EP 5: How Supermetrics Grew Its Blog-influenced Trials by 34% through Product-led Content

In this episode, I talk to Pinja Virtanen, content marketing manager at Supermetrics, a SaaS tool that helps you transfer data from different sources into the platform of your choice. 

Here's the TLDR of what we talked about in the episode:

>> How to categorize your existing content (keep, optimize/refresh or unpublish)

>> Focusing on BOFU content to drive trial sign-ups (integration pages like "move Facebook Ads data to Google Data Studio)

>> Strategy to run webinars at scale for driving enterprise leads (secret? pre-recorded webinars with customers)

Resources mentioned in the episode:

Pinja on Twitter

Pinja on LinkedIn

Deb on Twitter

Deb on LinkedIn

Supermetrics

Trello

Behind the Cloud by Marc Benioff