The Footballco Business Podcast

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The Footballco Business Podcast

From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

  1. Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit

    6 DAYS AGO

    Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit

    On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit. With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world. We also discuss the upcoming Netflix documentary, “Saudi Pro League: Kickoff” and the Kingdom’s wider football strategy.

    35 min
  2. AC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno

    6 NOV

    AC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno

    From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'. Including: How the club chooses its fashion partners The role of fashion in growing the club in the US Who is really buying AC Milan clothing

    28 min
  3. Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?

    23 OCT

    Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?

    On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable. We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year. This year’s ranking from SportsPro has been compiled in partnership with consulting firm NorthStar Solutions Group, which has developed an enhanced methodology and multi-faceted evaluation model to deliver the most comprehensive assessment of athlete marketability ever undertaken. To view the list in full, visit https://50mm.sportspro.com/

    52 min
  4. Creating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast

    9 OCT

    Creating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast

    On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Manchester United into podcasts back in 2019.

    45 min
  5. Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath

    26 SEPT

    Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath

    Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.

    31 min
  6. Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

    18 SEPT

    Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

    As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.

    34 min
  7. FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez

    29 AUG

    FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez

    Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez. Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.

    32 min
  8. Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more

    19 AUG

    Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more

    Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC. On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club. For more on Acid FC, head to https://www.acidfc.com/ or follow them on Instagram @weareacidfc

    40 min
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.

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