Collateral Dialogue

MailChannels

Introducing "Collateral Dialogue," a MailChannels podcast. Join CEO Ken Simpson and selected guests for a thought-provoking exploration of the computer and network security landscape—subscribe on Apple Podcasts, Spotify, or your preferred podcast platform.

  1. 8 JUL

    Why Domain Reputation is the New IP Reputation | Insights from Expert in Email Deliverability

    In this episode, email deliverability expert Matt Vernhout joins the podcast to discuss essential insights into the current state of email delivery.  Matt emphasizes the importance of looking at campaign performance over time and the value of engagement metrics in maintaining a healthy email list. He shares historical and recent changes in email authentication standards such as SPF, DKIM, and DMARC, and highlights their impact on improving email delivery.  The conversation covers major shifts in the industry, including the implementation of one-click unsubscribe mechanisms mandated by major email providers like Google and Yahoo, and the rise of generative AI's role in both creating and filtering email content.  Matt also talks about the tools and strategies new email services should adopt to mitigate abuse from day one. Looking ahead, he shares his hopes for the evolution of interactive email and improved security standards. Highlights: Look at overall campaign performance, not just individual metrics. Email remains a crucial communication tool in business. Authentication standards like SPF, DKIM, and DMARC are essential. Unsubscribe mechanisms should be clear and easy to use. Engagement metrics are vital for maintaining a healthy email list. Generative AI is changing how emails are created and filtered. New email services must prepare for potential abuse from day one. Tools like BlackBox can help identify problematic email lists. AMP for email could revolutionize user interaction with emails. The email industry will continue to evolve with new technologies and standards. Chapters (00:00) Intro (02:20) Email Industry Evolution (03:54) Impact of Major Changes by Google and Yahoo (07:57) The Role of Unsubscribes in Email Deliverability (11:07) Importance of Engagement Metrics (15:10) Challenges with Open and Click Rates (18:00) Common Issues in Email Deliverability (19:43) Generative AI in Email Marketing (20:18) AI in Image Generation and Content Creation (23:24) Manual Processes and AI Assistance (29:39) Advice for New Email Service Providers (31:57) Future of Email Deliverability (38:52) Conclusion and Future Episodes #podcast #computersecurity #cybersecurity

    39 min

  2. 2 JUN

    The SparkPost Story: George Schlossnagle

    In this episode, we welcome George Schlossnagle, a mathematician turned tech entrepreneur, who shares his fascinating journey from academia to co-founding one of the world's leading email infrastructure platforms.  George discusses the challenges of shifting from theoretical mathematics to building a scalable business in the internet age, the trials of managing email infrastructure, and the pivotal decisions that led to the creation of SparkPost.  He also delves into the impacts of transitioning from on-premises software to a cloud-based service and the intricacies involved in that massive operational shift.  Tune in for an insightful discussion on entrepreneurship, technological evolution, and the balance between personal life and professional ambitions in the tech industry. (00:00) Intro(00:52) A Mathematician's Journey to Technology(05:07) Building a Business Post 9/11(06:46) Challenges in Early Email Infrastructure(10:24) Spinning Out Message Systems in 2008(13:53) Navigating Industry Changes and Partnerships(17:12) Transitioning to the Cloud(23:50) The Responsibility of Running a Cloud Service(25:15) Early Challenges with SparkPost(26:46) DNS Querying Challenges(27:52) Diagnosing and Solving DNS Issues(30:24) The Gmail Apocalypse of 2019(34:12) Email's Critical Role and Challenges(36:12) SparkPost's Acquisition by MessageBird(38:58) Life After SparkPost(44:57) Reflections on Entrepreneurship and Mathematics

