in Fashion 20:33 Advice for Aspiring Entrepreneurs ---Studio: Podstream StudiosProduction: Paula MacaggiEdition: Bicho de GoiabaResearch: Lia CabriniDesign: Gabriel FischerPartnership: Shoptalk Fall

    26 min
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2 Ratings

About

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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