Small Business Small Talk powered by Hibu

Hibu. Smart Digital Marketing Made Easy.
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Small Business Small Talk powered by Hibu

The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

  1. 10 DEC

    How AI could impact your small business

    AI is everywhere – it’s on our phones, it’s in our cars, and it’s definitely having an affect on how customers find your business online. On this episode of Small Business Small Talk, hosts Ian Messinger and Lauren Schenk discuss the growing power of AI with Hibu's Chief Information Officer Ira Klein and Senior Project Manager Gretchen Ast. They talk through AI's evolution, including machine learning (supervised and unsupervised) and generative AI, and they delve into how Google's AI-gen...

    20 min
  2. Hibu News Update: Enhanced Google Business Profile Optimization

    23 JUL

    Hibu News Update: Enhanced Google Business Profile Optimization

    Hibu has enhanced its digital marketing solutions by adding advanced optimization to the client’s Google Business Profile (GBP) which will increase online visibility for Hibu’s small business clients. RC Thompson, Hibu’s AVP of Digital Product Management, walks us through the reasons why GBP optimization is crucial for any digital marketing campaign, and how Hibu is optimizing clients’ profiles.With the rise of AI-generated content, having a complete and accurate GBP profile is inc...

    2 min
  3. Hibu News Update: Web Push Notifications

    4 JUN

    Hibu News Update: Web Push Notifications

    Hibu News Update: Now, Hibu clients can get important notifications on their phones, tables, desktops and laptops – wherever they choose. Listen to this very quick update – about 90 seconds, give or take – as Nick Hopkins, Hibu’s VP Product, Strategy & Development, gives us an inside look at Hibu’s new Web Push Notifications. For more information, see our official press release.

    2 min

  4. 10 MAY

    Hibu's Partnership with Amazon Ads and How It Helps Your Small Business

    ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms: https://smallbusinesssmalltalk.buzzsprout.com/Craig Plummer, Director of Traffic Product Development at Hibu, joins us on the podcast today to discuss how Amazon Ads can support service based small business.Starting in mid-2023, Hibu had the opportunity to partner with Amazon Ads to test Sponsored Display with a group of Hibu clients. Sponsored Display leverages Amazon Ads’ rich audience in...

    23 min

  5. 09/11/2023

    Why SEO is Important for Your Small Business

    We're talking SEO with Mike Quayle, Managing Director of Marketeering Group – everything from what SEO is to how it can make or break your local business. This quick episode is loaded with information that could dramatically increase your online visibility.

    20 min

  6. 06/07/2023

    What makes a good small business website: 2023

    Paul Altobelli, Hibu's Website Product Lead, walks us through an in-depth discussion about what your local business website needs to have today to drive in leads and keep you competitive online today. Paul talks about a recent study he did on HVAC websites across the country – what's working, what's missing, and what sets some sites apart from others when searching for local HVAC businesses. If you own a local business – whether it's HVAC, some other service provider, or anything else, you're...

    32 min

  7. 22/03/2023

    Digital Marketing for Dentists

    Today we’re speaking with Dr. Jordan Job, DDS (@jordanjobdds) to discuss his journey as both a dentist and small business owner, marketing strategies that have worked for his dental practice, and the lessons he's learned along the way.Here at Hibu, we’re dedicated to helping small businesses across America succeed and grow. If you liked what you heard on this episode, make sure you subscribe and leave a review! As we discussed, sharing great reviews is key to succeeding online – even for a po...

    20 min

  8. 15/08/2022

    Digital Marketing for Salons and Spas

    Today we’re speaking with Tracy Brucks, owner of Style and Grace Salon & Day Spa in Champaign, Illinois. Tracy chats with us about her experience navigating the salon and spa business as a new salon owner. After she took over an existing salon business, she both rebranded her business and expanded digital marketing efforts. Listen in as we discuss:Buying an existing business, rebranding, and revisioningGoogle reviews in service-based businessesNavigating Covid in a salon businessHow to bu...

    19 min
See All (20)

About

The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

Information

  • Creator
    Hibu. Smart Digital Marketing Made Easy.
  • Years Active
    2020 - 2024
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2024 Small Business Small Talk powered by Hibu
  • Show Website
    Small Business Small Talk powered by Hibu

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