Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

Jay Myers
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If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores. We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business. My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

  1. 🏆 SHOPIFY 1% WINS: Your Instagram Bio Might Actually Be Your Most Important Landing Page

    17 HR AGO

    🏆 SHOPIFY 1% WINS: Your Instagram Bio Might Actually Be Your Most Important Landing Page

    Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store. Key Take-aways Your social media profile is a critical step in the buying journey and should be treated like a landing page Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products Focus on storytelling and brand trust, not just a pretty grid layout Use customer reviews and UGC in story highlights to increase credibility Make it effortless for visitors to find your top products and offers without having to dig through your feed 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    6 min
  2. Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game

    3 DAYS AGO

    Stop Blasting. Start Automating. It's Time to Rethink Your Shopify Email Game

    What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game. Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call. Key Take-aways Why bootstrapping may give your Shopify store a strategic advantage over raising VC How Omnisend scaled to $50M ARR by being customer funded The automation blind spot: 2% of emails generate 40% of revenue Smart segmentation strategies that increase conversions without increasing effort The compounding power of small, creative improvements over time How to use AI in your ecommerce business starting today Why retention is more powerful than acquisition for long-term Shopify growth Ideas to spark innovation in your store with limited time, budget, or team 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Omnisend Email & SMS Marketing: https://www.omnisend.com Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30 Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205 Judge.me Reviews App: https://judge.me Gorgias Helpdesk: https://www.gorgias.com Bold Commerce Apps: https://www.boldcommerce.com/shopify Shopify Plus Info: https://www.shopify.com/plus

    1h 1m
  3. 🏆 SHOPIFY 1% WINS: A $10 Gift Can Beat $70 in Ad Spend (Plus Almost All Loyalty Programs)

    4 AUG

    🏆 SHOPIFY 1% WINS: A $10 Gift Can Beat $70 in Ad Spend (Plus Almost All Loyalty Programs)

    They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps. Key Take-aways True customer loyalty comes from doing something unexpected and meaningful Most Shopify loyalty programs don’t build actual loyalty, just habit Intrinsic motivation creates stronger emotional connection than external rewards Surprise and delight moments are incredibly powerful for retention Handwritten notes and small gifts are underused marketing weapons The best influencers aren’t on TikTok, they’re your customer’s best friends Thoughtful gifting can outperform paid ads in acquisition and retention Loyal customers are often created when something goes wrong and you make it right Angry customers can become your most loyal advocates if you handle it well Think of kindness as a marketing cost, not a cost of goods sold 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    21 min
  4. 🏆 SHOPIFY 1% WINS: Offer vs Landing Page. Which is more important?

    30 JUL

    🏆 SHOPIFY 1% WINS: Offer vs Landing Page. Which is more important?

    You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy. Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call. Key Take-aways 60 percent of conversions come from the offer, not the page design Value stacking like bundles, gifts, or guarantees creates perceived value Urgency can drive conversion lifts of over 300 percent A low price doesn’t mean a good deal unless the value feels high Test how much value to stack before it feels "too good to be true" Focus on your top three products and ask if they have an actual offer or just a price Lifetime warranties and bonuses can justify higher pricing and boost trust Your time is better spent crafting irresistible offers than tweaking page elements 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    16 min
  5. The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal

    28 JUL

    The VIP Loyalty Strategy That Works, and Why Your Subscription Might Be Illegal

    Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck. If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen. Key Take-aways The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk Paid VIP memberships outperform free loyalty programs in retention and revenue Most subscription churn happens early. Your onboarding game needs to be tight Referral strategies are massively underutilized by Shopify brands Voluntary churn and payment failure churn are two different beasts. Treat them accordingly Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth If you're afraid to email your subscribers, your offer isn’t valuable enough 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/   Scriberbase (Subscription Consulting): https://www.scriberbase.com  Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com  SubSummit Conference: https://subsummit.com   The Subscription Boom (book): https://a.co/d/8IGyh9A   SKOOL - Subscription Scale Course: https://www.skool.com  Bold Subscriptions App: https://www.boldcommerce.com/subscriptions  Judge.me Reviews: https://judge.me  Gorgias Helpdesk: https://www.gorgias.com  Liquid Death (case study example): https://liquiddeath.com

    58 min
  6. 🏆 SHOPIFY 1% WINS: Start Thinking Like a Publisher, Not an Ecommerce Store

    22 JUL

    🏆 SHOPIFY 1% WINS: Start Thinking Like a Publisher, Not an Ecommerce Store

    Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse." Key Take-aways The top Shopify brands act like media companies that happen to sell products. Nearly half of shoppers consume five pieces of content before they make a purchase. Blogging is still a killer strategy for SEO and long-term growth but is criminally underused. Use customer questions as blog fuel. ChatGPT can help you get started, but always personalize it. Social media, newsletters, podcasts, and PR are all part of your publishing toolbox. Sharing founder stories and behind-the-scenes content builds stronger customer connections. Getting press isn’t just for big brands. One good article can change your brand’s trajectory. Pick one content platform and commit to 30 days of consistent publishing. Pitch yourself to podcasts in your niche. It is easier than you think and builds serious authority. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    18 min
  7. 🏆 SHOPIFY 1% WINS: 85% of Your Visitors Leave Empty-Handed (Fix This Now)

    10 JUL

    🏆 SHOPIFY 1% WINS: 85% of Your Visitors Leave Empty-Handed (Fix This Now)

    What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.   Key Take-aways: 🎁 Give everyone something – Don’t let non-buyers bounce. Offer something of value to every visitor. 📉 Ecomm truth bomb – Even the best Shopify sites convert only 10-15% of traffic. The rest? Poof. 📬 Brand affinity beats hard sells – A free gift and a handwritten note can crush a cold ad every time. 📈 You’re playing the long game – It’s not about the first sale. It’s about building trust and future buys. 💡 You don’t need to be a celebrity – You can still create celebrity-level trust with smart touchpoints. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

    13 min
  8. Former Shopify Employee is Disrupting Preorders: Why Full Price Up Front is Killing Your Sales w/ Diana Birsan Co-Founder @ Downpay

    25 JUN

    Former Shopify Employee is Disrupting Preorders: Why Full Price Up Front is Killing Your Sales w/ Diana Birsan Co-Founder @ Downpay

    What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you. Key Take-aways Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products. Merchants using Downpay have seen up to a 47% increase in conversion rates. Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products. Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess. Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control. Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations. Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops. It can be installed and launched within minutes, with no disruption to your current checkout flow. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/ Downpay: https://shopify.pxf.io/mO1RND Flair Delivery Scheduler: https://www.getflair.io Shopify Flow: https://bit.ly/shopify-flow Shopify Plus Info: https://shopify.pxf.io/YR0WNe Bold Commerce Apps: https://www.boldcommerce.com/shopify Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.

    59 min
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About

If you want to be the best on Shopify, you can’t do the same thing every Shopify store does. This show is designed to help you standout and be the top 1% of Shopify stores. We interview Shopify ecommerce experts and thought leaders digging deep into the best ways to grow your Shopify business. My name is Jay Myers and I’ve run stores on Shopify since 2009, co-founded Bold Commerce in 2012 which became one of the largest Shopify partners ever. Since 2012, over 760,000 Shopify have used our apps to increased sales. My goal with this show is to interview the absolute very best in the Shopify space to give you actionable advice on how to grow your Shopify store to the very best it can be!

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