Episode 70: Voices from the Field – A Conversation with Sharon Yao – Using Data Modelling To Predict Who Will Give

In this episode, Heather and Brad chat with Sharon Yao, Assistant Director of Data Analytics at Nanyang Technological University (NTU) in Singapore, about how Sharon’s background in mechatronics engineering led her to prospect analysis in the education sector. Find out more about NTU’s 2022 Circle of Excellence Awards entry “Empowering Alumni Giving by ML-Driven Targeting” which won a Grand Gold, and how the ability to predict the probability and capacity of alumni donation will impact the institution’s future fundraising efforts.