Perpetual Traffic

Tier 11
  • 5,0 (4)
  • MARKETING
  • DUAS VEZES POR SEMANA
Perpetual Traffic

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

  1. -19 H

    The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces

    Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs unlock hidden revenue from their existing data. You’ll learn why most attribution models fail, what metrics actually drive profits, and how to stop flying blind in your media buying decisions. If you’re running multi-million dollar ad spends or just looking to scale smarter, this episode delivers real-world strategies you can implement today. Chapters: 00:00:00 - Kicking Off with Ralph, Lauren, and a Dash of Chaos00:00:25 - Pandemic Flashbacks and Entrepreneurial Resilience00:03:33 - Why Most Marketers Are Still Struggling with Attribution00:05:05 - The Wild Origin Story of the Five Forces Framework00:08:17 - Breaking Down the Five Forces That Will Transform Your Ad Game00:24:04 - How Long Should You Wait to See Real Marketing Results?00:28:35 - Lifecycle Marketing: Unlocking Hidden Growth in Your Funnel00:28:59 - Setting Sales Benchmarks That Actually Mean Something00:29:52 - What Most Marketers Forget to Factor In (That Could Kill ROAS)00:31:56 - Decision Logs: The Secret Weapon for Smarter Ad Budgets00:37:49 - Tweaking Traffic, Budget, and Creative for Maximum Impact00:43:23 - Not All Customers Are Created Equal—Here’s Why That Matters00:46:21 - Final Thoughts: Why the Five Forces Aren’t Just Theory LINKS AND RESOURCES: Unlock Marketing Clarity with The 5 Forces SystemTier 11 Data Suite5 Forces AITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Unbounce - Code PT10off Free Snapchat Credits

    57 min

  2. -4 DIAS

    Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?

    Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "one campaign, one ad set, 50 ads" is more than just a tactic—it’s the future. Whether you’re running a low-volume brand or managing high-ticket spends, this episode is your tactical field guide to staying ahead of Meta’s automation curve. Plus, discover how John’s 3-month test is outperforming traditional structures—and how you can apply it today. Chapters: 00:00:00 - Kicking Things Off (and Yep, Ralph Has COVID)00:00:34 - Why This Episode Might Just Blow Your Mind00:00:51 - The Underdog Ad Account That Surprised Everyone00:01:20 - What You Really Need to Know About Advantage+ Sales00:02:02 - Meta's Big Shift: Are You Ahead of the Curve?00:03:36 - Enter John Moran: The Ad Scientist in Flannel00:05:32 - The Death of Advantage+ Shopping (and What’s Replacing It)00:07:09 - The $4M Test: Here’s What Actually Worked00:13:59 - Cracking the Code on Creative + Targeting Combos00:21:02 - Scaling Smart: What the Data’s REALLY Telling Us00:31:48 - Raw, Real, and Revolutionary Marketing Tactics00:32:49 - The Feeder Strategy: Turning Cold Leads into Cash00:33:44 - Ask Us Anything: Let’s Get Tactical00:34:01 - What the Heck Is "Vibe Marketing"? (And Why It Matters)00:35:22 - Why Creative Isn’t Just King — It’s the Whole Kingdom00:39:48 - Plug-and-Play Tactics for Ecomm, SaaS, and Beyond00:46:40 - Campaign Surgery: What to Fix, What to Ditch00:59:54 - Wrap-Up, Resources, and What to Do Next LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Free Snapchat Credits Unbounce - Code PT10off

    1 h 4 min

  3. 10/06

    (Replay) 5 AI video tools you can’t live without with Ian Garlic

    Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything. Chapters: 00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find Ian LINKS AND RESOURCES: Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Unbounce - Code PT10off a...

    31 min

  4. 6/06

    (Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic

    Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from awareness to purchase without relying on traditional ad clicks. Whether you’re struggling with attribution, unsure if your video efforts are paying off, or looking for a smarter way to use customer testimonials, this episode delivers the insights you need to turn video into your most powerful sales tool. Chapters: 00:00:00 - Kicking Off Perpetual Traffic: Why Video is the Future of Sales00:00:39 - Meet Ian Garlic: The Mastermind Behind High-Converting Videos00:01:10 - The Secret to Using Video to Drive More Sales00:02:58 - Mapping Your Customer’s Journey for Maximum Conversions00:03:28 - AI, Marketing, and Sales: The Game-Changing Connection00:04:46 - The Truth About Creating Videos That Actually Work00:07:10 - How to Use YouTube to Explode Your Business Growth00:08:35 - Turning Your Sales Funnel into a Conversion Machine with Video00:17:53 - Why Most Businesses Ignore Post-Purchase Engagement (And Why It’s a Huge Mistake)00:22:28 - The Power of Fear in Marketing and How to Use It Ethically00:23:16 - The Four Must-Have Videos Every Business Needs00:23:58 - The Hidden Conversion Leaks Costing You Sales00:24:05 - The Perpetual Traffic Formula for Video Success00:24:14 - How to Craft Video Case Stories That Sell for You00:25:05 - Where Video Fits Into Your Sales Funnel for Maximum Impact00:27:00 - Why FAQs and Process Videos Are Secret Sales Weapons00:35:40 - The Ugly Truth About Most Sales Funnels (And How to Fix Yours)00:40:02 - Final Takeaways and Where to Learn More LINKS AND RESOURCES: Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

