2123: The Psychology of Attention Pt. 1

On today’s episode, Hilary Billings dives into the fascinating psychology of attention, exploring how to stand out in a crowded digital landscape. She unpacks the rise of short-form video, revealing that 80% of non-communication phone usage is spent watching quick clips on platforms like TikTok and YouTube. Hilary also emphasizes the importance of authenticity in content creation, urging businesses to align their values with their messaging to foster trust and engagement. Plus, she shares insights on shifting consumer behavior, spotlighting Gen Z's growing influence as the next dominant consumer demographic.

EPISODE RESOURCES

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