Breathing New Life Into a Legacy California Ice Cream Institution Without Losing Its Cool Factor

Michael Palmer, CEO of McConnell’s Fine Ice Creams since 2012, stepped into his role leading the legacy brand with a mission to breathe new life into an institution that had been delighting ice cream lovers since 1949 — without losing its cool factor. 

Listen now to learn about revitalizing McConnell’s Fine Ice Creams, rethinking social media strategies, and keeping it simple.

Sponsored by: 

• TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc

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