How to use Podcasts in your marketing

On the show this week we talk about how to use Podcasts in your marketing mix. This is part 1 of 2 and is jam-packed with hints and tips to help you create regular quality podcast content that builds your brand, grows trust and generates new clients for your business.

The guests:

Keith Easton is a Director of Woosh Entertainments Ltd. The business provides commentating, announcing, music and event management at a huge variety of Sports Events, Music Concerts, Awards Ceremonies, and Corporate Events. Keith is a highly experienced Show-caller and event DJ, regularly working at The National Stadium Hampden Park, BT Murrayfield, and many award shows. Keith is also the regular man on the microphone for Rat Race Adventure Sports events around the UK, The Edinburgh Marathon and has worked as a Presenter at The Homeless World Cup in Glasgow in 2016 and at the Irn-Bru Store at The Glasgow 2014 Commonwealth Games. Keith manages The WEL Podcast Studio, working with an ever-growing client list to help them produce shows covering sport, lifestyle, business, mental health and a lot more.

Graeme Easton - if you don't know the face, you'll know the voice! Graeme is the regular Stadium Announcer at The National Stadium, Hampden Park and has worked at BT Murrayfield and many other venues in the role of announcer and presenter. Graeme appeared as a regular guest on STV's The Late Show and Live At 5. From 2000-2003, Graeme was a tv presenter in Princes Street Gardens, Edinburgh for the Edinburgh Festival which was broadcast live on tv every day. In 2004 Graeme was on the BAFTA award-winning BBC1 show Rule the School. He also had a spell as a presenter on RockSport Radio. You may also know Graeme as the voice of The Great Scottish Run, The Great Edinburgh Run, The Great South Run, The Glasgow Great Women’s 10k, The Baxter’s Loch Ness Marathon, The Edinburgh Marathon Festival and Sirens Netball to name just a handful of Graeme's recent credits.