227 episódios
Ecommerce Playbook: Numbers, Struggles & Growth The Ecommerce Playbook
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- Negócios
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
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Growing Profitability ft. Kyle Hency of GoodDay Software
Welcome to another episode of the eCommerce Playbook Podcast! Today, Taylor is joined by Kyle Hency, co-founder of Chubbies and CEO of GoodDay Software. They dive into Kyle’s journey from Chubbies to Loop Returns and now GoodDay Software, sharing invaluable insights on:
Building and scaling Chubbies, a leading ecommerce brand
Creating Loop Returns to solve operational challenges
The importance of effective inventory management
Introducing GoodDay Software, a game-changer in ERP solutions
Kyle discusses the critical role of data integrity in making better inventory decisions, enhancing operational efficiency, and opening new sales channels.
Follow Kyle and GoodDay Software:
Website: gooddaysoftware.com
Twitter: @gooddaysoftware
Don’t miss this episode packed with practical advice from one of the top minds in ecommerce. Subscribe for more insights on business growth and operational excellence.
Show Notes:
Visit https://bit.ly/4bSvSif today to learn how to scale with a focus on profitability.
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Navigating the PMax Puzzle
In this episode of the eCommerce Playbook Podcast, Taylor and Tony Chopp, the VP of Paid Media from Common Thread Collective, explore the shifting landscape of Google Ads and the challenges posed by the implementation of PMAX. With over 20 years of experience in digital advertising, Tony brings invaluable insights into how AI developments are reshaping the strategies for Google Ads, particularly with PMAX's impact on advertising effectiveness and budget allocation.
Tony breaks down the complexities of Google Shopping, the nuances of data feeds, and how brands can effectively navigate the ever-evolving digital advertising space. He also shares his journey from learning painful lessons in eCommerce advertising to becoming a data feed expert, making this session a goldmine for marketers looking to enhance their Google Ads proficiency.
Key topics covered include:
The transition to PMAX and its industry-wide repercussions.
Strategies for managing brand and non-brand PMAX campaigns to maximize ROI.
Analyzing recent shifts in ad spend distribution within the eCommerce sector.
This episode is packed with actionable advice and strategic insights to help you leverage Google Ads for your business advantage in the AI era. Don't miss out on understanding the current dynamics of digital advertising from one of the industry's seasoned experts!
Show Notes:
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Market Insights and Future Predictions!: April State of the Industry
Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right now.
We’re covering everything from impressive revenue growth across different brand sizes to significant shifts in advertising strategies and the evolving roles of platforms like PMAX and Advantage Plus. Plus, we'll discuss the recent turbulence in Shopify and Meta stock values.
Wondering how to adjust your digital marketing or just curious about the future directions of eCommerce? This episode is packed with must-know info and actionable insights.
Stay tuned as we chat about the real-world data that’s shaping our strategies and predictions, making sure you're equipped to navigate the dynamic landscape of online business. Don't miss out on this informative and engaging session—hit that play button now for a deep dive into the state of eCommerce!
Show Notes:
Get the DTC Index - https://www.dtcindex.com/
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Why Organic Revenue is Crucial for Growth
In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are joined by Travis Biechele, the brand-new Director of SEO at CTC.
They discuss the strategic reasons behind CTC's shift towards SEO and how we're leveraging organic growth to build a stable revenue foundation for our clients. Learn about Travis's journey from a random tweet to becoming CTC's SEO Director. Hear about his innovative approach and dedication to driving results, and find out why he's the perfect fit for leading our SEO efforts.
Show Notes:
Get your free ticket to Make Ads That Convert: https://bit.ly/3UzCv26
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Growing Profitability ft. Steven Borrelli of Cuts Clothing
In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant.
He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand for new products. He also reflects on lessons learned from launching products, understanding growth vs. seasonal items, and coordinating marketing, finance, and operations to drive cash-based marketing strategies.
Tune in as we unpack how to navigate unpredictable demand, refine cash flow models, and build seamless teamwork between departments. Learn about the importance of liquidation, ordering strategies, and the nuances of contribution margins. Whether you're a seasoned entrepreneur or just starting out, this episode is a goldmine of insights on building a successful e-commerce business that scales efficiently while minimizing costly missteps.
Show Notes:
Get your free ticket to Make Ads That Convert: https://bit.ly/3JTlXxa
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm. -
Does Brand Still Matter?
Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies.
This week, Taylor joins Richard to clarify an important point from that discussion — brand equity is still the difference maker for both SaaS and DTC businesses.
Show Notes:
Get your free ticket to Make Ads That Convert: https://bit.ly/3QEwaRN
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.