Ep.174: AI Revolution: AI-Driven Fitness, Sales, and Marketing with Scott Rawcliffe
In this episode, Jenny and John chat with fitness marketing expert Scott Rawcliffe to explore the game-changing role of AI in the fitness industry. Scott breaks down how AI tools are revolutionizing personalized workouts, virtual training, and content creation for fitness businesses. Plus, he shares insights into the future of AI and how smaller fitness operations can leverage this technology without breaking the bank. A.I. Tools List For Fitness Professionals Things in the world of AI are changing so fast, so this list may not always have the most up-to-date. Scott’s suggestion is to pick 1-2 tools and start integrating them into your daily/weekly tasks. All of these are tools Scott has spent at least 5-10 hours testing. The ones in RED are the ones that I’m either currently using or have spent more than 10 hours using. 1. ChatGPT Description: ChatGPT is an advanced AI language model designed to help fitness professionals create engaging content, answer client questions, and even craft workout plans. It can be used to write emails, generate social media content, or provide clients with helpful fitness tips. With its conversational nature, it’s an essential tool for handling customer queries, automating responses, and creating personalized client communication. 2. Claude Website: Claude by Anthropic Description: Claude is a conversational AI assistant that helps fitness professionals by providing quick insights, generating workout and nutrition content, and automating client interactions. Claude can also be used for brainstorming session ideas, outlining educational content, or even drafting blog posts for your fitness business. 3. Gemini Website: Gemini by Google DeepMind Description: Gemini is an AI tool by Google DeepMind designed for complex problem-solving and planning. For fitness professionals, Gemini can assist with business strategy, client journey mapping, or optimizing fitness program designs. It’s still an evolving tool, but its deep learning capabilities make it an exciting option for large-scale planning. 4. Perplexity Website: Perplexity AI Description: Perplexity is an AI-powered search engine and chatbot that helps fitness professionals quickly research new trends, find workout data, or explore health studies. It provides fast, comprehensive answers to detailed questions, saving time when looking for the latest research or best practices in the fitness industry. 5. Poe Website: Poe by Quora Description: Poe is a platform that offers access to various AI chatbots in one place. Fitness professionals can use Poe to get quick answers from different AI models for diverse needs—whether it’s nutrition planning, exercise tips, or marketing ideas. It’s a handy tool when you want to test out different AI responses and find the best solutions for your business. 6. MidJourney Website: MidJourney Description: MidJourney is an AI tool focused on generating stunning visual content. For fitness professionals, it’s a fantastic way to create custom images for social media, promotional material, or even branding elements for fitness programs. With its ability to create high-quality, unique visuals, MidJourney can elevate your brand’s online presence. 7. DALL-E Website: DALL-E by OpenAI Description: DALL-E is an AI image generator that allows fitness professionals to create custom images based on...
