LearnUp with Impulse Creative

Dan Moyle & Josh Wingate
LearnUp with Impulse Creative Podcast

Looking to learn about HubSpot? In this show, HubSpot Certified Trainers Dan Moyle and Josh Wingate bring real-world use cases to the HubSpot updates landscape to help you keep your LearnUp game on point.

Episodes

  1. Navigation Bookmarks and Sensitive Data Storage

    JUN 11

    Navigation Bookmarks and Sensitive Data Storage

    Navigation Bookmarks and Storing Sensitive Data in HubSpot! Welcome back to the LearnUp Podcast, HubSpot enthusiasts! In today’s episode, Josh and Dan dive into some exciting updates from HubSpot that will significantly enhance your experience and functionality. We have two major updates to discuss: the new bookmarks feature in navigation and the introduction of sensitive data management, including HIPAA compliance.  Streamline Your Navigation with HubSpot Bookmarks Navigating through HubSpot just got a whole lot easier with the new bookmarks feature. For anyone who’s ever struggled to find frequently used tools or custom objects, this is a game-changer. Here’s why you should be excited: What Are Bookmarks? HubSpot has revamped its navigation, and while the new layout is more intuitive, it can still be tricky to locate specific items quickly. The bookmarks feature allows you to save shortcuts to your most-used tools and custom objects, making them accessible with a single click. How to Use Bookmarks Identify Frequently Used Tools:Think about the tools you access most often. This could be the meeting scheduler, email platform, or specific custom objects like services.Save Your Bookmarks: Navigate to the tool you want to bookmark and save it. HubSpot currently allows up to five bookmarks, so choose wisely.Access Your Bookmarks Easily: Once saved, your bookmarks will appear at the top of your navigation bar, saving you time and reducing frustration.While five bookmarks might seem limited, it’s a step towards a more personalized and efficient HubSpot experience. Users have suggested expanding this feature to include folders or more bookmarks, and we hope HubSpot takes these ideas into account for future updates. Enhanced Data Security: Sensitive Data and HIPAA Compliance In April, HubSpot announced the beta release of sensitive data management features. As of now, these features are generally available for all HubSpot Enterprise customers. This update marks a significant milestone in data security and compliance, especially for industries dealing with sensitive information. What is Sensitive Data? Sensitive data includes information that requires additional protection due to its nature. Here are some examples: Limited government-issued ID numbers (passport, driver’s license)Last four digits of financial account numbersPayment history, income data, gender identityHealth information protected under HIPAA (medical records, health insurance information, lab results)HIPAA Compliance HubSpot has introduced a public beta for HIPAA compliance, which is crucial for healthcare-related businesses. This update allows users to store and manage health-related information within HubSpot, ensuring that the data is protected in compliance with HIPAA regulations. How to Enable Sensitive Data Features Navigate to Privacy and Consent Settings: In your HubSpot account, go to the settings area and look for privacy and consent options.Enable Sensitive Data Features: Toggle on the features related to sensitive data management.Customize Your Data Management: Use these features to handle sensitive information securely and in compliance with relevant laws.Why This Matters The ability to manage sensitive data securely within HubSpot not only enhances data protection but also opens doors for businesses in healthcare and other regulated industries to fully utilize HubSpot’s powerful CRM capabilities. This update aligns HubSpot with other major CRM platforms like Salesforce, which have long offered similar features. Final Thoughts HubSpot’s latest updates are paving the way for a more secure, efficient, and user-friendly experience. Whether you’re excited about the simplicity of bookmarks or the robust capabilities of sensitive data management, there’s something in this update for everyone. For those eager to stay ahead in the HubSpot world, make sure to explore these features and integrate them into your daily workflows. As always, keep a

