The Smart Communications Podcast

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The Smart Communications Podcast

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

  1. 1 DAY AGO

    Episode 175: Should the media be an audience for your brand?

    Media coverage can expand a nonprofit’s reach, but with limited resources, it can be hard to know where to invest. In this conversation, Ally Dommu, director of service development, and Michelle Behar, senior strategist, explore practical tips for nonprofits to evaluate if media outreach is worth the investment and share strategies on building relationships with journalists, measuring impact, and more.

    22 min

  2. 13 NOV

    Episode 174: How can nonprofit leaders build strong organizations?

    Farra Trompeter, co-director, is joined by David Rhode to discuss his book, Passion Isn't Enough: A Practical Guide for Nonprofit Leaders. They explore strategies and actionable steps that executive directors, CEOs, senior staff, and board members can take to strengthen and grow their organizations.

    16 min

  3. 30 OCT

    Episode 173: How can you use AI for strategic communications?

    How is artificial intelligence reshaping the nonprofit landscape? Alexandra M. Merceron, executive vice president at RUBENSTEIN, joins Farra Trompeter, co-director, to explore the impact of artificial intelligence on nonprofits. They discuss emerging themes, risks, ethical concerns, how to navigate AI’s challenges, available safeguards, and three key implications AI has on nonprofit communications.

    22 min

  4. 16 OCT

    Episode 172: What is the role of fundraisers in creating social change?

    What lessons do fundraisers need to learn and unlearn? Farra Trompeter, co-director, is joined by Mari Eva Mendes, chief development officer at LEAP and founder and principal of MEM Consulting, to discuss the role of fundraisers and the need to challenge problematic practices. They also explore how to partner with donors to honor their investments and ensure that their resources are contributing to systemic change.

    20 min

  5. 2 OCT

    Episode 171: How can you start treating donors as partners?

    Fundraising can involve communicating to people with wealth or power with uneven dynamics. Farra Trompeter, co-director, is joined by Emily Bishop Runeari, founder of EBR Consulting, about how to shift conversations with donors to a more partnership-oriented approach, and ways you can educate groups of prospects and donors.

    15 min

  6. 19 SEPT

    Episode 170: How can you conduct marketing and fundraising ethically?

    Doing fundraising and communications work more mindfully requires us to move at a slower pace, ask multiple people for feedback, and truly listen to what's being shared. Farra Trompeter, Co-Director, is joined by Karen Lundgard, Interim Chief Executive Officer for Girl Scouts of Greater New York, Lindsey Cosgrove, Chief of Staff at Greenwich House, and Sasha Prado, CFRE, Senior Manager of Major Gifts at Robin Hood, to chat about their work with Girl Scouts of Greater New York's Troop 6000. They share tools and processes to address problematic language and images in marketing and fundraising contexts.

    34 min

  7. 4 SEPT

    Episode 169: How can you plan an inclusive and welcoming project?

    Integrating inclusive practices into your projects leads to better outcomes. Farra Trompeter, co-director, is joined by account managers Josh Kelley, and Brenda Perez to discuss how to create stronger and welcoming projects from the outset. They share insights on ways to keep engagement and offer strategies for measuring success through an inclusive perspective.

    29 min

  8. 21 AUG

    Episode 168: How can framing inform your strategy?

    Farra Trompeter, co-director, is joined by Dr. Nat Kendall-Taylor, CEO, and Carinne Wheedan, director of communications, at the FrameWorks Institute, to discuss how framing can inform a nonprofit’s communications strategy. They share practical ways that organizations can effectively apply framing to their messaging or campaigns and provide general tips for those in the mission-driven sector.

    30 min
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The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

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