    48 min

  5. 3/06

    3 Astonishing Ways Tier 11 Is Using AI Right Now

    Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple. If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen. Chapters: 00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened00:22:01 – The Bonus Hack + What This Means for Your Next Campaign LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Free Snapchat Credits Unbounce - Code PT10off

    26 min

  6. 30/05

    Decoding Meta AI: What Llama and Their NEW App Mean for You

    Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bringing front-line insights straight to Perpetual Traffic listeners. From personalized Meta AI chats in WhatsApp to the transformative potential for small business owners and media buyers, this episode unpacks where AI is heading—and how you can get ahead of it before your competition does. Expect real-world application, future-facing predictions, and a few bowling pins dropped in the name of progress. Chapters: 00:00:00 - Kicking Off with Ralph & Lauren00:00:35 - Lauren Goes Bowling… On-Air00:01:29 - Behind Closed Doors: Congress Talks AI00:02:24 - Meta Drops $65B on AI00:02:48 - AI That Actually Knows You00:05:00 - When Meta Becomes Your Therapist00:05:37 - Hacking Personal Growth with AI00:13:38 - Inside Meta’s AI App Secrets00:17:24 - Writing Prompts That Get Results00:29:44 - AI Meets Ads Manager: What’s Coming00:30:04 - Wrap-Up + What's Next on PT LINKS AND RESOURCES: Llama 4: Leading intelligence.Meta AITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Free Snapchat Credits Unbounce - Code PT10off

    34 min

  7. 27/05

    The Least Sexy Task in Marketing You Must Do Now!

    Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn’t enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging. Chapters: 00:00:00 - Cracking Open the Perpetual Traffic Vault00:01:31 - Why Bad Tracking Kills Great Marketing00:02:58 - Meta's Bold AI Vision (and Why It Matters)00:04:47 - The Data Black Hole of Flexible Ads00:06:53 - From Pixels to Prediction: How Ad Networks Evolved00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul00:14:28 - How to Set Up Tracking Without Breaking Your Brain00:15:53 - Which Data Source Should You Actually Trust?00:15:59 - The Truth About Pixel vs. Dataset IDs00:17:04 - Don’t Just Place Events—Place Them with Purpose00:17:27 - Next-Level Pixel Installs (That Don’t Break Your Site)00:23:44 - What Your EMQ Score Is Really Telling Meta00:25:05 - The Showdown: Browser Events vs. CAPI00:28:48 - Fix Your Errors Before They Cost You More00:30:01 - Wrapping Up... and What’s Coming Next LINKS AND RESOURCES: About standard and custom website eventsSpecifications for Meta Pixel standard eventsAbout the flexible ad formatGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Unbounce - Code PT10off Free Snapchat Credits

    35 min

  8. 23/05

    Beauty & Wellness Creative Domination: The 3-Step Formula

    Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale customer acquisition using a proven process. Whether you manage seven-figure accounts or are just getting started, this episode offers actionable advice rooted in real-world campaign wins. Chapters: 00:00:00 - Kicking Off the Beauty Domination Series00:00:29 - Why Beauty Brands Need This Now00:00:55 - Creative: Your Brand’s Secret Weapon00:02:23 - What Clients Get Wrong (and Right)00:03:56 - The Formula Behind Winning Creatives00:07:05 - Is Your Brand Speaking Consistently?00:10:29 - Where Social + Paid Ads Fall Apart00:21:00 - Inventory Meets Identity: Your Hidden Advantage00:21:37 - How to Fix Your Creative Library00:22:39 - Are Your Ads and Socials Aligned?00:25:24 - Mobile First? Or Mobile Failing?00:28:05 - Where Your Ad Strategy is Leaking Money00:31:14 - Find the Frizz: Pain Points That Convert00:36:27 - Don’t Just Sell — Stand Out00:39:46 - Final Takeaways to Win With Creative LINKS AND RESOURCES: ACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendOCOA BeautyOCOA Beauty on InstagramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: Unbounce - Code PT10off Free Snapchat Credits

    47 min
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Sobre

Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Informação

  • Autoria
    Tier 11
  • Anos em atividade
    2015 - 2025
  • Episódios
    500
  • Classificação
    Para todos
  • Copyright
    © Tier 11
  • Site do programa
    Perpetual Traffic

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