    18 min
  2. Memberships in Content Hub and Help Desk Enhancements

    MAY 21

    Memberships in Content Hub and Help Desk Enhancements

    Memberships in Content Hub and Help Desk Enhancements Welcome back to the Learn Up podcast! In our previous episode, we explored the expansive world of HubSpot's Content Hub. Given its extensive features and significant updates, we couldn’t cover everything in one go. So, here we are with Part Two, ready to delve deeper into the intricacies and recent changes in HubSpot's offerings, specifically focusing on the Content Hub and the newly introduced Help Desk. Navigating Changes in the Content Hub As we reconvene, Josh shares his recent experiences and insights into the evolving Content Hub. Over the past year, HubSpot has undergone substantial updates, particularly in how users navigate and manage content. These changes have been met with mixed reactions, especially among clients who find the new navigation somewhat challenging. One of the significant updates is the introduction of memberships within the Content Hub. This feature is designed to streamline access control, making it easier for administrators to manage user groups and content accessibility. Previously, creating a membership was a convoluted process involving lists and manual settings. Now, with the Content Hub's new membership feature, administrators can create dynamic or static groups with specific access criteria, simplifying the process. Josh highlights the efficiency of this new system, which allows for the creation of access groups directly within the Content Hub. These groups can then be used to control access to various types of content, such as web pages, knowledge bases, blogs, and more. This functionality is particularly beneficial for organizations that need to manage private content, ensuring that only registered users can access specific resources. Enhancing User Experience with Memberships The new membership feature not only simplifies the process but also integrates seamlessly with other HubSpot tools. For example, when setting up controlled access for a webpage, administrators can now select from pre-defined membership groups rather than sifting through an extensive list of contacts. This change makes the interface more intuitive and reduces the risk of errors, such as inadvertently sending emails to incorrect lists. Another significant improvement is the introduction of transactional email notifications within the membership settings. This feature ensures that users are fully aware of the nature of the emails they are sending, helping to prevent accidental spamming and maintaining HubSpot’s high standards for email deliverability. Introduction of the Help Desk Moving beyond the Content Hub, HubSpot has also introduced a new feature called Help Desk, aimed at enhancing the service side of customer interactions. The Help Desk is designed to streamline support processes by integrating various communication channels and ticket management into a single, cohesive interface. The Help Desk builds upon the functionality of the existing Inbox feature but offers a more ticket-centric approach. In the previous system, managing conversations and tickets could be cumbersome, with separate interfaces for different types of interactions. The new Help Desk consolidates these elements, making it easier to manage and track support requests. Streamlining Support with Help Desk The Help Desk’s unified ticket system ensures that all customer interactions, whether via chat, email, or calls, are managed as tickets. This consolidation simplifies workflow automation and reporting, providing a more organized and efficient support system. The Help Desk also includes a list-style view of tickets, similar to the object index pages in HubSpot, allowing support teams to get a comprehensive overview of all open tickets at a glance. This new feature is particularly useful for support teams who need to keep track of multiple interactions and ensure timely responses. By integrating the Help Desk with other HubSpot tools, such as workflows and reports, teams can create more

    20 min
  3. Diving into HubSpot Content Hub and New AI-Powered Tools

    MAY 14

    Diving into HubSpot Content Hub and New AI-Powered Tools

    Exploring HubSpot's Latest Updates: A Dive into Content Hub and AI-Powered Tools Welcome back to the LearnUp podcast, where we unravel the latest in HubSpot's ever-evolving suite of tools. In this episode, hosts Josh and Dan embark on a journey through HubSpot's newest features, discussing their initial impressions and diving into the intricacies of Content Hub, Brand Voice, and Remix Content. HubSpot recently introduced Spotlight, an event akin to a mini Inbound, where they unveiled a plethora of new features. Among these additions is Content Hub, a centralized platform designed to streamline content management within HubSpot. As the hosts delve into Content Hub, they express both excitement and curiosity about its functionalities. One of the initial questions that arise is the relationship between Content Hub and existing hubs like Marketing Hub. While Content Hub aims to encompass all aspects of content management, including elements traditionally found in a Content Management System (CMS), the hosts ponder its overlap with Marketing Hub. They question whether marketers would need both hubs for content marketing endeavors, considering the inclusion of campaigns and email marketing within Marketing Hub. A highlight of the conversation is the discussion around AI-powered tools, particularly Brand Voice and Remix Content. Brand Voice utilizes AI algorithms to analyze written content and maintain brand consistency across various channels. This tool not only ensures coherence but also aids marketers in crafting content that resonates with their brand's identity. Similarly, Remix Content breaks down comprehensive pieces of content, such as pillar pages, into smaller segments while preserving the brand's voice. This feature not only saves time but also fosters innovation by allowing marketers to explore new content formats and distribution channels. Despite their enthusiasm for these AI-powered tools, the hosts acknowledge the need for caution and adaptation. While embracing AI tools can enhance efficiency and productivity, they emphasize the importance of maintaining authenticity and human touch in marketing efforts. AI should serve as a complement to human creativity and intuition rather than a replacement. Looking ahead, the hosts tease upcoming discussions on creating memberships and registration processes within HubSpot. They plan to explore how Content Hub facilitates these processes, providing insights into HubSpot's evolving ecosystem. In conclusion, the Learn Up podcast offers valuable insights into HubSpot's latest updates, from Content Hub to AI-powered tools like Brand Voice and Remix Content. As marketers navigate this ever-changing landscape, embracing innovation while preserving authenticity is key. Stay tuned for more in-depth discussions on HubSpot's features and how they shape the future of marketing. To catch up on past episodes and stay updated on future releases, visit the Learn Up podcast on platforms like Spotify and Apple Podcasts. You can also access the entire podcast library on Impulse Creative's website. In the rapidly evolving world of marketing, HubSpot continues to lead the way with its innovative solutions. Embrace the future of marketing with HubSpot and stay ahead of the curve.

