485: Product Hunt Do’s and Don’ts

In today’s episode of The Startup Chat, Steli and Hiten talk about Product Hunt do’s and don’ts.

Product Hunt has become the ultimate place where founders go to launch their products to an audience that’s passionate about technology. While launching on Product Hunt can be great for your product, there are some do’s and dont’s you should be aware of if you decide to launch your product on Product Hunt

In today’s episode, Steli and Hiten how Product Hunt is a strong community to push something out, the importance of finding a way to engage with the community, how to launch your product properly and much more. 

Time Stamped Show Notes:

00:00 About today’s topic.

00:17 Why this topic was chosen.

01:53 How Product Hunt is a strong community to push something out.

02:25 The importance of finding a way to engage the Product Hunt community.

02:59 Various ways to engage the community.

03:03 How to present your product on Product Hunt.

03:24 The importance of timing on Product Hunt.

05:43 How to launch your product properly.

06:19 Why you should be prepared to promote your page.

06:40 How founders should think about promoting their product launch.

3 Key Points:

• Most internet-related products are launched on Product Hunt today.
• If you can find a way to engage the community, that would be really smart.
• If you know there’s going to be a popular launch, you shouldn’t launch on that day.

[0:00:04]

Steli: Hey everybody, this is Steli Efti.

[0:00:06]

Hiten: And this is Hiten Shah. Today on The Startup Chat we’re going to talk about Product Hunt do’s and don’ts. The reason for that is because I ended up getting contacted sometimes multiple times a day, sometimes it just comes in waves, to submit a company, post a company to Product Hunt. Or a feature, or a marketing tool, or something like that. I tend to have a response to people right away after I check out what they have. The biggest do is make sure you do your homework about what’s required when you need to submit to Product Hunt because there’s a bunch of stuff that’s required. There’s like a title, a sort of tagline, a description, a bunch of images or a video if you have it, ideally, the makers and the categories you want to be in. There’s just a number of things that are required. If you don’t pay attention, you’re not going to … Basically you’re going to come to me, or anyone else that might post for you, if you want someone to post for you, and they’re just going to come back to you and say, “Hey, I need these things.” So just be ready for those things. So that’s my first two. I’m sure you have some questions, Steli, or at least some idea of what we should be talking about here, because I could talk about this probably all day.

[0:01:31]

Steli: Yeah. Well first of all, I think that it’s important for to understand … I mean, would you say that most software products, most internet related products they’re launching on Product Hunt. It’s become a more and more popular platform to launch early access or to launch a new feature to launch a brand new product into the world. Right? It’s an exceptionally strong community to put something new out?

[0:02:01]

Hiten: Yeah, absolutely. I think, the community is great. I think there’s a lot to say about that. The biggest thing is like if you can find a way to engage the community, that would be really smart. That’s what I would highly recommend. But yeah, the community is great. I’m a big fan. I think it’s important, make sure that whatever you’re posting, you understand how it can be valuable for people in general. You understand wh