17 min
Innovators Uncensored - How SoulCycle, Drybar, and Casper created cult brands Fast Company
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- Business
This show offers an inside look at some of America’s cult brands: businesses that have achieved the sort of extreme and even irrational customer loyalty that executives and entrepreneurs dream of.
Can you orchestrate that word-of-mouth marketing as a company? And how much of this devotion is accidental?
We sat down with the founders of SoulCycle, Drybar, and Casper to find out.
This show offers an inside look at some of America’s cult brands: businesses that have achieved the sort of extreme and even irrational customer loyalty that executives and entrepreneurs dream of.
Can you orchestrate that word-of-mouth marketing as a company? And how much of this devotion is accidental?
We sat down with the founders of SoulCycle, Drybar, and Casper to find out.
17 min