    16 min
  4. Bad Support UX, CDN Functionality, Meeting Guests, Emails on Import

    JAN 22

    Bad Support UX, CDN Functionality, Meeting Guests, Emails on Import

    In the latest episode of Learn Up with Impulse Creative, hear about the newest HubSpot support UX, new CDN functionality, adding guests to meetings, and adding additional emails to imports. Introduction: Welcome back to another exciting episode of Learn Up with Impulse Creative! In this edition, our hosts Josh and Dan dive into recent HubSpot updates, uncovering valuable insights and tools that can enhance your marketing experience.  The Quest for Knowledge Dan and Josh kick off the episode by expressing their excitement for teaching and learning after the holiday break. They acknowledge the constant updates from content creators like Kyle Jepsen, emphasizing the significance of staying informed about HubSpot's ever-evolving features. Navigating HubSpot Updates Learn how the hosts organically discover and discuss HubSpot updates. The emphasis is on teaching listeners not just about the updates themselves but how they can impact users and businesses. Update 1: Streamlining Meetings with HubSpot Explore the first HubSpot update discussed in the podcast - the enhancement in meetings functionality. Learn how clients can now be seamlessly added to meetings during scheduling, saving time and improving team communication. The hosts share their experiences and insights into making the most of this feature. Update 2: Support User Experience Unveiled Delve into the hosts' discussion about changes in HubSpot's support user experience. Discover their dissatisfaction with the new chat-based support system and how it lacks the intuitive navigation and personalization that users enjoyed in the past. Update 3: Boosting SEO with CDN Domain Connection Unlock the potential of a new tool introduced in HubSpot - CDN domain connection. Understand how this tool can significantly improve your website's SEO, speed, and resistance to crashes. Walk through the steps of connecting a CDN domain and explore the benefits it brings to your online presence. Update 4: Simplifying Data Import with Additional Emails Learn about the latest functionality that simplifies the data import process in HubSpot. Discover how users can now import additional emails along with contacts, making it easier to manage spreadsheets containing multiple email addresses. The hosts share their excitement about this simple yet impactful feature. Conclusion: Looking Ahead As the hosts share their excitement about discovering new updates, they also provide a glimpse into the upcoming year. They encourage listeners to engage, share their experiences, and become an active part of the HubSpot community. Summary In conclusion, this Learn Up podcast episode offers a comprehensive overview of recent HubSpot updates. From improved meeting functionalities to changes in support user experience, the hosts cover it all. Stay tuned for more insights and updates as they continue on their journey of sharing valuable information with the HubSpot community. If you're a marketer or business professional using HubSpot, this podcast is a must-listen for staying ahead in the game.

