Tequila, Tradition, and Triumph: How Charley Pavlosky Built Aguadios into a Collector’s Dream | S2 Ep. 152

Founder's Story

In this episode, Charley Pavlosky dives into his extraordinary journey into the world of rare spirits, sharing how a chance experience in Jalisco, Mexico, inspired the creation of Aguadios Tequila. From exploring tequila's rich history to crafting some of the rarest and most exquisite spirits, Charley delivers a compelling story of passion and innovation.

Key Topics Discussed:

  • The Origins of Tequila: Charley’s discovery of a family-run Jalisco operation featuring rare organic blue Weber agave with exceptional sugar content.
  • Crafting Perfection: How Aguadios Tequila is aged in 200-year-old Japanese Mizunara oak barrels, creating a spirit that blends tradition and rarity.
  • Tequila as a Collector's Item: The growing trend of tequila as an appreciating asset, with limited-edition bottles becoming highly sought-after investments.
  • Overcoming Industry Challenges: The hurdles of navigating legal and logistical processes across Mexico, the U.S., and Japan to bring a premium product to market.
  • The Celebrity Influence: The role of high-profile celebrity tequilas in popularizing the spirit, while Aguadios focuses on authenticity and exclusivity.
  • The Role of Humor: Charley’s background in comedy, working with legends like Robin Williams and Richard Pryor, and how humor has been a guiding force in overcoming challenges.

Takeaways:

  • Tequila is not just a drink; it’s a vessel for storytelling, tradition, and shared human experiences.
  • Scarcity and authenticity make rare spirits like Aguadios Tequila truly remarkable.
  • Perseverance, humor, and passion are essential to navigating challenges and achieving success.

Connect with Charley Pavlosky:

  • Trending Spirits Inc.
  • Aguadios

Visit these websites to explore Charley’s story, purchase limited-edition bottles, and inquire about private tastings or events.



Our Sponsors:
* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com
* Check out Vanta: https://vanta.com/FOUNDERS


Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada