Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. 3 WORDS That Can BOOST Your Engagement 60% 🚀 Airport People Movers Are Not Rides! Jay’s SCOOP | Ep. 407

    1 DAY AGO

    3 WORDS That Can BOOST Your Engagement 60% 🚀 Airport People Movers Are Not Rides! Jay’s SCOOP | Ep. 407

    The smallest detail can make or break your engagement, and Jay Schwedelson is fired up about it. Forget the fancy hooks and long copy—the first word of your subject line or post might be the single biggest factor in whether people keep reading or scroll right past. He breaks down fresh data on LinkedIn, email, and Instagram that shows just how powerful those opening words really are, plus exactly which ones get the biggest lift. ㅤ Best Moments: (01:19) Why the very first word of your subject line changes everything (02:31) How LinkedIn’s mobile notifications only show your first three words (03:21) Contrarian, commanding, and relatable openers that boost engagement (04:27) The surprising first words that lift non-sales email opens by 20% (05:15) Which urgency words drive sales emails like “last” and “ends” (05:54) Why Instagram engagement lives or dies in the first two seconds ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  2. 👋 Pretty Little Marketer 600k Community! FOUNDER: Sophie Miller Unpacks the Blueprint to REAL Community!| Ep. 406

    2 DAYS AGO

    👋 Pretty Little Marketer 600k Community! FOUNDER: Sophie Miller Unpacks the Blueprint to REAL Community!| Ep. 406

    When Jay Schwedelson sat down with Sophie Miller, it wasn’t just about social media tips—it was about how one person turned a scrappy Instagram page into the global community for marketers. Sophie built Pretty Little Marketers from her university sofa into a movement that now reaches hundreds of thousands, all while staying laser-focused on simplicity, value, and connection. This episode digs into the tactics behind her growth, her love for LinkedIn, and the newsletter strategy that keeps her audience hooked. ㅤ Sign up for Sophie’s newsletter for weekly social media insights. Join the Pretty Little Marketers community to connect with marketers worldwide. Follow Pretty Little Marketers on LinkedIn. ㅤ Best Moments: (02:26) Sophie shares how a moment of overwhelm at university sparked the start of Pretty Little Marketers (05:25) The surprising truth about building a massive social following as a team of one (07:30) Why creating a “shared space” is the foundation of real community growth (11:22) How LinkedIn became Sophie’s secret weapon and why she still loves it today (17:07) The intentional difference between her company page and personal page content (25:20) The genius of a newsletter digest that makes readers smarter without overwhelming them (30:15) Sophie on why speaking at Guru Conference about email feels like a whole new chapter ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    33 min
  3. How to Spend $1000 to Massively Grow Your Email List! | Ep. 405

    3 DAYS AGO

    How to Spend $1000 to Massively Grow Your Email List! | Ep. 405

    Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit’s brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you’d expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.” ㅤ Best Moments: (01:30) Funnel cakes, carnival games, and why rides are no longer an option (02:45) The one truth about social media ads nobody wants to admit (03:37) Why Instagram Reels ads are the best $1,000 you’ll ever spend (05:20) The real cost of LinkedIn lead gen ads and why they don’t work for newsletters (06:05) Reddit’s brand-new lead gen ads and early cost-per-sub numbers (08:10) A sitcom that feels like a throwback mental massage on Netflix (09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV casting ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  4. What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404

    4 DAYS AGO

    What’s Up THIS WEEK: Reddit Ad NEWS! Bad TV! And more 😂 | Ep. 404

    Reddit just quietly leveled up in the ad world, and Jay Schwedelson is fired up about it. After years of sending people off-platform, Reddit now lets advertisers run lead gen ads directly inside the app, which means smoother conversions and cheaper cost per acquisition. Jay breaks down why that shift matters, plus wanders into the wild world of prediction markets (yes, people are betting on Taylor Swift’s engagement timeline) and a guilty-pleasure TV recommendation that you probably didn’t see coming. ㅤ Best Moments: (01:00) Why Reddit’s new lead gen ads are such a game changer for marketers (02:33) The hidden cost of sending users off-platform with your ads (03:15) How to keep cost per acquisition under $10 with smart ad placement (04:00) A $12,000 bet on Taylor Swift and Travis Kelce that turned into $50,000 (05:15) Peacock joining Amazon Prime and why Jay is irrationally excited about it (05:30) The “Plastic Surgery Rewind” show Jay can’t stop watching, even though it’s awful ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    7 min
  5. SPECIAL SERIES ==> Public Speaking Secrets! (These WORK!) == | BATHROOM Break #71 COLLAB: The Marketing Millennials + Do This, Not That

