455 episodes

Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow.

If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.

Business Made Simple with Donald Miller BusinessMadeSimple.com

    • Business
    • 5.0 • 3 Ratings

Welcome to the Business Made Simple Podcast where we coach you to build your business like an airplane. The cockpit is your leadership. The body is your overhead. The right engine is your marketing. The left engine is your sales. The wings are your products and the fuel tanks are your cash flow.

If you build the six parts of your business correctly it will fly far and fast. Every week we help a business owner just like you optimize their airplane.

    Crafting a One-Liner that Aligns Your Team and Elevates Your Brand

    Crafting a One-Liner that Aligns Your Team and Elevates Your Brand

    Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.
     
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    Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your business does. So what’s the first step toward streamlining how your team communicates their core message?
     
    As part of Business Made Simple’s Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) focus on how to align a team with a simple and clear message. They share practical tips and a step-by-step process for crafting a powerful one-liner that can serve as a foundation for all marketing efforts. Your one-liner accomplishes 2 things: it clarifies your message for your staff and makes sure that customers immediately understand how you help them. Listen in and learn how to create a strong one-liner that everyone can use, helping your business make a bigger impact!
     
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    STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 
     
    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
     
    IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
     
    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
     
     

    • 23 min
    How to Turn Your Website into a Sales Machine

    How to Turn Your Website into a Sales Machine

    Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.
     
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    Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why you need a website wireframe that works! 
     
    As part of Business Made Simple’s Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) break down everything you need to create a business website that works. In this episode you’ll learn the 9 sections your website needs, the most effective layout for your website, and the 3 questions your website needs to answer in order to generate more revenue. April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client’s cluttered and confusing website led to an instant increase in sales. Tune in and learn how to build a website that’s a sales-generating machine!
     
    Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher
     
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    STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 
     
    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
     
    IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
     
    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple
     

    • 29 min
    The Secret to Winning Over Customers and Outshining Your Competition

    The Secret to Winning Over Customers and Outshining Your Competition

    Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.
     
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    Even if you have the best product in the marketplace, you will lose to your competition if they explain more clearly how their products solve your customer’s problems. Business owners often miss the mark when it comes to communicating their value clearly. This confusion leads to lost sales, disengaged customers, and the frustrating feeling of being overlooked. The truth is, your product isn't the problem—your message is. So how do you create a clear, compelling message that captures your customers’ attention and makes your brand the obvious choice?
     
    It’s Marketing Month here at Business Made Simple, and we’re kicking it off with a deep dive into the most critical aspect of any campaign: your message. Guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) are stepping in for Donald Miller this week to tackle this issue head-on. They’ll unpack the elements of a powerful marketing message using the StoryBrand Framework. J.J. and April break down the 7 key elements of narrative marketing, showing you how to make your customer the hero of their own story. Listen in for practical tips and simple steps to create a compelling message that helps you win in the marketplace!
     
    Ready to clarify your brand’s message? Access your free BrandScript at StoryBrand.com/sb7.
     
    --
     
    STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 
     
    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
     
    IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
     
    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

    • 29 min
    Ryan Deiss—How to Scale Your Business and Sell It for Millions

    Ryan Deiss—How to Scale Your Business and Sell It for Millions

    Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.
     
    Have you ever wondered how to scale and sell your business? Many entrepreneurs struggle with scaling their operations or knowing the right time to exit. Without a plan, moving from a small to a mid-sized business is tough. And the complexities of scaling and selling can feel overwhelming. That’s why a lot of business owners end up hitting a wall. So what’s the secret to growing your business and making a profitable exit?
     
    In this week’s episode, host Donald Miller sits down with Ryan Deiss, CEO of Digital Marketer and author of Get Scalable. Ryan shares how he went from starting businesses to buying them, and gives practical tips on how to make your businesses more appealing to buyers. You’ll also gain insight on the importance of a solid operating system and the benefits of partnering with experienced investors. Listen in for invaluable acquisition strategies for business owners at any stage!
     
    For your free copy of Get Scalable, go to GetScalable.com/Free.
     
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    STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 
     
    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
     
    IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
     
    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

    • 32 min
    From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid

    From Concept to Launch—How to Simplify Your Product Creation Process with Kyle Reid

    Do you find it difficult to take your product ideas from the drawing board to the market? When it comes to new products, too many teams encounter obstacles like missed deadlines, inflated budgets, and a final product that doesn’t align with the original vision. These pitfalls can be frustrating and destroy would-be successful product launches and growth plans. So how can businesses streamline the product development process? What steps should you take to turn visionary concepts into tangible, market-ready products without losing clarity or momentum along the way?
     
    In this week’s episode, guest hosts James Sweeting and Bobby Richards talk with Kyle Reid, Senior Vice President of Design and Development at StoryBrand and Business Made Simple. Kyle shares a simple 5-step process he has perfected over years of launching successful products. From the first meeting to the final launch, Kyle’s method helps keep projects on track, within budget, and true to the original idea. Tune in and learn how to apply these strategies to your own initiatives to elevate your approach to project management, teamwork, and execution!
     
    Access the product brief template mentioned in this episode for FREE at SmallBusinessFlightPlan.com. 
     
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    STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 
     
    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
     
    IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
     
    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

    • 34 min
    #174: Allison Fallon—The Life-Changing Magic of Telling Your Own Story

    #174: Allison Fallon—The Life-Changing Magic of Telling Your Own Story

    Are you tired of superficial connections and quick fixes in a world that seems to prioritize them? Many of us crave deeper meaning and genuine interactions, but often find ourselves detached from our own stories and the profound impact they can have on shaping who we are and how we relate to others. Can reconnecting with your own story change how you see yourself and improve your relationships with others?
     
    In this week’s episode, host Donald Miller is joined by Allison Fallon, author of Write Your Story: A Simple Framework to Understand Yourself, Your Story, and Your Purpose in the World. Fallon shares how writing and sharing your personal story can improve your emotional, mental, and even physical health. Her insights, drawn from her book and supported by research, show how personal stories can promote personal growth and build stronger relationships. Tune in and learn how to leverage the power of storytelling to redefine your life and deepen your connections.
     
    For more on Allison and to buy her book, visit WriteYourStory.com.
     
    --
     
    STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 
     
    ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast
     
    IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.
     
    FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

    • 32 min

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