Sounds Profitable

Bryan Barletta
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  • TECHNOLOGY
  • UPDATED WEEKLY
Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

  1. Podcasting 🤝 OOH, Spotify Launches Partnership, & More

    1 DAY AGO

    Podcasting 🤝 OOH, Spotify Launches Partnership, & More

    Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable.

    7 min
  2. New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

    1 DAY AGO

    New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

    Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable.

    5 min

  3. 1 DAY AGO

    The Offline World

    This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

    6 min
  4. Spotify 📈 Q3, Influencer Blackouts are Over, & More

    2 DAYS AGO

    Spotify 📈 Q3, Influencer Blackouts are Over, & More

    Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025.  Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST. Catch the full write-up of today's episode on Sounds Profitable.

    5 min
  5. New Media Growth During Election, Podpage Debuts Survey Tool, & More

    3 DAYS AGO

    New Media Growth During Election, Podpage Debuts Survey Tool, & More

    Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey. Find links to every article mentioned and the full write-up here on Sounds Profitable.

    5 min
  6. Audience Data on Podcast Discovery, Industry Tracking Changes, & More

    8 NOV

    Audience Data on Podcast Discovery, Industry Tracking Changes, & More

    Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back. Find links to every article mentioned and the full write-up here on Sounds Profitable.

    9 min
  7. Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

    7 NOV

    Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

    Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions. Find links to every article mentioned and the full write-up here on Sounds Profitable.

    3 min
  8. Tracking Podcast Tracking, Super Bowl is Sold Out, & More

    5 NOV

    Tracking Podcast Tracking, Super Bowl is Sold Out, & More

    Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week. Find links to every article mentioned and the full write-up here on Sounds Profitable.

    5 min
See All (600)

About

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Information

  • Creator
    Bryan Barletta
  • Years Active
    2020 - 2024
  • Episodes
    600
  • Rating
    Clean
  • Copyright
    © Copyright Sounds Profitable
  • Show Website
    Sounds Profitable

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