Omnichannel by OmnichannelX Omnichannel by OmnichannelX

When both simple and sophisticated AIs become universal, how will we tell real from synthetic? And if we can't, what do we do as individuals and societies to maintain coherence in our institutions, cultures, and our own sense of internal stability?
Today we're starting a productive discussion about Truth Collapse: The AI-accelerated meta-crisis that could make or break the world.
 
What you'l learn:
The concept of "thinking fast" and its implications in the context of AI.
The psychological manipulation techniques used by AI, such as Skinner boxes and addictive design.
The impact of behavioral economics and the theories of predictably irrational behavior.
The role of AI in cultural participation and the associated risks.
The potential dangers of AI in terms of emotional manipulation and truth collapse.
Legislative measures that could mitigate the negative impacts of AI.
The importance of humility and understanding our vulnerabilities to predict and prepare for the future.

Understanding AI Ethics is crucial as we integrate artificial intelligence more deeply into our societies. This article explores five essential insights into AI ethics that help safeguard our future.
Explore the ethical complexities of AI and technology in this insightful podcast with Noz Urbina and Larry Swanson. Learn about the manipulation tactics of big tech, the historical power of corporations, and the crucial role of government in technology regulation.
 
What you'll learn:
Understand the dual aspect of AI and technology: potential benefits and significant ethical dilemmas
How technologies, particularly AI, are designed to exploit human psychology for profit (e.g., social media platforms using addiction mechanics)
Historical roots of corporate power and its implications for modern-day technology practices
Insight into the necessity for governmental intervention and effective policy-making to regulate tech companies and protect societal interests
An exploration of personal and collective responsibility in fostering a healthier relationship with technology and governance.
 
 

Noz Urbina and Robyn Eastlake discussed the current state of omnichannel in the financial services sector, emphasizing its crucial role in meeting users' needs and staying connected with businesses. They highlighted the importance of content efforts being connected and omnichannel, and offered tips on how to implement successful omnichannel strategies. They discussed the challenges of creating a successful content strategy in the financial services industry, including balancing short-term goals with long-term thinking and leveraging AI in content design and automated experience design. They also explored the potential of AI in content production while maintaining the value of human creativity, and emphasized the need for a hybrid approach that leverages the strengths of both AI and human creativity.












"The challenge is always how do you remind everybody in the day to day that [long-term relationship building] is the goal. You have your setup where you have your manufacturing side of the business deciding lending policy and then you have your distribution, still pretty much set up by channel. They're not usually pretty well connected... Making sure that users feel valued, they feel safe, they're protected, and that the things that are being served to them are appropriate to them is hugely valuable for businesses." – Robyn Eastlake

















Listen now
 

What you'll learn
Omnichannel Mastery: Insights on navigating omnichannel strategy in financial services.
Content Meets AI: How AI is shaping content strategies and what pitfalls to avoid.
User-Centric Design: The importance of aligning content with user needs and expectations.
Navigating Challenges: Key strategies for overcoming common obstacles in financial services.
Future Trends: Predictions on the evolution of content and digital experiences.

Our guest today is Ashley Faus, whose work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She currently works at Atlassian as a Head of Lifecycle Marketing.
In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI’s role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony, and aligning marketing with audience needs.
 













“I actually think the funnel is a retrospective measurement tool, not a forward-looking strategy tool. Nobody wakes up in the morning and says, ‘Today I shall be in the awareness phase.’ People don’t behave that way. So, I like to frame up the audience journey in terms of a playground, where people can go up, down, sideways; they can chart their own journey.” – Ashley Faus









 













By the end of the episode, you’ll learn:
 
The Importance of Content Intent: Understand the difference between learn intent and use intent, and how this knowledge can dramatically improve demand generation and pipeline generation.
Redefining the Funnel: Learn how the traditional top-of-funnel, middle-of-funnel, and bottom-of-funnel model is evolving to accommodate content by intent, and why a mindset shift is necessary for effective marketing.
AI in Content Creation: Discover the spectrum of content creation from 100% human to 100% AI, and learn how to match the intent with the appropriate approach for creating meaningful content.
Audience Intent Mapping: Gain insights into mapping the customer journey to a “playground” model where consumers can chart their own path, moving beyond the linear funnel model to understand consumer behavior more accurately.
Content Planning and Strategy: Find out how breaking down content into actionable steps and clear CTAs can guide users more effectively towards their goals.
Effective Marketing through Understanding: Learn the importance of tailoring marketing messages to individual preferences and interests, and how understanding the job or message behind each piece of content can lead to more successful engagement.
Collaboration and Strategy in Content Marketing: Discover the critical role of collaboration across teams to create consistent messaging, the importance of a multichannel approach, and how to scale content marketing strategies effectively.

In today's episode of the Omnichannel Podcast, we're joined by AI expert Noz Urbina, alongside our host Larry Swanson, to go deeper into the transformative power of artificial intelligence across business, creativity, and more.
This discussion will uncover how AI is revolutionizing our methods of problem-solving, content creation, and decision-making.
Join us as Noz shares his journey through the evolution of AI, highlighting its potential to enhance human creativity and challenge our understanding of technology's role in society. Tune in to explore the complexities, opportunities, and future directions of AI in our rapidly evolving digital landscape.













"AI enables us all to be programmers without being coders. It's about understanding the problem, its context, its constraints, and the intended results, and being able to express that logically and clearly, understanding both your own bias and the AI's bias. That's what lets us win the future." - Noz Urbina

Our guest today is Steven Pemberton, a renowned researcher in the field of computer science and information technology.
Pemberton is best known for his contributions to the development of the World Wide Web, particularly in the areas of markup languages and web standards.
In this podcast episode, Steven and Noz discuss the future of web development and content strategy. This discussion untangles the complexities of web technologies, emphasising the pivotal role of structured content and the innovative approaches shaping digital experiences.

"My fundamental point of view is that if it works, you should do it... My problems with AI is that firstly, there's no I in there yet, that it's machine learning but it's not artificial intelligence. So that you can't trust it." - Steven Pemberton