SHOPPER TALKS

shopper behaviour

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MARKETING

Podcast SHOPPER TALKS

Shopper Talks is a podcast channel that will discuss the current phenomena and trend of shopper behaviour by SBM ITB Students

07/12/2021

Nailing Creative Promotional Strategy for Non-profit Business with Pop Culture Influence

Pop culture that encompasses all fun things in life and the widespread accessibility that is digital media, what's not to love? Monday Buddy is all that—established in early 2021, they cover creative scenes and culture with the aim to offer experience of diversity in lifestyle—for passion, not profit. Here in this podcast where we will delve deeper into their drive, content influence, and how they communicate everything into a creative promotional strategy that speaks to their audience.

33 min
29/11/2021

3-Digits Monthly Revenue? The Marketing Secret Behind Palugada’s Success

In the mid 2000s, streetwear began to enter Indonesia and had an impact on the cities of Bandung and Jakarta where both cities popularized this streetwear fashion. Since then, streetwear has been growing rapidly in Indonesia. In the last year, one of the companies that emphasizes streetwear fashion in Indonesia that is located in Bandung is Palugada Streetwear. Even though Palugada Streetwear was established during the pandemic, the company successfully adapted to the Indonesian market. In this podcast of Shopper Talks, starring Aditya Almuricha (@almuricha) as the Co-Founder of Palugada Streetwear and Bali (@kyloball) as the internal manangement of Palugada. They shared their insightful journey on building Palugada as a rising local fashion brand during the pandemic, culture value of streetwear in Indonesia, shopper behavior towards purchasing streetwear, Palugada marketing strategy, and a message from the speakers on their life experience of be a young entrepreneurs and as an undergraduate students. Listen it via spotify or anchor: ShopperTalks!

58 min
26/11/2021

How to Encounter the Changes in Shopper Behaviour during Pandemic in the Transportation Industry.

Pandemic has been here for almost 2 years, We all know very well that during this pandemic, public transportation is being severely affected. So in this Podcast, we're going to have a chat with Mr. Mediko Azwar, about how to encounter this problem, especially in Blue Bird taxis. Besides, Mr. Mediko also has many informative messages for those of you who want to enter the world of professional marketing, such as the mindsets that a marketer must have and how to face job interviews.

49 min
20/11/2020

New Business Opportunities: Farming as a Stress Relief During Pandemic

“Farming is a process of learning. You will go through it and get the lesson learned for yourself until you succeed. That is also works on our life” Alo! In this last episode with Kak Riska as a founder of We Grow-Life, we are talking about how to catch up with an uncertainty in this pandemic situation and how we could capture those situations into the opportunities for our business. Also, we could look into how the shifting behavior could affect We Grow as a start-up business and to the people who were doing urban farming to then get a lot of benefits such as stress relief and self development. Enjoy the podcast! Find out more episodes at instagram: @shopper_talks and go check @wegrow.life to start to learn about farming!

41 min
19/11/2020

Pod. 16 MUSAT Di Kala Pandemi with Satrio Danu

Indonesia is known for its coffee culture. In recent years the consumption for coffee has also increased in Indonesia and more and more coffee shops are springing up which are aimed at a rising middle class and the increased numbers of visitors to Indonesia. In this episode of Shopper Talks, we met Satrio Danu, the co-founder of the famous coffee shop, MUSAT. He talks about the beginning of his up’s and down’s journey in the establishment of MUSAT, how the pandemic affecting his business and his special ‘potion’ to overcome the situation. Also, he told us about the important lesson for the after-college life. That’s not all, listen to this episode to hear the complete story from the man himself and what is it like to be an entrepreneur while also being a student in his early adult. Shopper Talks is available on Spotify, Anchor, Apple Podcast, and Google Podcast. Be the first to listen or you'll miss out on every interesting discussion. You also could discuss with us and share your experiences through our Instagram: @Shopper_talks or Email: sbm.shopper@gmail.com

58 min
18/11/2020

How E-commerce Has Changed Customer Behavior

Nowadays almost everyone has started to move to e-commerce to shop for their daily needs and products from their favorite brands. By shopping in e-commerce makes life so much easier. Just click and pay, then the next day or a few days later your orders will arrive. But, have you ever wondered e-commerce has a big influence on the increase of digital buyers? With Customer Insight Manager at Blibli, let's find out more about the magnificent world of e-commerce which has changed customer behavior. Let's follow the excitement in the conversation with Kak Marhara!

44 min
17/11/2020

How to make a bullseye marketing campaign in fashion industry?

Hai Shoppers peeps!, ada kabar baik buatmu! Selama ini mungkin kamu sudah merasa puas dengan strategi marketing yang kamu lakukan di bisnis kamu. tapi apakah kamu sudah sadar betapa pentingnya mengenal customer yang menjadi sumber pendapatan dari bisnis kamu terutama dalam bisnis fashion. Pas banget nih kamu datang di waktu yang tepat. Disini kamu akan mengerti dan belajar bagaimana cara untuk mengenal customer yang ada di bisnis fashion kamu dan bagaimana cara yang paling efektif untuk membuat marketing campaign yang tepat sasaran ke target customer kamu? Pasti penasaran banget kan bagaimana caranya membuat marketing campaign yang benar benar tepat sasaran. Nah, disini Shopper Talks ditemani oleh CEO dari @myfashionistas yaitu Kak Yessie Natasia yang sudah dikenal dengan kemampuan nya dalam membuat strategi dalam bisnis fashion ini!

47 min
16/11/2020

On Being an Event Organizer: Before, During, After Pandemic

Event Organizer is basically about bridging the client's needs and wants and bringing their fantasies into realities. In today's episode with Riesky, the founder and CEO of Magical Event Organizer, we will talk about the client's behaviors, what planning it took, and how to differentiate your own Event Organizer. Moreover, we will discuss the possibility of holding an event during a pandemic.

38 min

30/09/2020

Trailer

Hello Welcome in our Shopper Talks podcast channel In this channel, the School of Business and Management ITB Students will discuss the current phenomena and trend of shopper behaviour Shopper behaviour is a psychologically-based study of how individuals make buying decisions and it is a very important insight to develop marketing strategies that suitable with your target customer So stay tuned on this channel to get more information about your shopper

30/09/2020

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1 min

Shopper Talks is a podcast channel that will discuss the current phenomena and trend of shopper behaviour by SBM ITB Students

Autoria

shopper behaviour
Anos em atividade

2020 - 2021
Episódios

21
Classificação

Para todos
Copyright

© shopper behaviour
Site do programa

SHOPPER TALKS