    5 DAYS AGO

    SPECIAL SERIES ==> Public Speaking Secrets! (These WORK!) == | BATHROOM Break #71 COLLAB: The Marketing Millennials + Do This, Not That

    Public speaking can feel terrifying or electric depending on who you are, and that’s exactly what makes this episode so fun. Jay Schwedelson and Daniel Murray swap raw, honest tips on what actually works when you’re about to face an audience—whether it’s a Zoom call, a boardroom, or a 12,000-person conference stage. From practicing in chaos to ditching those dreaded agenda slides, they get real about how to keep both yourself and your audience engaged. ㅤ Best Moments: (01:00) Jay opens up about his new book, imposter syndrome, and why all proceeds go to cancer research (02:16) Daniel shares why he always rehearses the morning of a talk to calm nerves (03:00) Jay explains why you should practice speeches with background noise to prepare for real-life distractions (04:15) Daniel talks about using word cues instead of memorizing to stay flexible on stage (05:19) Jay calls out the boring “seven things I’ll cover” slide that loses audiences instantly (06:18) Daniel stresses trimming tips down to avoid rushing and keep talks tight (07:15) Jay warns against using unexplained acronyms that can alienate people in the room (09:05) Daniel admits to sweating it out pre-stage while Jay thrives on energy and conversation to stay loose ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    12 min
  6. ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402

    29 AUG

    ULTIMATE LinkedIn & Threads Playbook w/ #1 Influencer Chase Dimond! 3.2 Million Followers on LinkedIn Shares his secrets! | Ep. 402

    If you’ve ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he’s using to rack up millions of impressions every month. It’s a rare behind-the-scenes look at someone who’s actually doing it at scale—and what you can steal for your own growth. ㅤ Reach out to Chase directly at chase@chasedimond.com or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/ ㅤ Best Moments: (02:46) Why Chase’s wife went from zero to 70,000 followers in a year (04:39) The content formats on LinkedIn Chase swears by right now (05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers (08:21) The engagement that actually matters in the first hour of a post (08:30) Why “theme pages” on LinkedIn can supercharge your personal brand (13:15) Repurposing viral content across LinkedIn, Reddit, X, and more (15:16) The hidden opportunity on Threads and why it’s worth jumping in early (19:07) How to study creators at different levels to find your own content style (21:00) The three things every new LinkedIn creator needs to grow consistently ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    23 min
  7. 🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401

    27 AUG

    🟡Top OFFERS Right Now! Business-Consumer-Non-Profit 🟡 Jay is Annoyed! Ask Us ANYTHING ❓ | Ep. 401

    Q4 is looking different this year, and Jay Schwedelson explains why the usual playbook of urgency and discounts won’t cut it. From content tweaks that can boost B2B downloads by 30% to consumer offers framed around “prices will rise,” Jay lays out what’s actually working right now—and why. Plus, a quick detour into football, tailgating, and why baseball might just be the most boring sport of all time. ㅤ Best Moments: (01:27) Why adding 2026 to your B2B content titles instantly lifts results (03:15) Listicles, toolkits, and playbooks outperforming standard “guides” (04:10) Using the word “trend” for a 15% engagement boost (05:13) Why “prices will rise” messaging is beating standard discounts in consumer offers (06:30) Nonprofits should be upfront about rising costs in Q4 appeals (08:15) Sports are too long and baseball is impossible to defend ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  8. SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That

    25 AUG

    SPECIAL SERIES ==> Landing Page Tips!! w/Ari Murray - Chief Growth Officer Sharma Brands== | BATHROOM Break #70 COLLAB: The Marketing Millennials + Do This, Not That

    Sometimes marketing gold shows up when you’re not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel’s far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you’re probably making. From why mobile-first design isn’t optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you’ll hear some surprisingly competitive trivia about birthdays, cakes, and who’s the real GOAT in the relationship. ㅤ Best Moments: (01:34) Why designing for mobile should be your first priority for any landing page (02:46) The case for full screen popups instead of small mobile forms (03:55) How a two step form can capture more data without killing conversions (05:34) Why birthday and half birthday emails are worth adding to your marketing (08:03) The widget mistake that silently kills your landing page performance ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    10 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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