Metrics that Measure Up

Ray Rike
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Metrics that Measure Up

B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.

  1. Building and Growing a Media Network Inside a SaaS Company - with Rob Litterst, Head of Growth HubSpot Media Network

    4 DAYS AGO

    Building and Growing a Media Network Inside a SaaS Company - with Rob Litterst, Head of Growth HubSpot Media Network

    HubSpot was an early mover in building a media asset inside a B2B SaaS company with the purchase of The Hustle in 2021. Rob Litterst is the Head of Growth for the HubSpot Media Network which has expanded far beyond those early days in building out their media network!

    31 min
  2. AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners

    13 DEC

    AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners

    AI Monetization Strategies - Balancing Revenue and Adoption with Gary Survis and Ethan DeSilva, Insight Partners was a top rated session at SaaS Metrics Palooza '24 that is a can't miss conversation for anyone in SaaS interested in how B2B SaaS companies are introducing, pricing and monetizing AI functionality.

    32 min
  3. The Future of SaaS Events - with Poya Osgouei

    1 DEC

    The Future of SaaS Events - with Poya Osgouei

    Poya Osgouei has been responsible for securing sponsorships for some of the largest B2B events including SaaStr, Lenny's and Friends Summit, Elevate by Plato and shares his insights on the future of B2B tech events.

    29 min
  4. The Evolution of Variable Pricing Models & Revenue Management with Apurv Bansal - Founder and CEO Zenskar

    20 NOV

    The Evolution of Variable Pricing Models & Revenue Management with Apurv Bansal - Founder and CEO Zenskar

    As SaaS pricing evolves to be more variable in nature, such as in Usage-Based Pricing or Value-Based Pricing the requirements for a more flexible billing platform that also enhances the customer experience and also becomes a foundational component of financial reporting. Apurv Bansal, founder at Zenskar is converting that evolving need into a next generation billing platform

    31 min
  5. SaaS Reporting Roadmap with J.T. Cecchini - CEO LevelUp Finance

    5 NOV

    SaaS Reporting Roadmap with J.T. Cecchini - CEO LevelUp Finance

    As B2B SaaS companies scale beyond $20M the complexity of their internal process, systems and SaaS metrics calculations become much more complex. Ray and LevelUp Finance CEO, J.T. Cecchini discuss the framework and SaaS Metrics infrastructure that companies need as they prepare for an external financing event and/or better metrics-informed decision making.

    37 min
  6. SaaS CEO and CFO Collaboration - with Godard Abel and Chad Gold, CEO and CFO G2

    29 OCT

    SaaS CEO and CFO Collaboration - with Godard Abel and Chad Gold, CEO and CFO G2

    Godard Abel, CEO of G2 and Chad Gold, CFO at G2 led a session at SaaS Metrics Palooza 24'. This is an audio only version of their fireside chat with Metrics that Measure Up host, Ray Rike

    36 min
  7. Farmville to Finance - The career Journey of Siqi Chen, Founder and CEO Runway

    23 OCT

    Farmville to Finance - The career Journey of Siqi Chen, Founder and CEO Runway

    Imagine a journey from software game developer to B2B SaaS founder for the Office of Finance - that is the journey of Siqi Chen, Founder and CEO at Runway!

    29 min
  8. B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

    1 OCT

    B2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and Salesforce

    Bill MaCaitis the former Chief Revenue Officer at Slack, and previously the CMO at Slack, CMO at Zendesk and SVP Marketing at Salesforce joins our host Ray Rike to share the Marketing Metrics Framework he developed during his experience as a multiple time Chief Marketing Officer.

    34 min
See All (196)

About

B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.

Information

  • Creator
    Ray Rike
  • Years Active
    2020 - 2024
  • Episodes
    196
  • Rating
    Clean
  • Copyright
    © © 2023 Metrics that Measure Up
  • Show Website
    Metrics that Measure Up

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