What I Know

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What I Know

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

  1. 14 MAY

    Building Your Team

    Hiring and retaining the right team to help your company grow is essential at all stages of a well-run business. This episode offers detailed advice on how to build and retain a highly effective leadership team, from what roles to prioritize hiring for to how to find the best talent to meet your company’s needs. It also features hard-earned wisdom from a founder, Seth Goldman, who has worked at all life cycles of a company from launch fresh from business school to exit to rebuilding again. Seth Goldman is Co-Founder of Eat the Change®, a planet-friendly snack and drink company that recently launched Just Ice Tea, a line of organic bottled tea to go along with the company’s Cosmic carrot snacks. Seth and his co-Founder, Celebrity Chef Spike Mendelsohn are also co-founders of PLNT Burger, a plant-based quick-serve restaurant that offers delicious burgers, fries, and soft-serve. Seth is also the Co-founder of Honest Tea and Chair of the board of Beyond Meat. In 2023 he took on a new role as Chair of the Mission Guardians for Tony’s Chocolonely, an international chocolate company committed to creating an exploitation-free supply chain. He has been widely recognized for his entrepreneurial success and impact, including the Washington DC Business Hall of Fame, Partnership for Healthier America’s CEO of the Year, and EARTHDAY.ORG’s Climate Visionary of the year. He is a graduate of Harvard College (1987) and the Yale School of Management (1995). Seth and his Honest Tea co-founder, Barry Nalebuff are the authors of The New York Times bestselling comic book, Mission in a Bottle.

    48 min

  2. 30 APR

    Leveraging Your Business’ Profit, Purpose, and Power to Thrive

    Today’s episode comes from the Your Next Move vault and is a conversation between Lindsay Blakely and Gail Becker. Gail is the CEO and Founder of CAULIPOWER -- a food company that started with frozen pizzas with cauliflower crust.  This company, that started in Gail’s kitchen, quickly grew into a full line of vegetable-based frozen foods that can be found in Whole Foods, Walmart, and Target.

    51 min

  3. 23 APR

    Creating an Effective Brand Narrative

    Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.

    46 min

  4. 18 APR

    Cracking the TikTok Code

    In the past couple of years, TikTok has provided a platform for budding entrepreneurs to connect with their consumers. But how effective is this method, and can it lead to a new level for success for founders? In a panel discussion for Inc.’s Founders House at SXSW, Diana Ransom posed this question to FYSH Foods founder Zoya Biglary, Hot Take co-founder Gabrielle Brulotte, and Bloom Nutrition founder and president Mari Llewellyn. They discuss the importance of putting a face on your brand, being personable for your audience, and how TikTok is an effective marketing tool-provided your approach is on target.

    31 min

  5. 16 APR

    How The Lip Bar Founder Melissa Butler Turned Rejection Into Success

    Today’s episode comes from the Your Next Move vault and is a conversation between host Bea Dixon and guest Melissa Butler. Melissa is the CEO and Founder of The Lip Bar -- a vegan lipstick company catering directly to women of color.  In their conversation, they cover Melissa’s transition from the corporate ladder to becoming a lipstick chemist. Plus, her experiences with retail chains and direct to consumer marketing, and what it means to be focused on African American women while remaining inclusive to all.

    1h 7m

  6. 9 APR

    Savvy Ways to Secure Funding

    Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.

    54 min

  7. 9 APR

    Savvy Ways to Secure Funding

    Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.

    54 min

  8. 4 APR

    Grief, Joy, and Giant Vats of Slime

    Karen Robinovitz and Sara Schiller had each been through multiple traumas when they found reinvention and joy through the unlikeliest of substances: slime. Yes, slime. They explain to hosts Diana Ransom and Christine Lagorio-Chafkin how they channeled their newfound joy, and passion for sensory play, into a business, the Sloomoo Institute. Sloomoo is a growing slime-museum business with four locations that makes some 600 gallons of slime each day. This episode was recorded live on-site in SoHo, New York, at the Sloomoo Institute Links: Inc.com article: www.inc.com/christine-lagorio/from-the-ground-up-sloomoo-institute-karen-robinovitz-sara-schiller-grief-as-startup-fuel.html Episode transcript: www.inc.com/transcript-from-the-ground-up-podcast-sloomoo-institute-founders-karen-robinovitz-sara-schiller.html The Sloomoo Institute: https://sloomooinstitute.com/pages/new-york-2-0?utm_source=google.com&utm_medium=organic Slime play and care (PSA about slime removal!): https://sloomooinstitute.com/pages/slime-care *note to listeners: The concepts of death and depression, are mentioned in this episode, as is the fact of a school shooting, though none are discussed in depth.

    42 min
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About

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

Information

  • Channel
    Inc.
  • Creator
    Inc. Magazine
  • Years Active
    2020 - 2024
  • Episodes
    163
  • Rating
    Clean
  • Copyright
    © Inc. Magazine | What I Know Podcast 868329
  • Show Website
    What I Know

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