ON THE MIC EP 005: SHOW THEM THE GAP BEFORE SELLING A BRIDGE

POWER PRINCIPLE OF THE DAY:

I've been asked this question a lot recently which is... "How do I attract people to my product or service when they don't know they need me?" 

And what I've noticed is... when people have this problem, they try to attract prospects by telling them about how great their offer is and share more data, information, and details about it.

They focus on talking about the vehicle they sell to get people from Point A to Point B. The Bridge.

But the thing is people don't care about a bridge if they aren't fully aware of the gap that sits between where they are and where they ultimately could be / want to be.

If someone doesn't understand and appreciate the problems of today... and see a glimpse of the better possibility that exists for them... they don't care about the "HOW"... They have no interest in even entertaining your Bridge. 

So if this is your situation... instead of talking more about what you sell... focus on helping people become more aware of the significance of their problems... which ultimately triggers the question of "Do you have a solution???"

PRODUCTION PRINCIPLE OF THE DAY:

Ask yourself this question:

1) How much do my prospects really know about their problem... the significance... and the impact it has? Find the blind spots and help them gain clarity where needed.

TAKE ACTION:

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Be great,

Marc