B2B Go-To-Market Leaders

Vijay Damojipurapu
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B2B Go-To-Market Leaders

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

  1. The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)

    30 OCT.

    The Role of RevOps Data in Go-to-Market Success with Ryan Vong (Two-times Founder)

    Want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Vijay converses with Ryan Vong, a seasoned expert in marketing operations and entrepreneurship. Ryan shares his extensive experience, from founding Digital Pi to his current venture, Helix, and offers valuable insights into the intricacies of go-to-market (GTM) strategies. This blog post will break down the key themes and actionable advi...

    46 min
  2. Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard

    1 OCT.

    Top B2B Marketing Strategies: Expert Insights from PR Specialist Mike Maynard

    Do you want to know how a Customer-Centric Approach Transform Your Go-to-Market Strategy?Dive into the latest episode of the B2B Go to Market Leaders podcast, where Mike Maynard, CEO of Napier, a seasoned PR executive and expert in various go-to-market (GTM) strategies, including account-based marketing (ABM) emphasizes the importance of starting with the customer’s needs rather than the product. This customer-centric approach is crucial for developing effective marketing strategies that reso...

    50 min
  3. The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley

    6 SEPT.

    The First 90 Days: Guaranteeing Revenue Growth Through Customer Success with Rachel Stanley

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Rachel Stanley, Vice President of Customer Experience at Banzai, shared her career journey and deep insights into customer experience and success within the SaaS industry.From starting as an onboarding specialist to rising to a VP role, Rachel's story highlights her initiative-driven approach and dedication to understanding customer needs. She emphasized the critical role of the first 90 days in customer engagement, t...

    47 min
  4. Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

    30 AOÛT

    Improve your Go-To-Market Metrics Through Positioning & Message Testing with Andrew Hatfield

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrew Hatfield who has a background in technology and product marketing, discusses the importance of aligning product, marketing, sales, and customer success functions for effective go-to-market (GTM) strategies. He highlights the role of product marketing in bridging gaps between these departments and ensuring that products meet market demands. Andrew also shares insights from his career journey and the challenges C...

    47 min
  5. Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage

    1 AOÛT

    Collaborating With Sales For a POV That Resonates: Insights From Julien Sauvage

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Julien Sauvage, the GVP Marketing lead at Clari delves into how to create an effective company narrative through the art of storytelling and having an alignment with sales for efficient go-to-market strategies. He shares his career journey and insights on breaking down silos within marketing teams. He explains how he structures his marketing organization at Clari to foster collaboration and shared goals.The episode pr...

    51 min
  6. Product Hunt Launch Secrets: A conversation with Leo Bosuener

    18 JUIL.

    Product Hunt Launch Secrets: A conversation with Leo Bosuener

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Leo Bosuener founder of a product launch agency specializing in Product Hunt shares his career journey from freelancing as a B2B consultant to focusing on product launches. He emphasizes the importance of aligning product, sales, marketing, and customer success teams for a successful go-to-market strategy. Leo discusses the iterative nature of go-to-market efforts, the role of clear messaging and case studies, and the...

    42 min
  7. Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez

    26 JUIN

    Understanding the Nuances of a Launch in GTM: A Conversation with Andrea Saez

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where Andrea Saez's insights provide valuable guidance for product marketers and business leaders. By embracing curiosity, viewing product-market fit as a continuous journey, and crafting a thorough framework for positioning and messaging, companies can attain strategic alignment and excel in the go-to-market strategy. Remember to focus on creating a connected narrative, addressing scalability, and building an emotional con...

    46 min
  8. Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts

    13 JUIN

    Expert GTM Insights from Tom Slocum: Building Effective Sales Teams, Collaborative Messaging, and Optimizing Outbound Efforts

    Dive into the latest episode of the B2B Go to Market Leaders podcast, where sales expert Tom Slocum shares his comprehensive approach to go-to-market (GTM) strategies. As the founder of The SD Lab, Tom brings valuable insights into marketing plans, sales motions, and customer success. Learn about his journey from a sales representative to an entrepreneur, his strategies for building and scaling SDR teams, and the importance of collaboration and client involvement in crafting effective me...

    58 min
Tout afficher (78)

À propos

Behind the scenes with top go-to-market practitioners from the B2B tech industry to understand their mindset and tactics: how they define go-to-market, their journey to the top role, team size, top of mind challenges and goals. Learn how product, sales, marketing and customer success leaders create internal alignment, achieve desired outcomes and help their teams perceive their customer in a human way. Hosted by Vijay Damojipurapu. Presented by Stratyve

Informations

  • Création
    Vijay Damojipurapu
  • Années d’activité
    2021 - 2024
  • Épisodes
    78
  • Classification
    Contenu explicite
  • Copyright
    © 2024 B2B Go-To-Market Leaders
  • Site web de l’émission
    B2B Go-To-Market Leaders

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