OFFBounds

Bicho de Goiaba Podcasts
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OFFBounds

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

  1. 1 DAY AGO

    52. The Retail Events You Should Attend This Year

    In this episode of OFFBounds, I’m sharing my personal guide to the top retail conferences you should attend in 2025. From the bustling halls of NRF’s Big Show in New York to the vibrant Shoptalk events and hidden gems like EuroCIS in Germany, I’ll walk you through the must-attend events and why they’re worth your time. Whether you’re looking to discover cutting-edge tech, connect with industry leaders, or explore global markets, I’ve got you covered. Tune in for my honest insights, practical tips, and a little behind-the-scenes scoop on what makes these events stand out.

    10 min

  2. 7 JAN

    51. Larroudé's CEO, Ricardo Larroudé: "The cheapest shoe to make is the shoe that's already sold"

    In this first episode of OFFBounds' second season, Paula Macaggi sits down with Ricardo Larroudé, co-founder and CEO of the innovative footwear brand Larroudé. Launching in the midst of the 2020 pandemic, Larroudé has quickly risen to prominence, earning the prestigious "Brand of the Year" award in 2024. Ricardo shares the bold vision and strategies behind the brand's disruptive approach to fashion distribution, its commitment to filling the mid-market gap with high-quality, accessible footwear, and the entrepreneurial lessons he's learned along the way. Recorded in São Paulo, the conversation is both inspiring and insightful, offering a glimpse into how a young brand has reshaped the industry with their Direct-to-Demand strategy.

    34 min

  3. 24/12/2024

    50. Throwback Episode: The Power of Storytelling with Tiago Quaresma

    At the beginning of spring 2024, I interviewed Tiago Quaresma, who runs the Group that owns some of the coolest stores selling Portuguese culture's traditions.  For me, O Grupo o Valor do Tempo is a masterclass of value creation through storytelling and customer experience and it was one of the most shared interviews we had in our first season.  By offering a dreamy environment with stellar service, their tinned fish business can sell a can of sardine for 10x the price of those that are sold in the supermarket.  As our episode 50 falls on Christmas Eve, I am happy to offer again the opportunity to listen/watch this episode again.  We, from OFFBounds, wish you Happy Holidays!

    40 min

  4. 17/12/2024

    49. A Year in Retail – OFFBounds 2024 Recap

    In this special year-end episode of OFFBounds, we reflect on 2024—a defining year for retail and the year our podcast journey began. From the meteoric rise of Walmart online to leadership shakeups at Nike and Starbucks, this episode recaps the trends, challenges, and transformations that shaped the industry. We revisit key insights on data-driven decision-making, loyalty programs, AI's role in commerce, and leadership lessons from global executives. Join Paula Macaggi as she looks back on OFFBounds' incredible first year, with highlights from interviews across six continents, and shares what’s next for the #1 Podcast for Commerce Leaders in 2025!

    17 min

  5. 10/12/2024

    48. Trends | Premiumization: What-Shein-Can’t-Do

    In this episode of OFFBounds, Paula Macaggi dives into the growing trend of premiumization with retail expert Jack Stratten. Together, they explore how brands like Zara, H&M, and Wegmans are elevating their offerings through immersive store designs, curated products, and enhanced customer experiences to compete with ultra-fast fashion giants like Shein and Temu. Discover why premiumization is redefining the retail landscape across industries and what it means for the future of shopping.

    18 min

  6. 03/12/2024

    47. Carrefour Links' MD, Emmanuel Malkor: "It's a way to create a more data-driven ecosystem"

    In this episode of OFFBounds, Emmanuel Malkor, Managing Director of Carrefour Links, shares how this innovative division is transforming retail through advanced data collaboration. Discover how Carrefour centralized its data from eight countries into a unified platform, enabling smarter decision-making and empowering suppliers with actionable insights. Malkor explains Carrefour Links’ shift to focus exclusively on data collaboration while retail media operations are now managed by Unlimitail, a joint venture with Publicis. From optimizing operations to real-world examples like Procter & Gamble’s success in Romania, this episode dives deep into the future of retail innovation and collaboration.

    34 min

  7. 26/11/2024

    46. LabelVie Europe's CEO, Brahim Lemseffer: "Atacadão is about having a buying-centric position"

    In this episode, Paula interviews Brahim Lemseffer, CEO of LabelVie Europe, to discuss the groundbreaking Atacadão business model. Originally a Brazilian innovation, Atacadão combines retail and wholesale into a hybrid format that’s now making waves in Europe. Brahim shares LabelVie’s journey—from its roots in Morocco to its latest bold venture: opening the first Atacadão store in Paris, France. This hybrid model is shaking up the European market by offering everyday low prices, a streamlined SKU selection, and opportunities for both professionals and consumers to save. Topics covered include: The history and evolution of Atacadão, from Brazil to Morocco and now France.How this model transforms shopping for both professionals and final consumers.The challenges and strategies of introducing this concept in Europe.The impact of price-conscious shopping trends post-inflation.Why Atacadão could represent the future of retail on a global scale.

    49 min

  8. 19/11/2024

    45.Trends | How Brands Are Embracing the Running Boom

    Have you noticed more people hitting the pavement? You’re not imagining it. Running has surged into a global phenomenon post-pandemic, transforming marathons and run clubs into cultural moments and vibrant communities. From record-breaking numbers at the NYC Marathon to cosmetics giant Maybelline becoming the event’s first cosmetic partner, running is more than a sport—it’s a lifestyle that is reshaping the world as we know it. In this episode, Paula Macaggi explores how the running trend reshapes industries beyond sportswear. With insights from experts Renee Hartmann and Marcel Melzig, discover how brands like On, Hoka, and Bandit capture consumer attention with community-focused strategies, innovative partnerships, and a unique blend of fashion and function. Learn why running is becoming the new "place to be," how brands leverage this movement to engage with health-conscious and community-seeking consumers, and how this trend influences B2B networking events. Whether you’re a runner, a brand strategist, or just curious about the next big cultural wave, this episode is packed with insights you can’t miss.

    20 min
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2 Ratings

About

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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