06. SOK's CMO, Lauri Toivonen: "You have to think Marketing as Business"

From a career in agencies to leading marketing at the largest retailer in Finland, Lauri Toivonen has a phenomenal perspective on serving grocery customers with creativity. He is now the CMO of SOK, a Finish co-op with 47% of the grocery market share and 78% of the country's households as loyalty members.

In this episode, Lauri shares how successful marketing campaigns often involve thinking outside the box and embracing unconventional ideas as well as how companies should foster a culture that encourages creativity and the exploration of new ideas.

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Campaigns discussed in the episode:
Your Data is Your Data
Alepa Block Wish - Case Study
The Belt 24/7

Another impressive campaign led by Lauri:
Adidas Window Shopping

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