Better News: Efforts to serve GenZ increase revenue and engagement It's All Journalism

Executive editor Kayla Green recently wrote Better News case studies about these two initiatives to serve younger audiences. She discusses them both with host Michael O’Connell on this week’s Better News podcast. Read more about Athlete of the Week and Sumter Next Generation on BetterNews.org.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Local News Transformation Fund and b) share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies, and insights. For more news about the IAJ podcast, sign up for the weekly IAJ newsletter.
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