School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters - Tips for Teacher Sellers
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School of Sellers: TPT Strategies, Tips, + Seller Stories

Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.

  1. 2 DAYS AGO

    155. 12 Questions with Deedee Wills: Real Talk About TPT Success and Life

    Today I’m sitting down with a beloved seller in the TPT community - Deedee Wills! Deedee is someone I consider a true legend and has also been an integral part of the School of Sellers community over the years. I honestly can’t believe this is the first time she’s on the podcast! During our conversation, I’m firing all kinds of questions at Deedee about her TPT success and personal life. You’ll hear how Deedee transitioned from a medical career to teaching to the world of TPT. We also discuss how TPT has changed over time, our TPT feature wishlists, moments of resilience, how Deedee has simplified things in her business, and what she has focused on most in her TPT store over the last couple of years. As always, we talk fun stuff too! Deedee lets us into her personal life and shares about her ideal day off work, favorite foods, what she’s currently reading, and more. Whether you are familiar with Deedee or not, I know you’ll find this conversation enjoyable and inspirational. So grab your Diet Coke (our personal favorite) and listen in! Show Notes: https://schoolofsellers.com/episode155/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 142, Catching Up with Abby Mullins: 12 Questions About Life, Business, + BeyondEpisode 138, Meet the Seller: 20 Questions with Michelle StaleyEpisode 125, A Decade on TPT: 10 Questions for 10 Years (Featuring Abby Mullins)Episode 135, Sellers Actually with Amy Lemons: OG Seller Success WITHOUT a Huge Team Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    39 min

  2. 18 NOV

    154. What Taylor Swift Has Taught Me About Business: Seller Swifties Weigh In

    We can all agree that Taylor Swift is an icon in today’s culture. And while she’s a worldwide celebrity, we may have more in common with her than you think, especially as it pertains to our businesses. Whether you’re a lifelong Swiftie or a curious bystander, there’s no denying the parallels between Taylor’s journey and our own as educators and entrepreneurs.  I’m joined by fellow TPT sellers in this episode to highlight what their favorite Taylor Swift lyrics have taught them about business. If you’re not a Taylor Swift fan, shake it off and stick with me (see what I did there?)! You’ll hear how Taylor’s lyrics, resilience, and authenticity have inspired our business ventures and personal growth.  Who knows…you just might feel a touch of that Taylor Swift magic after listening. Like Taylor says, ‘I don’t know about you, but I’m feeling 22’ - so go ahead, embrace that fearless energy and take your next steps in business with confidence and creativity!  Thank You to Our Contributors! Brittany Verlenich: @teachblogtravel Jivey: @ideasbyjiveyShawna: @caffeinatedandcreativeJaymie: @firstgradecentersandmore | First Grade Centers and MoreBrittany Naujok: @colorado_classroom | The Colorado Classroom | The Teaching Toolbox podcastKelsey: @educateandrejuvenateHa: @hellomrsdinh Show Notes: https://schoolofsellers.com/episode154/ Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 154, Seller Book Club Chat: Big Magic with Janice Cook and Kassaundra FosterEpisode 143, Coffee Chat with Erin & Ashley: TPT Changes, Product Inspiration, & All Things FOOD!Episode 138, Meet the Seller: 20 Questions with...

    14 min

  3. 11 NOV

    153. 2025 TPT Seller Trend Predictions: How TPT Sellers Can Thrive in 2025

    The TPT world is ever-changing, and I know that many of you are looking for ways to grow, and maybe even pivot how you’re doing things in your business. If you’re searching for strategies to take into the new year, you’ve come to the right place! Today I’m diving into four major predictions for business trends that will help shape your plans for 2025. For each trend, I’m also breaking down three actionable ideas to help you start your year strong. Whether you’re looking for ways to expand your audience or advice on which TPT product to create or optimize next, I’ve got you covered. Let’s thrive in 2025! I can’t wait to see how you leverage these ideas! Don’t forget to sign up for this year’s Jumpstart Your Year Workshop. We’ll plan out your business steps for 2025 and determine how you can stay relevant, connect with buyers in fresh ways, and take your business to the next level. Show Notes: https://schoolofsellers.com/episode153/ Resources: 🗓 Jumpstart Your Year Planning Workshop for Sellers 📈 YDP SEO Tools (affiliate link) 🎧 Diversify Your Teacher Business Podcast Series 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 152, What Planner Type Are You? (Quiz Results Reveal with Erin & Ashley)Episode 149, 3 Ways to Help Future You ThriveEpisode 75, 3 Words I’m Taking to the New YearEpisode 74, 3 Ways to Prepare Your TPT Business for the New Year Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    13 min

  4. 4 NOV

    152. What Planner Type Are You? (Quiz Results Reveal With Erin & Ashley)

    As we get ready to begin a new year, planning is top of mind. As they say, if you fail to plan, you plan to fail. While that might be a little over the top, there’s a lot of truth to it! Having a consistent planning process sets you up for success in your teacher-seller business. I could sit here all day and share my method for planning and organization in business. But, we all have different personalities, and unique businesses, and are in various seasons of life…so we need different tools! That’s why I created a new planner personality quiz. This quiz will give you a deep look at who you are as a TPT seller and uncover your exact planning path, tools, and superpowers to leverage this year. Ashley and I are acting as your guinea pigs and have been the first two people to take the quiz! We’re here to share our planner type results with you in this episode. Will you be a “Go with the Flow Fran”, “Day by Day Debbie”, “Action Jackson”, or something else? Join us in Jumpstart and take the planner type quiz here. Then, share your results in the School of Sellers Facebook group! Show Notes: https://schoolofsellers.com/episode152/ Resources: 🗓 Jumpstart Your Year: https://schoolofsellers.com/jumpstart ✏️ Planner Personality Quiz: https://schoolofsellers.com/plannerquiz 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 105, The Great Planner Debate: Which One is Best for TPT Sellers? (With Special Guests Lisa Mattes + Ashley Wright)Episode 120, Making Sense of SOPs: A Seller’s Guide to This Time-Saving HackEpisode 112, I Made My Business Plans…Now What? (4 Post-Planning Must-Dos)Episode 74, 3 Ways to Prepare Your TPT Business for the New Year Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    23 min

