WJR Business Beat

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WJR Business Beat

WJR Business Beat as heard on 760 WJR, hosted by Guy Gordon and StartupNation's founder and CEO, Jeff Sloan.

  1. 5 NOV.

    How To Reach Gen Z Buyers Today

    Gen Z, worth around $360B in buying power in the US, and $450B globally. You can find Gen Z buyers to influence them and ultimately make sales to them on YouTube, where approximately 90% of the Gen Z population checks in at least once per month. Next, favorite platform is Instagram.

    2 min

  2. 4 NOV.

    The Power of Podcast Advertising Continues to Build

    Podcasts provide an incredibly unique experience because they are sought after by audiences rather than served to them. This means that every single touchpoint a listener has with a podcast is entirely intentional. Thinking of new ways to promote your business or product. Podcast advertising now commands serious consideration.

    2 min

  3. 1 NOV.

    Social Media Platforms Key to Driving Awareness and Sales

    Murray Warnoff, director of Research at Ad Taxi, says, social media platforms are now the key for digital marketers looking to reach a variety of demographics regardless of gender, age, or income level. The frequency w/ which they participate and the time they spend doing so is increasing, and that helps influence the sale of products and services. People engaging on these platforms are now directly driving sales as 68% of adult consumers say they've purchased something directly through a social media platform.

    2 min

  4. 31 OCT.

    Predictions for Holiday Shopping Behaviors

    Consumers will be tightening their shopping budgets, and given the desire to do greater due diligence before a purchase to ensure that they are getting the best price consumers are turning to new ways of finding and vetting items before they make their purchases. 88% of US consumers plan to make an effort to save money on their holiday shopping this year and 37% of those said they would compare prices online in at least three stores before making a purchase.

    3 min

  5. 29 OCT.

    BNPL Popular Credit Option These Days

    Buy Now Pay Later (BNPL) has been used by 11% of US digital buyers in 2024 according to an e-marketer survey. This year, it's forecasted that there will be 86.5 million BNPL users in the US, nearly a third of the total US population with total BNPL payment volume at 94.29 billion projected this year. That's a 21% increase over 2023.

    2 min

  6. 28 OCT.

    Deman for Dining Out: trending Down

    The Ipsos Consumer Tracker survey reporting a slowdown in demand of Americans dining out, their report shows a third of Americans say they've cut back on dining out, including fast food, sit downs, and delivery since the start of the year. While 38% say the same even about lunch. The one bright spot Americans just aren't prepared to give up their coffee habit. 27% say they're willing to give up their coffee habit.

    2 min

  7. 25 OCT.

    Side Hustles Are Hot

    Lending Tree survey of nearly 2000 US Gen Z and millennials, more than half of young Americans have a side hustle. As a result of today's more challenging economy, 52% need the money earned from their side hustles to pay their primary bills. More than half of young Americans have a side hustle today that averages bringing in an additional $1,253 a month in supplemental income. Having a side hustle is becoming the norm.

    2 min

  8. 23 OCT.

    North Americas Top Tech Talent Regions

    Tech Talent Report 2024: 10 regions of North America w/ top tech talent: 10 Chicago, 9 Montreal, 8 Boston, 7 Seattle, 6 Dallas, 5 Los Angeles, 4 Wash DC, 3 Toronto, 2 New York City, and 1 SF Bay Area. To compete in a world that is driven by the introduction of new technologies to address everyday problems and drive new opportunities, you simply have to have access to top tech talent.

    2 min
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À propos

WJR Business Beat as heard on 760 WJR, hosted by Guy Gordon and StartupNation's founder and CEO, Jeff Sloan.

Informations

  • Création
    StartupNation
  • Années d’activité
    2021 - 2024
  • Épisodes
    600
  • Classification
    Tous publics
  • Copyright
    © All rights reserved
  • Site web de l’émission
    WJR Business Beat

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