    50 min

  3. 26 MAR

    From Yahoo to LinkedIn: The Evolution of Email Deliverability

    In this episode, we talk with email deliverability expert, Udeme. Udeme, who has worked with major players like Yahoo and LinkedIn, shares his experience in the email industry, offering valuable advice for anyone looking to improve their email sending practices. We discuss the evolution of email, tackling challenges like spam and AI-generated content, and best practices for ensuring your messages reach the inbox. 💻 Read the blog post: https://blog.mailchannels.com/from-yahoo-to-linkedin-the-evolution-of-email-deliverability/ (00:00:00) - Park the Domain Until June(00:01:00) - From Yahoo to Today: A Deliverability Odyssey(00:04:00) - Inside the Inbox: Abuse at Scale(00:05:20) - Email Then vs. Now(00:07:30) - Making Deliverability Make Sense(00:10:00) - The Honeymoon Blocklist(00:12:20) - Treat Email Like a Car(00:17:30) - BIMI & the Carrot of Deliverability(00:24:00) - Postmaster vs. Consultant: Friends or Foes?(00:27:00) - Life on Spam Patrol(00:30:00) - The Bought List Debate(00:34:00) - AI, Outreach & the Legal Grey Zone(00:42:00) - The Planet of Deliverability

    48 min

  4. 04/12/2024

    Pioneering the Future of Web Hosting with Konrad Keck

    Join us as we delve into the inspiring journey of Konrad Keck, founder of Modules Garden, and his entrepreneurial path in the web hosting industry. In this episode, we explore the challenges and triumphs of building a SaaS company, the evolving web hosting landscape, and the rise of new technologies like AI and WordPress control panels. Conrad shares insights on the importance of understanding user experience, managing a growing team, and adapting to industry changes. Discover the potential of new ventures such as MetricsCube and Panel Alpha, and learn how to navigate the complexities of business in a rapidly changing world. 00:00 - Introduction to the Podcast and Guest 01:11 - Early Career and Freelancing Journey 03:23 - Founding Modules Garden 06:49 - Building a Team and Management Philosophy 11:48 - Adapting to Industry Changes 14:34 - Challenges and Strategies in Business Growth 16:43 - Impact of Hyperscaler Clouds 18:49 - Expanding Beyond WHMCS 22:06 - Introducing Panel Alpha 32:15 - Challenges in Hosting Infrastructure 32:43 - WP Engine's Industry Impact 33:19 - Pan Alpha's Strategic Expansion 34:47 - Generative AI in Web Hosting 38:52 - Introducing Web Hosting Today 44:51 - Entrepreneurial Insights and Challenges 48:52 - Future Plans and Market Expansion 53:36 - Impact of Ukraine Conflict on Business 57:40 - Conclusion and Final Thoughts Recorded in September 2024.

    58 min

  5. 31/10/2024

    Email's Untapped Potential: Nicolas Toper on What's Next

    This episode features an engaging discussion with Nicolas Toper, a seasoned entrepreneur known for founding Crit Send and later Inbox Booster. Nicolas delves into his unique educational journey at the CNA school in France, highlighting how its unconventional night-class system catered to working individuals and shaped his entrepreneurial path. He shares the challenging transition from academia to launching his startups, emphasizing the real-world applications and difficulties of innovating within the email delivery and marketing space. His insights shed light on the evolving landscape of email technology and startup culture, providing a valuable perspective for aspiring entrepreneurs and industry professionals. (00:00:00) - Introduction to Nicolas Toper and the Podcast Theme (00:00:19) - The Enduring Value of Email (00:00:34) - Nicolas' Educational Path and Early Influences (00:03:08) - Starting Crit Send During a Master's Thesis (00:06:06) - The Evolution of Email Technology (00:09:39) - The Founding and Challenges of Crit Send (00:15:16) - Transition to Silicon Valley and Y Combinator (00:19:01) - The Concept Behind Inbox Booster (00:22:13) - Overcoming the Challenges of Spam Filters (00:25:05) - The Role of AI in Enhancing Email Delivery (00:30:06) - How Big Tech Influences Email Practices (00:35:04) - The Potential of AI to Transform Email Usage (00:40:00) - Discussing the Impacts of Silicon Valley Investment Trends (00:44:14) - Future Directions for Email Technology (00:49:35) - The Technical Side of Inbox Booster (00:52:09) - Decentralizing Email to Enhance Security and Accessibility

    58 min

  6. 06/08/2024

    Strategies for Success in the Web Hosting Industry with Lukas Hertig from WebPros