    20 min
  5. Workflows, Associations, and More

    12/21/2023

    Workflows, Associations, and More

    Introduction:In the latest episode of "Learn Up with Impulse Creative," co-hosts Dan and Josh dive into the exciting updates from HubSpot, aiming to provide listeners with insights, use cases, and their thoughts on the changes. Episode Kick-off:The hosts welcome listeners and set the stage for an exploration of recent HubSpot updates. They emphasize their commitment to shedding light on the practical implications of these updates for users. 1. Membership Functionality Enhancement:Timestamp: 2:03 - 4:10 Dan introduces a game-changer: the addition of a workflow to resend registration emails. He shares the joy this brings, especially for onboarding specialists dealing with the complexities of membership management in HubSpot. The hosts discuss its impact on streamlining processes and reducing manual efforts. 2. Same Object Association:Timestamp: 4:10 - 11:05 Josh expresses excitement about the Same Object Association feature, emphasizing its significance for grouping related contacts, such as families. He highlights its potential applications in various industries, calling for a non-custom coded workflow to enhance user experience further. 3. Split Branch Functionality in Workflows:Timestamp: 11:11 - 14:08 Dan discusses the revamped workflow split branch feature, emphasizing its flexibility in dividing workflows into varying paths. He illustrates a real-world use case involving sales and marketing collaboration, providing listeners with practical insights into the power of this functionality. 4. Reusable Action Sets in Workflows:Timestamp: 14:10 - 17:31 The hosts delve into the new enterprise-level feature of reusable action sets. Dan shares the convenience of having pre-built templates for common workflow actions, simplifying complex processes and allowing for easy reuse. They acknowledge the significance of this feature for improving workflow efficiency. Closing Thoughts:Timestamp: 17:32 - 18:27 In closing, Dan and Josh express their excitement for the updates, acknowledging HubSpot's dedication to user feedback. They invite listeners to explore more resources on the Impulse Creative website and encourage engagement and feedback. Connect with Learn Up with Impulse Creative:Listeners are directed to the Impulse Creative website for more information and resources. They are also encouraged to rate the podcast on various platforms. In summary, the podcast provides a valuable breakdown of recent HubSpot updates, offering practical insights and use cases to help users navigate and leverage these enhancements effectively.

    19 min
  6. The Pilot Episode

    12/21/2023

    The Pilot Episode

    Hey there, HubSpot enthusiasts! We're thrilled to unveil something special brewing in the realm of digital discussions. Today, we're diving into the genesis of our upcoming podcast, shedding light on the vibrant personalities behind the mic, and sharing our mission in this exciting venture. Introducing Our Dynamic Duo Josh Wingate: Meet our HubSpot specialist extraordinaire, Josh! He brings not just expertise but a vibrant history—from scaling a meat market to navigating HubSpot’s transformative power in business growth. Dan Moyle: A seasoned HubSpot user since 2010, Dan's journey echoes the evolving landscape of HubSpot. His experience spans diverse roles and a wealth of insights into the platform’s growth. The Birth of an Idea Our podcast wasn’t merely a whim; it was born out of a shared desire to be more than voices in the HubSpot world. Post-Inbound 2023, we felt a spark—a need to speak, to contribute. Thus, the idea of a podcast emerged. Beyond Personal Aspirations While our personal aspirations played a part, our mission transcends that. We’re driven by a genuine desire to help. HubSpot can be overwhelming for newcomers, and we aim to be the beacon guiding them through the labyrinth of updates and functionalities. What to Expect This podcast isn't your typical update-riddled banter. We aim to decode the latest HubSpot updates, weaving in real-world use cases and practical advice for both newbies and seasoned users. A Sneak Peek into Our World Expect monthly episodes at the onset, with the potential to increase frequency. Each episode could range from a quick update summary to deeper explorations, but never a marathon—unless you want an all-encompassing HubSpot crash course in three hours! Our Promise to You [Insert Fun Sign-Off Here] But in all seriousness, our mission is to demystify HubSpot, to be a guiding voice in your journey with this fantastic platform. This isn’t just about us; it's about empowering you, our listeners, to wield HubSpot like a pro.Head over to ImpulseCreative.com to keep up with our updates, sneak peeks, and, of course, the podcast itself. Share it with fellow HubSpot users, and if you enjoy what you hear, leaving a review would be a cherry on top!Ready for this adventure? We're stoked, and we hope you are too. Stay tuned for more updates and a glimpse behind the scenes!

    7 min

Trailer

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Looking to learn about HubSpot? In this show, HubSpot Certified Trainers Dan Moyle and Josh Wingate bring real-world use cases to the HubSpot updates landscape to help you keep your LearnUp game on point.

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