Crickets to Cha-Chings

Gold City Ventures
Crickets to Cha-Chings

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

  1. -2 DIAS

    194. Steal This Genius Local Business Collab Idea for Etsy from Deanna Seymour

    Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utilizing craft shows to spread the word about her products. The conversation emphasizes the importance of networking, creativity, and the evolution of business practices over the years. In this conversation, Deanna Seymour and Julie Berninger explore the journey of scaling creative ventures, particularly in the Etsy space. They discuss the importance of seasonal trends, the challenges of maintaining the magic of handmade products, and innovative ideas for reviving old concepts. Deanna shares her experience with the Anti-Hustle Holiday Series, emphasizing the need for a break from the hustle culture. The discussion culminates in the creation of community through collaboration and the importance of supporting one another in the entrepreneurial journey. Takeaways 1 Deanna started her Etsy journey by creating custom stuffed monsters.  2 Creative marketing strategies can significantly enhance visibility.  3 Collaboration with local businesses can drive traffic and build community.  Resources Gold City Ventures: https://goldcityventures.com/ Anti-Hustle Holiday Series: https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/6733aa9b4e4bf/ The Playhouse:  https://goldcityventures--deannaseymour.thrivecart.com/the-playhouse/ Watch on YouTube: https://youtu.be/2ukb25dDaLU

    38 min
  2. 18/11

    193. Will Emily Hit $500k in 2 Years on Etsy? Her Holiday POD Tips

    Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare throughout the year for the holiday rush. They also announce an upcoming print on demand course aimed at helping aspiring Etsy sellers optimize their shops and succeed in the competitive market.   Takeaways Emily generated nearly $450,000 in her first two years on Etsy. Q4 is crucial for print on demand sellers, with sales often doubling. You don't need to sell holiday-specific items to succeed. Personalization can significantly boost sales and customer satisfaction. Customer service is vital during the busy holiday season. Investing in your shop year-round is key to success. Ornaments and gift-friendly items can be great alternatives to apparel. Setting clear shop announcements can help manage customer expectations. Sales peak around Black Friday and remain high until early December. Planning for post-holiday sales is essential for continued success. Chapters 00:00 Introduction to Emily's Success Story 02:51 Understanding Q4 and Holiday Sales Dynamics 05:51 Tips for Print on Demand Sellers 09:01 The Importance of Personalization 11:54 Customer Service Strategies for Q4 14:53 Preparing for Q4 Throughout the Year 17:58 Exciting New Course Announcement 21:03 Final Thoughts and Holiday Shopping Inspiration   Resources: Gold City Ventures https://goldcityventures.com/

    24 min
  3. 11/11

    192. Earn More $ on Black Friday With These Uncommon Etsy Tips

    In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting listings for seasonal trends and exploring business growth opportunities beyond Etsy.   Takeaways: Creating gift guides can significantly boost sales during the holiday season. Etsy sellers can benefit from participating in promotional sales without feeling pressured. Collaborating with other sellers can expand your audience and increase visibility. Engaging your audience early about upcoming sales can create excitement and anticipation. Rethinking sales strategies beyond just Black Friday can lead to greater success. Adapting product listings to seasonal trends can attract more customers. Utilizing social media effectively can enhance marketing efforts for Etsy shops. Building relationships with other sellers can lead to fruitful collaborations. Understanding Etsy's promotional strategies can help sellers make informed decisions. Exploring additional revenue streams can help grow an Etsy business beyond the platform. Chapters: 00:00 Introduction to Black Friday Strategies for Etsy Sellers 06:08 Utilizing Etsy Promotions and Sales 12:04 Engaging Your Audience for Black Friday 17:46 Adapting Listings for Seasonal Trends   Resources Mentioned: Etsy Holiday Trend Guide Share & Save Program Awin Signup   Other Resources: Watch on YouTube Gold City Ventures Beyond Program

    36 min
  4. 25/10

    190. These Cat Products Are Making $15,000 per Month on Etsy!

    Etsy's Cat Craze: A Purrfect Opportunity for Sellers The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend. Key Takeaways: Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy. Cat-ify Your Products: Consider adding cat-themed variations to your existing products. This could include cat-shaped crochet toys, cat-inspired wall art, or even cat-themed phone wallpapers. Digital Downloads: Cat-themed digital downloads like printable wall art and pet care information sheets are highly sought after. Physical Products: Cat-themed physical products, such as cat shelves, cat toys, and cat collars, are also big sellers. Niche Down: Explore unique cat-related niches like cat psychic readings or cat costumes. Leverage Current Trends: Ride the wave of current trends, such as Halloween-themed cat products or political cat-themed merchandise. Specific Product Ideas: Cat Toys: Crochet cat toys, catnip-filled toys, and interactive toys. Wall Art: Cat-themed wall art, digital downloads, and custom pet portraits. Home Decor: Cat-themed pillows, blankets, and furniture. Accessories: Cat collars, cat hats, and cat backpacks. Digital Products: Printable pet care information sheets, phone wallpapers, and custom pet icons. By understanding the current trends and tapping into the growing cat niche, you can significantly boost your Etsy sales. Remember, creativity is key! Think outside the box and find unique ways to incorporate cat-themed elements into your products. Watch on YouTube (this Episode): https://youtu.be/tJ1qCveLymg Watch on YouTube (Dog ideas): https://youtu.be/HfsCujPHzuc Everbee: https://go.goldcityventures.com/everbee Gold City Ventures: https://goldcityventures.com/

    8 min

Sobre

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

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