The Future of Marketing: How Data and Attention Are the New Currency ("Do It Now" Greenville, SC)

10 years ago, the Apple App Store was released, and with that a flurry of shitty apps and people scrambling to figure out how smartphones were relevant to their lives.

Fast-forward to today, and if you leave your phone at home, you freak out and do a u-turn to go back and get it.

In this talk at "Do It Now" Greenville, I cover how the old media world is dying a fast death, and how the power is shifting more and more to your hands. This is your moment. Grasp it.