    In this episode, Lukas Hertig, a seasoned expert in the web hosting industry, shares his journey and insights. Discover the evolution of cloud hosting, the incredible rise of Amazon Web Services, and the secrets behind the industry's high margins. Lukas also discusses the impact of private equity on hosting companies, future trends, and innovative strategies for success. 00:00:00) - Introduction and Evolution of the Cloud (00:01:01) - Lukas Hertig's Background (00:03:19) - Career Transitions and Strategic Moves (00:06:17) - Focus on Growth and Market Changes (00:07:39) - Personal Insights and Lifestyle (00:08:04) - Major Shifts in the Hosting Industry (00:15:43) - Web Pros and Mergers and Acquisitions (00:25:10) - The Role of Private Equity in Business Development (00:32:04) - Experiences with Top Tier Private Equity Firms (00:36:11) - Market Dynamics and Price Strategy Impacts (00:44:58) - Evolution of Marketing Strategies in Plesk (00:54:18) - Servant Leadership and Team Dynamics (01:00:03) - Future Trends in the Hosting Industry

    1h 19m
  7. Growing a Web Hosting Company - Behind the Scenes at Rocket.net - Ben Gabler (Rocket.net)

    14/06/2024

    Growing a Web Hosting Company - Behind the Scenes at Rocket.net - Ben Gabler (Rocket.net)

    In this episode of the podcast, Ben Gabler, CEO and founder of Rocket.net, shares his journey from delivering pizzas to pioneering in the web hosting industry. With over two decades of experience, Ben offers a candid look into the entrepreneurial spirit that drove him from the ground up, highlighting key decisions and partnerships that shaped his path. The discussion delves into the strategic shifts and technological innovations that have enabled Rocket.net to thrive in a competitive market, emphasizing customer-centric approaches and agile responses to industry demands. (00:00:00) - Introduction to Ben Gabler and Rocket.net (00:01:20) - Ben Gabler's Entry into Web Hosting (00:03:25) - From Host Nine to Host Gator (00:06:20) - What Draws Ben to Web Hosting (00:08:52) - Innovation at Rocket.net (00:11:28) - The Business Philosophy at Rocket.net (00:14:21) - Target Audience and Customer Base of Rocket.net (00:18:04) - Company Culture and Employee Engagement (00:23:01) - Challenges in the Hosting Industry (00:25:05) - Transition to Software Startups (00:30:00) - Launching and Scaling StackPath (00:37:22) - Mail Channels Integration and Email Solutions (00:43:31) - Future of Web Hosting and Rocket.net (00:51:19) - Generative AI and Its Impact on Hosting

    1h 1m
  8. Emerging Trends in Email Deliverability and How to Stay Ahead | An Interview with Al Iverson

    26/02/2024

    Emerging Trends in Email Deliverability and How to Stay Ahead | An Interview with Al Iverson

    In this episode, we sit down with Al Iverson, an expert in email deliverability, to explore the intricate world of email communication and marketing. Al shares his rich journey through the evolution of email, from early spam-fighting days to today's challenges posed by major service providers and the advent of generative AI. We delve into the significance of email security, the impact of changing regulations, and the future of email marketing. (00:00:00) Introduction and Al Iverson's Background (00:04:32) Al's Career Evolution in Email Deliverability (00:10:13) Changes in Email Deliverability with Major Providers (00:18:12) Impact of Google's New Requirements for Email Senders (00:23:35) The Challenges of New Standards for Small Businesses (00:28:10) Generative AI's Role in Email Marketing (00:34:05) Enhancing Email Security with Better Standards (00:42:19) The Future of Phishing and AI in Security (00:50:52) Email's Role in Multi-Channel Marketing

    59 min
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About

Introducing "Collateral Dialogue," a MailChannels podcast. Join CEO Ken Simpson and selected guests for a thought-provoking exploration of the computer and network security landscape—subscribe on Apple Podcasts, Spotify, or your preferred podcast platform.

Information

  • Creator
    MailChannels
  • Years Active
    2023 - 2025
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © MailChannels
  • Show Website
    Collateral Dialogue