The State of Business Texting

A Bandwidth Series

Welcome to The State of Business Texting, where we explore the dynamic world of business texting in 2024. From unraveling resilience to crafting conversational experiences, join us on a journey through the power of SMS and MMS. We’re breaking down registration, verification, compliance, deliverability, aggregation, and channel flipping across short codes, toll-free, 10DLC, Alphanumeric, and even emerging channels like RCS and over-the-top apps. We’re talking about industry-specific use cases with deep dives into healthcare, e-commerce, and fintech. And we’re breaking barriers with discussions on global messaging.

  1. 5 AUG

    Texting for the way higher education works now

    Texting for the way higher education works now Modern Campus serves colleges and universities with best-in-class SMS communications, ranging from fundraising to student retention. This year, Modern Campus was honored with a Textie award for excellence in re-engaging “stop out” students. In this conversation, Charles Parsons walks us through the strategy that goes into every Modern Campus messaging campaign.  Hosts:  Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solutions Marketing and Go-to-market Strategy at Bandwidth Guest:  Charles Parsons, VP of Product at Modern Campus https://moderncampus.com/ https://www.linkedin.com/in/caparsons/ More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    19 min

  2. 23 JUL

    Upgrading CX with smarter messaging

    In this podcast episode, Joe Shaker, CEO of TruVideo and a Textie Award winner, discusses how his company revolutionizes communication in the automotive service industry by leveraging video messaging and AI to build trust and transparency between dealerships and customers. Joe shares his journey from being an auto dealer to creating TruVideo, a platform that enables service technicians to send customers detailed videos explaining repairs, thereby eliminating doubts and misunderstandings. He highlights the power of asynchronous communication and video as natural human behaviors that enhance customer engagement, trust, and satisfaction. The company also integrates AI-driven tools like ProTexts to improve the professionalism and clarity of text communications, including real-time translations and smart replies, further personalizing the customer experience and driving higher revenue for dealerships. This conversation underscores how improving communication, rather than workflow alone, can transform customer relationships and business outcomes in the automotive service space. TruVideo was honored with a 2025 Textie Award for excellence in A2P messaging. Hosts:  Tim Sherwood, Senior Vice President, Messaging at Bandwidth Zach Kunkel, Director of Solutions Marketing and Go to Market Strategy at Bandwidth Guest:  Joe Shaker, Founder and CEO of TruVideo https://truvideo.com/  More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    30 min

  3. 15 JUL

    A smart new tool for getting SMS messages delivered

    One of the biggest challenges for platforms in the A2P messaging space, is ensuring deliverability. While automated carrier filters are designed to block disallowed content, there are often false positives. Who would have thought that a Mother’s Day campaign from a floral company would be blocked? TrueDialog’s TrueDelivery tool helps brands discover and address false positives quickly, ensuring that important messages reach the customers who want them.  TrueDialog was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation with CEO John Wright to go in-depth on their use case and experience.  Hosts:  Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Tim Sherwood, Senior Vice President, Messaging at Bandwidth Guest:  John Wright, Co-founder, TrueDialog https://www.truedialog.com/  https://www.linkedin.com/in/johnnwright/  More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    36 min

  4. 8 JUL

    Using AI to boost healthcare efficiency amid provider shortages

    Amol Oberoi is the Co-founder of Emitrr, a platform that focuses on creating efficient bookings and revenue for healthcare providers in a landscape marked by severe provider shortages. Not only does AI-enabled messaging improve patient experience, it also ensures that every appointment slot is efficiently booked. Emitrr was honored with a 2025 Textie Award for excellence in A2P messaging, and loved hosting this conversation to go in-depth on their use case and experience. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth Guest: Anmol Oberoi, Co-founder, Emitrr https://emitrr.com/ https://www.linkedin.com/in/anmol-oberoi-emitrr/ More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    18 min

  5. 1 JUL

    Unlocking SMS in Healthcare: Going beyond automated reminders

    Lisa Tejada started her career in nursing before working in medical administration, where she used Providertech’s services as a customer. Now, she is at Providertech, leading Clinical Innovation. In multiple roles, Lisa has witnessed the impact that a smart SMS strategy can make in healthcare settings. It’s not just about plug-and-play automated reminders, but about tailoring a communication strategy for each specific use case. In this episode, we break it all down. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth Guest: Lisa Tejada, VP Clinical Innovation at Providertech https://www.providertech.com/ https://www.linkedin.com/in/lisa-z-tejada/ More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    28 min

  6. 17 JUN

    Scoping the state of SMS, OTT apps, and RCS in 2025 with Dave Michels

    In this episode, we’re joined by Dave Michels, Founder and Lead Analyst of TalkingPointz, an enterprise communications advisory firm. We cover RCS as it is now, and the potential for conversational commerce, contact center, and UCaaS use cases in the future. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth Guest: Dave Michels, Founder and Lead Analyst of TalkingPointz https://talkingpointz.com/ https://www.linkedin.com/in/davemichels/ More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    33 min

  7. 3 JUN

    Mapping the global spread of RCS with Nick Lane of Mobilesquared

    Nick Lane is the Chief Messageologist at Mobilesquared, a research and advisory firm based in the UK. In this episode, we’re talking about the global state of messaging, including the rise of RCS, and how cultural events can serve as turning points in technology adoption.  Hosts:  Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth Guest:  Nick Lane, Chief Messaging Officer at Mobilesquared https://www.mobilesquared.co.uk/ https://www.linkedin.com/in/1nicklane/  More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    41 min

  8. 27 MAY

    Creating a secure SMS ecosystem with Gina Perini of Somos, Inc.

    This week we’re joined by Gina Perini, President, CEO, and Chair of the Board of Directors for Somos, Inc., Somos oversees toll-free number identification and information services for all of North America, and has worked in the toll-free SMS space for many years, to create best practices around fraud and spam prevention. Hosts: Caitlin Long, Senior Director of Product Management for Messaging at Bandwidth Zach Kunkel, Director of Solution Marketing and Go To Market Strategy at Bandwidth Guest: Gina Perini, President, CEO, and Chair of the Board of Directors at Somos, Inc. https://www.somos.com/ https://www.linkedin.com/in/gina-perini/ More resources: Download the 2025 state of messaging report: stateofmessaging.com Learn about the 2025 Textie Awards: bandwidth.com/texties Learn more about messaging at Bandwidth: bandwidth.com/messaging

    32 min
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About

Welcome to The State of Business Texting, where we explore the dynamic world of business texting in 2024. From unraveling resilience to crafting conversational experiences, join us on a journey through the power of SMS and MMS. We’re breaking down registration, verification, compliance, deliverability, aggregation, and channel flipping across short codes, toll-free, 10DLC, Alphanumeric, and even emerging channels like RCS and over-the-top apps. We’re talking about industry-specific use cases with deep dives into healthcare, e-commerce, and fintech. And we’re breaking barriers with discussions on global messaging.

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