  5. 28 OCT

    151. Diversify Your Teacher Business: Unlocking the Potential of TikTok for TPT Sellers with Nancy Chung

    When you think about using TikTok for your business, does it excite you or make you want to run the other way? If it’s the latter, you could be missing out! When it comes to TikTok, there’s so much potential for growing your audience and even monetizing directly from your videos. Nancy Chung is here to talk all about TikTok for TPT sellers. After hearing her present at TPT Forward last summer on this topic, I knew I had to have her on the podcast to share her experience and knowledge with you. Nancy walks us through the benefits of using TikTok for TPT sellers, misconceptions about the app, tips for easily creating content that people want to watch, and insight into the earning potential. Nancy has seen so much success on TikTok, and with her advice, you could too. And no, you don’t have to dance! This might be the perfect opportunity for you to try something new, expand your reach, and engage with more teachers and potential customers. Connect with Nancy on Instagram and TikTok or listen to The Schoolyard Podcast. Show Notes: https://schoolofsellers.com/episode151/ Resources: 🎧 Listen to other episodes about diversifying your teacher business! 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    22 min

  6. 21 OCT

    150. 3 Systems Every Business Owner Should Have

    Are you a Type B business owner who wants to run away when you hear words like organization, SOPs, and systems? If so, today’s episode might make you feel a little uncomfortable, but stick with me! I promise it will be worth it. I’m sharing three business systems that I think every teacher seller should implement. Get ready to discover how task management, project management and brain dump systems can revolutionize your business by increasing efficiency, consistency, and communication - all while reducing stress. Whether you consider yourself Type A or Type B, there’s no doubt about it...systems will decrease your mental load drastically! And, you have options as to how you set your systems up so they work best for your unique business and personality. Personally, having these three business systems has transformed how I work and I hope they do the same for you! Show Notes: https://schoolofsellers.com/episode150/ Resources: 👩‍💻 ClickUp 👩‍💻 Trello 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! 🗣 Continue the conversation in The School of Sellers Facebook group. Related Episodes to Enjoy: Episode 149, 3 Ways to Help Future You ThriveEpisode 129, The Ideal Brain Dump System for Creative EntrepreneursEpisode 121, SOP Deep Dive: A Look Inside My Product Creation SystemEpisode 28, Systems That Transform Your Teacher Business Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    18 min

  7. 14 OCT

    149. 3 Ways to Help Future You Thrive

    Imagine if the next time you sat down to write a blog post, it felt easy because you already had a plan for what to write. Or, what if you scheduled your next podcast interview on a day that you knew you would be feeling energized? This could be your reality if you start making future you a priority! There are things you can do today that will set future you up for success tomorrow. In fact, in the seller world, there are some very distinct things you can start doing at this very moment that will get you to a place of work-life balance - and I’m going to tell you exactly what they are! In this episode, I’m sharing three must-dos to help future you thrive…teacher seller style! From leaving breadcrumbs to cleaning up after yourself virtually and meeting your energy where it’s at, these small actions will save future you TONS of time and energy. Let’s take care of our future selves so that business and life can feel more enjoyable! Show Notes: https://schoolofsellers.com/episode149 Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite ✅ The Finishing Framework: https://schoolofsellers.com/finishing-framework/ 💻 Follow along on Instagram @school.of.sellers. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    18 min

  8. 7 OCT

    148. What to Do If You've Lost Your Spark (Navigating Business Burnout)

    Have you been feeling like you’re losing your spark lately? You probably know that spark that I’m talking about. It’s your passion, excitement, and creative energy for everything you’re working on in your business.  If that spark is fading, there’s a very good chance you’re headed straight into burnout…or maybe you’re already there. As I go into my 12th year as a TPT seller, I know this feeling all too well. When things start to feel hard or monotonous, we often blame ourselves and it can be so difficult to keep going.  Here’s the good news. You can absolutely reignite that spark! That’s what we’re exploring inside this episode. I’m sharing my best advice for combating business burnout so you can get back to feeling passionate about your work. I hope it reminds you of the importance of your mental well-being and encourages you to protect your spark, no matter where you are in your seller journey. Show Notes: https://schoolofsellers.com/episode148 Resources: 🔥 Join Ignite today: https://schoolofsellers.com/ignite 💻 Follow along on Instagram @school.of.sellers. 🗣 Continue the conversation in The School of Sellers Facebook group. ❤️ Loving this podcast? Rate and write a review on Apple Podcasts here! If you liked this episode, you’ll enjoy these too: Episode 136, The Workcation Guide for Sellers: Getting Away to Get It DoneEpisode 123, Avoiding the TPT Burnout: 3 Ways to Balance Teaching & Passion Projects Without the Overwhelm (Special Guest Brittany Blackwell)Episode 68, How to Pivot When Your Plans FailEpisode 60, Taking a Break: How Time Away Is Actually Good For Your TPT BusinessEpisode 16, Workcations: The Teacher Seller Hack You’ve Been Missing Mentioned in this episode: Last chance! Sign up for the Jumpstart Your Year Planning Workshop at https://schoolofsellers.com/jumpstart

    21 min
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About

Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.

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